Thank you for all the love! Please subscribe for more episodes if you enjoyed this one 🙏🧡. Timestamps: 00:00 Intro 01:51 Fan art and Matilda's origins 04:29 Getting started and taking a leap 07:18 Growing up in Sweden and moving to the US 09:48 What Matilda's challenges in the early days have meant 11:56 Matilda's make-it-or-break-it moment 14:29 Strategy behind the growth? 15:22 Mistakes when getting started as creator 16:56 Why the interest from US and Australia? 18:13 Personal life and mental health 20:25 Where is the social media game heading? 24:25 The industry issues that led to Djerf Avenue 25:58 Step 1 and the dynamics behind the business 31:03 Dining experiences in the American Express Platinum membership 31:58 Production, back-end and supply chain 34:20 Djerf Avenue's income numbers - 4X-ing every year and self-owned 36:37 Building the Djerf Avenue team and the personality trait they're looking for 40:09 What Matilda has learned from Djerf Avenue 42:45 Djerf Avenue's differentiation and is there a secret sauce? 46:10 Matilda's advice for starting a business with your partner 48:32 Why TikTok is crazy about Matilda’s hair 49:39 Matilda’s and Gustaf's advice to themselves 54:35 Matilda's wedding dream performance, and learning languages through music 56:05 The best compliment Matilda ever received 56:43 Thinking forward: a move to the US?
Matilda is actually a great example of picturing her vibe for social media, building an brand and just enchanting people with it. No wonder the brand is getting bigger.
She’s such an inspiration. Love hearing stories like this where someone hits the cultural wave just right and makes smart decisions that will keep her financially secure for life. All whilst still being so young, must feel great for her and her family to know that even if it all ended tomorrow, they will be fine (not that it will because Matilda is smart and knows how to pivot, but you get my drift, she’s had more success in these few years than most people do in a lifetime.)
Love Matilda so much!! This is such a lovely interview and how laid back this was. Grateful to her for being the person out there that we all need. She's such a light!
"It is not easy to be from Sweden" - I am from Ukraine and I really do not understand why it`s not easy to be from Sweden when you are a creator. I need explanation team😅Great girl! Really inspiring, soft, feminine and hard working😍
Otroligt bra intervju. Man märker att Matilda kände sig trygg. Samtalet flöt på bra, många bra frågor som inte var allt för upprepande mot vad man har läst tidigare. Vilken otrolig resa Djerf Avenue har gjort, så inspirerande 🥰
Really good interview. She's very charming and obviously smart. Would've been interesting to have Rasmus in the interview as well, even if just for part of it, as he clearly plays a large part in their success as she mentioned.
Wow, what a totally awe-inspiring interview. Thank you so much for sharing your story so authentically, Matilda! Your dedication to the credibility of your creative process is truly honorable, and I couldn't agree more with regards to the real need for raw realness in a world of fake, overly "enhanced" social media we're all terribly tired of scrolling through. Cheers and best wishes to you and the soaring success of your incredible, self-funded brand! Thank you so much for inspiring me today!
Omggg I follow her for soo long on Instagram but for the first time I’m seeing her talking I mean I did hear her voices on Instagram stories but not like this. She is so pretty 😊
I follow your Mom🌸 I love see how is she. I from USA, I star follow you because CZcams showed me a video and I liked who you are. I agree with what he says about instagram.
what are the traits of these girls? Why are they inspired and inspired for what ? What are the benefits to the world? What value does being an influencer add to shopping and sharing what you wear ?
This is what gen z consumes everyday on social media, so Matilda being humble and transparent about her journey can motivate and inspire this new generation to understand that there’s a hole story with ups and downs behind some pictures that you see on Instagram :)
at 24:14 you said "the people who understand this really well..." when you say "this" are you referring to understanding how raw and real content and authenticity are the future?
And guess what? Countless try and fail. She didn’t. We want to find out why. It’s clear she has a good head on her shoulders. How about you try to be an influencer and build to be her competition? I’ll wait…..
I was really hoping for this to be a great interview, unfortunately the interviewer is all over the place with his questions, no ability to connect a storyline to his questions. Incredibly boring - not her, I feel like we could have learnt a lot from her story, but his questions were so surface level.
Just seemed like your questions weren’t deep enough and you wouldn’t fully ask the question and trail off and let the guest speak freely. So it just felt a little all over the place and hard to follow. All the questions seemed like a variation of the question prior.
15:31 ex: “Did you make any mistakes?” I feel that this question is obvious - any entrepreneur will experience mistakes. Maybe a better question would have been “What’s the biggest mistake you made when you were 3 months in?” Or “What mistake was the most pivotal for your brand in the early stages?”
17:13 Perhaps it was just this particular guest that you weren’t interested in which is why it feels messy. But earlier in the video she said her followers are predominately US - but you ask her the same question again here. It just feels like you aren’t genuinely listening or interested in her story. Not being critical - just trying to give back genuine feedback x
For a beautiful woman it is easy to get a lot of follower, not to underestimate her business, I think real success for a woman is when she can doing her business also without showing her in the public..
Thank you for all the love! Please subscribe for more episodes if you enjoyed this one 🙏🧡.
Timestamps:
00:00 Intro
01:51 Fan art and Matilda's origins
04:29 Getting started and taking a leap
07:18 Growing up in Sweden and moving to the US
09:48 What Matilda's challenges in the early days have meant
11:56 Matilda's make-it-or-break-it moment
14:29 Strategy behind the growth?
15:22 Mistakes when getting started as creator
16:56 Why the interest from US and Australia?
18:13 Personal life and mental health
20:25 Where is the social media game heading?
24:25 The industry issues that led to Djerf Avenue
25:58 Step 1 and the dynamics behind the business
31:03 Dining experiences in the American Express Platinum membership
31:58 Production, back-end and supply chain
34:20 Djerf Avenue's income numbers - 4X-ing every year and self-owned
36:37 Building the Djerf Avenue team and the personality trait they're looking for
40:09 What Matilda has learned from Djerf Avenue
42:45 Djerf Avenue's differentiation and is there a secret sauce?
46:10 Matilda's advice for starting a business with your partner
48:32 Why TikTok is crazy about Matilda’s hair
49:39 Matilda’s and Gustaf's advice to themselves
54:35 Matilda's wedding dream performance, and learning languages through music
56:05 The best compliment Matilda ever received
56:43 Thinking forward: a move to the US?
Matilda is actually a great example of picturing her vibe for social media, building an brand and just enchanting people with it. No wonder the brand is getting bigger.
Such a genuine soul. I’ve always admired her love and care for her audience. Truly one of a kind. Appreciated this interview 💗💫
She’s such an inspiration. Love hearing stories like this where someone hits the cultural wave just right and makes smart decisions that will keep her financially secure for life. All whilst still being so young, must feel great for her and her family to know that even if it all ended tomorrow, they will be fine (not that it will because Matilda is smart and knows how to pivot, but you get my drift, she’s had more success in these few years than most people do in a lifetime.)
Love Matilda so much!! This is such a lovely interview and how laid back this was. Grateful to her for being the person out there that we all need. She's such a light!
"It is not easy to be from Sweden" - I am from Ukraine and I really do not understand why it`s not easy to be from Sweden when you are a creator. I need explanation team😅Great girl! Really inspiring, soft, feminine and hard working😍
@@sequelxyz oh, now I get it! Thanks🤗
And she is from a rich family as well lol
She's so grounded and inspirational. Also, I love how her dog Rufus is sleeping in the background 🥰
Ahhh im so glad you uploaded this! Love listening to her
Otroligt bra intervju. Man märker att Matilda kände sig trygg. Samtalet flöt på bra, många bra frågor som inte var allt för upprepande mot vad man har läst tidigare. Vilken otrolig resa Djerf Avenue har gjort, så inspirerande 🥰
bättre än framgångspodden?
This was amazingly inspirational thank you for this content it made my day
Really good interview. She's very charming and obviously smart. Would've been interesting to have Rasmus in the interview as well, even if just for part of it, as he clearly plays a large part in their success as she mentioned.
Wow, what a totally awe-inspiring interview. Thank you so much for sharing your story so authentically, Matilda! Your dedication to the credibility of your creative process is truly honorable, and I couldn't agree more with regards to the real need for raw realness in a world of fake, overly "enhanced" social media we're all terribly tired of scrolling through. Cheers and best wishes to you and the soaring success of your incredible, self-funded brand! Thank you so much for inspiring me today!
Loved this interview!!
I’m glad you appreciate our craftsmanship Matilda ❤️🇵🇹
Love you so much Angel 🎀💖 You give us a lot of inspiration 🫶🏻😘
Such a great interview and she has such a beautiful soul 😊
Love this interview! Matilda is so elegant and inspiring 💖💖
One of the most normal influencers, adore her!
You guys are so amazing! ❤
Matilda is such an angel❣️she inspires me daily
It’s so special when humble, deserving, hardworking people succeed!! She’s amazing❤
She is natural....with objective beuty
Here is a follower who speaks spanish. Incredible content
Love this girl, she is truly inspiring
Best interview with Matilda, great topics.
I am so happy for her 🎉❤
Omggg I follow her for soo long on Instagram but for the first time I’m seeing her talking I mean I did hear her voices on Instagram stories but not like this. She is so pretty 😊
Enjoyed it! Thankyou for sharing
What an inspiration!
She deserves it so much ❤
Imponerande resa! Trevlig podd också
Obsessed with Matilda!!
She’s such an inspiration! 💖 It’s my dream to do the same job-business 😊💫
U got this !!
Truly love her. She is so brave and is living her truth. Wish I had the guts she does.
Great interview!
PS: Wasn’t it uncomfortable holding on to the microphones like that? 😅
LOVE her!!!!
I love Matilda!
I follow your Mom🌸 I love see how is she.
I from USA, I star follow you because CZcams showed me a video and I liked who you are.
I agree with what he says about instagram.
wow I love her even more now
We loooooove u, Matilda 🌸🌸🌸
what are the traits of these girls? Why are they inspired and inspired for what ? What are the benefits to the world? What value does being an influencer add to shopping and sharing what you wear ?
This is what gen z consumes everyday on social media, so Matilda being humble and transparent about her journey can motivate and inspire this new generation to understand that there’s a hole story with ups and downs behind some pictures that you see on Instagram :)
I LOVE HER!!!!
at 24:14 you said "the people who understand this really well..." when you say "this" are you referring to understanding how raw and real content and authenticity are the future?
Gorgeous inside and out❤️🔥❤️🔥
What is the factory in Portugal called?
How many times did he ask is she is from Borås . Sooo many times .
Tumblr girls are SO cool even irl
Same old storie though . Model influencer then brings out a brand . If she didn’t do that to start off she have none of this
And guess what? Countless try and fail. She didn’t. We want to find out why. It’s clear she has a good head on her shoulders. How about you try to be an influencer and build to be her competition? I’ll wait…..
She’s so sweet and smart
Why are so many parts repeated :/
She said Ojitos Lindos and got the pass from the Latin community. 💪🏽🙏🏽
Bad bunny yayyy
Making your boyfriend CEO to your business is a huge mistake imo
especially after hearing in one of her vlogs how she was already waiting for engagement
Nah it’s entertainment for us. I’m here with my popcorn to watch it all fall
@@Autisticgyal what a horrible thing to say 🙁
He knows he’s gonna lose his job+money if he’s breaking up with her so that’s why he’s staying.. he’s a lazy bum
Facts! She will learn sooner than later.
I admire her, I’m guessing she’s working on something hair related
I was really hoping for this to be a great interview, unfortunately the interviewer is all over the place with his questions, no ability to connect a storyline to his questions. Incredibly boring - not her, I feel like we could have learnt a lot from her story, but his questions were so surface level.
Just seemed like your questions weren’t deep enough and you wouldn’t fully ask the question and trail off and let the guest speak freely. So it just felt a little all over the place and hard to follow. All the questions seemed like a variation of the question prior.
15:31 ex: “Did you make any mistakes?” I feel that this question is obvious - any entrepreneur will experience mistakes. Maybe a better question would have been “What’s the biggest mistake you made when you were 3 months in?” Or “What mistake was the most pivotal for your brand in the early stages?”
17:13 Perhaps it was just this particular guest that you weren’t interested in which is why it feels messy. But earlier in the video she said her followers are predominately US - but you ask her the same question again here. It just feels like you aren’t genuinely listening or interested in her story. Not being critical - just trying to give back genuine feedback x
The bad bunny effect
Matilda to learn Spanish I recommend u to listen to Aitana she has great songs and she doesn’t use naughty words lol
Oh goosssshhhj lol I sure hope she can achieve this.
For a beautiful woman it is easy to get a lot of follower, not to underestimate her business, I think real success for a woman is when she can doing her business also without showing her in the public..
This interviewer needs training it was so hard to follow with his style
🙄
So who is designing the clothes then? She had no knowledge on this as she said
"WOMAN"
please translate to turkish❤❤❤❤❤❤❤❤❤❤❤❤❤
she's capping in real life
Not the greatest interviewer, needs a lot of work. Wasn’t sure who was interviewing who..
Yawn!
😂😂😂😂Self funded - the price of a sandwich 🤫🤫🤫🤫
The worst clothing brand I’ve seen in a while. This must be some kind of joke.
Shoutout to Monterey! 🤍
Passion and authenticity 💯🤎
🤍
love this
I’m obsessed with the fact that MATILDA listens to bad bunny🫶🏻🫶🏻🫶🏻🥹
Not only very lovely person inside and out but her work ethic is unreal 🫶🏻🫶🏻