Using a polarising belief as a hook! :) If you cannot get someone to stop and take a moment you have lost any benefit of any further copy so I think hook is one of the most important pieces of copy.
This is exactly what I was looking for! I've been dabbling into Facebook ads and needed help on how to write ads that convert! Thanks for sharing Andrew!
Andrew this was great thanks! 🙌🙌🙌 I found you a few years ago when you did a webinar with Melyssa Griffin. Your always provide solid step by step tips that make FB ads feel SO doable!! Thanks again 🙂
Polarizing statements/beliefs Can you make the research process in which way someone can dig them out of Q&A sites I’m having trouble adopting that into my process
I love your content and videos..Those are super amazing and highly informative. Please create a video on "How to search and create ideas for our ad creatives". This would help lot of people like me.
Andrew. Your videos are so very helpful and informative. Having said this, your explanation of the way you established a sense of “credibility” in your Facebook (FB) ads made you look totally unaware of the fact that you just told 99% of all FB advertisers that there’s no way that they have any business involving themselves with FB advertising. Why? Because, unlike you, they have not created a digital marketing agency, founded an educational company, or done ANYTHING similar that establishes their “credibility” in their particular niche. The issue: how do the Joe Blows of the world establish credibility in their FB ads when they lack any type of business credentials or expertise similar to yours in their market, whatever that market may be? Without explaining how the average FB advertiser can establish credibility in his or her FB ads means that the Jane Smiths of the world have no business trying to sell their products or services online via FB ads.
Thanks for this. Really interesting discussion point! I see what you're saying - it's definitely difficult when you're brand new. That said, I do believe that anyone who is credible should be able to demonstrate that credibility, shouldn't they? It doesn't have to be something huge, but there's usually something. For example - a personal trainer could just say "I'm a certified personal trainer who's worked with over 200 clients"... Or another example: "I'm a former corporate IT security specialist who shifted focus to helping the general public become more secure in their day-to-day activities online". I can see how my example might have made it sound like it has to be some sort of major credibility marker. That's definitely not the case though, and I certainly didn't intend to give that impression so I'm glad you raised this question.
@Andrew Hubbard Thank you for the thoughtful and helpful reply. I "get it." Business owners, especially those who are new, need to think creatively how they can establish some way to demonstrate their credibility. By the way, your examples were exactly what I was looking for. 🙂
Thank you Andrew, will be a dedicated follower from now on! I have been wrestling with doing Fb ads for a while now. Enrolled in a course from a US person and it is quite disappointing. Wish I had found you a month earlier!!! I am still not quite sure how the the 'Learn more' link in Insta works. I know that one cannot post links inside an Insta post. Also, how does one adapt the copy when doing the ad in FB as it seems to allow a simultaneous post since Insta was taken over by Fb???
Great to hear! 😀. When you set up an ad you can set a link for the 'Learn More' button, so whenever they click that button they go to the link you specify. So even though you can't have links in the text on the Insta post you can still use a link with an ad via the Learn More button. You can customise your creatives at the ad level in ads manager, which allows you to set different copy for Insta vs. FB. Video coming on this soon 😉
🙏Soooooooooo useful! This video combined with your other videos are getting me hyped to rock some ads. Been wondering: if I create an ad with a long video (1-2min), that includes all the elements you discuss, will long written copy distract from it? (Or vice-versa, will a long video distract from written copy?) Should a long video be accompanied by short copy, and long copy be accompanied by just an image or a super short (10sec) video? Been wondering about video vs. long copy + image. Is it either or? Thank again!!! 🙌
Glad it was helpful Ela! Using this with a 1-2 min is perfect and it's something I do regularly. Definitely won't detract from the copy. I'm actually using 1-2 minute videos with long copy and it's working really well on several accounts so there's no need to worry about having long video + long copy. Always good to test different combinations though. And don't forget to consider your audience. If you have an audience who are extremely busy and don't like to read long copy or watch long videos it's always smart to take that into consideration with your ads.
@@AndrewHubbard1 🙏 Please forgive my indulging with another question: should the video and written copy roughly repeat each other? Or should I use each "real estate" to offer something fresh? Loving this channel and plan to watch and share all of it. Thank you so much for what you're offering here! Big fan.
Hi Andrew - this is great, Thank You. Is the post just a normal one on Facebook? Not one of the pre-selected ones with "sell tickets' etc? I can't see where the 2200 word count is - I'm getting 90, cheers - appreciate any help!
Hi Bryce, glad you found it helpful. The limit is for Instagram ads, not Facebook. Not sure where you’re seeing a limit of 90. Are you talking about paid ads or Facebook Marketplace (it’s a different thing altogether)?
Sounds like you're doing it using the 'Promote' button on your Facebook page. It's not wrong at all 😀. It's a quick way to get started, but it doesn't give you as much flexibility as using Facebook's ad manager. The limits I mention here are the ones that apply when you create ads via the ad manager (facebook.com/ads/manage)
Hello my friend, I am Turkish, but no one in Turkey shares this information, everyone wants to sell education, thank you very much for 2000 dollars for 2500 dollars :)
Which of these tips will you implement first? Let me know below :)
Using a polarising belief as a hook! :) If you cannot get someone to stop and take a moment you have lost any benefit of any further copy so I think hook is one of the most important pieces of copy.
This is exactly what I was looking for! I've been dabbling into Facebook ads and needed help on how to write ads that convert! Thanks for sharing Andrew!
Awesome! So good to hear this 😃
This guy is a genius. I say this after just clicking a third video in a row. "Open Loop" much??
haha thank you!
So much value in your videos! don't know how you don't have a million subs yet.
I appreciate that!
the best thing about you is you share everything with example which clicks my mind Thanks
learned so much. thank you so very much.
I like your videos before watching cause I know they going to be GOOD
haha thanks Alejandro. Appreciate it 🙏
Andrew this was great thanks! 🙌🙌🙌 I found you a few years ago when you did a webinar with Melyssa Griffin. Your always provide solid step by step tips that make FB ads feel SO doable!! Thanks again 🙂
Glad you found it helpful Trudy! I remember that webinar 😀. Thanks so much for your support - I really appreciate it! 🙌
Thank you for this Facebook Ad Copywriting tips! This is really helpful!
Thanks Donnie! Appreciate you watching
Polarizing statements/beliefs
Can you make the research process in which way someone can dig them out of Q&A sites
I’m having trouble adopting that into my process
Your ideas were helpful to writing ads! I loved how detailed you were and how easy I was able to do it myself ! Thanks for this video!
Thanks Ashley!
I love your content and videos..Those are super amazing and highly informative. Please create a video on "How to search and create ideas for our ad creatives". This would help lot of people like me.
Powerful insight again Andrew my Facebook ads go to guy 🚀💯
Thanks Raphael!
Great copywriting ideas Andrew! I saved your video for next ad:)
So glad you enjoyed it Rochelle!
Andrew. Your videos are so very helpful and informative. Having said this, your explanation of the way you established a sense of “credibility” in your Facebook (FB) ads made you look totally unaware of the fact that you just told 99% of all FB advertisers that there’s no way that they have any business involving themselves with FB advertising. Why? Because, unlike you, they have not created a digital marketing agency, founded an educational company, or done ANYTHING similar that establishes their “credibility” in their particular niche. The issue: how do the Joe Blows of the world establish credibility in their FB ads when they lack any type of business credentials or expertise similar to yours in their market, whatever that market may be? Without explaining how the average FB advertiser can establish credibility in his or her FB ads means that the Jane Smiths of the world have no business trying to sell their products or services online via FB ads.
Thanks for this. Really interesting discussion point!
I see what you're saying - it's definitely difficult when you're brand new. That said, I do believe that anyone who is credible should be able to demonstrate that credibility, shouldn't they? It doesn't have to be something huge, but there's usually something. For example - a personal trainer could just say "I'm a certified personal trainer who's worked with over 200 clients"... Or another example: "I'm a former corporate IT security specialist who shifted focus to helping the general public become more secure in their day-to-day activities online".
I can see how my example might have made it sound like it has to be some sort of major credibility marker. That's definitely not the case though, and I certainly didn't intend to give that impression so I'm glad you raised this question.
@Andrew Hubbard Thank you for the thoughtful and helpful reply. I "get it." Business owners, especially those who are new, need to think creatively how they can establish some way to demonstrate their credibility. By the way, your examples were exactly what I was looking for. 🙂
Excellent video. Subscribed. Great helpful content. Thank you!
Cheers! Glad it was helpful
Definitely a challenging skill, awesome tips. Thank you!
Jessica Ann Pilates thanks so much for watching! Glad you found it helpful
Great Video!
This is priceless! Thanks Andrew
Glad it helped mate!
Thank you Andrew, will be a dedicated follower from now on! I have been wrestling with doing Fb ads for a while now. Enrolled in a course from a US person and it is quite disappointing. Wish I had found you a month earlier!!! I am still not quite sure how the the 'Learn more' link in Insta works. I know that one cannot post links inside an Insta post. Also, how does one adapt the copy when doing the ad in FB as it seems to allow a simultaneous post since Insta was taken over by Fb???
Great to hear! 😀.
When you set up an ad you can set a link for the 'Learn More' button, so whenever they click that button they go to the link you specify. So even though you can't have links in the text on the Insta post you can still use a link with an ad via the Learn More button.
You can customise your creatives at the ad level in ads manager, which allows you to set different copy for Insta vs. FB. Video coming on this soon 😉
@@AndrewHubbard1 Thank you. have now subscribed so I don't miss out!!!!
You are a great mentor ❤️
Thank you! 😃
🙏Soooooooooo useful! This video combined with your other videos are getting me hyped to rock some ads. Been wondering: if I create an ad with a long video (1-2min), that includes all the elements you discuss, will long written copy distract from it? (Or vice-versa, will a long video distract from written copy?) Should a long video be accompanied by short copy, and long copy be accompanied by just an image or a super short (10sec) video? Been wondering about video vs. long copy + image. Is it either or? Thank again!!! 🙌
Glad it was helpful Ela! Using this with a 1-2 min is perfect and it's something I do regularly. Definitely won't detract from the copy.
I'm actually using 1-2 minute videos with long copy and it's working really well on several accounts so there's no need to worry about having long video + long copy. Always good to test different combinations though. And don't forget to consider your audience. If you have an audience who are extremely busy and don't like to read long copy or watch long videos it's always smart to take that into consideration with your ads.
@@AndrewHubbard1 🙏 Please forgive my indulging with another question: should the video and written copy roughly repeat each other? Or should I use each "real estate" to offer something fresh?
Loving this channel and plan to watch and share all of it. Thank you so much for what you're offering here! Big fan.
Hi Andrew - this is great, Thank You. Is the post just a normal one on Facebook? Not one of the pre-selected ones with "sell tickets' etc? I can't see where the 2200 word count is - I'm getting 90, cheers - appreciate any help!
Hi Bryce, glad you found it helpful. The limit is for Instagram ads, not Facebook.
Not sure where you’re seeing a limit of 90. Are you talking about paid ads or Facebook Marketplace (it’s a different thing altogether)?
@@AndrewHubbard1 Paid ads Sir! Am I in the wrong place?! 🤦♂️
Sounds like you're doing it using the 'Promote' button on your Facebook page. It's not wrong at all 😀. It's a quick way to get started, but it doesn't give you as much flexibility as using Facebook's ad manager. The limits I mention here are the ones that apply when you create ads via the ad manager (facebook.com/ads/manage)
You got a wtf-this-is-awesome-content-kind-of-subscriber in me
♪
Haha awesome! Best comment I’ve got this week 😃
woven*
Hello my friend, I am Turkish, but no one in Turkey shares this information, everyone wants to sell education, thank you very much for 2000 dollars for 2500 dollars :)