Machinic Unconscious Advertising | Plastic Pills
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- čas přidán 12. 07. 2022
- Welcome back for a foray into the concept of DESIRE, and how advertising assembles it into a new world. The theoretical question here concerns desire, and whether desire indicates a lack or a productive process. I explored the other side of this question in a video on Lacan • Lacan - Mirror Stage, ... , though this video explores the alternative to that conception.
Most of the vocabulary used here is from this book, Anti-Oedipus (D&G): amzn.to/3o2ksAw but I tried to stay out of the terminology weeds where possible.
Here's a longer talk about DESIRE with the editor of the Deleuze and Guattari Studies Journal: • Gilles Deleuze and Fel...
To get a more thorough breakdown or to support the life of this channel, get a video prescription here / plasticpills
Advertisements in 50 years:
- A dirty weeping man crawls along the ruins of a road
- He finds a solitary flower growing from a crack, rips it out, and consumes it ravenously
- Suddenly, memories come flooding back of when his family was alive. At least he thinks it's his family. Maybe it's just a memory of an old BMW ad
- His lips crack into some kind of emotion
- Logo appears on screen
~~BARCLAYS BANK - Remember sustenance~~
50 years is a bit optimistic; no? I'd give it 25 years max.
🤣
The Earth is gonna be fine. The world is gonna be fine forever
@@octavioavila6548 I agree. The earth will go on in spite of us, much as it did when the Chicxulub meteor struck Yucatan and ended the reign of the dinosaurs. Our species will go down and take a few unfortunate others down with it, but the Earth _will_ abide (apologies to George R. Stewart).
Be well.
Every time I see Mark Zuckerberg talk it reminds me that he's essentially a Westworld villain. Also, someone literally "colonizing my subconscious" is the most terrifying thing to imagine. Great episode 🙏
His head sticking out the top off all that black fabric convinces me there’s a cyborg body in there
The amount of congratulatory comments here referring to this analysis as "content" is ironically pertinent to part of what I think is being described. It's yet another example of how the commodification of anything, even (and now especially) phenomenal experience, shows how successfully this socioeconomic system has objectified/itemized every part of life. I was made aware of this shift in advertising when, in the aughts, I read a compilation of essays from the late 1970s or early '80s, explaining how there was an evolution from the selling of the product to the selling of an experience. As is shown here, the product may be noticeably absent -- until the very end --, but that absence is just an implicit presence. Corporate bodies exist above and beneath everything as the angels, demons, and gods of old once did and delimit existential possibilities.
Thanks for explaining why I despise that word better than I ever could. Is there even a title that sounds worse than "content creator"? I'm having a hard time finding one
@@who3567 don't know if it's worse but 'influencer' is pretty bad too :p
There was an enormous outcry (which I was a part of) when Northwestern University’s Medill School of Journalism in the mid-‘00s began labeling courses with titles such as “Content Production 101” while gradually deprecating the word “journalism” from its catalog, yet nothing came of the protests. (And conspicuously, this all happened around the same time as a mega-donor financed the construction of multiple new gigantic Medill buildings…) Look through the catalog today: while the word “journalism” still appears in the school’s name, a reader would be hard-pressed to glean that journalism is a moral profession with obligations-the fourth estate, tied into democracy and civic duty-and not instead just any old filler content to pad out the time between the almighty sponsored content.
This channel does not get the attention it deserves. The editing (visuals and sound) are masterfully executed.
'The Hidden Persuaders' is a great book written about this back in the 60s. How marketers realised back then that the best way to sell is to talk directly to our subconscious.
That ending tied everything together so neatly. Real good shit g 🤝
I gotta say: time and time again, you show me why you deserve to be my favorite content creator on CZcams
If this type of thinking and presentation would ever become a standard in an active revolutionary vanguard of this digitalised world of ours, we would produce a true future revolution, where we would finally step above the superficial ideological colonialism of our class enemies that commodifies our very desires into products. Truly inspiring!
To change the world you still have to step out of your door.
yeah bro stating that radical change doesn't happen because information is not presented in a certain way is truly a radical statement lol. It's not like you have to actually get up and do something, at least participate in some ngo or a movement, or train if you think that things will get militant. Endless academy-driven content won't lead to change and plastic pills won't do it for you.
@@MisterTactless true
@@lenas6246 you are right, radicalism with no praxis is nothing
It isnt standard because people dont want it to. The antagonism in capitalism is immanent, its not just a silly goblin to be cut down when we realise it is indeed a goblin.
Literally watched this on the can. It was transcendent.
I completely ignored the ads interrupting this video, because the concept was still ringing in my head.
Interesting video. “Those who control the images and the words control the minds of the people.”
I complain out loud about how seeing so many advertisements makes me feel physically sick, and the algorithm sends me here. Great video, but makes me feel small compared to the machines
Welcome back, Pills!
A timely and finely done video essay. Glad to see this format again. Thanks, Pills.
CZcams doesn't notify me about this video and i have the notification bell on u.u
Pills your videos are getting so good
My wish for more Deleuze content has been granted lol
Man, you deserve way more subs. Very informing content as always. Thank you.
If you are an anti kkkalitalist there's a good chance you won't have alot of subs
Have been waiting so long for someone to address the use of piano music in advertising
It's kinda on the nose that the bland style many ̶t̶e̶c̶h̶ "modern" companies are using is called Allegria, which means happiness and is also selling the ambivalent world with no desire.
Brutal. I wonder if we're going to make it.
Great explanation.....the historical links were very helpful....
This is your best video! Deleuzoguattarian machines ftw
So amazing, what a great work and outstanding editing to boot. An easy multiple watch!
Thanks for dividing anti-oedipus into concepts it's easier to talk aboutq
Was I the only one notified about this upload? Amazing video as always.
Amazing video as always, really liked the new intro. Works like these are the reason that I started reading and learning more about social studies and philosophy. Thank you.
What an experience watching the adverts CZcams threw in while watching this video.
Love all the content of your channel !!
new anti-oedipus vid no freakin way
Yess the madmen clipp!!! I've been watching season 4 this summer so that hit different
Glad to see Deleize and Guattari,s work used on here
Every one of these videos blows my mind 😭
Advertisers - *advertise*
Delooz - "cool story Bro"
No doubt superb content as always. Love the videos and podcasts
The 'social creation of desire'.. Yes. Debord refered to that as "Pseudo-Nature" in SoS. The irony of people being liberated by the productive forces of free market economics, only to see the system become Occult and start developing for itself - creating new pseudo-needs (supporting those needs with re-ified meanings via cultural programming) that will inevitably mean we‘ll never be able to achieve satisfaction and will be working for eternity to afford the new thing we just HAVE to have. But the thing we work for now is not riches. It is a rich *appearance*. Being successful means little when you don‘t look any different. This world moves too quickly for me to display my inner wealth.
When I scope out Jack‘s car, or see that trendy blue suit Pete is wearing.. I know we are doomed.
the ending is really great
Love your work. This is still not showing up in my sub feed, but luckily the short that links me here is or I don't know if I would have found this video for a while. Your channel should be getting boosted not blacklisted :(
Yo. Thank you for sharing what you create.
Whoever translated « l’informatique » as “the STEMlords” is my new dearest parasocial friend!!
I have notifications on and i wasn't notified about the video I had to scroll down into my feed
For the first time on youtube this video has been blocked from my sub box. I was lucky I had notifications turned on.
I think the point is to be aware of desire production rather than triying to defy it.
If we can not be freed from desire nor have complete free will, we should strive to produce desire concienciously, that way desire has meaning rather than simply being "given" to the mind by the cultural context.
I think meaning is kinda stupid in a proper sense, im not sure it can be created except by either obscene power or more organic means (you fuck around and maybe you get something good).
For baudrillard meaning is already dead, not sure I believe that though.
Love to see you back with this type of content! I work in advertising 🤦♀️
I've just started binging Mad Men and suddenly started seeing more content from places I've already followed like this one discuss it. I wonder if that trend will continue and if it has something to do with algorithmic influences on the subconscious at a larger scale. Great vid btw.
It's probably just the Baader-Meinhof phenomenon
Yes, just as I was re-reading AO.
I feel better now. Thank you!. I knew the image had replaced reality a long time ago. When I went to the worlds fair. Of course, I'm still shopping around for the right philosophy.
The overdetermination of our undermining.
In terms of desire and concept the seemingly unpurposeful act of art has a significance today especially in the way Guattari formulates “transversally” “to comprehend the interactions between ecosystems, the mechanosphere
and the social and individual Universes of reference.” Felix Guattari, The Three Ecologies.
Anything bringing me closer to the small object a is great in my book.
do d&g use the fungal metaphor? i've been into mycology recently and its completely changed the way i see the world, in the way that you describe
d and g use rhizomes moreso, though they have similar conceptual meanings
Fungi would fit riiiiiight into their world
Lol that's hilarious!
I've left so many comments on CZcams while literally taking a shit (but not this one I promise)!
Amazing video as usual brother!
Entered your site incidentally; good click bait, "bro." That said, let me add, capitalism is an _ideology_ , no more no less. It's a religion with its hierarchs (priests and their lapdog apologists), rituals, dogmas, shrines, totems (currency, with its ever-diminishing exchange "value"--a company store con!), etc. Once viewed in this light the entire notion of advertising makes sense. And one more thing, I salute the presenter for his insights, on the assumption he's never lived abroad in order to inadvertently escape the _total immersion_ in the US of A's capitalist "culture" the typical resident suffers every "waking" (a conditional and cautious use of this word for the _enlightenment_ it implies) moment of their life.
After my first year of living abroad, speaking another language, exposed to a different culture not bombarded with desire-channeling advertising, I felt a certain freedom. Pure Maslow. Folks around me satisfied their basic _needs_ and perceived everything else as essentially _shallow_ "wants" not worth their time, life energy or bonding relationships. Yeah, I "went native" and when I re-entered the US, I felt so alienated and out of place, barely recognizing my culture--much like Jack Finney's protagonist in _The Body Snatchers_ . America had transformed into a land of...pod people. I navigate among them and their silly, alienated, empty lives--slaves to desires they can _never satisfy_ while helping their Wall Street hierarchs destroy our planet in the process. By the way, for a good self-help book on this issue without living abroad, I highly recommend R.D. Laing's _The Politics of Experience_ . Prepare to have your mind blown and your inner pod person destroyed!
Be well.
Amazing work!
Keep up the great work!
This video is well done!
Is there a way to support this channel? Subscription or something.
Honestly it’s one of the best works in the CZcams I’ve seen
I work at a marketing agency, and it su painful, it really hurts that all that's criticable about advertising and every point you make in the video is viewed as something positive and "productive"
I don't understand your comment, could you explain?
All I need is this chair.
Comment for the algorithm. Great video, a new video about Lacan would be well received!
Great video Pills. Probably one of your best. But it was not in my subscription feed and from the view count, that appears to be the case for most of your subscribers. you might wan't to look into that.
Baudrillard using the word “STEMlord”, now there’s a concept
Great video, thank you
Good material.
Amazing! Thank you!
Its the first time a video of a channel im subscribed to doesnt appear on my sub box
You look like that kid in high school that sells me overpriced shake when I'm desperate then traps me in a conversation about how madmen blew your mind but this time you actually make a compelling argument
This video isn't appearing in my subscription feed, but I'm subscribed. Odd.
youtube doesn't like certain content, i would recommendation putting your notifications on instead
Same for me. Very suspicious 👁
It's funny, cos I'm pretty new to this channel and right before this video I watched the The Culture Industry video and it talked about the hegemony of culture into what is acceptable for the wider audience, and then this video was not included in my feed. Hmm, weird.
wonderful video
Im not sure psychoanalysis is completely opposed to the notion of desire as production. I'm reminded of what Zizek says about cinema "it doesn't tell you what to desire, but HOW to desire"
Its exactly not imo, freuds universe is an extremely dynamic one that explains "production", not disagrees with it.
great video
Great video, but ironically I had to go through 5 ads to finish it
Just looked this up cuz I'm struggling through Anti-Oedipus! Thank you so much
Advertising seems to be what Siddhartha Gauthama called, Moh-Maaya
Which I'd like to translate as Illusory-Desire, a warm longing for something that isn't real.
This is desire itself for lacan (and freud), no wonder it is so unavoidable and uncrackable for buddhism! Lacan has this idea of the repression of enjoyment creating its own enjoyment of repression, which sounds like maybe whh buddha rejects asceticism? Perhaps im wrong, i dont know buddhism well.
guise! this is important!
This video was not in my subscriptions for some reason!
This vid makes me wanna finish anti Oedipus
That pill shirt is 🔥🔥🔥
"You don't jump out of your chair when you see a packet of noodles"
Speak for yourself
Every time is noodle time.
One thousand noodle
You are right when you said he's a Demon...
That's the part most people forget.
This is a really cool video, but I find it strange that conversations about post-Freudian psychoanalysis never seem to mention modern clinical psychology. I get that theory is important, but there’s also a lot of scientific data about the unconscious.
This video really resonates with me because I feel like my mind is very strongly affected by ads. I have a hard time ignoring ads that others seem to be able to block out effortlessly. I also remember ads I saw years ago, and they interrupt my thoughts at seemingly random times. I have ADHD, and I’ve seen plenty of other people with ADHD mention that ads do the same thing to them. I guess my point is, as flawed as ADHD as a diagnostic category is, it’s useful to have a scientific basis for the differences that can exists between different people’s unconscious minds.
Psychoanalysis in philosophy has a different function and basis than in psychology and mental health. In modern psych, social work, sociology, etc yes Freud and psychoanalytic frameworks are more or less just a necessary subject in explaining the history of the science of psychology and psychotherapy and it’s emphasized that the absence of tbr SM, and overall bad methodology was used- so even if some of his terms that he happened to “get right” as modern research and case studies and metastudies demonstrate them or something similar- ie: coping mechanisms, and neo-freudian stage theorists, like
Erikson for example, his model is pretty (albeit refined to reflect modern findings and correct things portly understood at the time) is pretty much the main frsmemekrn for psychosocial theory
The freudian unconscious and medical subconscious are totally different things. Freuds unconscious is rather transcendental, it hovers ABOVE you in language, not below in the flesh. At least thats lacans take.
I have no job, I am depressed and broken. I am thinking about getting into advertisement industry and using/applying cultural theory understanding to sell more products like the owner of buzzfeed, Jonah Peretti. Through this way one can make money and accelerate the consoomerist globohomo stasis into a beast or a corpse.
Nick Land was right.
excellent video, you really explained it well.
one thing I think you could make a video about is the ideological represntation and envisioning of space exploration. There is a huge package of 'technology good' but I feel like there is a big package of "utopia free of capitalism' content there aswell
"Lucky Str is TOASTED"... is that the origin of the quote:
"TOASTYYYYYYY!!! " , from Mortal Kombat
Considering i thought this dude was Jacksepticeye for a sec, i think the title is onto something.
Thanks
sad but true...I especially love the ones from brands trying to look good by saying they are charitable when they don't even treat customers all that well...
Incredible video as usual! Could cybernetics, and eventually something like the singularity, change the desiring machine, possibly even the end of capitalism? The singularity, as Musk and friends advertise, suggest some ascension into god-like realms of knowledge and experience (its first attempts with neuralink and the like), but are we so sure the subject will be around after and it can represent our inner and outer realms (what I think vs what I say) while keeping them separate, and will the unconscious survive this transition? What would advertisement look like in this environment? Maybe the way to save ourselves from capitalism is to destroy the subject, and the unconscious (as lack) will survive in global brain and something new will develop, and so on and so on *sniff* *sniff*.
zizekian detected. I think this dream precisely of a driveless subject/lack without real (a mega tech ascencion) is exactly the capitalist fantasy. Perhaps there is a radical new substance opened up by this god-like potential, but I think it can be made only by fighting for Antagonism itself, not by fighting for "transcendence".
Not sure what you mean by "desire doesn't exit, it needs to be produced." If you are talking about the human species, there are definitely desires brought upon us by our biological imperatives and other bodily factors. But it definitely is in no comparison to the amount of desires that exists today because of the world we live in, for sure!
He means ; Capital exploits our Psyches by measuring our Data, it then offers Products enveloped within Branding , aka , “desires”
So we are evoked desires by Capital through advertisement non-stop in the form of Branding that uses our own Social Psychology as the real product instead of the actual material product to ignite the purchase from “the market” , us.
Base biological instincts are more drives than desires in a freudian sense, and even they contain a radical dimension.
i feel stupid because i can recognize it, but whats the song playing in the background when the ads are shown?
Your desire is the desire of the Other
Pills shirt!!
This was not recommended to me or promoted in any way… Would make total sense if you were shadow banned
banger video though
Yesss. I'm loving the Deleuzean vocabulary.
Hey, mate
I've watched a few videos of yours
So now the question is
What is there to do about all of this?
As far as I understand, there is no way out of this. As someone put it, the life outside of capitalism in unimaginable
i love all your videos! this comment is for the so-called algorithm
I was looking into doing social media advertising and such. I learnt about this stuff.i knew something was off. It couldn't be right. Anyways, I'm jobless living with my family trying to build a personal brand to sustain myself on an anticapitalist social initiative.
I NEEDS THEM NOODLES!!!
“He’s a demon too. Forreal”
Hey plastic xD. Great video as always.
If i may make a recommendation i would suggest you change the use of unconcious to subconscious.
Its not much but yea xD i am a snob xD
Great video! Wondering if you can talk about the difference between unconscious and subconscious?