Why food transparency matters and how RealTimeFarms.com can help: Cara Rosaen at TEDxManhattan

www.tedxmanhattan.org/2012talks
Cara Rosaen is the Co-Founder of the crowd-sourced nationwide food guide, RealTimeFarms.com. Cara brought her expertise in health behavior change and experience starting two companies of her own to team up with husband Karl, former Google Android senior engineer, to co-found Real Time Farms. With the help of a crowd-sourcing model, a stellar core team, and an army of "Food Warriors", Real Time Farms is quickly and richly documenting our food system, so we can easily know where our food comes from and feel good about the food we eat.
More information at www.tedxmanhattan.org
About TEDx, x = independently organized event:
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.*
(*Subject to certain rules and regulations)

[@JohnChampagne]

This approach caters to the more engaged, more affluent consumer. There will be a niche market for such services and information. If we want to transform the entire society, we need to change policy so that anyone who puts pollution or fertilizer or antibiotics will be required to pay a fee (if most people feel that such actions should be discouraged). We can use random surveys to discern whether the overall amount of pollution or rate of taking of this or that resource is acceptable. By adjusting the fees, we will get the world that (the average opinion of) the people say(s) we should have. That would be a *real* democracy. We could give the proceeds of all fees collected to the people.
When overall rates of putting pollution and taking resources matches what the people think is most appropriate, because the right fees are being charged, the prices would reflect those impacts that some of us may not be interested in researching, but that most of us think are worthy of consideration. Prices would reflect true costs. (That price in SuperSaverMart would not be lying to us about the true costs... That which is harmful to the environment or to society (because it accelerates development of antibiotic resistance, for example) would have a higher price tag. The most harmful practices would be eliminated from industry and agriculture.
Biodiversity as a Public Good:
gaiabrain.blogspot.com/2010/01/respect-public-property-rights.html
Equal sharing of Natural Resources promotes Justice and Sustainability:
gaiabrain.blogspot.com/2011/06/golden-rule-and-public-property-rights.html

[@merlin4156]

Genius!!! Thank you.

[@konsciousness2475]

thank u Cara Rosaen 4 yor wonderful soul

[@monuomveersingh5043]

Great

[@SrgScream]

Hey i live in Canada and was wondering if anyone knows of a similar site

[@laplapmax]

@gpmoo7
because transparency decease their profits.
everything is about profits in business.

[@PillCozbee]

As long as rich white hipsters with discretionary income promote shopping at whole foods (now supplied by China) I don't see change happening. We need a stronger economy first. Vote for change.