CrossComm visits The Iké Udé: Nollywood Portraits Exhibit

The Iké Udé: Nollywood Portraits exhibit at the Smithsonian National Museum of African Art captures the talent behind Nollywood, Nigeria’s three-billion-dollar film industry that has shaped transcontinental conversations surrounding Black self-representation around the world. The exhibit showcases the power of African identities in Iké Udé’s portraits of the movie stars and filmmakers within the industry.
The Smithsonian National Museum of African Art wanted to promote the exhibit in an engaging way, and sought to enhance museum-goers' interactive experiences by allowing them to use their mobile phones to remix and customize the Nollywood portraits. The Smithsonian challenged CrossComm to create an app where users could play as creatives do, and wonder - What if I could go through the artist’s process?
In this video, the crew that worked on the app got to visit the museum and see the exhibit in person.