BREAKING EVEN ON LAUNCH DAY? || how we spent $9500 to launch our small business
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- čas přidán 30. 06. 2024
- We always get questions on how much money we invested to start sent. Here's the video for you! A full breakdown on how much we spent to launch our small business and if we broke even on launch day!
We are a hand-poured all-natural candle studio in Sydney Australia! We started this idea based on the lack of scents suited to our liking so we created The Candle Bar. Your person, your memory, your place, your scent. Our main objective is to bring the most amazing smelling candles to your space, all whilst helping our Earth in mind. We donate $1 from every order to a charity that helps the earth :) Follow along our journey!
Socials:
Shop: www.sentstudio.co
The Candle Bar: www.sentstudio.co/the-candle-bar
Instagram: / sent.studio
Tiktok: / sent.studio
Pinterest: www.pinterest.com.au/sentstudioau
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/ sentstudio
Music:
Music by ninjoi. - Acceptance - thmatc.co/?l=01307D20
Congratulations! 🍾🎉 So happy for your success! I can’t wait to buy a candle!
Thank you so much!! We cant wait for you to smell them :)
Your videos are by far my favorite for the candle-making peeps! Your effort in making those videos is really appreciated!!! Thanks a tonn!!! Just placed an order to try out your candle and I can't wait to receive it :)
Thank you so much gorgeous! You’re too kind! I can’t wait for you to receive them and try it!
Thank you so much for the inspiring video and for being so transparent. Launching a candle business in HK and your videos are a life saviour. Huge congrats on your success :)
That's incredible, congrats! Love your aesthetic and vibe. I'm playing with the idea of starting a lux candle business in Canada 🇨🇦 and you guys are my fav for inspo!
Thank you! That’s soo exciting
Thank you so much for sharing us your experience in candle making.
Thank you for posting this video. Extremely helpful! Congratulations 🎊🍾🎉
Thank you!
Omg I love your video. Showing the reality of owning a business. It's real talk and not just making it seem like it's so easy.
Thank you! It’s 100% not easy! We’re learning from mistakes everyday
Yes the struggles are real but the pay off is another kind of wonderful. 😊
Ur marketing and website is so beautiful. I’m so glad you guys a a CZcams channel for a more personal approach
So inspiring to watch! Thank you
This was the most informative video of candle making and I am so happy to see this video. I appreciate you for sharing this and very easy to understand. Thank you thank you thank you 🥰. And congratulations on evolving your channel and Sent.
Thank you so much!! We have lots of other informative videos so definitely stay tuned in the coming weeks
@@sent.studio that’s awesome. Definitely looking forward to them. 🤗
Super helpful! Starting a small business from our apt!
So proud of you guys! Keep it up! :) Love from the PH! 🇵🇭
Thank you!
Yesss I love your professionalism as well!🤍🥰
Thank you so much!! Glad you're enjoying our videos 🥰
Thnk you for this information… im about to take a leaf of making my own candle business. Keep inspiring us. 😘
Thank you so much!
Launch day !! Awesome 🔥🔥🔥🔥
Thank you!!!
So neat✨ I love your setup!
Thanks so much
Amazing video. Can you please let me know from where you got your candle supplies and which soy wax you have used?
I have spent so much! You’ve helped me feel better. I don’t know the other makers spend only $1000 and launch.
Numbers surprised me, very less than I expected, you guys did a great job!
Thank you! At the time it seemed like a lot because we didn't know the full extent of costs, but now it puts everything into perspective and we definitely wouldn't change it!
WOW!!!
Im still in the process of getting me and my daughter's self care business started. So far were at about 3.5k. I said I'd stopped spending at $2500 but now I'll stop at 4k.. haha
At least you broke even so now it's only up from here. Congratulations.
We broke even which is so great, but so far we've invested everything we earned back into the business! Constant investment for growth 🤗
Congrats!!!
Thank you!!
Such an incredible success story! I can only hope my candle business launch is even a fraction of that successful lol
If we can, so can you! Good luck with everything
You'll do just fine. Blessings to you on your launch.
Very nice sharing keep it up
Thank you for this very informative vid! 🙂 Did you guys allot a budget for the testing phase or were you willing to keep spending until you were happy with the results?
We were essentially willing to spend as much needed for testing as that’ll give us the best product
I just found your channel and enjoy the content in this video; very informative!! I wanted to know regarding the influencers, if you had to pay them on top of sending your products? Thank you for any advice relating to influencer marketing.
So far we haven't done any unpaid influencer send outs! They have all been gifting with great results :) We'll be making a video on that in the next few weeks about our influencer strategy
Hi ladies! I really liked watching your videos. I am planning to start my own small business and your videos helped me to plan where to start. Thanks a bunch!!
Moreover, may I know what wick sustainer do you use for sample kit? Is it the same with the regular sized containers?
We use the same as regular sized containers as there aren't any current wick tabs that are smaller than that :)
Love your videos. where did you get your wick trimmers embossed?
Thank you! We have a supplier that does it for us
Thank you thank you
Love the video! Really enjoying them! Did you mean that you made $9600.10 on launch day? Is in that amount in one day?? Wow. X
Yes correct!! We pre launched a week prior and then on our actual launch day we broke even :)
Another great video, thanks for sharing all these insights. You mentioned that it took you about 5 months to set up the business - I'm curious was that 5 months of full-time planning and research, or were you planning the business while working at other jobs? Aldo, did that 5 months include all your candle testing?
5 months was planning the business whilst running our other company which was a social media/content creation agency. It included things like website, branding, candle testing, product photography, logistics, shipping - everything to make sure we were ready for launch day!
@@sent.studio amazing effort!
Did you ever have a problem with tin and wax rusting because of vanila/vanillin content?
Very informative video.
I'm from Melbourne👋
What do PR companies help for, I would love to know about this and how you approach influencers.. thank you. Great video
We've gotten lots of q's about influencers! Will definitely share more tips and how we try to get them to post!
❤❤❤❤❤ wow
This is inspiring, congrats!!
How did you determine how much stock to start with? I love that you were able to buy enough to break even-- was this based on how much you believed you would sell on launch day?
We decided that we wanted to make about 30 of each scent to start off with. We had no idea how launch was going to be but we’re glad we did what we did! We also had a supplier issue where majority of our tins came damaged so we ordered emergency tins at a more expensive cost 😭
@@sent.studio Thanks for sharing! I've been trying to decide how many jars and bottles to purchase for my small business so this puts things into perspective.
:O The damaged tins! I'm glad you both have been able to come out on top!
For your start-up operational costs, specifically the testing process, did you use your own money to fund or a business credit card?
We used our own money! We only got a business credit card last month :)
❤❤❤
Hi Michelle, just wondering can you share where you get the calico bags please? Thanks a bunch 🙂
We get them through Ebay!
the cost you guys paid for web dev is pretty decent!! congrats on ur guys first launch 🙂
Thank you!! I guess it could have costed less if we just did it ourselves but it was really hard 😅
Who did you use for building your site please?
Hello. I know this is not related to this video, but how do you center your wick when sticking it to the bottom of the tin can? Do you have any tool aside from the wick centering tool that you place on the lid? Thank you.
We eyeball everything and then use some tape to help it stay centred whilst curing 😊
@@sent.studio oh that's a difficult one! 😂 But thank you! :)
I made candles for the first time in the kitchen. It smells so much. How do you get rid of the scent candle from scented candles in the garage after making it?
Lots and lots of airflow! We try to have the garage door open (even if it’s a bit), and we take lots of breaks in between to make sure we are getting lots of air. Unfortunately the scent stays if you’re making big quantities and there’s nothing much you can do about it
Hi again, what size are your cans and what size are the bags I’ve been looking all over for them on Amazon and eBay and I can’t find them please help thank you
Our tin vessels are 6.7cm by 8cm, and the bags are 10x25 cm!
Did you pay for a press release program like Newswire or EIN Presswire to do your press release or did you look for the contacts yourself?
We didn’t pay for the press releases. We reached out via the publications email or contact form on their website :)
awesome video but one thing I noticed you didn’t mention anything on insurance?
We didn’t buy insurance until a week or two later after we consulted with a few companies to find out which best suited us 🤗
You guys broke even on launch DAY!? not launch month?! wow goals!
We grew hype 1 month before launch by going on socials and also having a pre-order! We're thinking of doing a video on some pre-launch strategies that worked for us 🤗
@@sent.studio Yes, please do a video on the pre-launch strategies. I would love to see it.
@@rockthenatural Will do!
@@sent.studio yayy can’t wait!
Hi there, I hope you are both well!
Do you use a glue gun and if so, what temperature does it operate at? I am nervous to buy the high temperature glue guns that go up to 193 degree C /380 degree F because they can give third degree burns. Low temperature glue guns (170 - 250 degrees F) still burn but are not hospital trip burns.
One big youtuber said that the high temperature glue guns are the ones to get, but even then he said the wicks can occasionally come loose. He said stickers are not reliable. But I have seen most CZcamsrs just using stickers, so am confused why some people need extreme glue and others don't.
What would you both recommend?
Hi! We just use stickums which are the stickers to hold the wick in place. We've never heard of using glue guns and wouldn't recommend them because they are hard to use and can cause injury! We don't have any issues with stickums and they are very cost effective, so we'd recommend using that :)
@@sent.studio Thanks, I'll definitely use stickers. I asked some other channels and they said the same as you. They may stick a bit better to tin than glass but still, most people have success. What made me doubt was a video by Standley Handcrafted, he said stickers come loose a lot due to the wax. He recommended high temp heat gun (he even said 1 in 30 or 40 come loose with this) or even better a certain brand of gasket glue, which sets like cement. I don't know if he was sponsored, but it puzzles me why he has issues when nearly all other channels do fine with stickers.
Anyway, thanks again!
@@sent.studio Hi, yet another question if you don't mind! Have you seen the 'EZ Wick Setter (multi wick)'? For centering wicks and pressing them down. I'm not sure if I need one. Is it easy enough just to stick them in the right place without any tools? I might just get a metal straw for pressing them down.
What do you think?
Can you please make a video on how you manage cash flow 🥰
We don’t use anything amazing… just excel right now 😅
Hey Michelle. Congrats, sorry I didn’t get the name of the packaging company. Was that EV pack or? Thanks.
EB pak 🤗
@@sent.studio just wondering are you able to share your website designer contact.? Just for future reference and I loves your candle concept and designs hopefully I can have my mini candle making studio too in the future. 😜 can you also make a video in regards of how you set up.your business, where to get your label, insurance step by step process? Thanks a million.
How is registering your brand so cheap!? I literally just did mine & it cost $279! In NZ.
Where did you get your storage cabinet at ?, behind you
Ikea! It’s the kallax
@@sent.studio so opening and full kindness yes let god continue to bless yall
I notice you didn't mention product and public liability insurance. I hope you are covered 😀
Oh yes! Good catch, we actually purchased it a week into launching so that wasn't in the tally - but totally!! Super important to have :)
@@sent.studio absolutely! Can't go without insurance :)
What about public liability insurance? I thought candle businesses needed that!!! 😮😮😮
We got it when we launched so it wasn’t included in the numbers 😅
I saw you had good preparation for your business but I don’t know different one just spent $110 for starting candle business. How come
why does your canva pro cost that much??
A yearly canva subscription for us is $164.99 in AUD, that's what it says on the website hahah!
@@sent.studio ohhh okay lol for some reason I thought that was your monthly cost and I was like NO WAYYYYY
Wow is that profit? 😮
It's revenue that we ended up investing back into the business 🤗
Thank you for all the precious advice you put in this video. I am planning to start my own business and you guys are such an inspiration! 🩵 May I ask you if you also registered your name / logo as trademark? Keep the great work up 🎉 love your candles and overall vibe
Yes we did but only quite recently