How to Track a Thank You Page in GA4 using Google Tag Manager

Welcome back! In this tutorial, we're diving deep into the world of Google Analytics 4 (GA4) and Google Tag Manager (GTM) to show you how to effectively track "Thank You" pages on your website. Whether you're a seasoned marketer or just starting out, understanding how to leverage these powerful tools is essential for tracking conversions and optimising your marketing strategies.
💫What You'll Learn:
➡️ Why Track "Thank You" Pages? Discover the importance of tracking "Thank You" pages as a foolproof method for measuring user actions and the effectiveness of your marketing campaigns.
➡️ GA4 and GTM Setup: A step-by-step guide to setting up "Thank You" page tracking using both GA4 and Google Tag Manager, ensuring you have the flexibility to manage events with ease.
➡️ Creating Custom Events in GTM: Learn how to create and configure custom events in GTM for detailed "Thank You" page tracking.
➡️ Conversion Tracking: Elevate your analytics game by marking "Thank You" page views as conversions in GA4, unlocking insights into your campaign's success.
➡️ Publishing in GTM: A walkthrough on submitting and publishing your GTM container to apply your tracking setup live on your website.
00:00 Introduction and Overview
00:30 Using Google Tag Manager for Tracking
01:17 Importance of Thank You Page Tracking
02:12 Setting Up Thank You Page Tracking in GA4
03:09 Requirements for Setting Up Tracking
04:07 Configuring the Tag in Google Tag Manager
05:35 Creating a Trigger for the Thank You Page
06:22 Testing the Tracking with Google Tag Assistant
07:38 Publishing the Container Version
08:11 Verifying Tracking in Google Analytics
09:10 Marking the Event as a Conversion
10:03 Final Steps and Conclusion
🗣Join the discussion:
Website: www.vixendigital.com
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Connect with Sean 👋:
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[@worawutnathasan2220]

Hi please suggest how to track first page visit before they visit thank you page thanks

[@VixenDigital]

Hi there, I'm not quite sure what you mean?

[@vanhung724]

But when the customer refresh the thank you page, it will be counted as 2 events, right?

[@VixenDigital]

With this method, yes, it's a simple event tracking method in GA4 based on a page view event. So if the person refreshes the page it would be counted as another page view. However, it is unlikely a person would refresh a thank you page. Thanks for your comment :)

[@mikeys4u]

How do you turn debug view on?

[@VixenDigital]

Watch from 6:10 - you can open up the google tag assistant by clicking on "preview" in GTM. Hope that helps :)