Seducing the Subconscious By Robert Heath

Seducing the Subconscious: The Psychology of Emotional Influence in Advertising
Advertising plays a significant role today in influencing various levels of audiences around the world. Its main goal is to keep us connected to products and new ideas. These ads also serve as a form of entertainment. What's intriguing in this vast context is that ads can sneak into our minds unnoticed, thinking that ignoring them won't affect us. However, the opposite is true; ignoring them can actually give ads more power. That's why this book comes to clarify that the way we deal with ads, whether consciously or unconsciously, can significantly impact our emotions, which are the primary motivators behind our decisions and relationships. In the first part of this summary, we'll discuss the following ideas: the persuasion model, the Erenberg theory, learning and attention, and the role of memory.
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