Trying to NAME the 100Cr. Burger Dream! - Day 85 - BRANDING!

🌟 Ever wondered how your favorite burger joints got their catchy names? Well, get ready to dive into the delicious world of branding as two visionary brothers embark on a quest to name their upcoming 100 crore burger brand! 🚀
The Burger Brothers' Journey: 🤝
Meet Nikhil and AB, the duo behind this mouthwatering venture. The brothers are on a mission to serve up the tastiest burgers in town, but before they can fire up the grills, they need the perfect name to capture the essence of their culinary creations. 🍔✨
Ingredients for Success: 📝
Choosing the right name isn’t just about what sounds cool - it’s about crafting a brand identity that resonates with customers. Nikhil and AB are brainstorming like never before, blending creativity with market research to find that sweet spot. From puns to cultural references, every idea is sizzling with potential! 🔥💡
The Name Game: 🎲
With a plethora of options on the table, the brothers are narrowing down their choices with rigorous taste tests (and maybe a few heated debates!). They want a name that not only reflects their passion for burgers but also leaves a lasting impression on every diner who walks through their doors. 🤔🍔
Calling All Foodies!: 📣
But here’s the best part - Nikhil and AB want YOU to be a part of their journey! Share your wildest, wackiest, and most wonderful burger name ideas in the comments below. Who knows? Your suggestion might just become the next big thing in burger branding! 🌟🍔
Stay tuned as we unveil the winning name and witness the birth of a burger empire! 🎉 #BurgerBranding #TasteTheSuccess

[@SamratCooks.]

Let me just put the cues--
1. Something like Between the slices/Buns
2. I know you don't wanna mention the word Burger but this popped before you said all of these, Burger's Den
3. Smashed!
4. Patty Watty
5. Gourmet Sliders/Buns/Patty

[@tanayagarwal2511]

GODDDDD
Now dont stop churning more such videossss

[@rohittd619]

I love the way you've build this brand but honestly this gives me 'ameeron ke chochle' vibes.99.99% Indians won't be able to afford it. It's definitely a premium brand, maybe difficult to scale but kudos to you for sharing such valuable insights.

[@reo1188]

Marketing and brand colours are so intricate to identifying an industry and a product, that last bit of the snippets of the ppt, for the next episode , the colors look a smash hit.

[@AbGupta]

Thanks r to the e o

[@yeshaswinii]

Some thoughts based on the information in the video
Brand personality - Competence + Sophistication
Potential target consumers by profession / theme of life -
startup founders, consultants, brand professionals, business owners in lifestyle and home space, sportsmen, artists - designers, architects
Brand identity prism -
Personality - charismatic, inviting in a way that people love the attention, not a wallflower in a party - may not necessarily be the life of the party either but warrants enough attention
Culture - perfection, ingenuity, respect for legacy
Self image - not whimsical, but steadfast and confident in their choices, current, someone with refined taste
Reflection - Vintage yet classic, mature, humorous, masters of their domain, respects legacy, perfection, despises mediocrity (from the video)
Relationship - brand self-connection - ranges between a fling and a strong friendship (there's both social and emotional reward for someone being acquainted with the brand and if they truly love the food, the intensity and strength of it would increase)
Physique -
Brand name - most American diners and legacy joints have traditional american surnames (Italian surnames in case they serve pizzas) as part of their brand name and give that - restaurant around the corner vibe - one that families have visited over generations..
Will that work in India? Seems like a tough job coming up with the brand assets.
Brand colors - Maroon, Rust, dark orange, black (?)
Eagerly looking forward to the next video!

[@Dilipsabnis]

The Lounge- (old school Burgers)

[@AbGupta]

Nice!

[@hurrywurst]

Ah man, AB, you’ve got me really excited. I’ll definitely want to be there on the very first day it opens.. all the best - loving the authenticity and honesty!

[@SamratCooks.]

There's this like
Smashed Central!

[@kishanravikumar258]

BANGERS
(Banglore + Burgers) .

[@nehalfoods6521]

Great

[@rhiddhitpaul1771]

Kublai's Bun Kebabs - Bringing it back to burger origins in India and the Eastern world.

[@MaulikMorzaria]

"Ashelands' " - "Burgers with a Heritage" , is there a way we can invest into the project 🙏🏻

[@tpbogfcolombo2432]

let's go...........😁

[@AbGupta]

🚀

[@divyajagadesh4128]

Brand name - Smashed it!!

[@AbGupta]

haha

[@surfyogabeer]

Lovee AB!!

[@AbGupta]

Go Casa De Detox!

[@rajkumbhar2459]

A secret grill
A burger secret
The classic bite
American Burger house
Gourmet grill
Grillin n flippin

[@zoopertrip]

Bun Hit Wonder
BrrGrr
What man burger
Griddler

[@AbGupta]

BunWon!

[@Yourchef-p4j]

"/POPO BuRgER" Because our company name is popo vantur

[@joeysaha]

very cool series mate

[@kunsaha]

great episode

[@AbGupta]

Thanks🎉

[@nirigupta]

Hmm. Thought you will disclose the name this time. 😀

[@AbGupta]

Haha, working on it!

[@ramJoysri]

The good name holly cow

[@NaveenKumar-cf1op]

Hi sir

[@AbGupta]

hi

[@ramJoysri]

Hii sir

[@nehalfoods6521]

Great

[@AbGupta]

Baconnnn