Jaime Hayon believes hybridity is the mother of invention | Friends of Friends & &Tradition

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Jaime Hayon is an artist and designer currently based in Valencia. His design studio, Hayon Studio, has been running since 2001, producing a range of artistic installations, furniture designs, and working in collaboration with clients such as b.d. barcelona, Cassina, Fritz Hansen and Magis. The Elefy chair is the product of a collaboration with Danish Design company &Tradition, who are based in Copenhagen and pride themselves on marrying tradition with innovation. FvF Productions worked with &Tradition to develop this video on the occasion of The Preview, an exhibition showcasing Jamie Hayon’s latest products, on view during Salone del Mobile, Milan from April 9 - 14, 2019. To find out more about &Tradition, check out our interview with the company’s founder and creative team.

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