Scale Your Business Through Productizing Your Services with Brad Hussey

Ep. 131 - Do you find yourself slipping into the business void of feast and famine, project to project web design work for clients? You’re not alone. Most web designers go through this. I sure as heck did when I started out. But I did two things to help break free from the feast and famine cycle:
1) I started my website maintenance plan to build recurring income
2) Unknowingly, I began productizing some of my services
Now I’m not sure what you think of when you hear “productizing,” but early on, I didn’t really think there was any way to make web design services a product. Boy was I wrong. In fact, not only can you productize virtually every aspect of your services but it’s the best way to scale your business profitably, avoid the feast and famine and your clients can benefit greatly from productized services.
My guest in this episode, Brad Hussey was formerly a freelance web designer who had the struggles I just mentioned but changed his life when we started productizing. He now teaches what he learned and in this episode, will give you all his top tips, tricks and a proven path to follow to productize YOUR web design services.
And the good news is, you can productize all of your services like he did, or just some of them like I did and take a hybrid approach. I can’t wait to hear how this helps you in your web design journey!
P.S. Brad has a sweet, short, free course that he set up specifically for you as a “Thanks” for listening (I’m going through it now and it’s awesome)
Be sure to get access to that at www.bradhussey.ca/joshhall
In This Episode
00:00 - Introduction
04:41 - Greeting to Brad
07:58 - Come to Jesus moment
11:41 - Selling value
13:20 - Definition of productize
16:16 - Some examples
20:15 - Productized value
26:00 - Distinctions
27:27 - Being unremarkable
31:31 - Change your mindset
38:11 - Value of outcome
41:23 - Standardized screening
47:19 - Showing generalization
54:23 - Don’t be a tool
54:30 - Consultant thinking
1:04:24 - Clarification
1:07:11 - Wordpress examples
1:18:37 - Having constraints
1:20:49 - Systemized
1:21:56 - System on a software
1:24:28 - Recap
1:25:28 - Where to find Brad
Connect with Brad and get all the links and resources mentioned in the episode at:
joshhall.co/131
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[@Mr_rdharris]

The baby in the background was such a dad moment. Great content guys.

[@celebratelife865]

I can definitely see how good of a match Brad Hussey was for your show (especially this topic), and how much inspiration and fun you had speaking with such a like-minded individual. Way to go, Josh--as usual!

[@bradhussey]

Thanks for tuning into the episode!

[@sophiemulders]

You are my hero’s! I am just starting my business but was bummed about doing hourly rate projects. And i was thinking to productize from the start.
I did brads WP theme dev course in 2015/2016 i think. Dont know exactly but you mister @brad helped me understand wordpress.
And i have had imposter syndrome for a long time but i dare to start now!
I can do this. And will be taking josh his maintenance course soon ; because thats a very good secondary upsell 😃 love it thank you so much !!!