Content without Context is Useless | Sanjay Shenoy | TEDxCovelong

Sanjay Shenoy, a content marketing expert, dwells upon how content without context is useless and sometimes can be harmful with implications which are far-reaching than you think. To understand this, he takes us back in time to understand the evolution of information (content) creation, storage and transmission. His idea, although sounds counterproductive, might be where we are inadvertently headed to. He also talks about how you, as an individual or as an organisation can make content more impactful. Sanjay is an ace content marketer with 10+ years of experience in helping companies to grow through content marketing. He believes that understanding the audience is the key to delivering successful digital marketing campaigns and hopes to bring the same level of understanding into education to create a much deeper impact.
He is currently the co-founder of PixelTrack, a boutique digital marketing agency. He has worked with a multitude of startups to help them engage an audience online and also has trained and consulted Fortune 500 companies like Mercedes Benz, Nikon & more.
When he is not strategizing campaigns or writing or teaching, he loves to travel to unchartered terrains or play sports. He is currently co-authoring a book on digital marketing to reach a wider audience and create awareness about the potential of digital marketing. And he blogs at SanjayShenoy.com This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx

[@IOSALive]

TEDx Talks, You're the best! I just had to subscribe!

[@sevenidigital3096]

I met Sanjay in person at his office on 21 May 2017, a great voice personality and his confidence to run Pixel track as a company. I am not surprised to see Sanjay on Tedex here, as he deserves more and a long way to go. Congrat Sanjay to see you on a bigger platform. God Bless!

[@georgemurungi7641]

this man is special and a genius.... had waited to watch him talk about his love..CONTENT.
I watched him smiling...

[@sivakrishnan857]

Simply you explain what a content is,in its true sense.I try to follow you.

[@bluepacman13]

Touché my bro, "context" without "content" is useless. Contents are the building blocks of context. :)

[@opalstudies2925]

Well spoken..rich substance and clarity of thoughts..

[@BrigSushilBhasin]

Very well articulated. Insightful. I love Attention = Transaction.

[@dranjanaabakshi7704]

Beautifully explain everything I love the way you guide God bless you

[@peterweb]

Very Informative . Thought Provoking.

[@anjalibhatia1169]

Impressive delivery of the content and amazing thoughts behind it,must say you are a man of content in the right context....Super brilliant

[@MohdRashid-js4pt]

Nice address centralizing the concept of content and context with a great synchronized examples.

[@SIRARIF-im8ik]

That is wonderfull sanjay sir

[@harshshah7101]

Loved it!

[@kryptonknight7926]

Great stuff

[@caaakritikumari3061]

Amazing sir 👍👍

[@somachaudhury758]

I liked the historical context that was added to his theory. I would have appreciated much more if he could throw some more light on how attention translates into transaction and in the process value is added without the context of money or with it.

[@sasiram2384]

wow, very impressive

[@RohitSharma-sp5xt]

❤

[@abhipatil4844]

Good one Sanjay

[@sureshvala9694]

Nice

[@yevkenny]

I feel like this was an introduction to the 5 Ws…
Now how do we implement the answers to these questions?

[@omeawan]

Attention = Transaction

[@uma6083]

i have watching a men since 5 yeras handicapped but he how all the manner but he can't talk

[@SourendraDas]

The pronunciation is unbefitting.