Art in the Age of Instagram | Jia Jia Fei | TEDxMarthasVineyard
Vložit
- čas přidán 1. 03. 2016
- In this brilliant talk, Jia Jia Fei shares fascinating insights from her years at the forefront of the digital media revolution in art. She raises important questions about how the tools of our times are changing what art means to us and who can access it. This talk will leave you thinking about the impact of the social media on culture and the shape of things to come.
Jia Jia Fei is the Director of Digital, Jewish Museum and the former Associate Director, Digital Marketing at the Solomon R. Guggenheim Museum, where she catalyzed the museum’s embrace of digital media through integrated social media, e-mail, web, mobile, and new media marketing initiatives to bring art to a broader public online. JiaJia received her BA in History of Art from Bryn Mawr College, and has lectured widely on social media and digital marketing at museum conferences and universities worldwide, including Museums & the Web, CultureGeek, College Art Association, Sotheby’s Art Institute, New York University, University of Oregon, Fundación Proa, and MIT Media Lab.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at ted.com/tedx
I've noticed something very strange about people (no matter what age) taking pictures in museums. They often rush from art work to art work and take pictures of it. Instead of spending some time in front of an art work, looking at it, talking about it. The pictures they take are useless in comparison to that actual experience. Maybe they try to capture everything with these pictures, but when you go to a museum, you don't have to see everything. It is better to deal with a few art works more intensively--that's how they can have an impact.
Y'all need to calm down with the speech critique. Not everyone has an animated speeking style. Just listen to what they're saying sheesh
It shows how out of touch museums are to the way the world works. Museums are merely staff overseeing the collections of rich people.
I was mesmerized by her Val Gal cadence. Ending every sentence, almost every phrase, with a down tone. What does that say about what you really think, I wonder?
Not all of us can go experience it in person
Museums are not the authority, just the former gatekeepers. The artists are the authority, the sovereign public is the authority. Anything that gets people into museums or books or other shows of artists is a good thing whether it be social media, Xeroxed flyers or electric skittles (the successor(s) to the digital media/internet). Like it or not, though not a replacement for museums, the social media are the museums of the 21st century for those who can't go to the museums as well as being no cost flyers.Though I do agree museums should be promoting both the artists and themselves more...
Isn't it all just proving art is used to enforce an image of the individual as being "artys" or contemporary? The focus or motives to going to the exhibition, is not the actual artistic experience, but instead the aftermath of being able to enforce a self image to the world and oneself as being " artistic". It's a shame, as the focus on the artistic experience is lost. I feel as though she is taking a naiv and somewhat shallow perspective on instagramming art work, it's not about sharing the artsitic experience, rather enforcing ones self image.
I think that what she says applies to really every aspect of life. To me, a shift is occurring, an inevitable one. The virtualisation of experience is simply disclosing our necessity to base our own lives upon the abstraction of the real moment rather than on its essence. To me, that's sort of dreadful.
Now we talking about nfts
Jiajia Fei indicates that the museum fears to the reproduction of online image resources, which none of those resources are coming from the authority institutions or have copyrights. The freedom of remaking and reproducing images by unknown individuals is dissolving and collapsing the authority of the museum.
Defenition of ART=the expression of human creative skill and imagination.
In regards to her presentation style, which others found bland, I didn't mind the monotony since I wanted some background sound while at work
I'm a simple person. I see Van Gogh, I click.
I really enjoyed this talk, Instagram and online galleries are truly changing the way of how people are being exposed to art and how they perceive it in the long run
Frankly I find her message very real and interesting. It's a true look inside our culture.
I always loved Monet. When I was around 15 years old, I visited a museum in Cleveland that had gigantic paintings of his pond. Some of these were about 15 feet wide, floor to ceiling. To experience Monet in that way cannot be compared to a tiny square on Instagram. As a part-time photographer (since 5th grade), there came a point when I realized that it was important to put the camera down, and not just for art. I enjoy taking nature photographs, but long ago I realized that I was not directly experiencing nature. I was seeing nature through a camera lens. I’m not crazy about Picasso but I saw his painting Guernica in a San Francisco museum. This is a very large painting. In a museum, seeing the depth (and agony) in the real painting was unlike any experience of seeing that painting in a book. I do enjoy being able to look through an artist’s entire collection on line, so there is a balance, but we live in an age in which the painting is less important for many people than having their own face next to the great work of art. Are they experiencing the art or the potential dopamine hit ( not serotonin) of those hoped for likes, shares, and subscribe? That is addiction.
Very important message to open up access - thats the only way to broaden knowledge and interest
Under no circumstances can a digital word substitute the unique ambience brought by museums and art galleries. On the contrary, modern technologies add to our inquisitiveness to drink in the beauty of pictures which bear no resemblance to what is being posted on social websites. After all, art is predicated on feelings and emotions that we are to experience solely if we see masterpieces in the flesh rather than online
OMG she confirmed so much for me in this. Great.
social media helps museums because it promotes and explains deeper meanings.