Why Lincoln is Not a Top Selling Luxury Brand in 2018/2019!!! Not the Vehicles Fault ( VLOG )
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- čas přidán 5. 09. 2024
- Hey everyone, I've seen many people commenting on my 2018 Lincoln Continental Review saying its to bad Lincoln is not selling all that great. Well here's my thoughts on WHY!!!
#Lincoln #Why? #CharlestonCarVideos
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Vehicles filmed at Dealerships are For Sale. Make sure to visit the dealerships website for detail info about each vehicle. If your watching a video thats older than 90 days you can expect that vehicle to most likely already being sold, unless its a new car.
FYI - Charleston Car Videos on CZcams Started in 2011. Back in 2008 is when I started filming cars as a car salesman to give people a better way to see a new or used vehicle. Over the years I ended up selling over 450 vehicles from doing videos. Today 1000's of vehicles have sold from people watching my car reviews in America.
I’ll get a Lincoln over GMC any efn day...
GMC Sucks all around!!
same...
🙏
Greetings from Columbia, SC! I just purchased a 2017 MKZ with 30K miles. It's a beautiful car and you don't see them on the road up here. I couldn't be happier!
I bought the last year of the Lincoln Towncar. I have had it for 8 years and it's a great ride. I have driven Lincoln for 20 years and I love them.
Love my 2018 MKZ. it's fucking SEXY and I am proud that I will not be the normal public who buys every day shit.
I absolutely love the fact that Lincoln cars are so rare to see here that I get compliments left and right on my MKZ. I haven't seen a new continental at all, but I own one of just a few MKZs here in Tucson :) and it's GLORIOUS
Lincoln makes quite beautiful luxury cars.
I've been driving Lincoln exclusively since 1990. I think. the problem that Lincoln has lies not with its vehicles, but with its marketing. They just dont advertise like the other luxury car companies do. Having Matthew McConaughey as a spokesman is ok, but get some more commercials out there!!! I'll never drive anything but a Lincoln....but they have to get their advertising in order!!!
I have a 16 MkZ and I love it. Lincoln is a great car.
Still have it? I had one, same year. Just wish I had sync 3 with apple and Android car play, Blindspot, and front/rear cross-traffic alert. Adaptive cruise as well. All must have features. Otherwise great car. Had the 3.7 V6. Great acceleration, especially on the highway
@@AustinRides7264 I saw a video where you can install the apple car play yourself. It was an mks though
@zerky 1
Please can u help cos I also need one
@@ZerkyP30 can u help with the device name cos I also need something like that
+1.
Agreed! Same reason why Genesis don't sell. Who wants to buy a $50,000 vehicle from a Hyundai dealership with Sonata service?
Exactly Anthony! Glad to see some of y'all understand this. Chad
Lincoln in Kansas City have there own buildings seperate from any other brand (Ford's).
thanks for sharing that with us. I'd like to see a Lincoln store and film a video at one, but thats a bit far from where I live lol.
Thats what he is saying there is some but look in other parts of mizzu or kansas you will see ford dealers and alot of caddi dealers
I work at a Lincoln exclusive dealership and were selling cars on rainy days. A lot of people are buying in my area
Agree one hundred and ten percent, it's all about the marketing of the brand. Come on Lincoln let's get with the program. Even if you have to shut down some of your stores to make it happen. The Ford Taurus is also a great vehicle that is underestimated and under advertised. Ford made a huge mistake by making the Taurus a fleet vheicle for the police force which cheapened its luxury worth. Redisgn the thing and bring it back on the market.
Just bought a 2019 Gator. Traded in my 2015 Yukon Denali and love my Lincoln.
As a Lincoln owner, this car is not selling because its too small!!!! Needs to be the same size as the Town car with an optional extended wheel base. This is a flagship for goodness sake! In order to complete with German and Japanese rivals it needs to have an option to extend the rear seating area to compete in this segment. Every reviewer says the same thing. Cadillac messed up the CT6 doing the exact same thing. Its a flagship car which translates to big, roomy, comfortable, powerful. Also, it needs to come standard with a V8 and at least a 10 speed transmission. Thirdly, Lincoln is a luxury brand! Treat it as such. Why is Lincoln paired with Ford cars all under one dealership. Please separate the brand! You don't see Lexus and Toyota's together or Infiniti with Nissan or Mercedes with Chrysler BMW with Rolls Royce! You are exactly right! The brands need to be separated. Lincoln sells will boom if they follow this advice. As a Lincoln loyal I'm more open to other brands because Lincoln has stopped giving me what I need and want from a flagship sedan. The Town Car and Continental were famous for these exact reasons! Awesome brand. I love this brand so much which is why I have remained brand loyal. I'll continue to own my Town Cars because they give me what I want in a flagship. THEY NEED THEIR OWN ROOFTOP!!! Desperately! Hard to buy American when the German and Japanese rivals are just doing it better.
...You know that the Lincoln Continental is still around right?
The Continental is the flagship. The problem is its too closely linked with teh Ford Fusion and needs to differentiate itself.
She meant the older bigger continental
Ford spends a billion dollars on UAW workers that don't work for them anymore.
NOT ONE of the foreign makers build in America with union workers. They would be nuts. Ford is stuck with them.
I always buy Ford because I love America not the UAW.
👍.
The newer 2017 and up Lincolns looks so grown and sexy! 😍😍😍
It’s all about a brands cachet though. If a brand is seen as more luxurious or upscale, people are sheep and will follow the herd. That’s why despite the reliability issues with BMWs, people STILL buy them, because of the brands cachet. Lincoln, Buick, even Cadillac (to an extent) have fallen from their grace, and are seen as relics almost. But think about it, if you have a Conty you’re going to have a sense of exclusivity, because you’re probably be the only one driving one. 😎
I agree with you. None of my friends drive Lincoln, but I don't care: I love and drive Lincoln.
So on point🔥🔥🔥🔥🔥
My previous cars were Mercedes (190E, SL 350)(Honda Accord & Acura RL), but this 2018 Lincoln Continental is the BEST RIDING Car, I’ve ever driven. At first glance to us seniors the instrument panel maybe a little overwhelming, but once you get use to it, look out!!! Throw some Continental Extreme Contact Tires on your Lincoln and let it rip!!!
Agree 100% with this. When purchasing a luxury vehicle. Spending luxury money you want the entire luxury experience. I know Lincoln provides this with there black label line. But that is only at Lincoln dealerships that are black label certified. The whole perception when purchasing a luxury vehicle should be better. This is why i honestly stopped looking at Lincoln. And i am not pursuing a genesis. Imagine lexus vehicles being sold out of toyota. Good video btw.
They still have a reputation as an Expensive Ford.
They are truly a different vehicle than Fords without knocking Ford which cars I have always owned!
Well, I’m a SATISFIED Lincoln owner. I retired the BMW. The Lincoln is a beauty and handles well.
Truth be told...Caddies ain't selling outside the Escalades. Let's be real
Let’s be real yes they certainly are # it’s 2021
If That was true you wouldn't see a single CT5 sedan anywhere
I have the Lincoln continental reserve 2017 and I LOVE IT WOW IT'S A DREAM CAR.
My grandma has that car and i have a 2001 lincoln towncar cartier
I have the MKZ reserve and I get about 18 in the City. What’s your gas mileage?
How is it running now 3 years later? Any major issues with it? 😊
They need a more effective marketing strategy geared to a younger demographic.
yes I would agree!
My wife and I just ordered a white 2018 Lincoln Continental Premiere with Ebony interior with about 40,000 miles on it. It's priced at $26,450.00 from Vroom. It's a nice looking car and seems to have great reviews. It's got to be better than the high maintenance 2004 XJR Jaguar that is back in the shop again after only one week getting it out! She's had this car for only 3 years and that car has had over $ 5,000 In just repair bills!
Congrats and I hope y’all enjoy it!
How was Vroom? I’m looking to purchase from the same place
@@CarolinaCarVideos thank you!
Hi Kayla, well, it went pretty smooth. Because I work full-time and alot of overtime, my wife handled the legwork, phone calls and emails. I found the car for her and she loved it. So the front door delivery anywhere you choose, with a fee of course,v gaurantee of 7 days or $250 test miles,how can you go wrong?
My wife also took the vehicle to our mechanic for a full inspection and he said the vehicle was a super nice clean car. Nothing wrong with it at all. So, I don't think you should have anything to worry about purchasing a car from them with that kind of guarantee.
Good luck with your car purchase and let me know how it goes!
Our Lincoln dealership in Albany NY just closed. Total bummer. Love my MKZ
How many years have you used ur mkz and any issues?
I wanna get mkz soon
I own a Lincoln LS and wanted to trade it and went to the dealership and every Lincoln except for the navigator is front wheel drive in know alot of people don't care about that but I do I love my Lincoln LS rear wheel drive it's luxurious and very fun to drive and has power like you wouldn't believe
The MKZ AWD 400hp Turbo 3.0 is nice, really nice.
In houston we have 6 cadillac and 6 lincoln dealerships and tbh I see both lincoln and cadillac all the the time here they are sold about the same. I see a lot more new lincoln models compared to new cadillac vehicles . However there a lot more older cadillac vehicles and less older lincoln models
bought a nice 2008 Lincoln MKZ. amazing car. i also have an F-250. ford forever!!!
So true i live in power springs i brought my lincoln at a ford dealer ship now with my warranty the black label package they are supposed to pick up my continental and bring a replacement but ford says it dont do that so i feel you forreal
I just bought my 3rd Town Car, this time a 2004 Ultimate, last one 2005, before that an 88.
Why don’t people buy them, because they’ve always been thought of as being 2nd place goods
I got a 2017 continental and people love it.
yeah its a beautiful vehicle. enjoy it and thanks for watching my review. Chad
Is it safe? I’m looking to buy my first car and so far I’ve heard good things about this one.
How does the mkz compare in full size and full frame body of the older town cars, someone commented that the mkz is sized smaller and not the same luxury gliding ride of the town cars
The reason is that Lincoln needs to differentiate itself from Ford more. The MKZ for instance is basically a Ford Fusion. I also think the cars like Continental are not large enough to be flagship cars. They are small interior. Look at an A8, S550, Lexus LS...they have substantial interiors and they are flagships. The Lincoln brand has nice features in the Continental and the interior is nice, but it doesnt make an impression. People who want to spend that kind of money want a stunner , not a dressed up Ford.
I agreed when buy a Lincoln mkz you're basically buying an overpriced Ford. Look at what people talk about Mercedes, Audi's, BMW's, Lexus (although not as much but they still sell) these cars are up to date. You don't see anybody bragging about getting a new mkz that's a car you get when you're at Enterprise and you booked a reservation for a premium.
It’s ok that the Lincoln doesn’t sale like Toyotas. Once you drive the right Lincoln, you be hooked. I love my 2019 3.0 V6 Black Label
Pipe Dreams. Lincoln Exclusive Dealership aint gonna Fix their Quality Control and Poor Performance Issues. Same Goes for Most (If not all) Domestic Manufacturers.
I love my 2014 Lincoln MKZ! Never had a problem with it - just recommended maintenance & new tires when needed. Buy one two or three years old like I did & save a fortune on this unrecognized, reliable brand.
Because they havent driven one..plain n simple
Babbbby!!!! Fact
i agree chad but people are buying suv's because it's more practical for families and safe in a car crash
I hear ya. But... I own a 2017 MKZ 3.0T and have had many Ford cars previously (shout out to my '89 Tbird SC 5 speed). I like being a sleeper that will blow the doors off most anything that comes my way.
I could be wrong but to me, it seems like back in the day it was common to see "Ford, Lincoln, Mercury" dealership lots, but around me at least, it seems like there are more focus is given on Lincoln. It's kind of weird how Lincoln is perceived VS. Cadillac when you really think about it, isn't it? 😲
Most of the Lincoln dealerships in Southern California are, Toyota dealerships. I live in North Hollyood. We use to have a Lincoln dealer here, and now it’s Toyota of North Hollywood.
Toyota sells plain and simple. American cars are not so "American" anymore.
Our dealers were Buick-Pontiac, Cad-Olds-GMC with Chevy on its own. After GM made changes to the lineup, we have Buick-GMC, Caddy went to Chevy and of course Pontiac and Olds were killed off. After some time like you mentioned, a new Caddy store was built behind the Chevy dealer which is on a corner lot.
Our Lincoln is back-to-back to the Ford with Kia-Mitsubishi on the corner. Mazda is with Lincoln. All owned by the same family.
I don't know why they aren't selling. Since 2013 the Lincoln sedans look better than any luxury car on the market.
I want to buy a Lincoln, but they were not selling in Honolulu, so Ford dropped then on the island on Oahu. Ford apparently has a quota for Lincoln sales, and if the dealers don’t make it, then the brand gets dropped. Very sad about this. Looks like I’ll have to settle on a Lexus for the same quality.
Servco Lexus has its own showroom but because of a lack of space and its location, Honolulu Cadillac has to live with Buick and Chevrolet is literally next door to it with a huge overpass in front of it
What everyone needs to consider and I hope Ford and Lincoln is considering.... the Lincoln Continental has been gone for a long time give it some time people will begin to warm up to it again
Although the name has been gone a while has or does Lexus do anything different? After public knowledge of the product ?
and its gone
Wow ur comment has aged very well😏😂🤣😆
CCV TV, the reason Cadillac outsells Lincoln is because of the livery market Cadillac has and Lincoln had reduced its fleets sale by half of what Cadillac has done in the past; however, the Cadillac XTS counted for half of what Cadillac sales were because of the livery market, and Cadillac heavily discounted the Escalade when the Navigator debuted in 2017 with an offer up to $10k off MSRP from the Escalade.
It's because the eco turbo 4 cyl engines they are putting in these Lincolns are underpowered. They don't last either. I have a 2006 Lincoln ls with a v8 in it. I love it. Everyone who has been in it wants to buy it from me. I even lost a friendship over it. I know really but true. Ford/Lincoln bought Jaguar n 2005 and put a V8 Jaguar engine in my Lincoln. Who would have thought but now I know why people buy Jaguars. This engine is amazing!!! I was looking for a used car for a while and hated everything. When I got in the LS I fell in love. The government is putting pressure on the car industry to get more gas mileage on the larger cars and it's just not want the consumer wants. People who drive bigger cars and trucks want power and want the engine to hold up over time. Who cares about gas mileage. I'd buy a pruis if I wanted an eco car. Ford and Lincoln need to go back to the larger V6's and V8's and they will sell. If you ever get a chance to test drive an older Lincoln LS you will understand. You will fall in love with the power and how it rides. It's amazing.
More and more people that can afford a luxury car are going electric these days. Tesla is steamrolling the competition in the Luxury category with a model 3 outselling everything by a wide margin. A sedan is performing better than all those luxury suvs just shows that people do want efficient/low maintenance cars. Unfortunately for most of these brands they are years behind when it comes to any charging network that Tesla is slowly expanding all over the planet.
I am LOVING my 17 MKZ SELECT! Fabulous car with ZERO issues!! In Western NY we have an EXCLUSIVE LINCOLN DEALER, WEST HERR LINCOLN!! GREAT SALES & SERVICE DEPT!!
Got a 2013 fully loaded everybody has a caddy but lincoln in unique kind of cars love it tho
People want SUV's and crossovers. Cars in general aren't selling well, unless it's Audi, BMW, or Mercedes. The Navigator is selling really well. The Navigator has to be ordered and last I knew it was an extremely long wait. You have to keep in mind that the Navigator revived Lincoln and brought attention to the brand again. Lincoln needs to change if they want to sell cars and SUVs like Audi, BMW, and Mercedes does. I agree, they need their own dealership but they need a lot more than that.
I'm not rich but if I'm going to a dealership that say gmc, chevy, Ford, jaguar, BMW so on I don't like to see other vehicle from other companies. Also the lincoln continental is still being produced in the usa the 2021 and onward but sold only in China I think that just doesn't make any sense to me.
2017 mkz black label owner - fast and flawless
Cadillac offer RWD on some of their sedans. Lincoln has none. Being a luxury it’s too pricey just to have FWD while BMW and Mercedes offer RWD on their cars
What is the overall consensus with Lincoln vehicles? I have my opinion that is still being shaped by the actions of the dealership where I bought mine two months ago. Let’s hope they make it right. GM gave me his word today. So, has anybody else had any nightmare experiences such as your Lincoln being in the shop more than it’s in your driveway? Driving a new Lincoln every other week because it’s a loaner? Much appreciation. Peace.
Four years later is now the time to buy one.
Because most people what SUVs not cars. I love my 2019 Lincoln Continental 3.0T
This car wasn’t advertised enough. They advertise the MKZ more.
That wasn't it. Americans are buying SUVs and crossover now.
@@martrellvideos7542 I think the version of this car started in 2017 which was before the crossovers. They were not marketing this car enough.
Are they reliable after say 6 yrs? I’m trading out of my ‘16 Regal bc after 3 yrs the transmission went quality sucks nice looking but nah
throw away cars
Its... not an SUV... that’s why its not selling.
The new Lincoln nav is too expensive and doesn’t have the brand recognition as Cadillac.
I sold Lincolns for 21 years. I have been selling Cadillacs for the last 5 years. The reason Lincoln doesn't sell as many cars as Cadillac has nothing to do with the product. It is like Upper management and workers. Cadillac seems to be White Collar Republicans and Lincoln is Blue Collar Democrats. I sell to a lot of CEO's in Cadillac but in Lincoln I sold to Farmers. It is the same way with SIlverado vs F150. I have rarely ever seen Ford buyers with Ford tattoos but I see "Heartbeat" tattoos all the time. I am in Myrtle Beach and it seems the same everywhere.
Good point
Hopefully somebody will close Chevrolet's current showroom and build a much bigger showroom for Chevrolet and Cadillac with enough space for both
It’s the engine specifically the eco boost that always smoking 😩
I think the coach doors should help quite a bit
I own a 2017 MKZ 3.0 T AWD.
Amazingly great car !!
too small
How’s the gas is bad and does it have to run Premium
@@covector4787
It doesn't have to run on premium but you don't get full power.
Mike R alright thanks man thinking about getting one! Nice car
@@covector4787
I think there a great value and highly underrated.
He is truly saying it when I am pulling in my Lexus i am not driving to Toyota but even thought you know its toyota but its step up luxury toyota so when you drive to a LExus dealership you know you bought luxury.
I own a 2000 Lincoln Ls. I dug the heck out of the car. But, damn, it was always in the shop.
I hate the interior! If it had the interior of the MKZ, I'd love to have it.
Bigdog ive been following u for years, I hope ur in a good place right now, don't hesitate to reply, we go way back my dude ❤
In tampa bay area we have 2 lincoln dealerships its just bad marketing and quality.
I think you’re right cause here in Colorado Springs the Lincoln dealership is really small
This guy is absolutely right. Ford get some class and Build Lincoln only stores if you want to compete in the luxury car Business!~ Lincoln has excellent cars. Get with it Now!!!!
its a few years later now from when I filmed this video. They finally put a actual Lincoln store in our city. I'm going to try stopping by there one day soon to get some video footage of it and share it with all of you.
@@CarolinaCarVideos Sounds good!
I just brought the lincon mkz v6 turbo
I think you could be right. I think they have to get their vehicles in TV & Movies everyone wants the Hot car the Bad Guy drives.
Wow! I was just thinking the other day why don't I see a 2017 or newer Lincoln mkz or continental in a movie? That would be awesome!
I'm in love with a 2019 lincoln continental reserve. But.it had a 12000$ accident repair? Going in with a closed mind.
Exactly when you spend 100k on navigator you want to feel like you got a luxury item like lexus or porsche.
Separate brand and see it grow.
Lincoln's are considered to be lower on the totem pole than Cadillac's and that's all Ford's fault.
And yeah... a V6 in an american luxury car... not good.
A Lincoln Continental needs a supercharged 4.0 V8 of at least 400 BHP.
Wouldn’t it be more based around money or average in area suburbs ? Sort of Like having a store that sells expensive goods in a area where no one nearby can afford to buy the product. On top of finding the best available land to buy & built on that can be afforded by the dealers!?
Lincoln also screwed up when they let the Town Car die on the vine. They went close to a decade with a rock solid reliable car that had high fleet sales and a cult following. They didn’t add higher quality materials over time and updated reliable technology. They let it die out in 2011 or 12 and didn’t put a RWD/AWD car in the lineup to replace it. Lincoln need a luxury long wheel base flagship with a V8 to replace the Town Car. Even if it was a 25k unit a year vehicle (it would have likely been double that easily). The best selling luxury cars are BMW & Mercedes (not Cadillac) both of those brands have a flagship LWB rear/AWD sedan at the top of their offerings. Lastly how about marketing your products!!!
I think Cadillac does better cause of the options they have every Lincoln has a v6 witch there is nothing wrong with that but casillac has v8s that are supercharged with manual or automatic if Lincoln made a bad ass car with a v8 and a manual like the ctsv they would do better that’s what people want
Wow!!! Soooo many words but they don't get to the point fast enough! LMAO
I purchased a black label continental. It is an amazing car.
It really is, i got mine too at the San diego witt linconl dealership, the have their own roof and it was a really "black label experience ".
Just stumbled across your channel here bro. Well I don’t have much to say yet. But I am taking a 2018 MKZ and filming a review tomorrow. I will let you know what I think, and maybe I’ll have and answer for you. Cheers 🍻
i almost got continental but got the 2017 mkz instead cause it only had 2900miles..dude leased it and barely drove it!!! 25k v4 2.0 turbo
I completely agree. And I like the Continental as well.
Does the continental have the Taurus engine ? If so I’d buy it over the mkz / fusion any day
Could be because Lincoln has nothing to compete with the Caddy Blackwing sedans. Lincoln only has suvs, and all of them are overdressed Fords
Pricing killed it ..and Cadillac cars are cheaper
Problem is it looks too much like the mkz which is cheaper.
The problem with Lincoln's they're not exciting to drive. Back in the day Lincoln luxury was at it's best I know this because my dad had a 91 Town Car for seven years, but now the price of new Lincoln I can just get an Audi A4, A6, or even get a new VW Arteon and have more tech and comfort. Lincoln should've had a performance line the other competitors got otherwise Lincoln would still be keeping their cars. Unfortunately in this day and age Lincoln is yesterday's news.
And they discontinued it. It would have been a HUGE seller if they had equiped it with a 302 V8. I love mine but that 6 cylinder engine, even though turbocharged, sounds more like a house fan or a vacuum heater. It sounds WEAK~! How friggin STUPID were the people who designed this not to just use a 302. They would have sold as fast as they could make them & it would have been a MUCH betterr engine. The people who designed the power train seemed to have done it as an afterthought, so caught up were they in the bells & whistles.
The reason behind that is the quality of the engine those engines wont last lincolin cant compete camery or coroloa or even avalon despite those cars are not lauxyry but they live longer the reputation is heard ahead
Does Lexus do anything different in America ?
I saw a Lincoln continental today in pearl white with a ubiquitous (where I live) Tesla model y in pursuit and omg that Lincoln! Teslas are big turds. So bland. Not luxury at all. If you can afford a car like that you can afford to fuel it up too.
Lincoln needs to design their vehicles like they used to. Somewhere between the present design and the rolls royce design. Retro interior with huge huge everything along with a large infotainment screen whose position can be adjusted and maybe a swivel wheel to control the infotainment
That is an astute point. It is a wonder that people do not feel the extra money being sucked out of their wallets in such luxury establishments though.
I owned a 2010 Cadillac CTS, it was a fantastic driving car, but a horrible ownership experience, I never had a vehicle with so many problems in such a short space of time, and it didn't have high miles either, I spent thousands on it, finally got it working, properly, and sold before I was completely broke, not to mention that the resale value was devastating "kick in the balls". Biggest purchase blunder ever, lost thousands....GM is incapable of making reliable vehicles anymore, their older trucks and suvs were fantastic, amazing value for money, the new equipment, however is plagued with electrical problems, and mechanical failure. Sad because their engineering division is very good, but the problem lies in the budgeting department, good designs are compromised by cheap components and insufficient testing...Ford is not much better, go Japanese or just ride the bus, and save yourself from the torment of chasing an imaginary unicorn of domestic car brands that will never be built to last.
Now i just have to wait 20 years to get this car
Our GM dealers were Chevy alone, Pontiac/Buick and Oldsmobile /Cadillac/GMC. Then a change came where Cadillac went to Chevrolet and the Pontiac/Buick went to the GMC lot and Olds was killed off and now with Pontiac gone it’s just Buick GMC.
Cadillac has it’s own building on the back corner of the Chevy store.
Now our Lincoln is Lincoln/Mazda so those fellas can make money selling Mazda. A friend just told me that he heard online that Lincoln wants their stores to be stand-alone. So I don’t know if Mazda would move to the Kia/Mitsubishi store (too small already) or to the already cramped Ford dealer.
There is rumor that Ford will move in the future but there’s no sign yet.
Man you are probably right about that I never thought about it but that is what they need to do, stop being so cheap and build the stand alone dealership for lincoln.
Why? Maybe because rich people rather buy German cars
Unreliable not like ww2 german cars reliable porshe now not so good
I think a number of things are holding it back.
1. Too pricy for standard equipment. You have to go back in time a bit, but the previous MKS had a rear sunshade standard, auto-dimming rearview mirror standard, heated and cooled seats standard, rain-sensing wipers standard and so forth. The current 2018 Premiere trim does not and you can't get optionally.
2. Too much shared equipment with Fusion/MKZ. Engines, transmissions, and other platform items. Not really much is uniquely Lincoln. Why the high price for the same 3.7 V6 and 6-speed automatic?
3. Poor configuration. They charge a ridiculous $335 for a cd player. To get the LED headlights, that are now standard on cars costing a lot less, you must cough up $3,995 for the luxury package. In the first year of production this package cost $5,000! It includes the $335 cd player, the LED headlights, and the upgraded sound system. On certain models, Audi for example, charges $850 for LED headlights and $3,200 for an option package that includes them as well as 8 or so other items.
4. The highest priced moonroof in the biz. $1,750 for it. I know now other vehicle besides Lincoln that charges more. Poor value.
5. Restricted by trim options. It has been in the past a hallmark of U.S. cars that you could get some options without having to get the highest trim level possible. Not so. Those LED headlights: only available on the Reserve Trim. There's even a summer tire package, but it requires the Tech package at $4,250! What do summer tires have to do with the Tech package???
6. A 6-speed transmission when the competition frequently has 8-speeds or more. The Lincoln Nautilus has the 8-speed and LED headlights standard, however the 2019 Lincoln Continental DOES NOT. It is very, very expensive to get the LED headlights and not possible at all to get the 8-speed transmission.
This is just for starters....
They fixed all these concerns for the 2019 year model. The car comes standard with pretty much everything.
@@alvinrawlings8916 I would disagree. They fixed some items, but at additional cost. You have to take into account that some of this stuff was standard on the base package 2011 MKS and is now only available optionally via the Reserve trim. A huge price increase.
SELECT Trim:
2018 BASE: $49,955.00 AWD
2019 BASE: $51,945.00 AWD
Increase: $1,990.00
Extra Standard Equipment:
BLIS W/Cross Traffic Alert
Adaptive Cruise Control with Stop-and-Go
Auto-Dimming Rear View Mirror
Rain-Sensing Wipers
Auto High Beam Headlamps
Pre-Collision Assist w/ Automatic Emergency Braking
Cost of 2018 Select Package: $1,255.00
This year no Navigation as part of Select.
Nav cost on other Ford Products: $795.00
Difference: $460.00.
Cost increase: $1,530.00 (5 items additionally standard, but note Climate Package cost)
Customer lost again. No extra value. It is a price increase effectively.
Climate Package:
Last year: $850.00
2019: $795.00
Climate Package Items Now Standard:
Auto-Dimming Rear View Mirror
Rain-Sensing Wipers
Auto High Beam Headlamps
Losing 3 items: $55.00
No value for the customer on this change.
Powertrain:
2.7 V6 no longer optional on SELECT.
Loss of choice for customer and effectively greatly increased product cost for customer if chosen as an option.
Still NO upgrade of automatic transmission. Not competitive with other market offerings.
LED Headlamps:
No change here. Still optional AND only on the Reserve at VERY HIGH cost: $3,995.00
Interior:
Still no other color choices beside Black and Cappuccino. It's a very highly priced car. I expect some options for color other than 2!
This is artificially restricted.
Trunk Hinges:
Still the same old gooseneck design. Again, it is a very highly price car and no difference than the run of the mill vehicle.
Weight:
It's still heavy. In looking at Cadillac CT6, which weighs considerably less, this is cost cutting pure and simple. No innovation.
Fuel Economy:
No competitive with other V6 luxury cars. Period. Again, this a very highly priced car. I want something better than what I had in 2009.
Price:
Not competitive.
This partly based on that fact that all the heavy hardware (engine, transmission, AWD, and platform) are shared. So, it comes down to body sheetmetal and interior. The price is HIGH.
$1,750 for a panoramic moonroof???? This is, I think, the highest price in the industry outside of the MKZ's retractable glass roof!
Luxury Features:
Lacking: $335.00 for a CD-player. Make it standard at NO additional charge.
Lacking: $120.00 for all weather floor liners. Make them standard at NO additional charge.
Lacking: $---.00 a donut for a spare tire. Provide a full-size tire with matching rim (The VW CC did this and was less than $35,000)
Lacking: $3,995.00 for LED headlamps. Make them standard at NO additional charge. A VW Jetta has them standard. Again, why pay so much for less? Only $850.00 on certain Audi's! The whole option package for more than just LED headlamps, cD-Player, and Revel Audio is only $3,200 on certain Audi's. The VALUE here is terribly lacking. It's not compelling.
Lincoln's previously were bolt on Ford's remember the Versi and the Granada. LTD and Mercy Monarch same as the Town Car. Lincoln has finally rebranded to The Lincoln Motor Car Company separating it now from Ford. I have a 2013 Lincoln MKS Eco-boost AWD. I love the car. My next car will be the Continental. I'm glad Lincoln is going back to car name's and not letters and numbers.
MBenz has so many different numbers you don't know what's what or the difference between them. Except they are all over engineered endless bottomless money pits that people only buy as a status symbols.
What happen to the 2020lincoln towncar
Great comment makes sense 👏