What Is Connected TV? Understanding the Basics | Index Explains

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With soaring viewership and increased investment from marketers, connected TV-or CTV-is the media industry’s latest success story. In fact, 83% of households in the US are now CTV-enabled, with similar growth following quickly in Europe and APAC (source: TVision).
But what exactly is connected TV? And what opportunities has its accelerated growth created for marketers and media owners?
In this video, Lori Goode, CMO at Index Exchange, explains some of the common terminology and concepts.
Learn more: bit.ly/40tyQo6

[@babu_s23]

This is so good. On point explanation

[@GageAThomas]

great explanation, thank you

[@kingcarol]

thank you