Ep. #25 How Your Personal Brand Story Helps Attract New Clients with Deirdre Van Nest

Do you have a Personal Brand Story? Do you know your “why” - as in, why you believe in the importance and value of your work?
And are you using it to connect with your prospects and clients in a meaningful way - that leads to winning their business and generating referrals?
In this episode of Top Advisor Podcast, Referral Coach Bill Cates welcomes Deirdre Van Nest, Founder of Crazy Good Talks. Deirdre tells us why she works with financial advisors, a touching story that revolves around a personal tragedy. She also highlights the power of advisors telling their “why” stories to clients.
Bill & Deirdre discuss:
● The difference between a personal brand story and a bio story.
● How one advisor increased his “win rate” from an already high 85% to almost 100%.
● How an appropriately vulnerable story can help you connect with prospects and clients.
● Where and how successful advisors are using their personal brand stories to attract and convert new clients.
● And more