How

This case study on Tanishq is focused on one of the most trusted brands in the Indian jewellery industry i.e., Tanishq. The Indian jewellery industry is highly unorganised with a stronghold of local jewellers who are serving from generations. In 1994, Tanishq was in a loss of 150 crores but now in 2022 has earned 23000 crores. How does a loss-making company become profitable? Which business strategies of Tanishq made it a market leader? How did Tanishq become a global brand in spite of pullbacks?
Kaise 80% Business Owners Ne Sirf Ek Audit Se Paaya 10 Guna Sales. Join BUSINESS AUDIT by Top Coach Dr Ujjwal Patni on 18 Sep. bjeeto.com/live-business-audit
- How to make a loss-making entity profitable
- How to create a global business brand
- Which successful business strategies made Tanishq successful
- How to develop a profitable business with limited resources
- How to develop a professional team
- How significant is training for business growth
Watch this business case study on Tanishq. Identify the business strategies which made Tanishq India's no.1 jewellery brand. If you are struggling with your business this is a must-watch video for you. Note down the successful business strategies which are implementable in your business.
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Video Chapters:
00:00 - Introduction
01:26 - Problems that tanishq identified in jewellery market
03:14 - TANISHQ’S Initial FAILURE, The 18K jewellery
06:19 - Master strategies of Tanishq, How it disrupted Indian market?
09:34 - Secret money making maths of "impure to pure"
14:21 - How Tanishq impacted the practices & thought processes of retail jewellery market?
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#tanishq #ratantata #ratantatamotivation #tanishqjewellery #tanishqgoldjewellery #drujjwalpatni #hindi #tanishqgoldbangle #tanishqdiamond #tanishqgoldnecklace #tanishqbangle #tanishqdiamondnecklace #tanishqearrings #tanishqdiamondring #tanishqad #tata #ratantata #cyrusmistry #karatmeter

[@UjjwalPatni]

To join business audit, 3 day fastest result giving business training program, click bjeeto.com/live-business-audit
Wish to train your jwellery staff, mail at - [e-mail]

[@rajendraagarwalabangladesh4697]

Tony Mony Store Bogura Bangladesh

[@haridwarguide9955]

Tank sir

[@haridwarguide9955]

Tank sir

[@sureshabhang2097]

9999OKū

[@greentouchnursery7727]

Sir plants nursery realeted video chahiye please

[@SeemaSingh-xm9ww]

इस एपीसोड को देखकर कह सकते है कि मेरा
देश बदल रहा है।
बहुत सुन्दर प्रस्तुति 🌹
उज्जवल पाटनी जी आपका बहुत बहुत आभार 🌹

[@venkatasubramaniamkrishnan2408]

I went to adjust old gold bought from some other jewellery and bought in exchange another new set the old gold was found to be pure and weighed perfect and the amount on the day adjusted to the new one after melting them infront and with no loss in weight.
TATA stands for purity and No fraud.
No other brand for me now.

[@indianfukrey1068]

Yes jab aap 400@gm sa ziyada 700 to 900 per gm pay kartay han

[@shagunchandel9008]

Maza aa gya Sir..thank you. Wonderful to hear about such a reliable brand which is actually pride of India.

[@yogeshsoni4571]

I am jeweller from 35 years
Tanishq bear 8 years loss as a tata survive can't other small jeweller survive

[@kewalrana1785]

Great study and narration ❤you sir. God bless 🙌 all success

[@sandeshkumbhar9696]

Bahut badhiya information Sir 👍👍👍 thanku so much 🙏🙏🙏 I'm a very Big fan of you ❤️❤️❤️ from Ratnagiri Maharashtra.

[@SeemaSingh-xm9ww]

बहुत सुन्दर प्रस्तुति 🌹
काश ऐसा सभी करने लगें।

[@shyamjawla5653]

बहुत ही सारगर्भित विश्लेषण और प्रस्तुतिकरण जो उपभोक्ता को जागृत करेगा ।

[@techguruji292]

I Salute you Sir for sharing the information about Tanishq !🙏

[@AshokKubavat799]

सर आपकी मोटीवेशन स्पीच के बाद में बैकग्राउंड म्यूजिक बहूत अच्छा है सर आपकी बात में दम है

[@nayankatmande621]

Bahot bahot dhanyawad sir iski peshkash ke liye..❤️ grow more sir g blessed you a lot

[@sachinnrs1773]

Impacting the life of a lower middle class 💞❣ Thankyou so muchhj sir ❤😍

[@shaileshkohli1999]

Hii

[@NILAMANIL]

I bought some items from Tanishq and exchanged some old gold items. The items were made by my jeweller at Gwalior and it was found that although it was marked and charged as 22 carats but it was found 14 carats at Tanishq caratometer. This was the dis honesty of local jewellers .

[@poonamgoswami7801]

Same things happened with me local Jwellers are fraud.

[@deeplaxmishah3069]

Absolutely true.

[@deeplaxmishah3069]

Whoever is spreading such posts first try its integrity. For me we trust TATA.

[@anish_arora]

Same happened to me all the jewellery I brought from local jewellers of Chandigarh came out to be 18 kt

[@pratibhamaheshwari8960]

Same with me from jeweller of gwalior

[@letsgowithdaukapoor]

Knowledgeable video
Thank you sir

[@bhupinderthakur2876]

Tata is the only brand to be trusted blindly in India from steel to gold. Tatas integrity cannot be challenged. The most ethical brand in India.

[@shymaldas2429]

If you know the personal character of J R D Tata or Tisco s Russi Modi you will never say that. Even today Ratan is Ratna.

[@bijut3035]

You cannot be sure

[@tausifraheman4245]

Sab ke sab chor hain. These tatas give quality products to customers but they also loot country resources n interfere in govt policy making for business n make profit

[@veenamamgain6077]

Koi buisness profit ke liye hi karega bhai. Apni. Indian company progress kar rahi hai achchi baat hai

[@suni6464]

We had a bad experience with Tata realty
The reason is we trusted them blindly and they let us down .

[@manishrakundla8205]

Excellent video sir.
Thanks

[@IndiaUniquePacking]

Salute hai sir aapko
Itni mahnat se hame jankari dene ke liye

[@Business_Doctor109]

Thanks so much for making this video

[@sharmiladevika]

I worked with. A Tata company all my life and I can tell that Tata will never cheat. It was a smart business strategy.

[@Anita-wg2bu]

That means tanishq is good ??

[@sharmiladevika]

@@Anita-wg2bu yes.. rest assured..

[@binodrout7485]

Thanks Tanishq
I'm Tanishq Manager 🙏

[@srinikadesigners1341]

Thank you fir incredible enlightening on gold, be blessed by devine

[@classmateeducare4682]

Love you❤ Patni Sahab. bahut achha video Eye opening.

[@Prince_ff926]

Thank you sir very knowledgeable video 😍

[@va....-....k6000]

Thank you sir mujhe Apne startup
Idea mil gaya

[@AdityaRaj-nj7jq]

Bhaut maja aya sir mn krta h ap bolte rho hm bs sune apko dil se thank you sir from Bihar

[@TechTrend]

We have hope for a better world because of you

[@ushagajwani5348]

I salute the Tata Ratan ..legend of our country...trusted ... loyalty..❤

[@raj_offical9800]

Great knowledge sir 👍

[@mr_afraz]

Very Interesting Story of Tanishq 👍

[@rajendrajoshi983]

Recently while buying some jewellery from Tanishq, we gave some old ornaments originally made by P N Gadgil, Sangli. Even as per the caratometer at Tanishq - these old ornaments were found to be quite pure.
It showed honesty of both.

[@radhikamote6472]

Even चंदू काका सराफ भी pure देते है

[@godofliberty3664]

आपको शायद अच्छा मिला होगा लेकिन गाडगिल मिलावटी में फेमस हैं

[@navkarenterprise1884]

भाई आपने यह विषय की जानकारी बखूबी से दी है, आपकी शुरुआत मैं पेशी ऐसी थी की टाटा का कोई काला कांड बाहर आएगा, लेकिन ज्वेलरी विषय को बहोत सुंदर तरीके से आपने रखा, आपका नाम यूंही उज्वल है,,,,,

[@sandeepp.coondapur2515]

Really , Tanishq is a most trusted brand in i india and in due course it will be worlds popular and world's trusted brand too.
I myself always buy gold from Tanishq only.

[@shivnarayanyadav7952]

Very good case study.

[@bhavadipnavinchandravaidya6637]

Faith is very important. I bought from Tanishq since 2005. Every thing is transparent.

[@Ayus242]

Sir your case study is very useful

[@manojchy4186]

आपका वीडियो तो अच्छा है लेकिन आपका समझाने का तरीका उससे भी अच्छा आसान भाषा में धन्यवाद

[@abhishekkamboj7349]

Doing very good thanku so much sir .

[@suniljha6411]

Very impressive, thanks Sirji.

[@Lokafunfine2395]

Very nice information about gold 🥇 Sir

[@statusdaalo5281]

Kya baat h...
Strategy sikhne layak h

[@ashishupadhayay1946]

Sir, you r my favourite motivater.

[@umeshd5645]

Good very useful information thank you sir

[@arunyadav-oz4mm]

बहुत-बहुत धन्यवाद अच्छी जानकारी दी है आपने और साथ में एक सिख भी

[@welcomeknowledge]

Sir ,you inspire me every time.

[@Business_Doctor109]

Hare Krishna, Dear Ujjwal sir mujhe to bahut mazza aaya ish video mein

[@renusadwani8980]

Wonderful knowledge

[@kailashchandrasharma2282]

Thanks sir, today I subscribed

[@sunitabarnwal4759]

भ‌ई डिजाइन बहुत ही कमाल का होता है तनिष्क का

[@extemporebypriyanka7616]

bohot behtareen explanation sir

[@jagrakhansinghrajput7820]

पाटनी सर आपका ये वीडियो केवल मेरे लिए है ऐसा मुझे लगता है।

[@manishavyas4750]

Bahut acchi information thank you sir

[@kalavatiupadhyay1398]

Bahut bahut Aashirwad sr ji

[@sureshkashid6376]

very important information 👌 👏

[@theimranshow1180]

Very helpful information

[@shadab-hl1py8tr6z]

Wakai sir mza aa gaya🥰🥰🥰😌😌☺☺☺☺😊

[@suvarnawadikar7766]

बहुत सुन्दर प्रस्तुति 🎉सर

[@nanditamachado9768]

Tata matlab trust. I love❤ tanishq jewellery

[@sandipmande7533]

Great Sir...

[@venkatasubramaniamkrishnan2408]

Tanisk thoda paisa zyada lega to bhi satisfaction of buying a pure stuff gives immense trust.

[@madhurimkb6947]

Video ke liye thanks

[@nikiis10]

I hope somethings will be made mandatory for the public sector Life Insurance Companies & General Insurance Companies where the staff is generally having strong unions and everyone having great salaries but because of their secure jobs and no answerability for services to Policyholders and claimants ultimately the customer i.e the Policyholders suffer.

[@HarshVerma-tm5od]

Agree

[@abbaschauhan5790]

Good research

[@kewalchandnahata729]

Dhanyavad sir.

[@babansarkar2439]

Great information

[@nikiis10]

Very nice information Sir.
I request if you expose the non transperancy of Life Insurance Companies which are very non transperant with the Policyholders

[@jYOTivERMa-ky5br]

Thank you batane ke liye ab sirf tanishq

[@SINGHNARENDRA963]

Sir, aapki video bahut achhi hoti hai,
Bas beech me add mat kiya karo...
Add ki separate video bna diya karo...
Topic se bhatak jate hai...

[@Devmahi85]

U shocked us.we were still cheating.u have opened our eyes.Thanks Patni sir.

[@sandeepmewati5389]

Sir ap ek video सम्राज्य: par bana do ki सम्राज्य: khud ka kaise banaye

[@sujeetkumar1487]

गर्व है कि हम सब भारतीय हैं ...🇮🇳🇮🇳

[@The_Visual_Artist]

जो सुनार लूट रहे थे कस्टमर को वो भी भारतीय ही हैं😂😂😂

[@paleram1666]

​@@The_Visual_Artistryt

[@kartikchaturvedi7868]

Superrrb Awesome Fantastic video

[@Shreebeautymakeover]

Thanks

[@sudhirbhatnagar7570]

Any karatometer can be set while calibrating.
karatometer is an eye wash for layman type if CUSTOMERS

[@jorjhatka6090]

Thanks sir

[@geetarai1538]

टाटा जी पर देश को गर्व है

[@UjjwalPatni]

czcams.com/video/m4i3DndY7eE/video.htmlsi=yOxOAyKC9fsZYQ6l
Watch this video and get more insights about Ratan Tata ji

[@ziddizagat]

Yes, maybe I was born a Looser though;
But when I die I will be a legend!
so believe in yourself,
And never give up.

[@kavitamittal3679]

I dealed with Tanisaq and still very happy with it ❤

[@jayashreekumar4038]

Same here.❤ they are much better than all others.

[@sandeshmanroa9635]

I always buy Tanishq jewellery

[@pratibhamaheshwari8960]

Me too

[@ashvinipandya1473]

Business may transparency honi chahiye.

[@rashidshaikh8161]

I'm a shareholder of the company!!

[@ziddizagat]

मैं हूँ अक्षय गौतम "Ziddi Zagat" का Creator.
आपके ज़िद को सलाम करता हूँ!

[@user-yn6ih8jb1g]

आज ज्यादातर बड़े ज्वैलर 22 कैरेट में ज्वैलरी बेच रहे हैं, और making charges भी कम है लेकिन tanishq making charges बहुत ज्यादा लेता है 😢

[@meenasoni7081]

Hum khud sunar hai ham हम तनिष्क की ज्वेलरी लेना पसंद नहीं करते मेकिंग चार्ज ज्यादा है कि जो वह 22 कैरेट का बेचते हैं उसमें ही एक आधा ग्राम तो पूरा हो जाता है मेकिंग में

[@sehatdarbar2]

Kaun se jweller h plz bata dijiye

[@user-yn6ih8jb1g]

@@sehatdarbar2 मालाबार

[@Nitesh-iy5nq]

​@@meenasoni7081gold buy krne kha se sahi hoga aur
Gold buy krne se pehle ky ky dekhna chaiye

[@manishjaiswal2099]

😅😅😅

[@nutankumari2143]

Thanks Sir supporting idea👍👌👌

[@UjjwalPatni]

Thanks for your feedback. Click on the link to learn business strategies from top business organisations: czcams.com/play/PLqbvA-TUu6H7Q4NQYaWMLJm2XtuANsSPE.html&si=PqD7CemiYumYiCC9

[@SanjayKumar-y2b]

Sar aap sadharan Insan nahin hai u r great person I like

[@rajmishra8418]

Very good vlog thanks

[@vijayshankersrivastava298]

ये तो आपने बता दिया वरना हैम तो जानते ही नही थे कि तनिष्क टाटा का है।टाटा खुद भारत का प्योर गोल्ड है।उनका नाम ही काफी है।

[@ketangandhi7227]

Great 👍

[@surendraverma-pg8wl]

Bahut shandar Tata ne Sabhi bussines ka tarika he Badal deya steel me bhi

[@pradeepshukla2573]

Please also analyse about SENCO Jewellers

[@yunussaifi4648]

Very Very Great Sir

[@Amardeepkshort]

Salam Hai sar aapko aap log ki vajah se kitne young ka life badal diye hi

[@Manishsharma-jc6jm]

जर्बदस्त 👍

[@santoshmamluskar854]

Niska means honest and pure in sanskrit and Tata obviously the same2❤

[@azadtravellingvideo5927]

Very very information video sir

[@karunamahajan1677]

Nice information

[@azadtravellingvideo5927]

Great video

[@alokdeb7293]

Great sir

[@rajeshkumarpatel7760]

Patni ji video aam janta ke liye he bade brand ke liye.

[@sunitakumar7249]

Sir property selling per bhi training vedio banaae please

[@PiyushKumar-eh2mj]

Tanisq..... hi better than other .... jewellery Brand😊