Unpacking Grocerize: Starting A Tech Company

Blake Bennett is the innovative mind behind Grocerize, an app that compares the prices between the two giant supermarkets in Australia, Woolworths and Coles. Blake shares the inspiration behind Grocerize, offering insights into how thorough market research and a strategic marketing and PR approach were crucial in bringing this product to market. We explore how the web app works and the three-year process of bringing it to market.
Episode Notes:
grocerize.com.au/
Hosts: Jay Bolton & Dan Cox
Producer: Elliott William
Artwork: Caitlin Bray

[@davidkearney511]

love every bit of this!!!

[@pronoia.]

Reduced to clear items are tracked internally at Woolies and I'm sure they would like to reduce what they send to landfill so they might be willing to share that data too. Great idea and opportunity to build a snowball of a company.