THIS DISCUSSION IS DIRICTED AT FULL TIME SPONSORED PROFESSIONAL PLAYERS. If you are not a FULL TIME SPONSORED PROFESSIONAL PLAYER, I don't recommend doing anything besides having fun with your hobby and life. If you comment that my advice is not viable from the perspective of someone who is not already a FULL TIME PROFESSIONAL PLAYER, you are wasting your words. If you are not a FULL TIME SPONSORED PROFESSIONAL PLAYER, get regular job
I agree with you but I also don't. To reach a great audience in yt u can't rely on a nich community, u have to target the hole community. Try new games, reach more people and then go back to your main game, again and again and again.
The "Twitch=busking" analogy is absolutely SPOT ON. Even the way you build momentum; if people see a crowd in a public space, they get curious, and are more likely to stop and see what all the fuss is about.
I really liked this style of video, almost felt like a lightly edited podcast. Idk how well an hour long video will do viewwise but I would love to see more stuff like this every once in a while, it keeps the uploads feeling more unique and fresh.
I've thought forever that one of the reasons why tier lists do so well on CZcams is because it's listenable discussion about the game. A lot of people need content to put in their ears when they're working and shit. This vid definitely hit the spot.
Here's what I learned from this, since I also do YT and Twitch. You gotta put in the work if you want your name out there. Put the content out as much as you can and when you get some viewership you better capitalize on it. Being a content creator needs a lot of luck, but it also needs hardwork. If you do not have the drive to even put out consistent content, don't even bother to try. Taking huge breaks like 2-3 years apart is way too long to keep the content coming. Put your name out there even if nothing gets views. As an FGC content maker, what I've realized is like Bri said, we're so niche in the gaming sphere. Overall, it's just down to luck, tenacity, and consistency. Thank you for the tips for us regarding this subject Brian. We appreciate you a lot.
One of the biggest things people dont often talk about is the leverage you wield on youtube as opposed to streaming. Streaming is 1:1 so 1 hour in is 1 hour out for content, but with youtube you can put in 10 hours of work and get hundreds or even thousands of hours of watch time that make your growth explode, the better your content the higher your ratio of leverage on the youtube algorithm.
@@michaelmcgee8189 of watch time... 100 people watching your 1h stream, equals 1h watch time. 100 people watching your 1h video, count as 100h watch time (i guess, dont know how twitch measures it)
I thiiink that what they were trying to say was that with Twitch is that you only entertain for that one hour vs CZcams were you can entertain for thousands
@@michaelmcgee8189 you only really watch a twitch stream once, maybe twice if you do thru the vod. how many times have you watched the same youtube video just by letting the autoplay go do its thing?
Something to note is that not everyone is a "doer". And just because you're a top competitive sponsored player, doesn't mean you are exactly interesting to watch or even have that sort of drive and ambition to create content. Some people are just complacent with competing and not portraying their personalities out into the world, and that's perfectly fine. Not everyone wants to be a leader. But obviously call out the people that say they want to be a content creator but don't have any drive to do the work, sometimes people need a push in the right direction. IMO
Not everyones someone who can or wants to put out content, sure, thats true. But if you aint number 1 or 2, youre not making a lot of money from just playing alone. Money needs to come from somewhere caus you gotta eat and rent and travel. Companies also arent an infinite well of money that they can just keep throwing at players that make 16th or 8th every tournament.
You don’t need to be interesting to watch on twitch. Moistcritikal is one of the biggest streamers on that site and I don’t know if there’s a single human being with less charisma
You can reach a worldwide audience on CZcams and bypass thetimezone issue because its not live. Also people that find you on CZcams also watch your older video. Not many people are watching old streams.
I thought this was an awesome discussion, and I really appreciate your down-to-earth takes on all this - level-headedness isn't as common in the FGC as I'd like, but you're definitely a standout! I'd kill to listen to a podcast with you and Sajam
I was afraid we would lose a lot of the great advices once BGA edited the format for youtube but I'm glad to see it wasn't the case. Also since watching this stream I started to learn editing, there's a huge market for that apparently. Thank you for the advices and great content as usual.
That discussion on clip channels bringing in people who have no idea who you are is how I became a regular viewer. Got recommended a few clips, watched them, and then when I got recommended a video from your main channel I had an idea of who you were and decided to stick around. Been watching you pretty regularly ever since. so at least for me your clip methodology worked to get a pretty regular viewer. But again I'm mostly a CZcams viewer, I've popped by the stream once or twice but streaming content is just not something I have the time to sit down to watch when its live. It's a really interesting discussion point to listen to and get an idea of how the creator side of the industry works.
I love this a lot, very relatable and reassuring as an FGC content creator. Recently I have been feeling that way, that streaming on Twitch only numerous hours just isn't it nowadays and it will lead to getting burned out so fast. It is really refreshing to see you guys and the FGC talk about real aspects of twitch and content creation and what it really is!! Thank you Brian and Kami for this incredible insight and perspective. I have been streaming on Twitch for three years and I have had amazing growth but right now at this moment I am feeling extremely stagnant and I've been feeling quite invisible there. I am going to stream less and focus some more on CZcams and other platforms. Solid advice, I watched all the way through!
You were one of the biggest influences for me to try CZcams, and even though I haven't grown much it's been really great to "just start doing it." It's a struggle, but i totally agree that without external sources and throwing out a big net, you really won't get anywhere.
I feel like the "How to grow" goes similar to the "Just pick a top tier" discussion, you want to win? Pick a top tier and put in the hours. Want to grow? Play the most popular games and put in the hours. At the end of the day chasing the top tiers have greater potential, if you choose a low tier (or in this analogy, a specific niche) you will have to put in more work to match other's result, and even then you will have to accept the limitations of your choice.
1:40 i think good editing adds a lot to matchfootage though. the dude whos the editing justin wongs videos is amazing, i love the bonk sounds, monkey sounds and zoom ins a lot :D
This was super interesting even though I'll never be a top player or am interested in streaming/content creation. Just hearing the economics and realities of the grind is interesting in of itself. Thanks for uploading this, Brian! Would love more stuff like this whenever you get the chance, especially when in conversation with another player/content creator.
I've following the channel for years and the only time I went to Twitch was (from the link of CZcams, I don't even have the app) because I liked the content and the chat was wild. Saddly, Brian's streams starts at 2 p.m in my country and a man gotta work, so I just wait for the recommendation to pop up here and I watch it when I can.
Great discussion brian_F I’m not a SFV streamer. But a DbD creator! Also my dad is 60 and he’s a big CZcamsr now. Just gotta grind this out and have some talent!
My two cents to add: I agree on consistency plays a huge role, but another important factor when it comes to content is the "Value." What Values can you offer and bring to other people? You, the content creator need to bring value(s) and if you nail that part, You can always find an audience, You can grow that audience, and have newer audiences come in, and essentially they will watch your content regardless. Some say that Quality over Quantity or vice versa is important, but if you don't bring in that "Value," then none of it will matter. And it becomes harder to grow etc etc. Take are Brian!
I have a 5,000,000 view video on my channel (not an original creation and not FGC related, it's just a clip from The Boondocks). It was stagnant at 200k views for literally 9 years (2011-2020) and 2 viewer spikes happened in a span of a few months growing it to several million. It's an 11 second clip and it's responsible for 2.5k out of my total 2.9k subscribers. Which is to say Brian is right, youtube gives creators 24/7 advertising and does all the numbers, while twitch busking is a fool's errand without an existing solid viewer base. My $20 copy of Vegas from humble bundle has been doing the heavy lifting for all my video editing nowadays. Most of my longest time to edit videos are passion projects with no views, whereas I found that my 30 second, low-effort, whack-ass shorts generate a few thousand viewers just because I tagged them with broad topics like anime or gaming.
This was a great youtube and content creation class, better than those made by people claiming stuff like "from 0 to 1k subs in 1 week!!! 😱😱😱", keep up the great stuff! 👍
CZcams and fulltime in 2022 is so unrealistic unless you have a following from some other source. CZcams is extremely hard now compared to what it used to be. Having the time to manage Twitch and CZcams is not easy .
But he is talking about sponsored players who aren't supposed to manage both. He state many times this vid isn't for you or me. But sponsored player who can negociate that with their org. I wish you the best tho doing this on your own is brutal.
Felt like I was watching a Devin Nash video lol Great points all around. Even though I started off as a streamer, making CZcams vids is the way to go long term and I only wish I started CZcams sooner
@@BrainGeniusAcademy Thanks for the response! I've always been curious how people find editors, my guess was fiver or networking. Great work on the vids :)
I've been watching your channel since forever, and I just wanted to add something. The reason why fgc is not that active on yt because and only because there is no content to attract new, beginners, average and pro players to watch. I think you are the only one doing it. Keep it going...we need more brians F , not only one.
Fighting games in general don't have the kind of built in content to actually even really stream that well. Hard to stream tournaments and ladder day after day with no special events or modes for variety like literally every other genre of competitive game has.
You have to be a drama guy or a gootecks type of dude and on twitch you're liable to just get wiped off the platform out of the blue lol. If they can get people to watch shot like chess, any game can survive. It's just that you have to combine forces with other people and the sanitized LCS type stuff just does not fly with the fgc. It's not even like there aren't people pushing the limit all the time between politics and irl stuff, but I think the constant social game you have to play is too annoying for someone who also wants tournament results.
I feel that's a big reason fighting games don't have much of a market in general. There's no secondary modes that force you to use other skills or mechanics in the game other than the fight, which also means there's no other way to get better and more comfortable with the game other than the fight
Ive been thinking of uploading more fighting game content to my shitty channel but was discouraged earlier in the year. Learned alot about content creation and i think im gunna take the plunge to this channel finally instead of treating it like a diary
Streaming to make videos from the stream is what so many great content creators across every game or genre do now, for example charborg does this, does streams with bits then makes them into a more compact video showing a story from it or molding it into a story then advertising his stream at the beginning of each vid because not everything makes it into a video so theres something to entice people to also go watch live sometimes.
Twitch needs to give you an system option to sort your follow feed, its always most viewers to least and if the person is offline VOD number or number of streams missed decending. I would realy love an option to, lets say, I want them sorted by the tags they hit on the bias I set previously. Make those matter more. But oh well, currently I sort out the follows every few months, sometimes even only big one, since Twitch will "recommend" them below my follow feed if they are big enough and partnered.
The other day I noticed a sorting option on the following section for by viewers, by recommended, or alphabetically. It's not the best, but at least it's something? Might be limited rollout at the moment though. The recommended channel seems like a mixed of popularities, sometimes you get 2k+ viewer streams but usually (at least personally) it's like 50% streams with less than 100 viewers which is cool
the best growth i ave seen within twitch, is the kaizo smw community because they all advertise and endorse each other. amazing community with much loyalty
I don't stream but BF makes sense. It is more efficient to just take your Twitch video and edit it for YT. You double dip the content but make something interesting for new viewers who didn't watch the stream. Definitely enjoyed the discussion.
As a consumer I like separate clips channels Bc I am more likely to look at someone’s channel and stay with out clips scattered through it Bc I’m not a clip guy
Also videos for niche fighters covering theory tech and strategies would be appreciated Im probably gonna do some of that for the games I like to play since last blade and samsho vsp are niche games.
Audiences can dislike it if a channel puts out two disparate kinds of content - IE, clips versus edited videos. Having them as separate channels makes each channel more optimised for both viewers and the algorithm.
Sajam and brian are the best with there channel's. Ive been watching a lot of fgc people on youtube and a lot havent changed since they where on excellent adventures.
As a 30+yo male, this video was great. Also Kami if you see this you and Smug watch tournaments together you can cut that up and upload your perspective just like Smug does lol
52:00 I play a game with a super small playerbase. I have a ton of clips sitting in my hard drive, but not really anything I can put together for a good compilation yet. Seriously considering grouping them together for smaller vids.
I do not open twitch unless it's an event going on. But I'm always on CZcams. I'm not the only one Also just being present on CZcams gets you money. I struggle to think about tipping on twitch, it just won't happen from me Brian also makes a good point about using CZcams videos to note a time to go to twitch. I'm very rarely just gonna pop in to a twitch stream but if you give me a time I just might. He makes another good point about all different kinds of people sticking around. I do not play the game Dead By Daylight but I stick around because the guy used to put out Elden Ring content. So I'm watching DBD stuff not knowing wtf is going on lol
It’s not as hard as it seems. Watch and follow along with a few tutorials, then just edit a few videos to practice and you’ll get the hang of it really quickly.
Maybe I'm just a creep, but I like small channels on Twitch. There is more interactions with the streamer when the person isn't bombarded by 100 messages a minute. A small joke here, a question answered there, etc. It's nice. (Of course there are channels were I like to enjoy passively as well. Variety, spice of life, etc.) Of course, the real point is that it's hard to grow. I can see how that's a problem, if one needs the viewership to make a living. Seems sucky unless the person really does love the attention and don't mind the hard work to get those eyeballs, and it's rather unfortunately Twitch isn't good at delivering viewers to anyone who don't already have plenty of those.
it really seems like a lot of would-be creators have a very rosy outlook on how things should work and little understanding of how it works. whether this is a culture thing or how services like twitch and youtube completely obscure the process im not sure, probably some combination of both. but too much of what brian said sounded like it was hitting for the first time, from little things like making clips at least 30 seconds to big things like how limited the pool of potential viewers is on twitch and growth is impossible without moving outside of it im glad brian is taking this huge initiative to raise all the ships in the harbour and literally grow the audience. it's very clear that twitch and YT are not communicating clearly to give people like kami the actual information they need to grow so it seems like it's gonna fall on people like brian to go grass roots and teach the craft of gaming the algorithm for all our benefit
I enjoy these longer videos, I like watching them while I work. Not a fan of twitch in general though -- Live content requires too much mental attention.
Having to do 3-4 videos a day to stay relevant seems like a huge issue with the platform itself to be honest... Though I guess that's why I am not full time on youtube or twitch due to my work. It's understandable to do as much as you can to get yourself out in these platforms but I feel that is a double edged sword and will cause a burn out of some sort. It was what Super Eyepatch Wolf had talked about in his recent video that made me think of this.
You cannot compare uploading a Twitch download directly from twitch to the long form actual "art" and high quality stuff super eyepatch wolf puts out lol. Uploading 3 clips a day, even with some minor thumbnail, takes at makes 45 minutes of your day. A huge valuable 30 minute video can take months to make. Not comparable. We're talking about the lowest effort pipeline for competitive gamers to monetize and grow their brand on youtube
Great points that you bring up Brian. I know that Ludwig has similar views to yours and focuses on streaming with a youtube video in mind to promote his growth rather than just regularly streaming.
YOU ALWAYS WANT TO LEAD PEOPLE TOWARDS WHERE THE MONETIZATION HAPPENS. Stream on Twitch > Have an editor create digestible content for upload on CZcams > Use Twitter, Facebook, and other social media sites to reach potential consumers you wouldn't reach on Twitch and CZcams...and constantly refer them towards Twitch and CZcams where the monetization happens.
FGC streamers also have the disadvantage of the viewership for fighting games being very low unless it's a new release. Maybe an FGC category on twitch would help.
I don't watch anyone on Twitch, that I don't on CZcams. In most cases for me it's not worth watching them on twitch. Cause like you said, you have to be on when they are streaming. And on top of that it's the best bits that they are going to upload. So unless i've got time to kill or just wanna be able to say I was there. I don't go scrolling through Twitch for content. I go there cause I know someone is going to be there.
I super don't care about this stuff but hope everyone else enjoys the talks. I assume these topics are exclusively for aspiring streamers/youtubers and I'm just here for the games/tech lol
Creating the content is the hard part IMO. editing the content you have and uploading should be the easy part. At least that's what I thought. All these guys should have a popping CZcams, easy.
One thing to note about the Rallied comparison: CoD is a saturated market in content creation. The FGC is a drought. I mean, just search for iDom v Daigo match analysis. One of the guys starring what's arguably *THE* most famous e-sports moment of all time versus one of the current top 3 best players in the entire world. You'll find two results, you, and Sajam. lmao. iDom himself needs to improve his metagame a little bit, his own video doesn't show in the query (and he doesn't really talk much, which is fairly in character tbh). So yeah, if anyone - literally anyone - wants to get in the content creation the FGC, they don't have as much competition on the youtube scene. Especially on the SF side, which is surprising to me. The anime side is a bit more active with both meme/WTF content or analysis and technical content. If you're Master rank or you're a nerd with frame data and odd interactions, you have a gig on youtube explaining and creating tutorials. Rest easy.
I don't 100% agree that Twitch can't blow up. I found you thru twitch search, and you were on the 2nd row with a couple hundred viewers before you blew up in 2020. I think a lot of the reason there isn't growth is the people who stream with low views are boring. The amount of times i've seen someone host a less than 10 viewer stream, and get a 1k viewer bomb, but still act like the most boring drivel possible is impressive. If that was me i'd start screaming in the mic, and acting like a dumbass because this is my chance for huge growth.
You are capped by the people actively searching the category. CZcams will recommend you to people who've never even heard of Street fighter. Incomparable.
@@Brian_F Yeah. I found your channel because CZcams recommended it to me. I rarely watch FGC content these days, and I would've never found your channel otherwise.
Well if you're really going from a business perspective, Tik Tok should be a huga potential platform. It actively targets the younger side of the fgc and there aren't all that many good fgc Tik Tokers competing with you, most just reupload some clips, I don't know any who really focus on that as a platform
It's stupid how on twitch's recommended section it'll just show you the people you already follow or subscribe to. Like out of the 10 it'll show me maybe 3 or 4 are actually new channels related to what I've watched before. Why recommend people I already know? Lol.
I feel that you could probably make more money on twitch but get more exposed and more viewers on youtube Edit: this comment is redundant, they basically say this half way through the video, that what I get for not watching the vid before commenting l.
Besides the fact that Twitch bamboozled me out of my account by forcing this 2 step verification app onto it without me having ever registered a number or the app on the account, and the support telling me I won't get the account back despite stating my username and password, I prefer either edited or YT specific content over hours long streams. 10-60 minutes are more convenient and better for the working or studying peeps amog... among us. Many use YT as a clip dump nowadays but I hope you guys can go back to actually produce for YT. Miss the nice and concise YT style tutorials from back in the day. Boomers unite
honestly the co host/interviewed person sounds pretty ignorant of his own work, many times he says I didn't know that or answer with this is how I feel instead of a fact. I mean feel bases responses has their places but when brian talks about statistics you need to talk about some facts based on evidences too
CZcams helps in the long term. You get money and views from old videos. On Twitch if you are on a niche game, you would never get discovered. If you Play League of Legends you CAN become big only on Twitch. Not the same for FGC content. Also, free games are more popular. With Project L maybe that could change for FGC content.
Cool video and concept (and I’m a big fan of your channel) but could you possibly work with your next guest to not talk over/interrupt each other so much? Kinda hard to listen to two folks trying to overtalk the other constantly. One person should be allowed to finish their point before the other speaks.
THIS DISCUSSION IS DIRICTED AT FULL TIME SPONSORED PROFESSIONAL PLAYERS. If you are not a FULL TIME SPONSORED PROFESSIONAL PLAYER, I don't recommend doing anything besides having fun with your hobby and life. If you comment that my advice is not viable from the perspective of someone who is not already a FULL TIME PROFESSIONAL PLAYER, you are wasting your words.
If you are not a FULL TIME SPONSORED PROFESSIONAL PLAYER, get regular job
Keep up the good work, I hope you and Rob keep up the push to lead to better fgc content overall
I agree with you but I also don't. To reach a great audience in yt u can't rely on a nich community, u have to target the hole community. Try new games, reach more people and then go back to your main game, again and again and again.
100%
The "Twitch=busking" analogy is absolutely SPOT ON. Even the way you build momentum; if people see a crowd in a public space, they get curious, and are more likely to stop and see what all the fuss is about.
I really liked this style of video, almost felt like a lightly edited podcast. Idk how well an hour long video will do viewwise but I would love to see more stuff like this every once in a while, it keeps the uploads feeling more unique and fresh.
I've thought forever that one of the reasons why tier lists do so well on CZcams is because it's listenable discussion about the game. A lot of people need content to put in their ears when they're working and shit. This vid definitely hit the spot.
wheres the worm practice stream
hes been labbing it out off stream so he can bring it out at the next in person major when he upsets daigo in bracket
Don't put us through that again
Here's what I learned from this, since I also do YT and Twitch. You gotta put in the work if you want your name out there. Put the content out as much as you can and when you get some viewership you better capitalize on it. Being a content creator needs a lot of luck, but it also needs hardwork. If you do not have the drive to even put out consistent content, don't even bother to try. Taking huge breaks like 2-3 years apart is way too long to keep the content coming. Put your name out there even if nothing gets views. As an FGC content maker, what I've realized is like Bri said, we're so niche in the gaming sphere. Overall, it's just down to luck, tenacity, and consistency.
Thank you for the tips for us regarding this subject Brian. We appreciate you a lot.
Kami: I'll cut this up into a 10 minute video.
Brian: Fuck my watch time. Gonna rawdog this whole video.
One of the biggest things people dont often talk about is the leverage you wield on youtube as opposed to streaming. Streaming is 1:1 so 1 hour in is 1 hour out for content, but with youtube you can put in 10 hours of work and get hundreds or even thousands of hours of watch time that make your growth explode, the better your content the higher your ratio of leverage on the youtube algorithm.
wait what thousands of hours
@@michaelmcgee8189 of watch time... 100 people watching your 1h stream, equals 1h watch time. 100 people watching your 1h video, count as 100h watch time (i guess, dont know how twitch measures it)
@@lucasbittencourtnogueira5858 wwwwwwwwwwhat
I thiiink that what they were trying to say was that with Twitch is that you only entertain for that one hour vs CZcams were you can entertain for thousands
@@michaelmcgee8189 you only really watch a twitch stream once, maybe twice if you do thru the vod. how many times have you watched the same youtube video just by letting the autoplay go do its thing?
Something to note is that not everyone is a "doer". And just because you're a top competitive sponsored player, doesn't mean you are exactly interesting to watch or even have that sort of drive and ambition to create content. Some people are just complacent with competing and not portraying their personalities out into the world, and that's perfectly fine. Not everyone wants to be a leader. But obviously call out the people that say they want to be a content creator but don't have any drive to do the work, sometimes people need a push in the right direction. IMO
Not everyones someone who can or wants to put out content, sure, thats true. But if you aint number 1 or 2, youre not making a lot of money from just playing alone. Money needs to come from somewhere caus you gotta eat and rent and travel. Companies also arent an infinite well of money that they can just keep throwing at players that make 16th or 8th every tournament.
You don’t need to be interesting to watch on twitch. Moistcritikal is one of the biggest streamers on that site and I don’t know if there’s a single human being with less charisma
@@harrylane4 shroud has to be one of the most boring people ive ever seen
Also, it's about bringing leverage to your sponsors. They can get dropped this is for their own good before being positive for our community.
@@harrylane4 You seem to be very alone with that opinion given his success.
You can reach a worldwide audience on CZcams and bypass thetimezone issue because its not live. Also people that find you on CZcams also watch your older video. Not many people are watching old streams.
Major major props to you Brian for being this insistent on spreading this info and pushing people in the scene to get going!!
It feels weird cuz Brian seems to be trying to argue what I would think would just be accepted common knowledge.
I thought this was an awesome discussion, and I really appreciate your down-to-earth takes on all this - level-headedness isn't as common in the FGC as I'd like, but you're definitely a standout! I'd kill to listen to a podcast with you and Sajam
I was afraid we would lose a lot of the great advices once BGA edited the format for youtube but I'm glad to see it wasn't the case. Also since watching this stream I started to learn editing, there's a huge market for that apparently. Thank you for the advices and great content as usual.
That discussion on clip channels bringing in people who have no idea who you are is how I became a regular viewer. Got recommended a few clips, watched them, and then when I got recommended a video from your main channel I had an idea of who you were and decided to stick around. Been watching you pretty regularly ever since. so at least for me your clip methodology worked to get a pretty regular viewer. But again I'm mostly a CZcams viewer, I've popped by the stream once or twice but streaming content is just not something I have the time to sit down to watch when its live. It's a really interesting discussion point to listen to and get an idea of how the creator side of the industry works.
I love this a lot, very relatable and reassuring as an FGC content creator. Recently I have been feeling that way, that streaming on Twitch only numerous hours just isn't it nowadays and it will lead to getting burned out so fast. It is really refreshing to see you guys and the FGC talk about real aspects of twitch and content creation and what it really is!! Thank you Brian and Kami for this incredible insight and perspective.
I have been streaming on Twitch for three years and I have had amazing growth but right now at this moment I am feeling extremely stagnant and I've been feeling quite invisible there. I am going to stream less and focus some more on CZcams and other platforms. Solid advice, I watched all the way through!
You were one of the biggest influences for me to try CZcams, and even though I haven't grown much it's been really great to "just start doing it." It's a struggle, but i totally agree that without external sources and throwing out a big net, you really won't get anywhere.
This was a great talk. Thank you for the tips
I feel like the "How to grow" goes similar to the "Just pick a top tier" discussion, you want to win? Pick a top tier and put in the hours. Want to grow? Play the most popular games and put in the hours. At the end of the day chasing the top tiers have greater potential, if you choose a low tier (or in this analogy, a specific niche) you will have to put in more work to match other's result, and even then you will have to accept the limitations of your choice.
1:40 i think good editing adds a lot to matchfootage though. the dude whos the editing justin wongs videos is amazing, i love the bonk sounds, monkey sounds and zoom ins a lot :D
This was super interesting even though I'll never be a top player or am interested in streaming/content creation. Just hearing the economics and realities of the grind is interesting in of itself. Thanks for uploading this, Brian!
Would love more stuff like this whenever you get the chance, especially when in conversation with another player/content creator.
I've following the channel for years and the only time I went to Twitch was (from the link of CZcams, I don't even have the app) because I liked the content and the chat was wild. Saddly, Brian's streams starts at 2 p.m in my country and a man gotta work, so I just wait for the recommendation to pop up here and I watch it when I can.
Great discussion brian_F I’m not a SFV streamer. But a DbD creator! Also my dad is 60 and he’s a big CZcamsr now. Just gotta grind this out and have some talent!
Yo this is actually mad important. Look forward to me growing into a big channel someday. Thanks for the advice Brian
My two cents to add: I agree on consistency plays a huge role, but another important factor when it comes to content is the "Value." What Values can you offer and bring to other people? You, the content creator need to bring value(s) and if you nail that part, You can always find an audience, You can grow that audience, and have newer audiences come in, and essentially they will watch your content regardless. Some say that Quality over Quantity or vice versa is important, but if you don't bring in that "Value," then none of it will matter. And it becomes harder to grow etc etc.
Take are Brian!
Yooooo! That's me at 1:08:52 XD I made it big time now LUL!
But for real this video was very insightful thank you!
Great conversation
I have a 5,000,000 view video on my channel (not an original creation and not FGC related, it's just a clip from The Boondocks). It was stagnant at 200k views for literally 9 years (2011-2020) and 2 viewer spikes happened in a span of a few months growing it to several million. It's an 11 second clip and it's responsible for 2.5k out of my total 2.9k subscribers.
Which is to say Brian is right, youtube gives creators 24/7 advertising and does all the numbers, while twitch busking is a fool's errand without an existing solid viewer base. My $20 copy of Vegas from humble bundle has been doing the heavy lifting for all my video editing nowadays. Most of my longest time to edit videos are passion projects with no views, whereas I found that my 30 second, low-effort, whack-ass shorts generate a few thousand viewers just because I tagged them with broad topics like anime or gaming.
Video hasn’t started yet, but I watched this live so I immediately gave it a like.
I wish I was apart of this conversation. LOL There's so much the majority of FGC don't understand as creators and Brian has been spitting gems lately.
how much control do you flex with the editor? or do you just close your eyes and only interject if something gets fucked up?
This was a great youtube and content creation class, better than those made by people claiming stuff like "from 0 to 1k subs in 1 week!!! 😱😱😱", keep up the great stuff! 👍
CZcams and fulltime in 2022 is so unrealistic unless you have a following from some other source. CZcams is extremely hard now compared to what it used to be. Having the time to manage Twitch and CZcams is not easy .
But he is talking about sponsored players who aren't supposed to manage both. He state many times this vid isn't for you or me. But sponsored player who can negociate that with their org. I wish you the best tho doing this on your own is brutal.
Felt like I was watching a Devin Nash video lol
Great points all around. Even though I started off as a streamer, making CZcams vids is the way to go long term and I only wish I started CZcams sooner
brian really pulled out the notepad with the same swiftness as devin nash lmao
This was an excellent and interesting conversation. Thanks for sharing.
Got a question, how'd you find your editor. Did they reach out to you?
Honestly a mutual friend recommended me when Brian tweeted that he was looking for an editor. Networking pays off??
@@BrainGeniusAcademy Thanks for the response! I've always been curious how people find editors, my guess was fiver or networking. Great work on the vids :)
I've been watching your channel since forever, and I just wanted to add something. The reason why fgc is not that active on yt because and only because there is no content to attract new, beginners, average and pro players to watch.
I think you are the only one doing it.
Keep it going...we need more brians F , not only one.
That's pretty good content creation advice in general - not only FGC.
Some nice tips for sure! Didn't know about a few of the YT things...
As a struggling fulltime streamer, this video is incredibly valuable. Thank you so much for this
Fighting games in general don't have the kind of built in content to actually even really stream that well. Hard to stream tournaments and ladder day after day with no special events or modes for variety like literally every other genre of competitive game has.
You have to be a drama guy or a gootecks type of dude and on twitch you're liable to just get wiped off the platform out of the blue lol. If they can get people to watch shot like chess, any game can survive. It's just that you have to combine forces with other people and the sanitized LCS type stuff just does not fly with the fgc. It's not even like there aren't people pushing the limit all the time between politics and irl stuff, but I think the constant social game you have to play is too annoying for someone who also wants tournament results.
I feel that's a big reason fighting games don't have much of a market in general. There's no secondary modes that force you to use other skills or mechanics in the game other than the fight, which also means there's no other way to get better and more comfortable with the game other than the fight
holy shit 1 hour video today pog
Just for that, I'm subbing to Kami, because I know how awesome he is.
Hey Bryan. Very nice vid. I never miss one. Btw u could sell this vid as a how to :D but its for free. Thx for that informative content.
Ive been thinking of uploading more fighting game content to my shitty channel but was discouraged earlier in the year. Learned alot about content creation and i think im gunna take the plunge to this channel finally instead of treating it like a diary
Cheers wish more people would talk about this
Streaming to make videos from the stream is what so many great content creators across every game or genre do now, for example charborg does this, does streams with bits then makes them into a more compact video showing a story from it or molding it into a story then advertising his stream at the beginning of each vid because not everything makes it into a video so theres something to entice people to also go watch live sometimes.
YOO, MY MAN KAMI IS ON HERE!!
Twitch needs to give you an system option to sort your follow feed, its always most viewers to least and if the person is offline VOD number or number of streams missed decending.
I would realy love an option to, lets say, I want them sorted by the tags they hit on the bias I set previously. Make those matter more.
But oh well, currently I sort out the follows every few months, sometimes even only big one, since Twitch will "recommend" them below my follow feed if they are big enough and partnered.
The other day I noticed a sorting option on the following section for by viewers, by recommended, or alphabetically. It's not the best, but at least it's something? Might be limited rollout at the moment though. The recommended channel seems like a mixed of popularities, sometimes you get 2k+ viewer streams but usually (at least personally) it's like 50% streams with less than 100 viewers which is cool
This is amazing CZcams content creator advice for anyone, thanks Jiyuna
the best growth i ave seen within twitch, is the kaizo smw community because they all advertise and endorse each other. amazing community with much loyalty
I don't stream but BF makes sense. It is more efficient to just take your Twitch video and edit it for YT. You double dip the content but make something interesting for new viewers who didn't watch the stream. Definitely enjoyed the discussion.
This is such an interesting conversation
As a consumer I like separate clips channels Bc I am more likely to look at someone’s channel and stay with out clips scattered through it Bc I’m not a clip guy
Also videos for niche fighters covering theory tech and strategies would be appreciated Im probably gonna do some of that for the games I like to play since last blade and samsho vsp are niche games.
I have a question. Why do ppl make VOD channels or clip channels instead of just making playlists for the clips
Audiences can dislike it if a channel puts out two disparate kinds of content - IE, clips versus edited videos. Having them as separate channels makes each channel more optimised for both viewers and the algorithm.
Brian F is just a grinder gotta respect it, cool channel dude 😎 👌 👍
Hooo boy, that's a discussion. Imma need some snacks for this one.
Sajam and brian are the best with there channel's. Ive been watching a lot of fgc people on youtube and a lot havent changed since they where on excellent adventures.
As a 30+yo male, this video was great. Also Kami if you see this you and Smug watch tournaments together you can cut that up and upload your perspective just like Smug does lol
hey i scroll down couse i like your videos!!! how can someone become a sponsor with you guys?
52:00 I play a game with a super small playerbase. I have a ton of clips sitting in my hard drive, but not really anything I can put together for a good compilation yet. Seriously considering grouping them together for smaller vids.
Thank you for the many wise words
I hear so much devin nash in brian, great job in passing the knowledge .
I do not open twitch unless it's an event going on. But I'm always on CZcams. I'm not the only one
Also just being present on CZcams gets you money. I struggle to think about tipping on twitch, it just won't happen from me
Brian also makes a good point about using CZcams videos to note a time to go to twitch. I'm very rarely just gonna pop in to a twitch stream but if you give me a time I just might.
He makes another good point about all different kinds of people sticking around. I do not play the game Dead By Daylight but I stick around because the guy used to put out Elden Ring content. So I'm watching DBD stuff not knowing wtf is going on lol
Brian_F and the footsies of argumentation 😆
The most daunting thing for me is editing. I can stream 24 hours a day but without an editor I feel like I’m severely at a disadvantage
It’s not as hard as it seems. Watch and follow along with a few tutorials, then just edit a few videos to practice and you’ll get the hang of it really quickly.
@@BootySweat4491 any recommendations?
@@ViewtifulJae Think Media has some really good tutorials for various video editing software. Check ‘em out.
Maybe I'm just a creep, but I like small channels on Twitch. There is more interactions with the streamer when the person isn't bombarded by 100 messages a minute. A small joke here, a question answered there, etc. It's nice. (Of course there are channels were I like to enjoy passively as well. Variety, spice of life, etc.)
Of course, the real point is that it's hard to grow. I can see how that's a problem, if one needs the viewership to make a living. Seems sucky unless the person really does love the attention and don't mind the hard work to get those eyeballs, and it's rather unfortunately Twitch isn't good at delivering viewers to anyone who don't already have plenty of those.
it really seems like a lot of would-be creators have a very rosy outlook on how things should work and little understanding of how it works. whether this is a culture thing or how services like twitch and youtube completely obscure the process im not sure, probably some combination of both. but too much of what brian said sounded like it was hitting for the first time, from little things like making clips at least 30 seconds to big things like how limited the pool of potential viewers is on twitch and growth is impossible without moving outside of it
im glad brian is taking this huge initiative to raise all the ships in the harbour and literally grow the audience. it's very clear that twitch and YT are not communicating clearly to give people like kami the actual information they need to grow so it seems like it's gonna fall on people like brian to go grass roots and teach the craft of gaming the algorithm for all our benefit
Brian putting the FGC on game they should take notes
I enjoy these longer videos, I like watching them while I work.
Not a fan of twitch in general though -- Live content requires too much mental attention.
Master class.
well in my case i always been using twitch that way you recomend it and this isn't only on fg in general its from others type of games too
Having to do 3-4 videos a day to stay relevant seems like a huge issue with the platform itself to be honest... Though I guess that's why I am not full time on youtube or twitch due to my work. It's understandable to do as much as you can to get yourself out in these platforms but I feel that is a double edged sword and will cause a burn out of some sort. It was what Super Eyepatch Wolf had talked about in his recent video that made me think of this.
You cannot compare uploading a Twitch download directly from twitch to the long form actual "art" and high quality stuff super eyepatch wolf puts out lol. Uploading 3 clips a day, even with some minor thumbnail, takes at makes 45 minutes of your day. A huge valuable 30 minute video can take months to make. Not comparable. We're talking about the lowest effort pipeline for competitive gamers to monetize and grow their brand on youtube
@@Brian_F uh idk if i should ask this but what about one video a week?
Advertising your twitch and channel on YT shorts/ TikTok will be the "meta" soon enough
Great points that you bring up Brian. I know that Ludwig has similar views to yours and focuses on streaming with a youtube video in mind to promote his growth rather than just regularly streaming.
YOU ALWAYS WANT TO LEAD PEOPLE TOWARDS WHERE THE MONETIZATION HAPPENS.
Stream on Twitch > Have an editor create digestible content for upload on CZcams > Use Twitter, Facebook, and other social media sites to reach potential consumers you wouldn't reach on Twitch and CZcams...and constantly refer them towards Twitch and CZcams where the monetization happens.
CZcams streams pop up in my recommended. They also autoplay after vids sometimes.
FGC streamers also have the disadvantage of the viewership for fighting games being very low unless it's a new release. Maybe an FGC category on twitch would help.
also you can stream on both site simultaneously if you want. you dont have to make videos for youtube. you can stream as well.
I don't watch anyone on Twitch, that I don't on CZcams. In most cases for me it's not worth watching them on twitch. Cause like you said, you have to be on when they are streaming. And on top of that it's the best bits that they are going to upload. So unless i've got time to kill or just wanna be able to say I was there. I don't go scrolling through Twitch for content. I go there cause I know someone is going to be there.
When you gonna do CZcams live?
I super don't care about this stuff but hope everyone else enjoys the talks. I assume these topics are exclusively for aspiring streamers/youtubers and I'm just here for the games/tech lol
Brianf, the Matpat of the fgc.
Creating the content is the hard part IMO. editing the content you have and uploading should be the easy part. At least that's what I thought. All these guys should have a popping CZcams, easy.
You so smart Brian 🥰
Kami is pretty dope. I love when he teams up with smug to react to tourney vids
One thing to note about the Rallied comparison: CoD is a saturated market in content creation. The FGC is a drought. I mean, just search for iDom v Daigo match analysis. One of the guys starring what's arguably *THE* most famous e-sports moment of all time versus one of the current top 3 best players in the entire world. You'll find two results, you, and Sajam. lmao. iDom himself needs to improve his metagame a little bit, his own video doesn't show in the query (and he doesn't really talk much, which is fairly in character tbh).
So yeah, if anyone - literally anyone - wants to get in the content creation the FGC, they don't have as much competition on the youtube scene. Especially on the SF side, which is surprising to me. The anime side is a bit more active with both meme/WTF content or analysis and technical content. If you're Master rank or you're a nerd with frame data and odd interactions, you have a gig on youtube explaining and creating tutorials. Rest easy.
Wow 1hr and 10 min a movie
ANGRY COMMENT ABOUT SOL
I don't 100% agree that Twitch can't blow up. I found you thru twitch search, and you were on the 2nd row with a couple hundred viewers before you blew up in 2020. I think a lot of the reason there isn't growth is the people who stream with low views are boring. The amount of times i've seen someone host a less than 10 viewer stream, and get a 1k viewer bomb, but still act like the most boring drivel possible is impressive. If that was me i'd start screaming in the mic, and acting like a dumbass because this is my chance for huge growth.
You are capped by the people actively searching the category. CZcams will recommend you to people who've never even heard of Street fighter. Incomparable.
@@Brian_F Yeah. I found your channel because CZcams recommended it to me. I rarely watch FGC content these days, and I would've never found your channel otherwise.
🐉🙏🐲
33:05 cost per mille meaning per 1000 clicks
Well if you're really going from a business perspective, Tik Tok should be a huga potential platform. It actively targets the younger side of the fgc and there aren't all that many good fgc Tik Tokers competing with you, most just reupload some clips, I don't know any who really focus on that as a platform
It's stupid how on twitch's recommended section it'll just show you the people you already follow or subscribe to. Like out of the 10 it'll show me maybe 3 or 4 are actually new channels related to what I've watched before. Why recommend people I already know? Lol.
I feel that you could probably make more money on twitch but get more exposed and more viewers on youtube
Edit: this comment is redundant, they basically say this half way through the video, that what I get for not watching the vid before commenting l.
Probably
You can check out MC MuraFGC, he went from 0 to 15k subs in 2 years I think. And he doesn't have presence on twitch or tournaments.
Besides the fact that Twitch bamboozled me out of my account by forcing this 2 step verification app onto it without me having ever registered a number or the app on the account, and the support telling me I won't get the account back despite stating my username and password, I prefer either edited or YT specific content over hours long streams. 10-60 minutes are more convenient and better for the working or studying peeps amog... among us. Many use YT as a clip dump nowadays but I hope you guys can go back to actually produce for YT. Miss the nice and concise YT style tutorials from back in the day. Boomers unite
honestly the co host/interviewed person sounds pretty ignorant of his own work, many times he says I didn't know that or answer with this is how I feel instead of a fact. I mean feel bases responses has their places but when brian talks about statistics you need to talk about some facts based on evidences too
CZcams helps in the long term. You get money and views from old videos. On Twitch if you are on a niche game, you would never get discovered. If you Play League of Legends you CAN become big only on Twitch. Not the same for FGC content. Also, free games are more popular. With Project L maybe that could change for FGC content.
Free games so maybe fightcade games😅 count?
Cool video and concept (and I’m a big fan of your channel) but could you possibly work with your next guest to not talk over/interrupt each other so much?
Kinda hard to listen to two folks trying to overtalk the other constantly. One person should be allowed to finish their point before the other speaks.
I feel this very video has jinxed the no twich blow up a d we will soon the man the myth the legend who boots up twich and gets big
Brian F
Brian F
Brian F
Brian F
Devin Nash already explained this whole Marketing thing if you are a gamer, Im really on the side of Brian F here.