Attracting Top Talent with a Strong Employer Brand

Employee Research expert Matt Roddan, Head of Employee Research at ORC International, shares the importance of building a strong, positive Employer Brand and provides an overview of ORC International's unique BrandMark approach that measure both the opinions of potential employees and how your employer brand compares to that of your competition.
(0:05) What is an Employer Brand and why it's important
(1:02) Different types of employer brands
(2:49) Employee Research's role in measuring external employer brand
(3:10) ORC's BrandMark approach
(5:05) The needs of your potential employees
(6:49) Developing a compelling employer brand
Whether you are aware or not, every company has an employer brand. And your employer brand plays a crucial part in attracting, engaging, and retaining the top talent - especially important in today's competitive job market.
Your employer brand has to be looked at through different lenses. There are four positions that a company's employer brand can fall in, and the goal is to be a "Talent Magnet." Employee Research can measure the internal portion of your Employer Brand, but ORC's unique BrandMark research approach can help measure the tougher external portion. With this approach, you not only know what your talent pool looks for in an employer, but how you compare to your competitors.
Finally after conducting all the research, you should have sufficient knowledge to develop a compelling Employer Brand. Matt goes through the three key points to consider in this step.
For more information on how ORC BrandMark can help improve your Employer Brand, please email [e-mail] or visit www.orcinternat...

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