Learn Market Entry Case interviews in 8 Minutes
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- čas přidán 8. 04. 2024
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Market entry cases are one of the most common types of cases you’ll see in consulting interviews. I can almost guarantee that you’ll see at least one market entry case in your upcoming interviews.
A market can be broadly defined as the group of consumers that are interested in a particular product or service. There are three different types of market entry cases: entering a new geography, targeting a new customer segment, and entering a new product or service category.
Learn other common types of case interviews:
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I'm a tad confused. Typically, in case interviews, I'm of the understanding that you develop your market entry framework at the beginning of the case. How do you figure out the first two questions in a structured way before moving onto your market entry framework?
Personally speaking, I would first ask the business model and the target of the company, then ask for a minute or two to make a rough framework, then start the market entry framework. But this really depends on the company and the interviewer. It seems to have worked with me so far. You can always incorporate the first two questions within the framework if there is a suitable way on a case by case basis.
Thanks for the insightful video!
I would like to suggest an alternative Market Entry Framework, and would love to hear your opinion:
1. Market dynamics: size and growth, market shares and the key success factor in the market.
2. Company: Investment feasibility (Does the client has enough cash or can he finance the entrance), success metric (profits/ROI, payback period), knowledge and fitness of the client.
3. Entering Strategy; Independently, acquisition, partnership
4. Risks & Capabilities
What do you guys think?
Worth mentioning: this framework is answering the question: "What factors should the client consider before entering this market?"
If am being asked on the product itself, I should also mention value proposition of our client's product.
You have a lot of great categories in your framework. You should ask yourself the question: what would you need to believe to be true in order to 100% recommend entering the market? This can help you identify any missing categories from your framework
I believe capabilities also fits into the "company" category and Risks also could be placed on "company" or "market dynamics" since when you do a financial analysis you are already looking at risks. Same when you analyze the market.
Would also add a "Customers" and "Government/legislation" category, as I also feel that the company should consider and study that as well