1964 Chrysler Imperial Sales Features - Chrysler Master Tech
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- čas přidán 13. 07. 2014
- 1964 Chrysler Imperial Vehicle Line Up Sales Features Sales Features Video from the Chrysler Master Technician Service Conference Training Series. Used as a training tool for dealer salesmen and a sales tool for potential customers.
Mopar is a registered trademark of Chrysler Group LLC. Master Tech series training materials are the property of Chrysler Group LLC and are used with permission. - Auta a dopravní prostředky
Working for the local Chrysler dealer since 1962 high school doing new car prep I'll never forget taking the first new 64 out on test drive upon prep completion me and my other Chrysler employee noticed the new quietness and vibration less ride. It was no sales pitch. Chrysler had removed over 200 noticable and subliminal sounds and vibrations. We commented to each other it felt like something was missing it was so quiet. Because the car had flat side panels it was found they vibrated, so every 18" vertical braces were welded from front to rear amoung other things. Maybe you've heard they don't allow any Mopars in destruction derbys it's just not fair to other cars .
The back end of these was simply gorgeous..
I guess I can consider myself a lucky guy, I grew up with wonderful parents, with a dad that had an appreciation for big cars, it was Chrysler’s all though the late 50’s till he bought a 1971 Lincoln. But the car I remember best was his beloved 1964 Imperial LaBaron Coupe! In light met Blue with dark blue leather interior that was so soft and was everywhere! With a black vinyl roof. I was 9 years old when we went to pick it up! I also remember a lot of chrome! With these big handles to open the doors! With push button shift. He owned that car till my fourth sibling was born. Then he traded that in on a 1968 Chrysler Town&Country Beach wagon.
Great story-The LeBaron never came in a coupe-Only the Crown came in a coupe...
I'm sold!
...I grew up in a small upper midwestern town where a local funeral home owner drove a 1964 Imperial Crown sedan which I often saw being driven around town and admired from afar or occasionally could walk right up to it and look at it up close...also in this same town a local hippy sadly managed somehow to acquire a still quite nice 1964 Imperial convertible which he proceeded to badly abuse and finally wreck...that Imperial ended up as a derelict Imperial convertible sitting in the weeds on the local Ford dealers backlot where I more than once looked at it and sat in it...it was a light blue exterior color with white interior ...tragically the body had been dented/damaged and the interior carelessly abused by that clueless hippy... that Imperial Crown convertible very likely met a fate of being junked/scrapped ( a very sad fate/ending for that once nice 1964 Imperial convertible ) ...after graduating from High School in the spring of 1973 I was driving a 1966 Impala but that fall ( remember 1973 was a " gas shortage crisis " year ) I came across a 1965 Imperial LeBaron with ivory white interior and leather seats sitting on a Buick used car lot being used to store tires in ... well...the Chevy got traded in on that LeBaron and I was driving a Imperial...eventually I would also come across a very nice 1964 Imperial Crown Coupe which I purchased for $300.00 ...this Crown Coupe had a very nice interior trimmed in dark green vinyl/leather and tan cord cloth with plush dark green carpeting, AM-FM radio, split seats with headrests, power everything and the iconic Push Button controls for the TorqueFlite automatic in that beautifully styled/crafted 1964 Incomparable Imperial dash fascia...the 1964 Imperial is my favorite year of the 1964-1966 Imperial series due to the 1964 Imperial's very well done front end split grille styling and iconic TorqueFlite push buttons ( 1964 was last year for them in ChryCorp cars ) ...the 1961- 1966 Imperials were largely still based on original 1957 Imperial cowl/frame/chassis which is why the 1957 Imperial's curved windshield was retained for the 1964 Imperial major restyle ...the cowl assembly is a costly area to alter/modify ( compared to front end or roof or deck/tail or door panel or fender panel restyles ) so both the 1964 Imperial restyle and 1961 Imperial major body restyle retained the 1957 Imperial's cowl, full frame/body and basic chassis dimensions and components...I think the Imperial curved windshield looked fine on the 1964-1966 Imperials...the 1961 thru 1966 Imperials were full pedigree and panache Imperials ...the 1967-1968 Imperials were much less singular Imperials being they were very derivative of ChryCorp's 1967 unibody Chrysler New Yorker tho 1967- 1968 Imperials still had fabulously detailed and trimmed interiors which the 1969 Imperials then largely lost as well...to have a original, unmolested survivor triple black1964 Imperial LeBaron, a dark green1964 Imperial Crown Coupe and a light ice blue or ivory white 1964 Imperial Convertible all sitting in my garage today?...a Incomparable Imperial Collection..;-)
splittheseam00 hippies should stick to microbuses
Well said. By 1969 the differance in quality was extremely apparent. The dash panel had been cheapened to the point were it was almost like half a step above Valiant.
@splitheseam00 I bought a 64 triple black Lebaron in high school from a friend's father for $500, (he upgraded to 65) a tan over tan 64 - 4 door Crown after the LeBaron died for $300 and a green on green 2 door Crown in the early 90's. Someone smashed into the 4 door Crown. I sold the Crown to the letter carrier for $150 - he was an Imperial guy and came over with another Imperial and drove it away! :-) Boy did I get taken...Sold the 2 door Crown at a loss - It was a bad buy off Ebay. In June of this year, I bought a 64 LeBaron, Sable Tan over black. 64 is my favorite year too although I looked hard at a 65 Black over red LeBaron that just sold a few weeks ago on bring a trailer - It was gorgeous but out of my price range. Are you interested in parting with your triple back LeBaron? One sold on Ebay about 3 or 4 years ago out of Colorado for about 19K. I regret not buying it-All original 60K miles...
Another great video. Wow, brings The Beach Boys to mind,,,,"....A fuel injected Sting Ray and a 413 are revving up their engines and they sound real mean..." from Shut Down. Granted, The Imperial wasn't like a 300 but this beaut was powered by a mill that's not written about enough.
I love this video, it has so many information about the '64 Imperial! This car in a customized version was used in the Green Hornet 1965 TV serie with Bruce Lee as the chauffeur...
HAHA 1:36 pretty much details my childhood. These cars were super quiet.
1964 was a good year for Imperials.
@MerleOberon The 1957 and 1969 model years also were, apparently.
Adding to my previous post by the 1966 models they had removed another 150 sounds and vibrations and upped the cubes to 440 and of course all torqueflytes since 62 had park position. In the 70's while driving a friend's 64 and new bodied 76 Rolls Royce's. I remember not being impressed with their quietness as I had already expierenced that years earlier in the Imperials. In 67 imperial went unibodied (All other mopars were unibody since 1960 ),and offered disc brakes. You can tell if they have them as it is marked on the brake pedal.
I always thought the 66-67-68 Imperials were the best looking of all the Imperials.
Can't deny that!
@@LearnAboutFlow Thank you for your kind reply. Still can't make up my mind about the 69-73 models.
@gordonvincent731 Can't argue that! The LeBaron is my favorite model (from EACH year BUT, if I had to choose a single year of the three, it would be the '68, with the '66 a close second)!
@@thomasshort1784 Those would be mine also.
For all of the guys who insist that the IMPERIAL is , was, and will always be, a "Chrysler", explain THIS: On the VIN numbers all "Chryslers" (Newport, New Yorker, 300, etc) carried a "C" code. The IMPERIAL didn't . Under IT'S "Make" code,all IMPERIALS (Custom, Crown, LeBaron, Ghia Limousine) there was a "Y"code. TWO DIFFERENT MAKES. If The IMPERIAL was a "Chrysler", wouldn't it ALSO have had a "C" code…like OTHER Chryslers? Also consider THIS: (from Wikipedia) : "For the 1955 model year, the Imperial was launched and registered as a separate marque (make), apart from the Chrysler brand. It was a product of the new Imperial Division of Chrysler Corporation, meaning that the Imperial would be a make and division unto itself, and not bear the Chrysler name. Chrysler Corporation sent notices to all state licensing agencies in the then-48 states that the Imperial, beginning in 1955, would no longer be registered as a Chrysler, but as a separate make ." Why would the Chrysler Corporation go to such great lengths to separate The IMPERIAL into it's own MAKE and DIVISION, even to the point of contacting all Motor Vehicle Departments (DMV's) in the then-48 states to inform them of this change, if, as you guys claimed, IT NEVER HAPPENED ?
Think about it.
Chrysler owns the company. Just like VW owns Lamborghini, that doesn't make a Lamborghini a VW.
Even the SCRIPT at the BEGINNING of the film clearly says *"IMPERIAL DIVISION-CHRYSLER CORPORATION"* .*NOT CHRYSLER DIVISION !!* Somebody needs to tell the person who POSTED THIS.
All Chrysler models (Newport, 300, New Yorker) carry a *"C"* in their VIN numbers under "make" . IMPERIALS *DON'T* !! All *IMPERIAL* Models (Custom, Crown, Le Baron) carry a “Y” make code. If the IMPERIAL was a "Chrysler" , wouldn't it ALSO carry a "C" code in it's VIN UNDER "MAKE " like all of the OTHER Chryslers ?? C'MON People !! This "Chrysler Imperial" thing is getting OLD !!! Why would the company spend MILLIONS of dollars to separate the IMPERIAL, to make the car UNIQUE, with it's OWN SEPARATE BODY and FRAME, to put their BEST ENGINEERING , BEST FEATURES , BEST QUALITY into this car with it's OWN SEPARATE CHASSIS ....if it was JUST GONNA BE ANOTHER CHRYSLER ?? WAKE UP !!!
People may be forgiven for referring to the car as a "Chrysler Imperial" for the simple reason that Chrysler NEVER marketed the Imperial as a separate make until 1955. Prior to 1955, Chrysler's top offering was indeed a "Chrysler Imperial".
They banned this year and other Imperials from demolition derbys...Reason? No one could tear them up...They kept going...
"Butyl rubber body mounts," sometimes known as rubber baby buggy bumpers.
This is a dealer information presentation. The idea is to help the dealer sell the automobile. The automobile the dealer will be selling is the Imperial automobile. The more Imperial automobiles the dealer sells the more money he and the motor company will make.
This car is NOT a Chrysler.
At the beginning of this film , there was a script :
IMPERIAL DIVISION-CHRYSLER CORPORATION
(Not "Chrysler Division".)
I don't think many people did much real comparison shopping. They went with the looks, then the name. Any "shortcomings" compared with the other cars would be overlooked, or dealt with.
The green hornet drove a 66 imperial called the black Beauty
Actually it was KATO that did the DRIVING!!! (LOL)
no the green hornet rode in a 65 imperial
It's not totally new. The windshield carried over from 57-66.
These are all fantastic.
Dumb question: Were they presented as slideshows?
Yes. I believe they were used to train Imperial salesmen.
+Dennis LePorte Yep, Film strips ( the beep tells you when to advance the frame) that were designed to inform salesmen of whatever was new for the model year.
I realize this is long in responding, but, yes, I believe it was a slide slide show. The operator would advance to the next slide when he heard the beep.
And I think that you could pause in a particular slide and lift the needle from the record player to explain smth to the sales team. This was before VCRs
Saleman Training
Great year for imperial. Not exactly 'totally new' as the chassis, cowl, windshield, wind vents were carried over from 1957.
This is an Imperial,not a Chrysler!
Exactly!! There’s NO SUCH THING as a “1964 Chrysler Imperial” . IMPERIAL had already been SEPARATED from Chrysler into it’s OWN MAKE for **NINE YEARS** by then .
Anyone know how/where the extra two passengers would sit in the Limo version?
"Jump seats" (folding seats) the room for which are provided by the longer wheelbase.
The old Checker cabs had those jump seats too.
This car is NOT a "Chrysler". It IS an I M P E R I A L....period.
Right, sir! In the long run, Chrysler Corporation hurt itself by not drawing a sharper contrast between the Imperials, and Chryslers. GM NEVER let the public confuse the Caddy with Buicks and Oldsmobiles, nor did Ford fail to clearly differentiate between Lincoln and the Mercurys.
@@jkdm7653, Ford Granada, Mercury Monarch and Lincoln Versailles, and Chevrolet Celebrity and Cadillac Cimarron! But they were not makes, just models! Chrysler did set the Imperial different from 1957 to 1966 but they were still sold through Chrysler/Plymouth dealers, becoming Chrysler/Plymouth/Imperial dealers! But only the higher volume dealers! Before that, Plymouth shared dealerships with each of the other divisions too! Chrysler wanted their bread and butter car to draw attention to the more expensive makes up until about 1959-'60 period! And Cadillac designers didn't like the dental work on the 1962 production year, they thought that it was too Chevy-like, that it cheapened the look of the front end! All in all, the Imperial failed so many times just trying to be more than a Chrysler!
@@jkdm7653 And to make things WORSE...THE IMPERIAL had it's OWN unique body and chassis....that it didn't share with ANY other Chrysler Corporation Car...whereas CADILLAC actually DID share it's frame with certain Olds (98) and Buick (Electra) models !!
@@oliasofsunhillow7116 Please see my comments above and below.
@@williamg2552 Thanks for the info about the GM bodysharing! Interesting.
I want one. *Classic Car Enthusiast
The INTRO clearly says,”IMPERIAL DIVISION, CHRYSLER CORPORATION.” Not “Chrysler Division”.
This car is NOT a “Chrysler Imperial.” Is a IMPERIAL. Period.
Thank you for your insightfulness. The title is meant to assist folks who lack the intimate knowledge that you possess. I'm a 4th generation Dodge Bros., Chrysler, Diamler Chrysler, FCA, Stellantis employee, so I also possess this same intimate knowledge as you do.
How can a company brag about quality and went bankrupt in the late seventy man u guy need to get your act together
I love that car but one thing i do not like is that it only has one outside mirror /////////////////// must be extra for the other one ////////////////////////
Not the most handsome Imperial ever made but quite the car none the less.
Whether or not "the most handsome Imperial" The 64-66 is very Imperial! Lots if folk will say "that windshield is so '50s! and I say , Yes, true luxury cars don't change every five minutes! The 1992 Cadillac Brougham was the last "real" Cadillac, and It's body was a 1980 update of the 1977! if I was around (and rich enough!) to "shop" Cadillac,Imperial and Lincoln, Imperial would have been my choice, followed by Cadillac. The ” vaunted " Lincolns of the era were too small. If you need a small luxury car from the early 60s, Go 63-65 Buick Riviera!