Brain scans reveal engagement levels of videos

What if we could predict when consumers would strongly engage with videos by analysing the neural activity that takes place during subconscious processes in their brains? Businesses and other organisations could then optimise their video towards higher levels of engagement. Read about it on RSM Discovery: discovery.rsm....
Read the full study in NeuroImage: www.sciencedir...
Learn more on Neuromarketing in our 2 days executive education programme: www.rsm.nl/exe...
RSM Discovery is a gateway for business leaders to access research by students and faculty of Rotterdam School of Management, Erasmus University - bridging the gap between academia and practical applications to address the challenges facing business and society today.
Music (CC): oymaldonado - salsa loop intro, PK Jazz Collective - Mother will call.