Lorenzo Fertitta: Swizz Beatz Helped Land UFC Reebok Deal
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- čas přidán 1. 12. 2014
- UFC CEO Lorenzo Fertitta discusses the new UFC-Reebok partnership, how the deal came to be, his thoughts on the rankings, and more.
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Lorenzo seems like a smart guy he put's his points across very well.
i feel like he has a doctors office smell to him lol
4:24 is a perfect moment that shows how different Lorenzo and Dana were. Lorenzo was the cool, calculated, smart businessman in a suit while Dana busts out laughing in a plain long sleeve shirt.
This is the first time I've heard Lorenzo Fertita speak.
You should watch his epsn interview about fighter pay awhile back. It was pretty infamous because of the whole Dana vs. espn thing.
Hawani asks the perfect questions every time.
In case anyone Is wondering, Swizz is a producer of rap music. He produced for the ruff Ryders who had artists like DMX and the lox. He also produced for JAY-Z and is married to Alicia keys. Had no idea he was an MMA fan
This dude is a f'n business man.
He & Dana need to write a book.
Im confused so do the fighters get a corn beef sandwich after the fight or before the fight ?
Lorenzo knows how to talk. Pure business man. I wouldn´t mind to see him substitute Dana when Dana retires. It would be a more professional approach and less controversial but it would be cool. But i doubt he would cause he probably likes to do other things and get that money.
He has swagger, knows how to talk. actually has a business degree. Dana is complete opposite, rash, very outspoken, curses every second. it's a mix and match that is perfect for UFC.
Deadlygangsta Very well said. It´s like night and day and it works. Wish he did more UFC interviews.
Igor Pereira very true =)
Every word he says is marketing lol
Wally Patheuangsin indeed. Dana does it as well. Alot more than people think. It´s the syle that it´s different..I like it cause it´s a bit of fresh air=)
Finally we have a better understanding about this. I was worried bout all the other MMA clothing brands like Tapout
I really really like this when u read the facts.. Biggest lies are that lower tier guys cant eat cuz lower tier guys werent even getting sponsors b4 regardless what fans thought.. Now ALL fighters get their pay on contract, Plus automatic check from Reebok/UFC, and 20% of all thier merchandise that sells.. What negatives are their? Id love this if i was just getting to the UFC.. the fighters with the biggest sponsor deals dont even wer those companies in the cage neway
FINALLY SOMEONE WHO USES THEIR BRAIN!
Exactly!!! agreeeed!!!
Dora D-Explora take off the wig dana , we can see you
petelebu Youre hilarious. Yes, its me Dana, with a fake account defending my self and company on youtube. because I have so much time for that. You busted me. Please dont tell anyone
Dora D-Explora ok
I hope it helps the fighters, I hope this deal truly does benefit the fighters to launch wherever after their careers are over. Fighting isn't forever these guys need to stack as much as they can and network like crazy for other opportunities.
Guess what? It didn’t
I really can't wait until July for this to take action. I'm so interested to see how it turns out. I think it may be a massive change. It'll also be a nightmare for the UFC and fighter's managers to adjust a bunch of contracts in the next 8 months.
***** exactly
reebok is illuminati, just look at the triangle ffs
Your mom.
GodDamnit7711 grow up
Isaac Khan you grow up too...
Where's the eye in the middle, did Michael Bisping steal it?
Chigau Pop the bottle they are not stupid if they made it overly obvious then nobody would buy from them
Lorenzo is a G....no two ways about it!!!
If there main focus is on training why are they not selling reeboks k boxing gloves. Only 100$ t shirts
Have a player's union if you want to be similar to the big professional leagues.
now we no who to blame
Dana in the background 😂
PEOPLE RELAX THE SPORT IS STILL ONLY 20+ YEARS OLD....GIVE IT TIME!!!!!!
If fighters actually did Crossfit during training then injuries be even more prevalent than they already are.
why do they keep saying this reebok deal is capitalism? real capitalism is paving your own way like getting and having your own sponsors and making the most money you can. the current/old system is closer to capitalism than this new uniform deal
Yeah, I was thinking the same thing.
The UFC is the New World Order and the mandatory uniforms are the RFID Chips! Mark of the beast!
The UFC is slowly transitioning from an MMA company into a money generation machine
Who the hell is that blonde in the back holy cow...
Rhonda got a different deal$$$$
I thought Swizz Beats was a beat producer lol what does he have to do with Reebok and UFC
have you ever heard of networking?
Rada you're dumb...
He lied about Reebok deal not disrupting fighters' sponsers.
The second lorenzo mentioned crossshit.... I'm out.
we are not a team sport......... lets have team jerseys guys :D HAHAHA
Obamacare for the UFC you have no choice
huh!?
hahahahhaaa
x
What was the baldie laughing about?
Who cares what they put on their shorts...