How LaRussell Became Hip-Hop’s #1 Prospect & Changed The Industry From His Garage | IDEA GENERATION
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- čas přidán 21. 07. 2024
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Rapper, entrepreneur, and innovator LaRussell takes us on a journey from his childhood in the Bay Area making music, to his viral freestyles that lead to an appearance on The Breakfast Club, to his current mission of reimagining the music industry from his own garage.
In this week's episode, hear how LaRussell first started gaining traction in his hometown of Vallejo, how he landed appearances on some of the premiere hip-hop radio shows, and why he has turned down offers from every major label in pursuit of building an independent empire.
Act I
0:00 - Intro
1:30 - Growing up, childhood home
3:45 - Musical beginnings
5:21 - Jobs after high school
7:28 - First album, responsibilities as a father
Act II
9:06 - Early local support, understanding digital marketing
12:00 - Starting an LLC, producing merch in-house
14:29 - Songwriting process, learning publishing and distribution
17:25 - Building and empowering his team
Act III
19:13 - The Breakfast Club freestyle, viral success
21:20 - Major label attention
22:50 - Working with Russ and DIEMON
24:30 - Reinvesting in his art and business
26:00 - Selling equity in his music, throwing concerts at his house
29:33 - Creative process, the future & beyond
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Credits
Noah Callahan-Bever
Creator & Host, Idea Generation
Starring: Larussell
Musical Director: A-Trak
Animations by: Sang Bleu / IDEA GENERATION
Executive Producers: Helena Ox, Tricia Clarke-Stone and John Walaszek
Producer: Adam Fleischer
Creative Director + Editor: Kyle Gaughan
Produced by: Only Ch1ld
DP: Jeremy Mcnamara
Producers: Matthew Justus, Spencer Kehe, Sam Miller
Line Producer: Sabrina Mota
Cam Op: Logan Parsley
Gaffer: Ryan Nelson
Sound: Adriano Bravo
MUA: Carla Grace Fajardo
PA: Marcus Gomez
Security: Timothy Overall
Shot on:
Canon
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You can't save your way to FREEDOM! Amazing mind set for growing the business and brand! Salute LaRussell!
MAAAAN ITS DIFFERENT 😁
I always leave a piece of LaRussell content smiling ear to ear. Love this man’s energy 👑
From the Bay Area just like me. Very inspiring. LaRussell’s gonna go far 👏🏽
Noah's been on fire lately!
🔥💡🔥💡🔥💡🔥
These in depth interviews are very special for the culture! Never stop doing these
Man! This interview is awesome. I also need one of those (Marlin 7) GC Hoodie, it's 🔥 🔥🔥
Noah!!! Thank you for the fire content.
My tears are overflowing. LaRussell is a genius.
This CZcams channel is a treasure 🔥❤️
Favorite series rn , quality content , questions & story telling 🥂🥂🥂
Dudes a humble creative well thought out genius!! Another dope vid
This is the Russ effect. There’s a lot more of us coming. Great video.
Woahhhh Larussel mahhhN this my favorite artist my biggest influence this my nigga mahn
And the interview is On the Pergola
Legendary Shit
Another. Brilliant. Interview! Keep them coming Noah!
I'm happy that more of us are rebels in that we want to be ourselves. This is uprooting the idea that when you present your art, yourself even to the world you need to look like you have it all together. Chile, we are enjoying life n creating while leaving in reality. I like his studio. Glad we are going back to our roots of creating good music. In our own space.
So inspirational! Lots of gems in this interview too!
He is such an interesting artist, i really his approach. This is another beautiful episode for the books. I am really loving this season.💡💡
Maaaan I love this series. Sooo happy noah carried this on away from complex. Great move and we're all reeping the benefits. Also pls somebody, anybody what is this beat @ 24:13 🙄?
The man's work ethic and consistency, from what I can see on the newer gen artists is unrivalled
This is fire content. Just subscribed.
EVERYONE STOP WHAT YOURE DOING RIGHT NOW!!!!
Idea generation just dropped another interview.
babe wake up new idea generation interview just dropped
now this is insane for me im from the bay followed you here from blueprint been listening to LaRussel since tota shakur in 19' and to see him on here and to see you at the pergola is insane and inspiring only mo blessings #BAYAREA
his business model is what will get him to the top, ive been following since the beginning of this year and he's grown so much in a short time i wish i would've invested back then.
Inspiring sorry.Watching from Ghana
MAAAAAN IT'S DIFFERENT. Love that this is shot 'Live At The Pergola'
Inspirational young man, where can I get that Marlin 7 hoodie?! That album is one of my favorites not just from him, one of my favorite hip hop albums period
I’ve always liked the questions in these interviews, especially with a mind like la russle
Dope interview
Russ & LaRussel the duo we don’t deserve!!!
Killin it Noah keep goin 🍾🍾
Great interview
Just happy to see another dude from the Bay (esp outta the V) come up. Ronald Dreagan, 40-water, Nef, SOB, Mac Mall, H.E.R. , and don’t forget Turf Talk. Keep on the grind. Sky’s the limit
this man is a genius! Really revolutionizing how to think about the music business with these royalty splits
Still Working towards my shot with Idea Generation, I know we will cross paths. this road has been full of bumps and brightness.
Noah Travelled to Interview LaRussel where he kills it everyday (Home).
Now thats Indepedence. NO RECORD LABEL STUDIO's.
YESSIR!
Refreshing !!!
This is surely the way forward from a business standpoint.
NO WAY!! les go !!
Your inspiring bro!
What LaRussell does really transcends time 🔥🔥He has my respect
Great episode 🙌
thank you for watching 💡
and his approach makes him Diddy proof... gotta luv it!
🗣 Another One! Kick Game is Van Damme 💥
He is so refreshing
motivation for the whole operation
Go go go
My favorite episode so far. LaRussel is a goat
#LoveThis🤩
Most important voice in hip hop
Beautiful
You are right I agree thank you
The weed comment got me weak😂
LARUSSEL is dope af!!!
First 3 mins I can see he came from a loving, supporting family. 🫡
LA RUSSELL❤❤❤❤
100!!
💎 💎 💎 💎 💎
R.I.P. Hovain
RIP Hovain 🙏
10 songs in a day?! Them lil Wayne numbers
You can’t save your way to freedom
Do idea generation for Africa.
Or i will... 😄
he still live at his mama house? damn
Pretty sure he pays for everything there 👍🏾💪🏾 . Taking care of business.
Yup that's awesome shows he's building up his family
Interesting you got this kid on here. Feel like I would've like to seen him accomplish a bit more & then go on a show like this, but definitely cool & I'm sure a big deal for him too.
Dude be talking
His processes are…
if this channel wanted to cover real innovation in the music industry yall would do an episode on Roc Marciano
Great interview