OLD VS NEW POLENE | Brand + packaging comparison

In 2023 Polene made changes to their brand, updating their logo including both their word mark as well as their symbol/brand mark. Overall their aesthetic has remained the same, so I wouldn’t say this was a full brand refresh. In this video, I compare packaging from 2021 vs 2023 so you can get a visual representation of changes, and I figured this would be helpful if you’re on the market for any preloved Polene bags.
0:00 Intro
0:40 Old brand + packaging
2:44 New brand + packaging
Here are other Polene videos on my channel:
Beri Review: • POLENE BERI REVIEW | P...
Sept Mini Review: • POLENE SEPT MINI REVIE...
1-Year Update: • POLENE 1-YEAR UPDATE |...
Neuf Mini Review: • POLENE NEUF MINI BAG R...
MUSIC
Music track: Animal Friends by Lukrembo
Music track: Bored by Lukrembo
Music track: Branch by Lukrembo
Music track: Marshmallow by Lukrembo
Music track: Memories by Lukrembo
Music track: Rose by Lukrembo
Music track: Wine by Lukrembo
Source: freetouse.com/music​
Copyright Free Music for Video)
#polene

[@luxeydaze]

I didn’t even realized they changed their branding. I like the new branding except the Polene logo. TFS!

[@jaekyl]

Yes I love what they did with the new branding! I think they did go a little too sharp with the logo...

[@lookylucy]

Can you comment on or show the differences in the embossed brand name on the inside of the bags. That would be very helpful when analyzing bags on the resale market.

[@jaekyl]

My older bags, both the Beri and the Sept Mini have small slip pockets inside and on them is stamped in gold, Polene and then underneath the logo, it says Made in Spain. The Neuf Mini doesn't have any slip pocket, but it does have Polene stamped on the magnetic button, and it does have a small white tag near the bottom of one of the sides that says Polene and then Made in Spain.

[@amyslifestyle08]

Hi Joanne, i like the old box tell you the name of the name coz sometimes we intent whats the actual name of the bag.
Thanks for sharing.