What can a cafe experience teach about user experience?

In this video, we explore the concept of designing for experiences, not just utility, in the context of UX design. We start with a simple analogy of a coffee shop, highlighting how the design of the space influences the customer's experience and ultimately drives business. We then delve into the importance of UX design in various industries, from tech giants like Apple to social media platforms and even transactional apps.
We discuss how companies like Apple have built their success on creating products that not only meet utilitarian needs but also provide aspirational experiences. We also examine the business model of social media platforms, which thrive on providing engaging experiences to users.
The video then challenges aspiring UX designers to think beyond transactional goals and consider how to incorporate experience-driven design into everyday products like cab booking or grocery delivery apps. We also touch upon the potential of emerging technologies like AR/VR in shaping the future of experience design.
Throughout the video, viewers are encouraged to share their thoughts and ideas on how to create products that prioritize user experiences, sparking a conversation about the future of UX design.
Timestamps:
00:00:00 - Intro: A Coffee Shop Analogy
00:01:34 - The Importance of UX Design in Business
00:03:10 - Designing for Experiences: The Cafe Example
00:07:01 - The Power of Experience Goals: Apple's Success
00:10:10 - Social Media: A Business Model Built on Experiences
00:15:14 - The Future of Experience Design: AR/VR
00:16:01 - The Challenge: Designing for Experiences in Transactional Apps
00:18:08 - The Cred Example: Designing for Experience in Fintech
00:19:03 - Your Turn: Share Your Thoughts!