Goodbye Contact Forms: We're Using "Flows" For MASSIVE Lead Gen Results
Vložit
- čas přidán 18. 03. 2024
- If you run lead generation campaigns and are looking for a way to get MORE leads, CHEAPER cost per lead and a BETTER overall quality of leads then this video is for you!
In this video I share how we have moved away from traditional contact forms and replaced them with multi-step interactive "flows" for all of our lead generation landing pages.
We've seen near INSTANT conversion rate increases anywhere from 5-10% (sometimes higher) across the board for our clients. This has been so game changing, that we may never build a "traditional" contact form again.
WATCH NEXT
Lead Gen Breakthrough: Removing Email Field = Big Results! (2024 Strategy)
• Lead Gen Breakthrough:...
**************************
Interested in our DONE-FOR-YOU GOOGLE ADS SERVICES?
If you have a Google Ads budget of $2k per month or more, we'd love to speak with you and discuss how we can help deliver a healthy profit for your business.
You can find out more about our services, check out our case studies and book a free 30-minute strategy session with us here:
👉 www.atomicmarketing.com/
**************************
DESIGN A LANDING PAGE (UNBOUNCE) Looking to trial Unbounce to design a high converting landing page? Use the link below for a free 14 day trial and 20% off your first 3 months if you decide to sign up.
👉 unbounce.grsm.io/SamObrart
**************************
Want to design your own INTERACTIVE MULTI-STEP FLOW?
Test the builder for 14 days free and get 50% off you first 3 months using the link below:
👉 heyflow.cello.so/amszEqpKcnN - Jak na to + styl
Hey man! Great video, as always! Could you make a video on how much to bid on keywords when starting a campaign with a max CPC bidding strategy? What are your overall guiding principles?
Appreciate you taking the time to watch it and thank you. My next video is actually going to be about our 2024 Google Ads Strategy which covers how we progress bidding strategy so this may be perfect for you.
*Can you make in depth tutorial video how to make Landing page and the design using unbounce with flows?*
I may add this to a private community we're starting. I'll release an announcement later in May! Thanks for the comment.
@@atomic-marketing interested
Thanks for sharing. Amazing results. Does the form finder of WhatConverts find these forms automatically?
Thanks for watching! Actually you will need to use Zapier to integrate this form with WhatConverts - not quite as simple but worth it for the conversion rate uplift.
Thanks! @@atomic-marketing I will definitely try it out soon.
@@GroeiGericht let me know how it goes!
Thanks for all the great content; you really do help me out a lot!
I'm starting my SMMA using Google ads in the remodeling niche in the USA and i was hoping you could answer this question for me: Is there a sizable market for people doing just the google search ads side of things or is it practically essential to also provide lead follow up automation and landing page optimization as well?
Im looking to start client acquisition this week, but i want to do it right and give high quality service that keeps clients month to month. Many people say to just start, but it seems that putting in the extra work to learn these systems up front may make the world of a difference.
What are your thoughts?
Thrilled my content is helping you out! Sure hopefully I can answer your question "Is there a sizeable market for people doing just search Ads?". Yes... however to only focus on Google Ads only gives 1 lever to improve performance. We've found landing pages one of the biggest factors that contributes to increasing conversion rate, which = more leads and happier clients. So in my view they are essential to the success of a campaign.
I would agree with you and take the time to learn the systems to be able to provide the best service you can for clients. If business owners are trusting you with their time and money you owe it to them to deliver the best possible result you can. That's my view on it!
Good luck on your journey.
Great video thank you! Ive been binging your work recently 👍
I'm confused about roughly working out CPA % without our own historic data, a very rough overview of how the numbers could play out. Can you share some thoughts please?
eg Roofers London = Internet says average CTR of an ad at top spot is 3-5%. So if i bid for top spot at £10 (high end price) then i would need to pay £330 (3%) to get 1 set of eyes on the landing page, is that right?
Then at your conversion rate for roofers landing page is 10%, i need to do that 10 times to get 1 call to the company.
Of course this is all rough without data but will help me explain breakdowns of how this all works. Thanks
Thanks for binging! When forecasting I don't ever usually account for monthly search volume and expected CTR. I have found Google's numbers are rarely accurate.
I keep it simple. See how many clicks you could get and at what cost. Then work at a few different scenarios for conversion rate. This should give you a pretty rough idea of lead count you can get.
I have a video on my channel on Google Ads results forecasting. Thumbnail should have me with a spreadsheet. Hopefully that can help!
Hi mate - how are you managing replied from the SMS's. For example is someone replied with a questions instead of a prompt for a call back time. Are you giving clients access and systems to manage SMS chats? What happens after the SMS is sent?
Yeah we setup clients with their own sub accounts to manage conversations via SMS. Platform we use is called TextMagic which makes it very easy to do.
In HeyFlow are you able to do calculations depending on which choice has been click? I can't find it anywhere! So if they pick picture 1 it adds £200, picture 3 it adds £293 for example
You can indeed! They have a calculations feature, I haven't used it in ages but I 100% know it's in there. Their support and knowledge base is decent so try ask them.
It's crazy there's drop off rate for essential details. It's like do you want it or not? Everything requires details so we can get the servcie fulfilled lol
If this is being applied to a landing page (from FB ads), is it the case that the Call To Action becomes a vastly more prominent component of the "hero" section?
100% - In fact when using it with FB Ads traffic, the multistep flow will often take the place of the hero section.
Great video! Are you able to create flow landing pages
in high level?
Appreciate it! I believe HighLevel has a feature that allows multi-step questions in the flow style. However the native HL builder I don’t find allows for great customisation with design, so I opt to build off the platform.
@@atomic-marketing Can you sync landing pages of Unbounce to Highlevel, when a form is submitted to create a new opportunity?
use HL's surveys with auto-advance feature and embed them on any page you want
@@NatGreenOnline Thanks, I'll look into it.
Hey man, how do you deal with the hosting side of things for each clients landing page?
We host client landing pages in our landing page software account, and just setup a subdomain for them on their domain. Or set them up with their own account via our referral link. Depends on the client.
@@atomic-marketing Right, I see thank you.
Do you get the client to do it by showing them the process?
@@KynAbbott the subdomain setup? Yeah they usually connect us with their web developer and they take care of it.
@@atomic-marketing Hey, that’s not a bad idea, I don’t know why I didn’t think of that!
If they did it themselves then I guess it wouldn’t be too difficult.
Thanks Sam!
Great learning. Quick question, while conversion rates are better, I'm asusming you're getting a lot of bad leads too? Because the effort (mental) to fill form is lowered.
Thanks for commenting. Actually we have found lead quality is better by asking more qualification steps. In some instances lead quality suffered but that was more when we led with the “get an instant quote” offer, as people often thought they will get an on screen price immediately. But there are always slight nuances like this to consider. Hope that helps
@@atomic-marketing I completely missed that. Thanks for clariying!
with which platform do you guys did that flow?
Should have a link in the description.
*can you use this flow in HL? Or unbounce is better?*
You can use any landing page builder, so it’s totally up to your own preference!
Hey Atomic Marketing, really nice video ! I was wondering if I could help you with Best Quality Editing in your videos better than your Editor with good pricing and also make a highly engaging Thumbnail which will help your videos to reach to a wider audience ? Pls let me know what do you think ?
I thought my thumbnail game was pretty solid 😅. These style of videos don’t really require much editing I’m afraid.
Who makes your landing pages? I need someone 🙏
We do all our landing page design in-house! I’ve just seen your email come through. Look forward to connecting about your project.
I am happy to help with any complex landing pages
Bro your heyflow link isn’t working proper
Thanks for the heads up. That should be all fixed now!
So you're just running a survey off your funnel
Some slight nuances in differences but in a nutshell it can be referred to as a survey as well.
I disagree with this. 70-80% of the local business leads are calls.
Depends on the business, we get a lot of form fills in our campaigns.
You'd rather qualify with a call? Is that what you mean? If it is, I guess it does remove the barriers the lead has to go through. Is that what you do? Have them call you?
@@KynAbbott we capture their details via the flow and send them an automated sms asking for the best time to call. But as a general rule we are always gunning for a call. This process has worked well for us.
@@atomic-marketing To be fair which ever way you cut it, so long as there’s a call, then it worked!