It's Who We Are: Mat Best

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  • čas přidán 15. 08. 2019
  • Mat Best enlisted in the U.S. Army at age 17. Whether it was earning his tan beret as a Ranger, or starting multiple businesses, he's been crushing goals and taking life head-on ever since. His success both in and out of the military is thanks to a positive outlook on life and an unstoppable work ethic. And he's not slowing down anytime soon.
    Mat’s new book, “Thank You For My Service” is available everywhere books are sold August 20th.
    www.blackriflecoffee.com/page...
    www.blackriflecoffee.com/page...
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    Watch more in our "It's Who We Are" series:
    Evan Hafer: • It's Who We Are: Evan ...
    Tom Davin: • It's Who We Are: Tom D...
    Logan Stark: • It's Who We Are: Logan...
    Amanda Higgins: • It's Who We Are: Amand...
    Mohammed Wali Tasleem: • It's Who We Are: Moham...
    Edwin Parnell: • It's Who We Are: Edwin...
    Omar "Crispy" Avila: • It's Who We Are: Omar ...
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    Learn more about why Black Rifle Coffee Company is America's Coffee: brcc.coffee/2rgH6vu
    Follow us on social media:
    Instagram: / blackriflecoffee
    facebook: / blackrifleco
    twitter: / blckriflecoffee
    --------------------------------------------------------------------
    Check us out on Instagram
    Follow Mat Best
    / mat_best_official
    Did you know that we are on Amazon?
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    ---------------------------------------------------------------
    Like our products in the video? Get them here:
    Apparel:
    Blackbeard’s Flag T-Shirt
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    AR Coffee Logo T-Shirt Green with Black Print
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    BRCC Bullet Logo T-Shirt ( Blue)
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    “Coffee, or Die” T-Shirt- Gold
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    BRCC Arrowhead T-Shirt www.blackriflecoffee.com/coll...
    BRCC Mountain Logo Patch Trucker Hats ( Black Patch on Weathered Grey Hat)
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    BRCC Classic Logo Pullover Hoodie:
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    BRCC Great Outdoors Logo Pullover Hoodie- Camo w/ Orange
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    Hats:
    AR Flag Patch Trucker Hat- Tan w/ Brown Mesh
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    BRCC Company Logo Patch Hat ( Black/Black Mesh)
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Komentáře • 2,8K

  • @drewwithamericansouthdesig9288

    Mat, I am not sure if you will read this or not. But you, among all of your BRCC peers are changing peoples' lives. You are giving life to people that may have felt like it wasn't worth living for, both military and non-military. I have never served, so I will never be able to imagine what it was like, but you still inspire me and many others. Your videos are funny, honest, and truthful. It is what we need in today's society. I support you and the BRCC and wish you guys continued success in life, as individuals and as a company.

    • @BlackRifleCoffeeCompany
      @BlackRifleCoffeeCompany  Před 4 lety +564

      Thank you for the support!

    • @drewwithamericansouthdesig9288
      @drewwithamericansouthdesig9288 Před 4 lety +120

      Absolutely.

    • @roccoracer
      @roccoracer Před 4 lety +102

      I couldnt agree more. Nothing better than snarfing black rifle coffee out of my nose while watching one of Mat's or BRCC's videos. I am proud to have served in 2 braches.

    • @CrossTrain
      @CrossTrain Před 4 lety +53

      This captures the essence of MY love for this company perfectly. Every time I watch one of your videos (Mat's OR BRCC's), my feelings of pride grow even further with the privilege to support these warriors and this ethos!

    • @Garrick1983
      @Garrick1983 Před 4 lety +22

      Great words brother

  • @lay-dee
    @lay-dee Před 4 lety +2423

    "Wake up every morning, slap that little stupid depression off my face..." I love that. I needed that. Hopefully I can hold onto that.

    • @pj7362
      @pj7362 Před 4 lety +36

      Hopefully? In the words of master Yoda . Do ! or Do not ! There is no try . 😎 Love ya.

    • @Fenrirwandering231
      @Fenrirwandering231 Před 4 lety +15

      Fucking strangle it man

    • @lay-dee
      @lay-dee Před 4 lety +8

      I appreciate the motivation, gents :)

    • @jamesfoster7735
      @jamesfoster7735 Před 4 lety +6

      Wake up and crush the day my friend. Ranger up!

    • @Ladco77
      @Ladco77 Před 4 lety +3

      I came here to say the same thing. That's gonna be a mantra of mine.

  • @PD3a11
    @PD3a11 Před 4 lety +486

    “I blacked out on Freedom.” 😂

  • @betsybabf748
    @betsybabf748 Před 4 lety +713

    In a short time, I lost our baby, my husband died, then my mother and my best friend also died, and I was left with 5 grieving kids to raise alone. I seemed to have inherited my husband's sick sense of humor, and people seem to think I'm crazy for making so many death jokes. I'm not the only one. They started a widow group for inappropriate humor, and it blew up. Sometimes a sick joke gets you through...with a lot of strong coffee, especially with 5 kids.

    • @jamesbaxterandthebeachball7005
      @jamesbaxterandthebeachball7005 Před 3 lety +25

      Been through something similar except im a dude. Drive on kiddo good things come to those that keep moving forward. It gets a little better with time . And yes a sick sense of humor helps.

    • @kkonz4027
      @kkonz4027 Před 3 lety +16

      Thanks for sharing. We human beings need each other. God Bless you and your family, they are lucky to have you!

    • @betsybabf748
      @betsybabf748 Před 3 lety +13

      Sorry for yoor loss James. Humor is survival. Thank you Karen.

    • @jamesbaxterandthebeachball7005
      @jamesbaxterandthebeachball7005 Před 3 lety +8

      @@betsybabf748 thank you ma'am I hope your nights are getting a little better. The nights got me that and living in the house we shared for 20 years. Had to get out of that house. Drive on trooper and keep driving on , its to honor them that we keep going.

    • @Avallachgrey
      @Avallachgrey Před 3 lety +9

      Im convinced that a sick sense of humor keeps people who have seen too much from breaking completely. My jacked sense of humor has helped me survive going to prison every day wondering if I'll see the family and dogs at the end of shift. Your humor is beautiful and your not broken just a little warped. Charlie Mike.

  • @varco7842
    @varco7842 Před 3 lety +106

    "The suns bright... Or its raining I dont really give a fuck." -Matt Best 2020

  • @cborbon82
    @cborbon82 Před 4 lety +2045

    Yeah, he's my coffee dealer.

    • @shanewallace2045
      @shanewallace2045 Před 4 lety +19

      Holy crap...best post here!!!

    • @RoninSerradaEscrimadore
      @RoninSerradaEscrimadore Před 4 lety +2

      Awesome.

    • @brucelombardo
      @brucelombardo Před 4 lety +2

      I’ve been needing the bean he and Evan perfected for over three years. I thank seven pound baby Jesus for the opportunity they had to grab and run with it all.

    • @victoratkins9456
      @victoratkins9456 Před 4 lety +12

      He's my dealer too! And they're right about decaf being for antifa. Decaf? You mean "bitch water" 😂

    • @steelrain1313
      @steelrain1313 Před 3 lety

      Yup

  • @Mesatchornug
    @Mesatchornug Před 4 lety +404

    "The sun's bright (or it's raining, don't give a F) let's go." Thanks Mat, I needed that.

    • @50shadesofcerakote
      @50shadesofcerakote Před 4 lety +4

      some days i can wake up with that mentality.. but here lately its been more and more rare..

  • @harrycollinsakadick
    @harrycollinsakadick Před 4 lety +514

    From a 1968 Vietnam Vet I try to focus on living for those that lost their lives at a tender age some 52 years ago. I am proud of your success and prospective.

  • @Greenmaninthedesert
    @Greenmaninthedesert Před 4 lety +388

    Mat, I’ve got cancer and the treatment is kind of kicking my ass. I think this video is my turning point. Thank you.

    • @Greenmaninthedesert
      @Greenmaninthedesert Před 3 lety +109

      Treatment went well. Doctor has declared me cancer free. Now I have to relearn to walk, fight dizziness, and hopefully regain my sense of taste. Thanks for asking!

    • @colinkeough9937
      @colinkeough9937 Před 3 lety +15

      Glad to hear you made it, now go get it! Much respect.

    • @mikehawk5862
      @mikehawk5862 Před 3 lety +4

      @@Greenmaninthedesert congratulations

    • @wake777
      @wake777 Před 3 lety +3

      @@Greenmaninthedesert hell yeah#

    • @aeronaut1906
      @aeronaut1906 Před 3 lety +3

      @@Greenmaninthedesert congrats man! Hope everything’s going well since

  • @iancornell141
    @iancornell141 Před 4 lety +444

    Mats old videos are what introduced me to Black Rifle Coffee

    • @heathenwolf4997
      @heathenwolf4997 Před 4 lety +7

      Same here

    • @nagaviper1169
      @nagaviper1169 Před 4 lety +1

      Yep. Enjoying some silencer smooth right now.

    • @RKHarm24
      @RKHarm24 Před 4 lety +2

      ME TOO. I Laughed My Big Fat Ass off at his Parody videos. I had my demons after retiring from 30 years as a LEO. That separation anxiety. Drinking my JB every day on subscription, SO I DON"T RUN DRY.

    • @Joe.G
      @Joe.G Před 4 lety +1

      Same here.

    • @sailnekkid
      @sailnekkid Před 4 lety +3

      Just my opposite....Dunno what inspired me to buy my first bag of BRCC....Tried a few different brews, then tried "Blackbeard's Delight".....Wooohooo!!!... Loved it 'nuf to join the covfefe club a few months ago....My covfefe consumption has increased from 2 cups in the am to 4-5 cups/day....Life is rich....
      All the BRCC, Article 15, etc vids are at the top of my favorite list.....FUNNNNNY!!!....Interesting to discover that Mat's a Santa Barbarian--wuz born there one month after WWII ended (Pa was stationed there at the Marine Air Base, now SB Airport)...Lived in SB from '69 til 2004 when I retired from SB City Fire Dept.....Am not a combat vet--but served 4.5 yrs active in the Navy ('63-'68), the last half as a sewerpipe sailor (qualified nuke fast attack and old diesel/elec) as a radioman-RM2 SS.....Pa ran a machine gun crew on the back of a deuce-and-a-haf on the Battle of Midway, then off to 1st in on Guadalcanal for a 4-5 month 'vacation' (had malaria so bad, that's how he ended up in SB til the end of the war)....He convinced me to join the Navy (took physical on my 18th birthday)....Figured I'd live longer....Sooo, my first boat was a Thresher class fast attack in mid '66 (Thresher went down 3 years prior)....Whenever I wear a sub vet cap out and about & folks thank me for my service, I tell 'em that it's the other way around--I owe my country and the USN for the life I've been privileged to have lived (74 next month, very healthy and hope to squeeze another 20+ yrs of fun on this planet, on the water in SW Florida in particular).....For the record: BRCC Blackbeard's Delight is the BEST COVFEFE EVER!!!!

  • @jickiebecker2525
    @jickiebecker2525 Před 4 lety +188

    "It's almost an injustice to the people that have sacrificed to think that they wouldn't want us to live life in such a positive manner." - Mat Best. This. This is my new mantra. Who are we? And who do we want to be?

    • @teru797
      @teru797 Před 2 lety +2

      These guys said Kyle was guilty! Remember people, they're not your friends!

  • @caitlyndeambra2209
    @caitlyndeambra2209 Před 3 lety +25

    I spent six years in a wheelchair and relearned how to walk. No matter how bad my day is, when people ask how I am I tell them, "I'm vertical, and I'm on this side of the daisies. Everything else is a bonus." You gotta remember that it can always be worse, and appreciate what you do have. Mat, keep showing us how to do that like a boss. Thank you for your service.

  • @readcastor2977
    @readcastor2977 Před 4 lety +303

    "I blacked out on freedom" 😂

  • @wardencobb7442
    @wardencobb7442 Před 4 lety +328

    Regular guys with depression appreciate your work too, Mat.

  • @bigbenstivers7717
    @bigbenstivers7717 Před 3 lety +141

    You brothers of B.R.C.C. keep me and the wife going . We are both Veteran's of the Vietnam era you all just keep up the awesome work you do.

    • @rickcox1495
      @rickcox1495 Před 3 lety +6

      Thank you both for your service

    • @nickbetz5909
      @nickbetz5909 Před 3 lety +6

      I welcome you both home, and thank you both for your service!!!!!

    • @camostrike4395
      @camostrike4395 Před 3 lety

      Welcome home and thank you both for your service

    • @noname-hr2qe
      @noname-hr2qe Před 3 lety

      Thank you both for your service

  • @joltwrex72
    @joltwrex72 Před 3 lety +21

    “You can’t make those jokes” said the desk jockey that has never put his life in danger of the protection of the country they live in. Thank you Matt for everything that you do each and every day.

  • @myleschilton3473
    @myleschilton3473 Před 4 lety +165

    “Got humbled real quick”. The beginning of a great life. We serve.

    • @lindabergman3127
      @lindabergman3127 Před 3 lety

      Check out Farmer Jones YT interview with George Webb and former intelligence officer Jeffrey Prather titled Insurgency 😤 and Textbook Insurgency 👈 and if u need a good laugh after watching that.watch Heavy Duty Country YT titled Dear Black militia 😁 and Im Not racist!! I Love our Country and Constitution 👈

    • @andrewthies1828
      @andrewthies1828 Před 3 lety

      There is a Facebook meme:it's from the day before RASP 1&2."congratulations u graduated rip now run mofo run"in the meme is a chicken running and dodging a large group of tigers.its absolutely true.u get ur a$$ kicked as a mudroller @Battalion.and Everyone gets it,it's what it is.lol.

  • @valley3621
    @valley3621 Před 4 lety +245

    I have a small business and I was kind of dragging today. Thanks for inspiring me to get off my arse.

    • @KlipschHead281
      @KlipschHead281 Před 4 lety

      Exactly, well said!

    • @reese7299
      @reese7299 Před 4 lety +8

      Hang in there things will work out for you I believe that!!!🇺🇸

    • @illumination101
      @illumination101 Před 4 lety

      Get the &$&$ UP VALLEY and go kick arse!!! I run 2 companies with only my wife to help. U say they're not profitable bc only 2 employees haha, I DONT SLEEP

    • @The_69_Club
      @The_69_Club Před 4 lety

      Sir, I think you ment to say.. GET OFF MY FUCKING MERICASS AND GET SHIT DONE!

  • @DOC-Jake-
    @DOC-Jake- Před 3 lety +42

    I just started my fight with ptsd !! Took my son who is active Usmc to TELL ME 2 get help. I had had some incident debriefing , but as we all know we don’t always care for US until it’s too late. 33 yr ff/medic we all must support each other in our battles ! Love the coffee too. Semper fi 🇺🇸

  • @raiderof1165
    @raiderof1165 Před 4 lety +25

    I tell people every day when I hear them say they're having a terrible day you're not being shot at it's a good day that's how I feel.

  • @easy506th2
    @easy506th2 Před 4 lety +160

    hes one of the best its literally in his name

  • @bobbob6152
    @bobbob6152 Před 4 lety +55

    I just turned green today and am officially a soldier, I have 13 weeks left of my infantryman training and next year go to RASP. I just wanted to let you know that watching your channel has always inspired me to work even harder than I am to be the best version of myself I can be.

  • @Frostedfk
    @Frostedfk Před 4 lety +34

    When I was in the Army i wasn't infantry or any combat arms mos, and i never left the fob. I was a Apache mechanic. Believe what Matt said at 2:25. We all give each other shit for the branch of service or job we do, or did in the military. All in all we are all Veterans and it's best to go out and seize the damn day and not to let shit hold you down because those who lost thier lives in service would want us to go out and enjoy life. Thats why I love the military community. You can put to veterans in a room who have never met and I can personally guarantee you they will walk out like long lost brothers. So to all our past, present, and lost military members thank you for everything you have done, and given for this country.
    And to those who haven't served. If you see a Veteran or active service member and thier depressed please dont ignore them. Take just a few minutes out of the day and talk to them. Just a simple conversation with a few laughs can make a huge difference to them.

    • @virock18
      @virock18 Před 4 lety +1

      Hey Brah, my father's a Marine veteran. He wanted me to remind you of the acronym for Army (Aren't real Marines yet) I guess this is about some kind of military childish pleasantries huh?

    • @Frostedfk
      @Frostedfk Před 4 lety +1

      @@virock18 you got it but as army we also use "Muscles Are Required, Intelligence Not Essential" for the Marines or we call them crayon eaters

    • @virock18
      @virock18 Před 4 lety +1

      @@Frostedfk why do y'all call them crayon eaters?

    • @Frostedfk
      @Frostedfk Před 4 lety +1

      @@virock18 same reason thier called jar heads. Thier brainless

    • @virock18
      @virock18 Před 4 lety +1

      @@Frostedfk my father said the Navy called them, "sea going bellhops." He's at again Chris. He wanted me to remind you. You're a Pogue !

  • @jeffreybarkley8735
    @jeffreybarkley8735 Před 3 lety +58

    As my wife said whilst watching this with me.."Why wouldn't every American be drinking this coffee?!" Support our Veterans!

    • @jeffreybarkley8735
      @jeffreybarkley8735 Před 2 lety +6

      @Yojnna I have seen that, I'm now drinking organic Colombian coffee...thanks bro!

    • @OldSchooled
      @OldSchooled Před 2 lety +4

      @@jeffreybarkley8735 So sad. They played everyone

    • @tonymachuca9471
      @tonymachuca9471 Před 2 lety

      @@OldSchooled how so?

    • @JohnKimIGM
      @JohnKimIGM Před 2 lety +1

      @@tonymachuca9471 they have historically donated to anti 2a administrations and lackluster in their support of 2a and 2a activism

  • @TheGeoDaddy
    @TheGeoDaddy Před 4 lety +393

    This Guy is a REAL MAN!!! Puts soy-bois to shame..

    • @sinvex2224
      @sinvex2224 Před 4 lety +5

      But don't say that in their Facebook groups. They're actually soyboi and feelsies friendly.

    • @TheGeoDaddy
      @TheGeoDaddy Před 4 lety +3

      Not Bongino’s Group! He’s da Man too! (There’s a soy milk 🥛 filter redirection you to the Cory Booker Retardicus Group If it senses ‘soy’)

    • @gailhenshall6674
      @gailhenshall6674 Před 4 lety +1

      @Aspiring Pyramidbuilder shocker..... All the Jews fault right? Give it up... Its embarrassing mate!! Just saying 😁 P. S are you a Muslim? Or perhaps a cowardice soy boy?? One of the two.... I guarantee it matey 🤔

  • @charlescouch511
    @charlescouch511 Před 4 lety +78

    I retired from the Army did 21 years been out about 18 this is THE BEST ADVICE I HAVE SEEN others were to scared to admit it but you didn't THANKS

  • @lona0540
    @lona0540 Před 2 lety +4

    Guys,
    Your story is absolutely motivating. I’m an old Vietnam Vet. Listening to
    BLACK RIFLE COFFE Team Members tell their stories is first & foremost, SO HEALING as well as entertaining as hell. The creativity of some of these individuals, their ability to tell THEIR STORY, is really awesome & I promise, VERY NECESSARY.
    THANK YOU to all the people that make up this incredible BLACK RIFLE COFFEE TEAM.
    Please, keep producing these very cathartic episodes of AMERICAN HEROS telling us what they have done, overcome, helped others, other helped them, the whole cycle that makes VETERANS WHO WE ARE.
    THANK YOU ALL at BLACK RIFLE COFFEE.
    SO AMAZING

  • @shawndahill2847
    @shawndahill2847 Před 3 lety +3

    My son is in the Army. Never really been away from home before but now he's in Afghanistan. I am a nervous wreck but I am also one proud Mama. Thank you from the bottom of my heart for your service to this Country. So very proud.

  • @jacobnewman3797
    @jacobnewman3797 Před 4 lety +83

    Mat I met you and JT at fort Bliss during pre mob for an early showing of range 15. Even have a picture with y'all and my squad leader. The fact that you'd spend the time to come hang out with a nasty girl unit was really humbling. Anybody that thinks any of this is fake, or an act, or these guys aren't genuinely some of the nicest, funniest, hard working people on the planet is insane. I love you guys, your products, and what you do for veterans. Thank you brother.

  • @sidneydaugherty4895
    @sidneydaugherty4895 Před 4 lety +160

    Brother, I am a disabled veteran. When I found BRCC I new right then that I was relating to everything you guys are and were doing. Your videos are awesome and the laughter I get is priceless. You guys are great and thank you for your service and your talent. You make a lot of veterans days a lot brighter.

  • @freedomridermorty4459
    @freedomridermorty4459 Před 3 lety +2

    Im a 58 year old man, im actually looking up to you. Much respect Mat. Thank you for your service.

  • @masterofwit339
    @masterofwit339 Před 13 dny

    I’m at such a crossroad in my life and found absolute motivation in mat’s words. Only I get to choose what happens next.

  • @seanowens8330
    @seanowens8330 Před 4 lety +14

    I've never seen a more badass, hilarious, level-headed, work-hard-play-hard, devoted, patriotic, and overall outstanding group of dudes like Mat Best and his military friends collaborate since the founding fathers wrote the declaration of independence.
    You guys are what this country needs. Keep up the good work.

  • @patriotplumber4694
    @patriotplumber4694 Před 4 lety +106

    Love watching vets make something of ourselves and lifting each other up. Keep Up The Fire 🔥

  • @jesseturman4535
    @jesseturman4535 Před 4 lety

    Matt, I hope you see this. I am a 17 yr army vet with 3 deployments under my belt. I use to wake up every morning wishing I hadn't. I hate the day and night. I was never happy, hardly laughed and smiled even less. Until I say one of your videos. I laugh more, smile more and after watching this am looking at life a lot different now. Yes, I still have my bad days but they are becoming less and less bad and more and more good. Thank you for putting a smile back on my face. R.L.T.W

  • @eddienorton337
    @eddienorton337 Před 3 lety

    A true American hero. Imagine joining the military at age 17. I thought the minimum age was 18 to go military. I went a little nuts buying BRCC coffee with a stash unheard off. Have hit paused until I use it up. Thank you for your service to our country.

  • @SledgeHammer43
    @SledgeHammer43 Před 4 lety +29

    Thank you to all the Vets for their service. Special thanks to Mat Best for your service and entertainment.

  • @Coldfront15
    @Coldfront15 Před 4 lety +78

    Mat’s way of describing his thought process on waking up every morning and dealing with it.

  • @SGMKnight
    @SGMKnight Před rokem +1

    The key aspect of success is ignore the fear of failure. Trust your instincts and trust in your support chain.

  • @nspatriot824
    @nspatriot824 Před 3 lety +2

    Took me a while to get out of my truck just feeling like shit grabbed a beer and put this on. Every time I feel depressed I listen to Matt his line about depression gives me a boost every time thanks brother!

  • @texanerection492
    @texanerection492 Před 4 lety +168

    MAT BEST!!!!!!!
    He’s my favorite out of all of em,
    Keep it up BRCC!!!!!!

  • @adam_of_all_trades_no_mast8388

    Good video.
    Took me 10 years from a military medical retirement to find my happy spot. I now work with youth as a substitute teacher and like motivating and impacting kids in a positive way.

  • @goodshorts333
    @goodshorts333 Před 3 lety +4

    I watch this video every morning to fill with Energy needed for whole day.
    This line just hit directly Heart ' How to be a man '.

  • @shawn588
    @shawn588 Před 3 lety +5

    That's my coffee guy! Who knew? lol, Thank you for all you do Mike. I wish there had been a how to move on video when I got out but instead, we had to sit through "Transition" classes. "How to reassimilate into the civilian world" like someone getting out of prison or something. Yeah like that's not going to happen. Thanks for all the crazy videos over the years. They really help!

  • @kuri369kuri
    @kuri369kuri Před 4 lety +139

    You are a bad ass. Love your crew, videos, outlook and philosophy. Keep leading the way brother

    • @BlackRifleCoffeeCompany
      @BlackRifleCoffeeCompany  Před 4 lety +33

      Everyone at BRCC is lucky to have the awesome customer base that we've got. It's a community that's come together to support us -- for that we're eternally grateful

  • @HomunculusNightmare
    @HomunculusNightmare Před 4 lety +24

    I really appreciate your message at the end here Mat. I was recently discharged from the Navy for depression, and I'm constantly trying to keep myself moving forward and not focusing on what happened. I love your videos, and I truely appreciate all of this that you do. Thank you man

    • @BlackRifleCoffeeCompany
      @BlackRifleCoffeeCompany  Před 4 lety +14

      Just saw this. Figure out what motivates you and fan that flame! You got this -- and we love YOU. You're a part of a community we care deeply about

    • @HomunculusNightmare
      @HomunculusNightmare Před 4 lety +8

      @@BlackRifleCoffeeCompany Thank you! I really appreciate it 😊 A lot of things actually changed in the past week or so that have made it a lot easier to figure my life out again out here. Your guys' videos always motivate me a lot, so thank you so fucking much for the content!!!

    • @ToddGavin-dp6bk
      @ToddGavin-dp6bk Před 3 lety

      I pray for you brother Depression sucks.God bless you

  • @bigbobgrows1399
    @bigbobgrows1399 Před 3 lety

    Mat I’m from Ventura, I signed up at 17 but flipped my truck and broke my back 2 weeks before deployment. Love your life brother

  • @benjaminevans2422
    @benjaminevans2422 Před 3 lety +1

    I'm 1 of many who where medically disqualified for military service after spending 4 years in JROTC. I cry whenever I see a Combat movie or meet a random Vet. or Military member on the street. "I tell them, that my only regret, is that I was unable to serve beside them, in whatever Hell they emerged from."

    • @BlackRifleCoffeeCompany
      @BlackRifleCoffeeCompany  Před 3 lety +1

      Although you weren't able to finish your career the way you wanted, you still answered the call. Thank you for you service.

  • @_Matsimus_
    @_Matsimus_ Před 4 lety +88

    Haha Matt you and your company deserve the best! So much effort and work and the fact it all comes back round to supporting veterans

    • @50shadesofcerakote
      @50shadesofcerakote Před 4 lety +2

      i love when i see youtubers building up other channels and businesses. all kinds of feel good shit.

    • @teru797
      @teru797 Před 2 lety

      @@50shadesofcerakote These guys said Kyle was guilty! Remember people, they're not your friends!

    • @50shadesofcerakote
      @50shadesofcerakote Před 2 lety

      @@teru797 Yes I know, I made this comment before they made theirs. I dont fuck with them anymore.

  • @joesmuckatelie2995
    @joesmuckatelie2995 Před 4 lety +24

    I wanted to say thank you. It's good see positives like this. I'm x navy. Had a blast. And I'm always trying to keep life upbeat and positive. Been down and out a few times. I even been homeless a few times. And I always try to teach and enlighten people I meet that need a hand-up and not a hand-out. That life is what you make of it. Thanks again.

  • @aaronmcconnell4624
    @aaronmcconnell4624 Před 4 lety +2

    Matt I’m impressed by your attitude, I have had horrible problems with depression since getting out of the Marines and seeing how you get up every morning and still battle it and have been so motivated and successful is inspiring to me thank you

  • @johnrodriguez3870
    @johnrodriguez3870 Před 3 lety

    Sergeant Mat Alfred Best: Born in El Paso, Texas, but raised in California. Son of a Marine , with two Brothers as Marines, Mat Enlisted in The United States Army @ age 17, being an Airborne and Ranger- Qualified Infantryman, with 2d Ranger Battalion. Then , became a CIA Contractor for 5 Years. Now, an Internet sensation in You Tube and Facebook. Featured in " Range 15" with William Shatner and Keith David, Author of " Thank You for My Service" and runs BRCC. Bravo Zulu, Mat. SUA SPONTE, RANGERS LEAD THE WAY!!🇺🇸🦅🗽

  • @emansol9588
    @emansol9588 Před 4 lety +19

    Joining the military has always been an idea for me. I always thought it was unrealistic because no one in my family has ever been in, so I always looked for career paths like doctor or engineer or some shit even though I hate the idea of office jobs or just straight paperwork. Wearing a suit and tie every single day sounds like a robotic life. I watched "Bitch I Operate" a couple years ago and I saw some guys that fucking loved their life and didn't give a shit about people who didn't like them for their way of life. As dumb as it sounds, that CZcams video made me say fuck it, I'm joining. God bless you Mat. Thanks for inspiration.

    • @radiantsweep1212
      @radiantsweep1212 Před 4 lety +3

      just make sure you get a mos you are passionate about and if you join infantry like I did make sure you are prepared both mentally and physically.

    • @emansol9588
      @emansol9588 Před 4 lety

      @@radiantsweep1212 Absolutely. I know infantry is what I'm gonna do, I just don't know if I'm going to college first.

    • @JacopoSkydweller
      @JacopoSkydweller Před 4 lety +1

      @@emansol9588 If you go to college first join ROTC. Or enlist, and use GI bill to pay for college/minimize debt. I'll pray for you buddy.

    • @radiantsweep1212
      @radiantsweep1212 Před 4 lety +1

      @@emansol9588 go to college first the army tends to discriminate on the young guys and being under 21 its easy to get in trouble age is like unoffical rank

    • @emansol9588
      @emansol9588 Před 4 lety

      @@JacopoSkydweller Thanks for the advice man. Prayers mean a lot.

  • @ryanking2874
    @ryanking2874 Před 4 lety +17

    god bless our soldiers. god bless you matt and everything you stand for.

    • @BlackRifleCoffeeCompany
      @BlackRifleCoffeeCompany  Před 4 lety +12

      Our generation of soldiers was set up for success by previous generations of soldiers -- we truly stand on the shoulders of giants.

  • @electrontube
    @electrontube Před 4 lety

    11BV to 18E, 25 years, 96 months deployed in GWOT. I'm a high school English teacher now.
    Clean breaks from comfort grow people. This guy gets it.

  • @sfc-a-5555
    @sfc-a-5555 Před 4 lety +1

    Matt I feel that way everyday! No worth nothing. I spent a little over 20 yrs in the army first like most 11B then 35m then I got sick, diagnosed with colon cancer and it was all over!! I'm a 51 yr who felt lost til I bumped into your videos on CZcams.. Just want to say thanks for keeping me going...

    • @WRMonger1
      @WRMonger1 Před 4 lety

      SFC-A -
      Soldier on brother. We’re a society unto itself. Reach out for help, we’re here for ya.

  • @scotttorchik1832
    @scotttorchik1832 Před 4 lety +44

    I'm not a veteran (My closest friends are all Military though) and I find your jokes hilarious.. Keep doing your thing.

  • @r3gul8r
    @r3gul8r Před 4 lety +29

    Song is, "My Motivation" by Andrey Tatarinov, Nathan Bodiker & Ty Frankel. Great song and great video. Lots of motivation for the American dream!

  • @sendrex6762
    @sendrex6762 Před 3 lety

    I don’t know how many people will read this but I don’t think success is following him. I think he is just one of the few people that broke free from the chains and chased it down. I love this and I love how you guys are veterans.

  • @vithakatsa5451
    @vithakatsa5451 Před 3 lety +2

    This is the guy u want by Ur side in all walks of life full salute

  • @Howitzer_Hill
    @Howitzer_Hill Před 4 lety +70

    I love this coffee, this company, and this country!

    • @Howitzer_Hill
      @Howitzer_Hill Před 4 lety

      @Aspiring Pyramidbuilder go build the pyramids bro. Your opinion doesn't matter on the internet.

    • @Howitzer_Hill
      @Howitzer_Hill Před 4 lety

      @Aspiring Pyramidbuilder thank you for your cervix. you are tremendous. Believe me, believe me. everybody says so, bigly!

    • @Howitzer_Hill
      @Howitzer_Hill Před 4 lety

      What if I am? What if I'm not. Why does it matter? Oh... that's right... it doesn't.

    • @Howitzer_Hill
      @Howitzer_Hill Před 4 lety

      You are a great representation of "US" real Americans

    • @Howitzer_Hill
      @Howitzer_Hill Před 4 lety

      @Aspiring Pyramidbuilder Im german, french, and Norse you F'n idiot

  • @doublezzranch849
    @doublezzranch849 Před 4 lety +23

    Thanks for sharing Mat, you'll put a smile on my face and some good coffee (with a little whiskey) down my throat before I head out to do my thing on my ranch🤠

  • @blue68falcon
    @blue68falcon Před 3 lety +1

    your outlook needs to be heard by so many people. so many people live in America and take our freedom for grated and never give it a 2nd thought of how we keep that freedom and how good life actually is because of the people who served,how good life is that they have health,intact arms and legs, and a trauma free life because someone who doesn't have those things served our country. I never served but I have the upmost respect for those who have and will in the future.

  • @nathanielbradford548
    @nathanielbradford548 Před 4 lety +5

    Thank you Matt, you inspire and put a smile on peoples faces, for those who don’t... get a sense of humour!! Well done mate all the way from Australia 🇦🇺

  • @deangullberry5148
    @deangullberry5148 Před 4 lety +19

    I've been waiting a long time for this bio, so much more than I expected.
    I don't know if you'll read this but I want you to know how much of an inspiration you are to so many vets, even ones older than you.
    Thank you, for being.... You.

  • @HannibalACP82
    @HannibalACP82 Před 4 lety +7

    I liked the line about waking up and being excited because it's another sunny day....or rainy but who cares!

  • @C.Brown5150
    @C.Brown5150 Před 3 lety

    You showed up at 17, and that alone show's your (Respect) for country and self. The goal you set for yourself and that determination to succeed ; made you a leader of men , a hero to Country , and a vision to young men and (women) of what they themselves can become. My greatest Respect to you , and many thanks for the Intel and humor you share with us all.🇺🇸

  • @jpo1056
    @jpo1056 Před rokem

    Good video. Forced retirement from several injuries after 27 years as an LEO. Depression is real, especially after losing my beloved wife to cancer after my retirement. Get up every morning and face the day, rain or shine, one foot in front of the other. It's the only way.
    Love your coffee, love your videos.

  • @christhewritingjester3164

    I think every vet (even those who didn't see combat like myself) appreciate the content you put out. We have an odd sense of humor and it's nice to see other people not be ashamed to embrace it and go all out. It's also inspirational to have see what you've gone through and how you've chosen to embrace an attitude that is driven to live life.

  • @tumadre1239
    @tumadre1239 Před 4 lety +18

    Truly a great company im proud to support thank you Mat Evan Logan and all the BRCC you guys make THE best coffee! ☕ 🇺🇸

  • @nhrifle
    @nhrifle Před 3 lety

    And my faith in the spirit of America is restored. Thank you sir.

  • @rickmetz769
    @rickmetz769 Před 3 lety

    I served for 25 years and transitioned well to the civilian sector, although it was hard with PC, HR and feelings. My wife thinks I am crazy because of my sense of humor but supports me and since I found y'all ive come home. I will never forget the comrades I've made on my many deployments and the reality we've experienced. I live my life like y'all and am glad to have an avenue to relish in it. my sister has always drank your coffee and now i will, lol. please lower the price for veterans😉

  • @martindreyer1946
    @martindreyer1946 Před 4 lety +5

    Bro, this hit home hard. Leaving the Military was one of the hardest things I ever did. But like you said man, have to take the leap of faith and see what the other chapters have to offer.

  • @timassgoblin
    @timassgoblin Před 4 lety +10

    The amount of motivation he has to just keep moving forward really puts my life into perspective.

  • @TaylorFirearms-4x4
    @TaylorFirearms-4x4 Před 8 měsíci +2

    You are a true patriot brother.

  • @ghggghgg5597
    @ghggghgg5597 Před 3 lety

    to all thoose who have served in the past i respect you and i respect the sacrifices that you made to keep this country safe and out of enemy hands

  • @Epicredeemer
    @Epicredeemer Před 4 lety +13

    You guys are true Americans, and an inspiration to all of us. Thank you

  • @5thhorseman559
    @5thhorseman559 Před 4 lety +61

    BRCC and a vid for breakfast, doesn't get better!

    • @BlackRifleCoffeeCompany
      @BlackRifleCoffeeCompany  Před 4 lety +7

      🇺🇸🇺🇸🇺🇸

    • @mikak1
      @mikak1 Před 4 lety +3

      That's exactly what I am doing this morning also!

    • @colonelangus3826
      @colonelangus3826 Před 4 lety +1

      5th Horseman I was drinking black rifle coffee while wearing a BRCC shirt and it didn’t hit me until halfway through the video. I think I have an addiction.

    • @5thhorseman559
      @5thhorseman559 Před 4 lety +1

      @@colonelangus3826 recognizing you have a problem is the first step!

  • @ShunnedLeaf
    @ShunnedLeaf Před 3 lety +1

    I love this man. Thank you for your service.

  • @letsgobrandon5858
    @letsgobrandon5858 Před 3 lety

    Thank you and your friends for your service!

  • @HawkProductions13
    @HawkProductions13 Před 4 lety +176

    "you get to choose in this moment what direction your life goes in" Me: *Goes to bed at mid-day*

  • @JACKHAMMER82A1
    @JACKHAMMER82A1 Před 4 lety +14

    RESPECT MATT BEST Thank you for ur service. You fucking rock. Love the videos BRCC and the rest of the boys. Merica

  • @vanillagorilla420
    @vanillagorilla420 Před 4 lety +3

    This really hits home with me I know you might not see this but a video like this is raising soldier’s spirits over here i really appreciate everything your doing for veterans world wide you have a great company and a great attitude towards life that motivates me and the countless other people that see this also thanks for all the laughs were currently stuck on deployment during this Covid -19 so it really helps keep up the great work hope you guys stay very Successful in the future

  • @JulioAbel90
    @JulioAbel90 Před 3 lety +2

    2:13 I needed to hear this. You are amazing and lucky to have found brothers on the same page as you.

  • @raysplace6548
    @raysplace6548 Před 4 lety +3

    I've been watching Mat for years.. Had no idea that he was still "John Wick-ing", and dropping those bad ass videos, at the same time..🍻🍻 salute.. Freedom the fu@k on...

  • @Randy-gy6uw
    @Randy-gy6uw Před 4 lety +5

    Mat best is awesome as hell

  • @hike3
    @hike3 Před 3 lety

    ive watched this about 10 times now and it never gets old

  • @DirtToDigital
    @DirtToDigital Před 4 lety

    Mat Best your attitude is what drives me to lock it up and be the best man for my family and enjoy life.

  • @CraigersCashCraigester
    @CraigersCashCraigester Před 4 lety +15

    This is fucking EPIC! Thank you MAT for being you and never changing for anyone! Here's to your book and BRCC! Congrats Brother! Can't wait to catch up on the Cruise!

  • @danwarn5356
    @danwarn5356 Před 4 lety +5

    I'm glad Mat did this, clarifies & gives better understanding of him. 110% respect.

  • @davidbradford1969
    @davidbradford1969 Před rokem

    I have met Mat Best and his wife in a post office in TX. I froze the f up then he introduced me to his wife, very nice and kindly. He was cool and chill. From what he said about military in short was correct. We have trained years in military then we'll face civilian life. It sucks but if it sucks.... Suck it up find the mission and tasks then complete the mission. Black Rifle Coffee drinks have been delicious!

  • @skdoosh9523
    @skdoosh9523 Před 4 lety +2

    Love your story brother, glad you're out there telling it and giving us all a voice! Keep it up!

  • @Leethal1
    @Leethal1 Před 4 lety +13

    Thank you Matt for everything you have done! God bless BRCC and America

  • @ShiftDrift_Media
    @ShiftDrift_Media Před 4 lety +8

    Control your ego so that your ego does not control you!
    Take ownership of your mission. Take ownership of your job, of your team, of your future and take ownership of your life and lead. Lead, lead yourself and your team and the people in your life, lead them all to victory. ~Jocko Willink ~

    • @medicbabe2ID
      @medicbabe2ID Před 4 lety

      He above all men does not need to hear this.
      He's lived it.
      He knows.

  • @paulstuartwilson485
    @paulstuartwilson485 Před 4 lety

    Mat, son, you are awesome. I'm a USN combat vet (86-92) and I really appreciate you and YOUR service after I got out. You are a great example of what a real brother is. Keep up the good work and Semper Fortis.

  • @Leofricson
    @Leofricson Před 4 lety

    I am in the UK. Ex 1 PARA, saw the 'black rifle' thing and immediately though of my 7.62 SLR (that's FN FAL in AmerEnglish) and my M16A1. Yes I am that old! So I tuned into this vid.... Wow. Great vid and brought back many memories of the good times. Soldiers all over the free world (if we can still call it that) have the same lunatic sense of humour and crazy outlook. That's what keeps us alive. And coffee. Coffee keeps us alive, and awake, and occasionally KILLING THINGS!!! Even if it is often just killing time. Great vid. Keep it up.

  • @13christbane
    @13christbane Před 4 lety +3

    Matt, while I do not like Coffee I still tell anyone who drinks it that they should buy from you! you have made me laugh when times are tough. I have never served in the Military but guys like you have always been my heroes. thank you and everyone who have served this great country. keep doing what you do!

  • @lucasforsythe6488
    @lucasforsythe6488 Před 4 lety +15

    I'm a 11yr from Maine i love your vids mat. BRCC!

  • @cyndirozcicha2264
    @cyndirozcicha2264 Před 4 lety

    I loved this!!!! Matt, you are one of a kind. Kudos to your parents, bravo to you. So very proud of you!❤️💗👍🏼💪🏼

  • @Laura_1216
    @Laura_1216 Před 3 lety +1

    I love this guy well the whole group really. Real guys big hearts and funny AF.