Is The "HYBE Family" A Thing? (Reaction + Honest Conversation)
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- čas přidán 12. 07. 2023
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I refer HYBE as a theme park differentiated by having a consistent sound/concept/branding focus, diversity, and uniqueness, so it never gets boring. Whenever I go to HYBE CZcams channel, I feel like going into a theme park. I mean, you want noise and traditional Kpop music? They have BTS, and SVT; You want chill and nostalgic sound? There is NewJeans. If you want Western sound, they have TXT and Enha and if you want girl crush concept or hip concept, they have Fromise_9 and Le Sserafim.
Wouldn't class BTS as Noise, most of their song's are not even in Noise catalog
@@kazuhassideprofileswifey2179 They have a versatile genre in music, they still have those types of noise music or should I say EDM, Pop-synth, Trap, & rock. For example, Magic shop (pop-synth), Fake love (Trap), BST (EDM), etc.
@@newjeanshypeboy6983 and they still don't make noise music no matter how TKU personality categorize a couple of their songs from their 300+ discography......if u wanna hear actual noise listen to nct, stray kids and even ateez lol
@@newjeanshypeboy6983That would be classified as having diverse genres babes
@@Givebackthescarf I don't see that yet. They still are consistent in providing content for their artist at least every week.
Admittedly I am someone who would call themselves a “hybe stan” that said, I think the “HYBE Family” begins and ends with the idea that on some level, the different groups respect and admire each other. And to be clear I do listen/stan/like k-pop groups from other companies, including nugu groups, cause their music genuinely appeals to me cause like the video said, it should be about the music and even groups under the same company, including the big 3, that might have the same style can bring different interpretations of that style.
IDK BUT I’M PROUDLY GONNA SAY THAT I’M A HYBE STAN
midnatt is lee hyun, the soloist under big hit 😭😭
Sebastine I think you should watch Hybe game caterers it is so fun and it will also give you another look if Hybe is a “family” or not !
He already did
@@3y3sa when ?
@@3y3sa I couldn’t find it
@@Engene386luvsEnhyphen when it came out
@@3y3sa the link does not work anymore though :(
I am an Engene and while Enhypen may not have written or produced a lot of their early music they did have a big say in it. The boys were very young when they started. With the exception of two members they came from other talent driven fields. Several had very short trainee experiences. Their label was founded as a joint venture between Big Hit Entertainment (now HYBE) and CJ ENM. so Big Hit has had a big influence on their style and sound. The current mini album had more of Enhypen's input. Ni-ki is credited with helping with the choreography and Heeseung is credited with the music direction of their title track. The fandom knows that a lot of their music is on two levels one being the vampire concept the other being their journey as artists. They work out of the Hybe building, talk about their respect and relationship with Big Hit artists like TXT & BTS. They also thank and reference their relationship with Bang Si-Hyuk who has helped write and produce some of their music. So while they are not the little brothers to BTS and TXT they are definitely their close cousins. Each label under Hybe is different but one thing tends to unite them and that is a respect for helping new artists grow. My take is the Hybe labels in Korea are a family. Not your nuclear dad in charge family but one large extended family with a few crazy aunts or uncles thrown into the mix. That is why I tend to like most Hybe labels. I like the crazy mix of different sounds and styles. I like that their artists for the most part are encouraged to grow and try new things. That is a mix that in the end makes Hybe so successful.
Le sserafim might not be under the same label as BTS, which is "Bighit", but Bang si-hyuk is literally the Head Producer for both groups. All groups are from different labels but they're all under the same company , AT THE SAME BUILDING. so we just can't bring Justin Bieber and Ariana Grande to live in korea in order for them to be called "HYBE family" lol, some things are too obvious but people like to complicate them
It's abt musical direction and the agenda kpop company use eg SM town etc to have easy audience for new group but sadly kpop stan will go on a war to call every group under a company family rather than asking the company to give artist more artists freedom
Yes I’m a hybe Stan and I’m not ashamed to say that cause they simply just make music that’s most to my style, I do listen to other Kpop groups out of hybe but just as a casual listener
I think the issue with this is that she doesn’t consider personal accounts from the idols themselves or that they may not be ready to express themselves artistically. Majority of the labels under Hybe don’t have many active artists so the idea of creating a “Hybe Family” could be to prevent feelings of isolation unlike other labels who have several artists still active with a large fan base. I see a Hybe Family but not just because of their music but all the idols seem authentic in some way, the relationships between members don’t feel forced, they feel like real groups. Also she doesn’t talk about seventeen in this video who are known to be extremely influential in their music or Yunjin releasing her own music and wanting to change the industry.
The video is old and she explained in her comment that svt music direction has nothing to do with hybe bcz they were independent even before entering hybe. It's video about those groups which are built after hybe or have affected musical direction
I'm a BigHit Music stan.... But i do love what HYBE is doing and how they're growing and expanding, it's extremely smart, they wanna grow the industry and want their artists to be mainstream and they're going about it the right way imo
You do like the commonalities of sound within labels (for example how you know a group is from yg based on their sound). That’s what she’s talking about. Not politics or business practices but supporting groups simply because they come from a company and you assume they have the same sound. But Hybe isn’t really built like that.
Lee Hyun/Midnatt is the soloist form Bighit 😅💜
I think there may have been some stages where Bora could have made her points clearer but I ultimately agree with her after thinking more about what she was saying. I think people very quickly got defensive over her use of the word authentic, because the idea of an artist "not being authentic" sounds like an insult when it really isn't in this context. When she spoke of authenticity it was clearly in the sense of "is the music being made authentic to the artist themself." That requires artistic freedom: that they have a say in what music they're releasing (even if they don't write it personally) and that the music reflects the artist's own taste in music-- if the music is authentic to the artist, it's what they would be releasing regardless of the influence of their company. It's not a comment on the talent, quality or success of an artist, it comes down to the management of the artist which is why she had to spend so much time talking about the individual labels.
Because authenticity is BigHit's THING-- there's no consistency in music genre or sound, dance style, concept, theme etc. but their commitment to authenticity is consistent and repeatedly emphasised because their artists are given the freedom to decide on and contribute to their musical direction. Since Source was acquired, they've been trying to do a similar thing but it was a little more guided-- that isn't necessarily a bad thing: the concept they chose very much matched the group assembled for Le Sserafim and the girls are given the chance to write, produce and interpret their fearless concept however they see fit, but it was given to them and that's not really a fact in dispute. Ador is giving New Jeans a chance to contribute to their music even if it's relatively small so far but they're still young with the chance to grow, however given the company is run by Min Heejin and her priority is to give herself the credit rather than emphasising New Jeans as authentic artists, it's a VERY different situation. Then there's Belift Labs, who didn't seem to be following the authenticity model at all by the time this video was released, although I do understand that as of their most recent album Enhyphen is now being given a little more room to contribute to their own music, but it hadn't been the case for years. Pledis she doesn't address (although she had to in her follow up video) because they already gave their groups artistic freedom before they were absorbed into Hybe, so even though they didn't do it BECAUSE of Hybe, authenticity is still a key part of Pledis's acts.
So overall, authenticity might be Bighit's THING, but it can't really be called HYBE's thing because it isn't a consistent factor in all of the different labels-- maybe if all the labels started working more similarly to Pledis and Source it could be, but as of yet it's really not. Is the Hybe Family a thing in terms of business? Sure. Do the artists at Hybe get along and interact similarly to the way more traditional "label families" do? Yeah, they're starting to. But it doesn't necessarily mean there's an artistic unifying factor that creates company stans like other entertainment companies do. When you hear there's a new Hybe artist about to debut, people get excited sure, but I don't often see people INSTANTLY become die hard supporters when they haven't even released music yet because you just never know what you're going to get.
This is a weird way to explain it but-- most groups under label families are like cousins who grew up together in a sense, they show up to Christmas or Easter and even when it's been years since they last saw each other they will always have a lot in common because they were raised very similarly, have inside jokes dating back years and all know what story Aunt Patty's going to INSIST on telling when she's had too much merlot. But the Hybe Family is more like a family reunion that started because someone got very excited about their ancestry DNA test and decided that all the third cousins twice removed should hang out. They're definitely connected, can get along and have fun together and they are family because what else would you call it, but it's not the same thing, it's a looser connection, they have different histories, different day to day lives and while they have their glimmers of "oh that happened to you too?" or "wait you do that weird thing as well?" it's not the same situation.
It's kind of a weird thing to explain, and unfortunately Bora explaining how the LABLES work-- because the management is the one who decides how much the artists get to contribute to their music-- seems to have caused people to think she's criticising the artists or hating on them when that really was never her intention. If Bighit's THING wasn't as loaded a word as authenticity it would be easier to discuss, but so far it's the encouraging or limiting of authenticity and artistic freedom that really interferes with the idea of the "Hybe Family" being a fully realised thing.
Had not been the same for year like enhypen is a new group
@@immealldayeveryday9425 I get Enhyphen is a newer group, but Bora compared the opportunities Enhyphen had to contribute to their music at the time of this videos release to the opportunities TXT had in the same time period and it was clearly significantly less. I'm glad it's changing for them now as their group is getting older, but clearly it was less of a priority for Belift then it was for BigHit
the only smart comment in this whole section. very well-said!
you need to see the interactions hybe groups do😂
for example the 97 line
or enhypen and seventeen
or enhypen and txt
then fromis 9 and lesserafim
&team and enhypen aswell
ooor lately its bts and seventeen crumbs alot and i love it
i just call them a family because they respect each other so much and are actually friends 😂🫶🏻
Boracity indeed brings factual statements that you cannot deny but I just hate how biased she sounds when making these videos like insinuating that Enhypen are less authentic artists for having one credit in a song meanwhile their most recent comeback Heeseung directed the vocals in the studio (which is recorded and on youtube btw) and Niki created the Bite Me choreo I mean they have vlogged themselves writing and producing on multiple occasions, also Lesserafim's concept was created based off what the girls themselves were going through and expressed to their directors which is something they explicitly said in the clip she put in the video which is hilarious to me.
You can actually go watch another one of her videos where she called out ppl who were offended over her calling enhypen a performances grp. Mind you she also added "how can we know they are songwriters if we dont see them in the end of the projects" and this was before enha released darkblood. Wait up I'll send u the link and maybe u can watch it wo being judgemental
My goodness, she never said or stated that Enhyphen is not authentic. These are your words. She only said they were performers, and she is right, and they are great at it. My goodness, saying a group is a performance group does not equal inauthentic. Rather, that's a great compliment because it shows they are able to connect with the song to give the audience an experience and a beautiful one at that. You contradict yourself by saying she brings facts and then saying something else. Please, there's nothing wrong with being a performer. It's not an easy thing to do as it requires talent, hard work, and commitment.
lack of credits might not necessarily be as big of a insult to them as artists but for their label.
When she made this video it was before that album. So what she said fit when it was made (arguably still but we shall see). Glad they seems to be getting more artistic freedom. However at the time they still weren’t involved very much at the time the video was made and maybe in the future too we shall see…
Also she didn’t talk about Seventeen because they had artistic freedom before they joined Hybe corporation. She was explaining how because each label and how they handle the groups aren’t the same so they aren’t a family. So their label already had their own way of doing things before joining Hybe, so you can’t say they are a “family” because they don’t do the same things…She explains it better why she didn’t mention some people like Seventeen in the next video.
@amberpearce710 thank you! Some people just don't seem to understand this, and I totally agree with you.
I'm a hybe korean-japanese artist stan, I love the way they all are different, talented, unique groups, manage by different agencies but in the end they are amazing artist uder the HYBE corporation. The interactions, admiration, friendship beetwen them, even storilines are my favorites, well done hybe.
I think branding all those strangers and co-workers as a family is kinda weird. But there is a connection between all of them(in front and behind the camera) working under one company (the parent company). Different factions crossing paths, working together, or around each other. The different branches coming out from the same parent company. Things like that.
But trying to commercials and tricking fans into thinking you(or your people) are closer than you are is what I think is weird and kinda dirty.
💯
Definitely! Bora gives us so much information that I wouldn't even try to find out. My love for music, is just that. Bora delves so deep! Amazing
Tbh, I haven't seen that video yet, but in my own opinion atm, the hybe "family" just pertains to the company/corporation as a whole. I think the artists under the same label would be closer and more akin to family.
Edit:
11:30 I'd say historically and stereotypically, each company had their generalized style in music/sound and even style of dances. I've seen many cute funny videos that would joke about it as well. However, I would say it's become more and more varied with each kpop generation that goes by.
14:25 He's Lee Hyun.
14:52 I usually just say that BTS is kpop but more and beyond. It's easier for people to understand than for me to go into the intricacies of labels and categorizations.
24:10 I've been saying it for years. Even before BigHit existed. I want idols to have more control over their music. I want them to become musical artists who have more control over their music and their lives.
27:53 Very scary and I hope that doesn't happen. But I've always been wary of the fact that the Big 3 companies control too much of the kpop music industries and media because they've been around long enough to buy control over what goes on over the media, enough to blacklist their own idols who go against them which has happened quite a few times. It's a scary world hahaha.
30:45 I like noise music from time to time. But overall, I like deep music or music that have good lyrics and emotions. That's the stuff that lasts long for me. It's not superficial. But noise music was great when I used to go to clubs haha.
Globally, the BIG3 are Universal Music Group, Sony Music Group & Warner Music Group. #4 or #5 is HYBE.
What people - more like haters - misunderstand concerning "HYBE company stans": BTS' success literally built HYBE, so respecting & honoring their success & hard work, their legacy, that's HYBE. I remember in 2012 when people who liked SM artists a bit too much, were accused to be "company stans". Basically, the music company with the biggest success might always be THE one with "company stans".
MIDNATT is an alter ego of LEE HYUN to make a different style of music.
HYBE FAMILY: At least 2 board members are talking about HYBE being a family, welcoming new artist to the family etc. One of these board members is its chairman, Bang.
ADOR: I believe people simply like to hate MHJ & misinterpret things she says or does on purpose. It's like each time NJ does something, people will create stupid allegations & spread them. It was very early on said that MHJ & the NJ girls have the same interests, the same taste etc. MHJ cooked for the girls, talked to the parents all the time, acted like a 2nd mother. Then several songs actually list one or two girls as participant, at least in lyrics. People simply love to hate & exaggerate.
Technically the only group out of HYBE (other than Big Hit music artists) that's actually somewhat related to Big Hit music artists (BTS, TXT, & Lee Hyun/Midnatt) is Belift Lab with ENHYPEN bc Belift Lab is a joint company created between Big Hit and CJENM.. (seems as if HYBE atm is mainly dealing with ENHYPEN bc apparently there's beef going on between HYBE & Mnet - CJENM is connected with MNET and WakeOne is apart of CJENM, which WakeOne has TO1, Kep1er, Jo Yuri, Chaehyun (Kep1er), Kep1er (co-managed with Swing Ent), ZB1 (Kim Taerae), ZB1, and other soloists..) but yeah.. only ENHYPEN is somewhat actually kinda a sibling group with Big Hit artists.. ykk
Their is no beef. Hybe end their contract with mnt.
Mnt owners I land.
Cjm will have a new girl group under wakeone because Kepler will disband next year.b
Hybe contract is now with jtch for their new girl group under belief lab.
@@nicoleloss7987 there has been no confirmation that they ended contracts.. also they clearly have beef bc I-LAND 2 isn't happening with HYBE this time.. ect
@@nicoleloss7987 wow.. thanks for telling me something I don't alr know.. 💀☠️🤦🏻♂️.. R U Next? Is fully ENHA's sister group even if they come from dif survival shows, R U Next? Is the real I-LAND 2 bc they are going to actually debut in the same company.. I-LAND 2 was supposed to happen last year but clearly HYBE and MNET/CJM had beef.. also R U Next? Is just being aired on JTBC, they aren't a JTBC group they are a HYBE/Belift group.. JTBC will have nothing to do with R U Nex (i mean like management wise, ect.. but also nothing in general) once they've debuted bc BELIFT isn't JTBC/HYBE it's CJM/HYBE unless HYBE fully takes over BELIFT and then there will be no HYBE/CJM/BELIFT but just HYBE/BELIFT
i guess one thing that confuses people with hybe family is because of their concepts too. some of these groups got connecting concepts and lores despite being im different company.
but it seems like hybe is a big community that consists of different villages (companies). and they live in a same system of that community (hybe)
Midnatt is Lee Hyun(from Big Hit)…the soloist…
Belift is a bit different. This video doesn't explain it, but Belift was created by Hybe with CJ ENM , it wasn't obtained/bought like the other Labels. That's why Enhypen are more associated with BigHit, also because 5 out of the 7 members of ENHYPEN were BigHit trainees before Iland/Belift was created. Jake and Sunoo with the least training time (10 and 9 months) trained at Belift. Heeseung trained with TXT. That's why the history is there, and they all have such an amazing friendship now. HYBE family isn't a thing, but I still love the interactions between groups. It will never have the history of SM, YG, JYP groups have but it doesn't really matter because there are still so many fans that will only stan/support one group. Multis aren't a thing in South Korea, and many kpop fans in other countries follow suit. Especially in the older generations, 4th and 5th gen seem to be much more open.
MIDNATT actualy redebuted. Before he used to sing ballads as 'Lee Hyun' :) So he is part of BighitMusic!
i hate how biased she sounds, reducing everything to trying be a copy of bts. for example le sserafim concept is about feminism and loving/finding yourself (which is a problem in sk btw) but she can only see them as bts wannabes or trying to appeal to armys. not every artist have to go the same way they did, but i guess thats makes them less of an artist by her eye. also u can hear the shade when she mentions so called "noise" music, its just funny atp. i have to agree with her tho hybe isnt a family, but as u said liking sm sound doesnt make people support their business decisions by default its just stupid. and btw i dont deny bts impact on kpop nor their popularity but i just dont like the narration
When did she say that , she just mentioned that they should be given the opportunity to choose their concepts too, this is the type of behaviour that stop artist growth
You’re letting your defensiveness cloud your judgment bc she didn’t even say all that…
You sound delusional bc she said that ever
Sebastine it’s out 🤭🤭🤭jks solo is out now!!
Jungkook new song seven just drop it fire frrrr jungkook got big asf
I have never Seen this debate be with less popluar groups, its Always the Most popular ones because nobody ever mentioned nizui and jyp or formis 9 but they are also Part of hybe
Oh yea right there is also formis_9.
The whole branding as a family for a company is kind of weird right, like if you go to a job Interview and they do the whole: we are one big happy family, thats such a red flag for corparate Businesses
IMO, family is what you make it. Family is just more than being under/on one label. It's the bonds and relationships. Kind of like that saying blood doesn't mean you're family. Prime example, on Suchwita w/ Suga and Woozi, Suga referred to Woozi as his little brother. It doesn't matter if they're on Big Hit or under Hybe, Suga see him as a little brother. Easy done
Tbh it doesn’t matter if they have the same msg or way. What matters is the bond between the groups, and that bond could become stronger.
New Jeans are encouraged and have been writing lyrics to most of their songs. Txt also has a concept that was created by Bang PD just like Bangtan Soyeondan but members are encouraged to write & compose. One thing common about Hybe artists is that they are compensated early in the career and for some, training fee waived. Most Kpop acts have to wait years to get compensated due to company taking back the investment made over training years first.
Nope, how can we believe when they don't have credit in OFFICIAL credit section , sorry no one in their right mind will go to a doctor who was encouraged to study medicine but have no proof to back his/her knowledge
SEVEN IS SOO GOOD I MIGHT CRY
Midnatt is a Lee Hyun kind of persona if u understand where I am coming from, like an alter ego
I think one reason Hybe is considered one entity (and only those under the labels Hybe controls, not America), is because all their MVs are posted on the same YT channel. And because Hybe directly has control over those labels, for Hybe America they only have distribution rights.
Hybe is like a Commander with Generals under their command and those Generals have different troups to control. America and to some degree now SM are more like sperate military groups that the Hybe Commander doesn't have control over the chiefs of them, they just sometimes supply weapons in certain fights and ask the same in return.
(I'm probably gonna edit this to add more of my thoughts when I finish the video)
Okay, Edit: I think it's a little hypocritical that early in the video she called out company fans for being bad, but then when it comes to Bighit and other labels (which she said were more like individual companies) it's fine to be a label stan if you admit Hybe is too separate to stan. I personally believe stanning a company or label is always crazy, but like you said, enjoying a sound or most groups from a company is totally fine.
And going by that logic I don't think Hybe Family is any different from liking a specific label or different company. I just think JYPnation, SMtown, Hybe Family, Bighit stan etc. are dumb anyway since corporations/companies function on what's best for them and their employers/investors (unless they're a tiny company with no one above them and only like one group under them, but then it's not really a company, it's just a group with some staff and a manager)
@@Givebackthescarf yes I'm aware, I didn't think I said anything opposed to that in my comment?
All imma say is I like big-hit/hybe and every group under them and they will take over the Kpop world and break boundaries 💜❤️
The video creator is indeed not a Hybe stan but obviously a big hit stan lmao
I love hybe artist, most of them. I love that they are very different from each other.
I don't think what they said about enhypen is true. In the sense of "performers before artists". They actively talk about writing lyrics for their songs but its the producers that don't end up choosing them. So they are still given chances to contribute. And coming from a survival show as bighit trainees proves that as well imo. Just clearing that up because they absolutely want to participate in their music
Enha are a not bighit trainees tho?
But at the end of the day, they still perform the song the producers choose for them. I honestly agree, and besides, being seen as performers is a compliment because that requires a lot of hard work, talent, and commitment, and Enhypen is amazing at it.
@@cherryjwan_4 of them are bighit trainess (jw, jy, hs, sh) 3 are from belift (sn, nk, jk)
@@sunootice shit i forgot , only hee and jayhoon were the trainees frm bh and jw was casted by belift. (My brain automatically thinks only of heeseung when its about bh since yk txt and him being a ace☠️)
@@cherryjwan_ no???😭 jungwon was a bighit trainee for 2 years 😭😭bighit even has an article of it enhypen txt bighit trainess😭😭😭
Not bang pd being a super villain 😂😂
I am curious... I'm a carat so I know all about Pledis and Seventeen. But what about Koz? Do they also make their own music and all is that why she didn't mention them? Like I think she was just mentioning groups which didn't make their music from start?
11:35 you won't recognize it here in CZcams cuse company Stans are not sharing their thoughts as much as Twitter , there's so many accounts that said they're a stan everyone in that lebel and also the company itself , but they're not much now as back in 2016-2020
Yes, New Jeans sound is great, really enjoyable. Regardless of their manager, the girls have a great future....hopefully.
Under Manger credits, She taking all credits not given no New Jeans at all.
Honestly if there is a monster company its kakao
I can almost say I'm a HYBE stan, if you omit HYBE America as well as the cooperate bodies of every other agency but BigHit. 😅 When they started absorbing other companies I was happy with who was added to the family: Seventeen (Pledis), Gfriend (Source), Zico (KOZ). I'm a fan of these artists and of the 97-liners. I loved it when Gfriend worked with BTS, and the thought that SinB trained at BigHit and possibly knew the boys before she moved on to another agency to debut. It was irritating when they disbanded (b/c of the way Source treated them), but I still follow Viviz. I would've been fine with Hitman Bang staging an all out takeover of Source music. I was excited for TXT to debut, I had high hopes for them and I was ready to support them. I'm glad they never disappoint. Its always cute to see BTS interacting with their hoobae whether it's them telling us to watch out for TXT's debut or doing dance challenges with Le Serrafim. I watched "I-Land" b/c Hitman Bang was going to be one of the judges and the idea of the competitors helping to determine who was going to end up in Enhyphen at the end of the competition was refreshing. I am so happy for the other members of the final 12 of I-land who didn't debut with Enhyphen, for being able to debut under Hybe Japan as &Team. I have the same feeling about Ador as you do, which is conflicting b/c I love NewJeans.
There are definitely company stans
Kpop is getting huge and I see a lot of groups from smaller companies getting bigger attention because of it so big 3 may loose even more footing
i'm a big hit stan 🫶🏼
I regret watching this lol, not because of the reactor but simply because the original video was biased af, notice how they didn't mention any of the Pledis groups in their argument? because it doesn't match with what they're trying to paint here. Pledis wasn't a _small_ company in fact they were pretty well known even before seventeen and by the time Hybe bought it, it was already making hella money... they have also always given their artists the chance to produce and be involved in their music, they only have like 3 in house producers and they mostly do the mastering of songs rather than the whole thing (or co produce with the members)...
My point being, the person who made the video cherry picked the groups to better fit the points they were trying to come across and to make Big Hit seem like the superior lable compared to the rest, it felt very biased and honestly very preachy and demeaning to the artists who don't have the talent or confidence to compose songs themselves... not every singer in existence has to be a singer song writter yk, most of them aren't in fact.
She has explained in part two of the video that svt musical direction has nothing to do with hybe, they were independent of hybe and still is ,bcz they have freedom way before hybe absorption
@@blossom6693 that is my point tho, you can't talk about hybe labels and then choose the groups that fit your narrative and leave everyone else out, they also didn't mention Fromis9 who are also heavily involved in production. Or how ex pristin member Sharon is now a Pledis producer herself... which is why I mentioned the whole argument falls apart if you don't pick and choose which groups to talk about.
Edit: Nuest was also self produced and some members stayed after disbanding as singer song writers and/or producers for the company also.
@@alex_the_carat446boracity is making trash videos tbh, making assumptions without backing them up with actual proofs. she chooses her narratives and don't include the ones that don't fit her arguments.
Bora is a bts based channel ofc it will biased , are u even hearing yourself?? Yt wont let me leave links but if ur srsly that fcking pressed over her not mentioning ur idols and fromis_9 in this video how bout u go watch another one of her video and then come to your own conclusion. she also mentions her reasons/opinions and ps its her channel and i think she's allowed to talk about whoever tf she wants. She never hated on any artists its you ppl who think she's biased bc ur favs didnt get enough praise for being a self-producing artists.
@@alex_the_carat446 and like about the newjeans thing there is an article where min heejin actually credited the girls she literally just pick and choose which lines fitted with her point and which didn't. everything is a bts copy or trying appeal to bts audience to her.. i love bts to death but this is such a toxic mindset to have.
she's acting like bts are like self made group when this isn't the case at all... hitman wanted to make a hiphop/kpop group and he asked them to tell their stories thru music and that is their concept bruh all the storyline and all everything is hitman's doing just like min heejin. after achieving success bts were given full freedom over their music you have to agree, but before that they did everything the company arranged for them so i don't really get the point. i liked her previous videos but this one just irked me the wrong way, she sounds like those btspop stans on stan twitter
I think a lot of armys hate the "HYBE family" label because it groups BTS with the other KPOP groups under HYBE. A lot of armys don't like other K-pop groups and their fandoms. As you said, BTS has transcended the KPOP label and is way too big to be in the conversation. When ARMY make comparisons, a lot of the time it's with Western mainstream artists because they match BTS' numbers and influence the closest. I'm only an ARMY but I don't care much about the HYBE family thing tbh if people want to make it a thing go ahead but honestly, it doesn't really suit BTS. They don't follow K-pop anymore and comparing them to K-pop groups only makes these groups look even smaller. That said, though, BTS really loves TXT and I would consider them friends. They go to each other's houses and hang out off camera but with the rest of HYBE it just seems like colleagues they get grouped with.
because Hybe knows that the real rival in the kpop industry is not the big 3 but Kakao entertainment. every kpop stans always assume Hybe is the only player acquiring these kpop companies. they tend to forget that Kakao has a bigger acquisitions than Hybe.
The HYBE games that they had was fun but... I was ??? cause I was thinking "Are they trying to say that these groups are a family"?
Midnatt is Lee Hyun
5:33 I would definitely say Disney
Respect Sebastine, like Bora, everyone's entitled to their opinion. Her videos are very interesting though.
They did min heejin dirty tho, newjeans still has their writing credits
The ONLY family I see is the BigHit family. I may have a soft spot for the groups under Bang PD like Enhypen or Lesserafim
Not to defend Adors CEO, but she has stated that the girls don’t really follow an already recorded song because she wants them to sing how they imagine the song to sound like. Also she lets her artists be productive in music writing, and has expressed how she took members marketing idea for launching the initial song.
MIDNATT is LEE HYUN
he is with bts since the beginning
he is very close to the bts members
Looking forward to Baby Mon too!! Their vocals are amazing, hopefully they'll receive great music to marry up to their talent.
Stream SEVEN!!! 1.6 millions in 18 minutes already. 😁💜🎶
I don’t think is that serious
I wish 🙏 Alllthe Best for the Hybe Corp Family...how very ever, sonce Many don't know and some Are too young to even understand: HOLLYWEIRD IS EVEIL and Widked for Many many Reasons. All over YT and even the ones of and from the (American) industry Back in the Day and Now have Spoken out and Whistle blew about this.
So what im saying is, I just want the Asian sides of the Music industry to Be very Careful and Not get too tangled in with the Sadistic Veils of the Hollyweird sides of the Industry and Majory of those Artists. Idk too much bout Latto and if shes made any Devilsh decisions but hopefully Not. But i know Many armys would be Furious if somebody from hollyweird Did Anything Remontely DARK and Wicked to the Guys and even Other INNOCENT Non Occultic Kpop artists. So yeah, just wanted to put that out there Since Most peeps are Not Aware of this fact. Kay byeee
Yoongi mentors lots of younger artists under Hybe as we see on Suchwita and they dont need to sound alike to be a family.
Tbh i might fall under HYBE company Stan, i notice that i will be more willingly to support an artist under HYBE because to me they are under BTS parent company.
this video is sooooo screwed up lol
no matter what people are always gonna forget fromis_9
Hybe labels is a company under corporation, so I think they're still on the same goals and vision when it comes to the business side. Bang PD is still the producer for the majority of the groups under hybe labels. I think hybe family is a thing. When it comes to the business side, it is true that acquiring small labels would help the corporation to be bigger.
It shouldn't the corporation to be part of the "family." It should be the "Hybe Labels" alone. I kinda disagree when she said that if there is a "family," then the US artist would be part of it, but they are part of "Hybe America," not "Hybe Labels."
The artist themselves said it's Hybe family, end of discussion.
Hybe family💜💥
You skipping this and that for said company... SAYS A LOT! BIASED MUCH? Hahahahahaha ANYWAYS... If you know you know.
I personally do not like Boracity Magazine not because they don't bring valid points to the argument coz I agree wholeheartedly with a lot of the points they put forth..but because they seemed biased.. Like not just this video but their videos in general and them on Twitter as well.. I am a multi stan and have been an Army since 2015 I used to really like their video essays and was a subscriber.. But the way they talk abt other grps under HYBE labels even though I dont stan most of them rubs me off the wrong way.. But that might be because maybe I am biased idk..
There is a part 2 and she address this issue, kpop is made in a way that no one can criticism they take it as hate
I see it this way: Kpop stans want to see HYBE Family to diminish BTS impact. All those artists are under HYBE, but no one have that level of fame and influence as BTS. BTS took Big Hit from the verge of bankrupcy to the top. Thanks to BTS global success, popularity and profits Bang Shi-Hyuk started HYBE Co. Thanks to money earned by BTS HYBE was able to "absorb" another smaller kpop labels. Those labels have different music styles, managements of groups, artistic vision. But they profiting big way being under HYBE. But still the biggest and the most popular artist from HYBE (over 70% profits of HYBE comes from BTS alone despite being on hiatus from group activites) and over all kpop is BTS. Kpop stans don't want to accept this so they try to put every group from HYBE with BTS in front to one bag. You can see the difference: BTS don't gain anything being from HYBE - they build HYBE, but other groups under HYBE benefit from being connected to BTS's name alone. Also what is important: a lot of labels under HYBE persuade to the fans the idea of "HYBE Family" because all of their artists are gathered in one building (HYBE building), they meet each other everyday, they are friendly with eachother. You can see one artist in content of another artist (tiktok challanges, behind the scenes videos, shared variety shows). This is one of the many ways to present another group to specific fandom and posibly gain new fans. The differnece is BTS barely take part in HYBE Famiy activities but any mentions of BTS by HYBE groups crate buzz. Also kpop stans especially company stans can't come to terms with the situation where small company have the most popular group and that small company grown to a big corporation that now have a lot of very popular artists. YG loses their artist one by one, SM group managment is in shambles with thei projrct SM 3.0, JYP's groups doesn't make big noise. There are a lot of small companies that currently have the artists who are on top like Starship with Ive, Cube with (G)I-DLE itp. where Big 3 artists are somewhat floating on the surface.
Kpop stans can't differentiate label from corporation and that's the main problem.
End of essey....
respectfully, i totally disagree with their video. artists under hybe are indeed a family. just because most groups aren't directly under bighit does not mean they have no relation aside from being under the "hybe" label. i am most familiar with enhypen after BTS, and they definitely share creative, producers, connections, and so much more so its not fair to write them off the way i feel this person did.
right..and even though Enhypen is under belift which is a co-venture including bighit, there aren't a whole bunch of musical similarities to any artists under either label despite what the video said about the big 3 labels having a certain common sound. And that's not a bad thing. The groups don't have to share creative aspects in order to be considered a family which you can see when you look at interactions between groups. Like enha with svt and txt.
Sebastine didn’t get it.
The ONLY reason why i would prefer for BTS name to stay away for HYBE in most matter is that when anything BAD happens in Hybe, BTS name is pulled through the mud. It put me off.
Like you said...HYBE is a corporation. 🤷♀️
Oh. Another thing. I never knew that 17 had a label of their own. I thought BTS, TXT and 17 came from same company - BigHit. It was months later that i realised that 17 was under Pledis.
Txt❤
People who call themselves a hybe stan are weird......why are you calling yourself a company stan????? Like imagine saying "I stan columbia revords."
Yeah and also sm stan called pink blood or something
Sorry I stopped 3:00 watching your video because Boracity video. I don't believe anything from Boracity videos.
I think Bora is bias is because she is looking at this at the BTS side. Everyone is at least a lil bias if you think about it.
BTS has been the punching bag for kpoppies for a long time then when BigHit rebranded it to Hybe, Hybe then became an new additional punching bag.
To say that Hybe is doing monopoly just don't make sense to me when the cje&m and kakao exist. They have their hands in most if not in every aspects of the industry. Hybe's goal is to survive internationally competing with the big3 in the US not S.Korea.
When spotify came to S.Korea, their contract with Kakao expires soon after and all artist under Kakao was taken off of spotify. When one of kakao's building caught fire, kakao talk services abruptly stop working. There was a stand still because most ppl in S.Korea uses kakao talk services. So how can just one building cause a nationwide stand still?
There are more then 3,000 entertainment labels/companies in S.Korea so taking over sm is not monopoly. Until Hybe take over more than 50% of the entertainment industry then discus it again.
On that note, Bora needs to do a little more research on Hybe corp and their labels. She lacks knowledge when touching on the individual labels or some of the labels.
Have you watched the video, there is no co relationship with the topic you mentioned
What is Your Point to Bang PD? And are u mad because of what bora said to u in her video. And Bora City as I know that Page is For BTS only and what are u saying that ur going to a tough desisyon Are You will not support BTS? Well just saying if UR not convinced to Boracity just Ignore the Page Are U angry with BoraCity and Bang PD?
Thats why im over New Jean their manager is too much
OK since when is the term noise music a thing people say is shady for her to use like it descides it pretty Well since people don't want to call it busy because that also Sounds negative to people
I do not like Boracity. She has some facts but it is mostly her biased opinions. Like she speaks for the fandom. She does not.
That video is just wrong. HYBE artist such as BTS, seventeen, Le sserafim, zico , etc have said COUNTLESS of times that they are a FAMILY. They work in the same building, work in the same dance practice floor, work with the same producers and staff members, have the same chairman (aka Bang PD) , do content together on youtube, collaborate for social media challenges all together, and the korean media and the general public call them "HYBE artists, or HYBE family"
Yes they work in the same building but don’t have the same sound. And that should be good, groups/labels should have individuality.
@@Cidivdawn1 You ignored the rest of what i said lol
@@LFNZE not really, because even if I list all those activities they do together (which Boracity also mentioned ) that still doesn’t change the fact that they don’t have the same sound or style which keeps them from being a real company label family. So they may be called a family but that doesn’t change the fact that Hybe isn’t structured like a single company label with a single sound because it is a corporation with many labels and sounds.
@@Cidivdawn1 You don't need the same sound to be a family. When we say 'family' we mean the connection and collaboration these artist have in their same company (HYBE)..
i think they are just LABEL mates or LABEL mates but not a company family... thats weird hehehe bc they dont share anything in common unless you count the building they work on
BIGHIT Entertainment is not under HYBE label, BIGHIT ENTERTAINMENT is independent they are side by side
I am one to speak my mind and I am definitely NOT a fan of HYBE/HYBE America. I am too well versed in what goes on in the American music industry. I think BigHit joining with them was a HUGE mistake, I don't like the kind of American influence it's having on BTS. 'Family' my azzz, it's all just wordplay.... I think with the merge there was a LOT of greed involved.... I believe BTS was convinced/coerced into going along (shares) in the wrong direction because of loyalty to SiHyuk, I think it was all built on the backs of BTS, and I personally HOPE that after their service BTS will part ways with HYBE & SiHyuk. I will always prefer the small BigHit that was "music and artists for healing"....(now removed from the branding) ....that says it all and the message played a BIG role in my becoming an ARMY. I am ARMY grandma
Actually hybe has nothing to do with BTS artistic choice, they made sure to make bighit private so that no one could affect them or force them to do anything, BTS are part of bighit and hybe is just a corporation which provides them management support Nothing more than that , each group has their own company which is under the HYBE corporation
As an ARMY, it’s facts. BTS is just so different that I CANT even listen to other K-pop groups even outside HYBE because they are “noisy” and most of the time have lyrics that incorporate bragging/showing off/ claiming to be Gods😂….I don’t like the bubble gum K-pop stuff in girl groups or the “bad boys” look in boy groups…that’s why I find it hard to focus on other groups but that’s just me🚶🏾♀️