As a copywriter for over a decade, I noticed that Matthias' headline, CTA and overall copy were more on point. Moreover, the copy is placed strategically. I'd say that's the reason for the higher conversion and not JUST the design.
I was thinking the same. If the test was testing UI, the copy should have been all the same. This is more of a communication test. Would love to see the results from this split into two tests :)
@@kjellruben I'd be curious to know if they did another test with Matthias' copy on the other design, meaning both with the same copy, which would mean a slight change in the design for the other one. Then test again to see who converts more. I've done some UX writing and copy on an app and a team can easily miss the point of a copy if they're focused on the design.
Great work Ran on pushing real tactical experiments with your cohort. I'm curious to know how the experiments with only 200 hits were >95 statistically significant though..
The copy writing for the second one is better thats why it had more conversation rate than the first.The first one had a better design,I think in web design copy writing is more important than the design itself.
Cool project. But they get to choose between 5 A/B tested designs and only pay 1K? This is the worst deal I have seen and has nothing to do with fairness or what you preach on this channel.
probably because the redesign are made by students... It's more like they agreed to be the guinea pig of a student contest. I have a friend that has made a one year paid formation for digital marketing (paid by the job center but still something like 15k€ per students), and they had "clients" as part of the course. So the client she had (with a group of 2 other students) paid something like 300€ total and had 3 students (but adult student, with already work experience for all of them) working for them for like days - I think each students spent at least 50 hours on helping the client with their marketing, SEO, social media... And they just had to pay 300€ (in Germany).
If there's anything that the internet also unleashed is the fact that it's easier to connect with anyone and anyone can mean someone who would be game to do anything for peanuts. I remember being on the receiving end of job applications in the early 2000s versus now and the amount of applications submitted online must have grown ten-fold. I could receive a resume for one job position from 1,000 applicants in 24 hours. It's a win for businesses, it's not for a salaried person.
as someone who used to test systems and communicate with IT on behalf of the end user, I find it so odd that it's always the management who has the final say and the biggest opinion in this matter. when ultimately, it is not him/her who uses the platform/system. Im only starting to learn ux/ui now, and I will always keep in mind of who the end user actually is, and not the owner who funds the project.
Don't really like the idea of this, you have to pay for a course to enter, to win only $1000 and the other business gets a number of designs and only has to pay a small fee... not so cool
You don't have to pay it... You pay if you want to learn. STUDENTS is the key Word. Then you have this kind of oportunity. $1000 for a student is ok. I wish teachers at college had ask for payment for "real design work" we made to real Clients hahahha.
The "simplicity growing on me" shows why amateurs throw everything at the screen they can find = more is better. You can spend days explaining to clients that it's not.(unless you follow a design system).
Is webflow a good platform for a large archive of a 1000 (blog format) of photographs and stories, each with categories, keywords, search etc. I use wordpress right now.
I agree some of them are not great, but in reality, I think a lot of the flashy designs you see thrown around Dribbble etc are just for show and don't covert well in a real-world context.
also you heard straight from a real life potential client he mentioned the word simple over and over its about getting the message out quick and clear i think a lot of people over estimate the power of simplicity in all forms not just web design
As a copywriter for over a decade, I noticed that Matthias' headline, CTA and overall copy were more on point. Moreover, the copy is placed strategically. I'd say that's the reason for the higher conversion and not JUST the design.
I love Matthias use of complimentary colours.
I was thinking the same. If the test was testing UI, the copy should have been all the same. This is more of a communication test. Would love to see the results from this split into two tests :)
@@kjellruben I'd be curious to know if they did another test with Matthias' copy on the other design, meaning both with the same copy, which would mean a slight change in the design for the other one. Then test again to see who converts more. I've done some UX writing and copy on an app and a team can easily miss the point of a copy if they're focused on the design.
Right.
To me it struck me more as a landing page than just a website.
Action-orientated copy, simple and direct.
@@boikanyok7314 thanks :)
Great work Ran on pushing real tactical experiments with your cohort. I'm curious to know how the experiments with only 200 hits were >95 statistically significant though..
I like the herosection of the first site much more.
I agree ☺️
Me too...
I agree, too :D
Need more a/B testing results video
Yoooo this is cool! But for an accurate A/B test shouldn't they have sent an equal amount of traffic to each for a set period?
Each page got same amount of traffic of 300 further traffic is send based on result from fist 300 results.
The copy writing for the second one is better thats why it had more conversation rate than the first.The first one had a better design,I think in web design copy writing is more important than the design itself.
Amazing redesigns and love the feedback from the business owner!
Great video as usual, although I was hoping for some heatmaps :)
Cool project. But they get to choose between 5 A/B tested designs and only pay 1K? This is the worst deal I have seen and has nothing to do with fairness or what you preach on this channel.
probably because the redesign are made by students... It's more like they agreed to be the guinea pig of a student contest.
I have a friend that has made a one year paid formation for digital marketing (paid by the job center but still something like 15k€ per students), and they had "clients" as part of the course. So the client she had (with a group of 2 other students) paid something like 300€ total and had 3 students (but adult student, with already work experience for all of them) working for them for like days - I think each students spent at least 50 hours on helping the client with their marketing, SEO, social media... And they just had to pay 300€ (in Germany).
They should have gotten a percentage of the conversions that they generated
If there's anything that the internet also unleashed is the fact that it's easier to connect with anyone and anyone can mean someone who would be game to do anything for peanuts. I remember being on the receiving end of job applications in the early 2000s versus now and the amount of applications submitted online must have grown ten-fold. I could receive a resume for one job position from 1,000 applicants in 24 hours. It's a win for businesses, it's not for a salaried person.
Not gonna lie, been waitining for this.
Same here
a/b testing is so interesting !
Did any of the redesigns out do the original in terms of conversions?
Amazing content! More of this please!
So many great insights! Also very interesting to see it from the clients perspective, I'd love to see more of this.
This is basically an ad (and that's ok). I'll be purchasing the recommended package after this video!
as someone who used to test systems and communicate with IT on behalf of the end user, I find it so odd that it's always the management who has the final say and the biggest opinion in this matter. when ultimately, it is not him/her who uses the platform/system. Im only starting to learn ux/ui now, and I will always keep in mind of who the end user actually is, and not the owner who funds the project.
Don't really like the idea of this, you have to pay for a course to enter, to win only $1000 and the other business gets a number of designs and only has to pay a small fee... not so cool
You don't have to pay it... You pay if you want to learn. STUDENTS is the key Word. Then you have this kind of oportunity.
$1000 for a student is ok.
I wish teachers at college had ask for payment for "real design work" we made to real Clients hahahha.
Does the business owner get to keep the winning website? If so, than the price is quite exploitative😞
this should be an ongoing series
What a great video!
Always wanted to see something like this
I really dislike Matthias design, but his title is the best which just highlights the importance of writing over design.
Hey! It'll have been nice to discuss also what made the other redesign to drive less conversion... did they made some UX mistakes?
@wesome❤️💯!
Cool ran, thanks for sharing!
What tool do U use to run the tests?
Google Optimizely is a great free tool to run AB tests with Webflow websites
Great!
How was the conversation rate of the old website?
6:20 cannot believe this is one of the top ones, there is literaly ZERO space in between the heading and the tagline.
I would love to actually hear you opinion on why on design converted better then the others. What did they do right, that others did wrong? :)
The "simplicity growing on me" shows why amateurs throw everything at the screen they can find = more is better. You can spend days explaining to clients that it's not.(unless you follow a design system).
Sick content, thanks!
Great! How can I contact with you?
Is webflow a good platform for a large archive of a 1000 (blog format) of photographs and stories, each with categories, keywords, search etc. I use wordpress right now.
THANKS
Segal, how can I set a competition as a company?
Why Bas and Dang got fewer visits than the others?
Ran, what project management tool were you using at 1:53?
How do you test all the sites? Which tool you used?
I would like to know what pc you have. What pc you recommend .
Really edutaining video, thanks for posting.
Nice educational shizz
So what can we learn from this? Less is more. be clear. keep it simple.
I hate conversion rates from the bottom of my heart.
Just goes to show that copywriting is as important as the design. A great design with shite copy won’t convert.
These designs are kinda cold nothing too much of a modern or fancy.
I agree some of them are not great, but in reality, I think a lot of the flashy designs you see thrown around Dribbble etc are just for show and don't covert well in a real-world context.
also you heard straight from a real life potential client he mentioned the word simple over and over its about getting the message out quick and clear i think a lot of people over estimate the power of simplicity in all forms not just web design
I expected something dramatic, shiny and playful.
Can you please cover the red part on your mic which says DYNAMITE.
It's distracting.
May be just roll black paper on it, or spray paint it