Google Display Network Targeting - Complete Guide To Targeting Options For Google Display Ads
Vložit
- čas přidán 7. 09. 2024
- When you are creating and managing Google Display Network Ads campaigns, your Google Display Targeting is very important for your success. Whether you are trying to drive conversions, brand awareness, or both, there are different audiences and content you can target with your advertisements. Ultimately, you want to reach the audiences that are interested in your products and/or services and you want to reach them at the right times as they browse certain websites, certain videos, certain CZcams channels, and mobile Apps as well.
When you are creating your Google Display Ads campaign, you have the option to target different types of audiences. You can create your own Remarketing/Retargeting audiences using your website, your CZcams channel, your mobile App, and other sources as well. In addition, you can target Similar Audiences, which are created based on your Remarketing audiences. Next, there are In-Market audiences, Custom Intent audiences, Life Event audiences, Affinity Audiences, Custom Affinity Audiences, and Demographics. You can create your own audiences by going directly to the Google Ads Audience Manager as well.
Google Display Ads Audience Targeting Options:
- Remarketing
- Similar Audiences
- In-Market Audiences
- Custom Intent Audiences
- Life Events
- Affinity Audiences
- Custom Affinity Audiences
- Detailed Demographics
- Demographics
Google Display Ads Demographic Targeting Options:
- Gender
- Age
- Parental Status
- Household Income
- Marital Status
- Education
- Homeownership Status
Google Display Network Content Targeting Options:
- Website Placements
- CZcams Placements
- App Placements
- Topic Targeting
Keyword Contextual
Please let me know if you have any questions about Google Display Network Targeting. Thanks for watching my video!
Can we talk, i want a tutorial on this, especially for Display Ads Retargeting. When can we talk and how will it be for 1hour?
Bro, Why you are the most helpful person in Google Ads related arena. Keep it up 👏👍
Thank you very much!
Fabulous channel 🤩🤩🤩👍🙏✨God bless!! Zero noise All Quality 🤩
I understood this video more than the google ads modules
Thanks Surfside PPC team for this wonderful video on Display Ads. It helped our team to take up the display network campaigns for our online students.
Great content.. please also upload video regarding google shopping ads and advance bidding strategies and smart shopping campaign
Thank you! I'm planning to do videos about those topics as well this year.
This was sooooo helpful! Thank you for explaining it so clearly and fool proof :)
Thank you for this thorough video 👍
You guys are champions. Thanks a milli.
Thank you, You have amazing knowledge. I have a question. I am targeting USA for Display ads. but getting traffic from India. I have already selected USA as targeted Location with 2nd option and below selected excluded presence and interest. still i am setting traffic from India and African counties. Do i have to add all locations as exclusions?
Thank you
Very insightful tutorial! Can I target Universal App Campaigns on Google with similar metrics?
Thank you, i have a question. I am trying to target restaurants for a Cloud software. but cannot find audience. Can you please guide which audience, topic and campaign type i need to select?
best best best
Is there any video coming soon about new discovery campaign ?
I can see a lot more potential with GDN than Search, for some reason I see GDN a bit similar to Native in terms if scaling campaigns. What's your take on this Surfside PPC??
Brilliant
Hey Corey, another great video. Thank you again. When I create a new custom intent audience I get two options under audience name: Include people based on their:
Google search terms and In-market keywords
any help with the difference?
Hi
I have few queries regarding remarketing campaigns and conversions
I am confused about remarketing campaigns..can we run search remarketing campaigns? if it is possible then we will use keywords in a remarketing campaign or not as search campaigns based on keywords. same questions for display campaigns should we use keywords or placements or content for display remarketing campaigns?
Another question is how we can specific goals in specific campaigns?
What is your strategy when it comes to ads being placed on all the game Mobile applications? They eat up a lot of budget and it seems pretty manual to select every one of them under where your ad shows.
Hi, extremely helpful vide (as are all your videos) I subscribed a while ago when I was learning about fb ads. As for google ads I have a question - if I have more than one type of audience targeted in the SAME ad group. For example I target "in-market" and "custom" audience, then when I look on my tracking data will I be able to see EACH of the two types of audience (in market and custom) SEPARATELY or will they be lumped TOGETHER. Hope you can clarify this for me, thanks so much, Marianne
⚡️
Bro I want to use keywords targeting and I want show my display ads only on CZcams is it possible because there's no option exclude display networks
Possible bro?
I also want to show my display only on CZcams while using keyword targeting!
Hi
I have few queries regarding remarketing campaigns and conversions
I am confused about remarketing campaigns..can we run search remarketing campaigns? if it is possible then we will use keywords in a remarketing campaign or not as search campaigns based on keywords. same questions for display campaigns should we use keywords or placements or content for display remarketing campaigns?
Solid.
🖐🖐
क्या Google के पास अनुक्रमण सामग्री पर एक सीमा है?