Episode 4: The Imitator's Revenge | Coke vs. Pepsi | Business Wars

Don't miss the full season of Business Wars: Coke vs. Pepsi: • Coke vs Pepsi | Busine...
Episode 4: The Imitator's Revenge
Welcome to the Pepsi Generation. As Pepsi fires up a hot new ad campaign, Coca-Cola starts getting nervous. But a sudden plane detour through Ireland gives Coke executive Bill Backer inspiration for one of the most iconic ads of the 20th century. It seems Coke is on top once again-but Pepsi has another trick up its sleeve. The company is out for blood with the Pepsi Challenge, a nationwide taste test that will endanger the most precious part of Coca-Cola lore: its secret recipe.
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In this season of Business Wars, we dive deep into the development of Coca Cola / Coke and Pepsi Cola and the competition to become the top soda pop producer in the world. Learn about how pharmacist John Pemberton has invented a dynamite health tonic, Charles Guth, Pepsi, an upstart Coca-Cola imitator, Pepsi Challenge, Cindy Crawford iconic Pepsi ad, why Coca-Cola bottles have that iconic silhouette and so much more!
Series Description:
Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live.
Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, inventors, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Dirty John and American History Tellers.
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[@kristinlambert8811]

Pepsi tastes tests against Coke

[@larrytoy4235]

Looks like this Episode is out of order. Episode 3 which also dropped today is much later (1990's) than this episode 4 which is from the late '50s to late '70's. The episode on Coke Classic should be in between. Thanks. Fascinating story.