Don’t Start an Etsy Shop Until You Watch This!
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- čas přidán 10. 06. 2024
- How much can you make starting an Etsy shop? Vlad Kuksenko started TagPup with $500 just over two years ago. Today, he brings in $60K/month in revenue with 50% profit margins-and he’s sharing his secrets for how to sell on Etsy with our viewers.
This video is sponsored by SimpliSafe. Save 20% on your system and your first month is free when you sign up for interactive monitoring. Visit SimpliSafe.com/UpFlip to learn more.
Before starting TagPup, Vlad worked as a graphic designer and product consultant for another store selling on Etsy. He realized he had the skills to start his own Etsy shop and branched out on his own. TagPup quickly reached the top 1% of all Etsy shops, and the #1 store in the pet niche.
In this interview, Vlad shares his insights on starting an Etsy shop for beginners. We’ll find out how he chose his niche and products, his tricks for Etsy SEO, and what he did when he first started the shop to set it up for fast growth. He’ll also talk about making the most out of Etsy’s tools, and how to design an Etsy shop and product pages to attract the most customers.
One of the most impressive things about TagPup is how little money it took to get it started. We’ll learn how Vlad used his initial $500 investment, and hear his advice for starting an Etsy shop with little to no money.
Another big factor in TagPup’s success is their custom design process, which includes printing their own fabric. He’ll share what tools he uses to make his products, and how his customer-driven design process has unlocked his shop’s impressive growth.
Watch Part 2 with Vlad: • Secrets of the 7-Figur...
Resources
Vlads $3.2M Etsy Blueprint - zappylearner.mykajabi.com/a/2...
/ @thetalkshop - TalkShop, Vlad’s CZcams channel about running a successful Etsy shop
www.upflip.com/academy - Launch and scale your business with our expert-led Academy
www.upflip.com/podcast - Hear more insights from Vlad in episode 10 of the UpFlip podcast
www.upflip.com/blog/how-to-st... - step-by-step guide to starting your own Etsy shop
Timestamps:
0:00 Intro
1:21 How Vlad Came Up With Tag Pup
2:24 Vlad’s Top Sellers
3:36 Tour of The Collar Making Process
4:14 How To Get The Best Deals on Packaging
5:35 The Most Important Factor To Grow A Business
6:12 How To Overcome Challenges
7:07 How To Start with Just $500
8:41 How Vlad Personalizes Products
11:02 The Best Marketing Strategy For Etsy
12:35 The Trick To Brand Awareness
13:58 Are Etsy Ad Campaigns Worth It?
15:30 Must-Have Equipment To Start
16:48 The Smart Way To Manage Inventory and Supplies
17:34 Tips and Tricks When Choosing Products
19:00 How To Stand Out Amongst Competitors
20:20 Tips on Listing Your Etsy Product
22:11 Expenses to Be Aware Of
22:52 Key Components To An Excellent Store Front
24:15 Blitz Time with Vlad!
26:11 The Benefits Etsy Has
27:25 Overcoming Current Struggles
28:42 Tips on Managing a Business
29:33 How To Start on Etsy on a Budget
30:44 How Vlad Scaled FAST
32:37 The Importance of Reviews
34:20 How To Find Great Employees
35:18 Tips on Avoiding Failure
36:27 Let’s Talk Numbers
37:53 Systems and Processes
38:31 Popular Niches on Etsy
39:58 Is Social Media Necessary?
41:13 How To Become the Top 1% On Etsy
42:18 Do THIS Early On in Your Business
43:16 The Key Skills That Helped Vlad Out
44:42 How To Provide Excellent Customer Service
#etsy #howtosellonetsy #etsyshopforbeginners
This video is sponsored by SimpliSafe. Save 20% on your system and your first month is free when you sign up for interactive monitoring. Visit SimpliSafe.com/UpFlip to learn more.
Because 90% are lying on their numbers
I started my Etsy shop with way less than that. I have been a woodworker for years, so I already had the tools. One day, the bamboo spatula that came with my wok broke. I really liked that spatula. So I made myself a new one out of mesquite. I live in South Texas so mesquite is abundant. My wife said I should make more and sell them. So I did. First at a farmers market. I then taught myself how to make cheese knives, spoons, charcuterie boards, etc, and opened an Etsy shop. It has done quite well. Not 60K a month well, but far better than I ever thought it would. This is a great video with very good advice.
@Dharma it's 50/50
Congrats on your success and credit to your wife for encouraging you!
@Dharma me too! 🤣
Congratulations!! Very creative!
What’s the name of the Etsy shop ?
I just feel all the CZcamsrs are just keeping all the methods to themselves. I understood that after reading an eBook, no one is talking about how to rank listing properly, how to do off page SEO, how to gain traffic outside of Etsy etc...
I have a question, I am a graphic designer, What can I sell as a designer in your opinion?
And can you share the book name please?
I left Etsy cause of how much they take from sellers. I’m on go daddy now and it’s so much easier
@@andrewdoe3488 honestly you could do so much with graphic design! You can make logos, banners, stickers, shirts, etc. experimenting with all different things until I found something i was good at and could make my own is how I found what I love to create! My advice would be to search up what graphic designers make/ sell and what’s popular or what people need, what you could do to make what they sell even better/unique and ofc make sure you love doing it!
What? You can find all that info in yt ! Dont be lazy. No one will hand you anything.
What an incredible interview ... watch it all the way to the end because the amount of detail you will learn is more than in most business courses, e.g start and scale, simplify processes, profit margins, equipment, raw materials, common mistakes ... Very inspiring in a practical way. Thanks
I thought: 45 minutes? I will skip- I didn’t skip any second! Every word was gold ! Thank you so much - this was so informative!
My son sent me this video to help me to start my etsy store. He's been hounding me for over a year. Thank you for such an informative and encouraging video! I think tomorrow is going to be the day!!!
How is it going? Did you started your shop? :)
How are you doing now
What's the name of the Etsy shop that you opened, under the advice of your son?
This has been by far, one of my favorite interviews! I love Vlad’s energy, and all of the information he shared! THANKS again!!!
It’s so refreshing to hear someone say they don’t FOCUS on social media for bringing in an audience…. He lets Etsy and his ads do that work for him…
I also run an Etsy shop and HATE having to create “content” for tik tok, Insta, Facebook… I would rather put that effort into my designs but feel like I have to also do the social media part. I may take a pointer from this guy and lay off that as a focus and put it back into my work.
I appreciate all the tips and knowledge you’ve given us!
The ones who lose more money in newly started up businesses are the ones who use ads as they don’t always generate traffic and equate to sales.
All you need to learn is how to use great SEO and apply that to your listings.
Don’t use social media. If you have a following send them to your own website because you never know what will happen with Etsy.
Holy smokes! This was golden! This whole channel is golden! There are no excuses for not starting a business in some type of genre!
Vlad is killing it! Knows all his stuff and really worked on improving throughput and being self reliant. That's awesome!
I love that you guys have a CZcams like this that shows how new or now established business owners started their business from the ground up. Its inspiring and gives people the added motivation to know that they can do it too on their own level. Great job UpFlip!
We really appreciate that Love, Beef & CZcams. These are some of the main reasons we created this channel. 😀 So it's very refreshing when someone gets inspired and informed. Are there any other types of businesses you'd like featured on the channel?
yes exactly
@@UpFlip how to sell original art would be cool
it helps a lot. but im not even from the USA and seems like people are hesitant to buy from my country. my country isn't very popular
Where do you get keywords.
The numbers that he's saying don't really make a lot of sense. If its $5 for materials, the "$10-11 cost including shipping", then that only means if shipping is $3, he's spending $2-3 for labour on a full collar that's made to order? So it takes less than 5 minutes to full print, sublimate, cut, stitch, and assemble??? Laser takes at least 1-2 minutes.
He says it takes 1.5-2mins to make a collar. So he's currently at least 240 collars per day??? Based on his sales, he's sold only half that on average.., nevermind that half of his sales (or more) are just circle tags. Seriously underestimating production times especially because they're made to order, not batch made.
Numbers don't make any sense. My guess is at the low low pricepoint its closer to $2-4 proft (10%) which makes sense why he has to borrow so much money for large machinery to scale.
As well, 0.75 miill in first year doesn't make sense. His average sale price is ~$16, so with his 88k sales thats only 1.4mil after the 2.5-3 years of sales.... at 10-20% margin thats only around JUST enough profits to pay for the machinery, so reallllly bare bones business. I feel like all of the numbers that are being represented in this video are hyper inflated for the "business beginners" audience... when in actuality you can start with $500 but you quickly need to scale with huge business loans to scrape tiny profits.
yep! something was off. Many steps weren't told or just rushed.
And sublimation really is not a good way to print fabric. Is going to peel sooner than later.
So glad I discovered your channel and this interview. Almost every question someone could have was asked and the transparency of the answers is so appreciated. I signed up for both your channels and can’t wait to listen to the podcast. Thank you!! (I would love cat collars too!)
What’s their other channel?
@@eliseogutierrez5307 TalkShop
Vlad dodged that “how much do you pay your employees?” question like Neo dodged those bullets in the Matrix. 🤣
Always a reason, I’m certain he’s proud of what he pays them as it’s more than average in the market and doesn’t want to boast, he’s super humble!
If the employees don’t like the pay, they can always start their own Etsy shop!
The way he answered makes me think minimum wage
@@InsertMyChineseUsername not sure where this is at but depending on where you live you can make ok money on minimum wage now. Illinois soon to be 15 an hour within the next two years. But this honestly just makes everything in price go up as well
🤣
One of your best videos, yet! Very practical and organic process and presentation.
The fact that he doesn't even have a dog sold me. Nice Work
I am really impressed with your business setup, basically, you made a small-scale factory in a small space with personalized products, you are a one-man show which is impressive. All the best
That is very nice of you sergio. 😀We appreciate you watching and providing such great feedback. Have you ever sold anything with a service such as Etsy?
34:27
I tried Etsy years ago and wasn’t successful …. But I also wasn’t consistent about posting nor did I want to pay for the advertising!
I’m a professional seamstress and have many sewing machines and tons of ideas fabrics and space to create and I bought a Circuit and need to figure out how to use it! So you have totally inspired me to get to my art studio and start creating again!
I would love to read that book you spoke of!
I lost my spa business during Covid closures and then my husband suddenly passed away. I became very depressed and just haven’t felt creative
! I’m still in a funk it’s going on 2 years. I know I must force myself to dust off my sewing machines and creat a new life ! Up cycling sails and repurpose jeans and cargo pants horse tack and various found objects into one of a kind bags!
Thanks for the inspiration!
Hi Sheri! Really exciting to hear that this inspired you to get back at it. I'm so sorry to hear about your husband and spa business but we believe in you and know you can make it happen. Are you looking to get back on Etsy?
Thats really rough what you are going through. I wish you all the best! Absolutely restart your sewing, I know you can do it. Take care and keep going!
It’s so fun to see people being successful - and I think Vlad would succeed at anything he put his mind to!
I watched the first minute and already can feel the positivity. I'm so happy to see people like this succeed! Well earned!
Dude, awesome video. Direct, smart and thought out questions from you and transparent, precise and comprehensive answers. Great content
I've learned more about business from this awesome guy than all the videos, books I've ever read... it's the first time it's all made sense big picture and the details. Can't wait to check out his channel. Thank you so much for a GREAT no doubt life and biz changing interview! SO good, I took sooooo many notes!! Practically the transcript :D
This video was so detailed! Great interviewer and guest.
Vlad: Literally just orders some packaging online
Nick: "WoWwWw!"
Upflip is doing an awesome job with these videos. They are so helpful and entertaining. Keep em coming!
Browsing and stumbled upon this video. Absolutely loved the video. It covered so much. Vlad was so authentic and open. He deserves to do well in his business. He has taken the time to do the research and in this video he gives you encouragement to do your own business. This goes to show as long as you are willing to do the work you can create your own business and it does not have to be something extravagant. This is an awesome video and thank you for sharing
Fantastic interview! Great questions and attitude. And thank you Vlad for sharing your wisdom on manufacturing and setting up shops. Your dog collars are gorgeous!
Thanks again, I learned so much.
This guy seems to be walking the fine line of "hand made" and "factory" items as he has scaled to a factory.
Thanks for your positive tone, attitude and helpful information.
Love the practical information and how transparent he was on how he did it, step by step.
This episode was chock full o tips on how to to business on Etsy. Really great channel and super valuable content. Thank you Vlad and UpFlip!
I really loved this episode!! I learned so much from all his information. I watched it about 5 times. I’m taking notes and saving tips that I can use in my pet design business if I decide to use Etsy.
Your channel has been such a blessing for my life. I'm currently preparing to go on my own business. Great content. I watch from Puerto Rico 🇵🇷
Wow JMSG. We love hearing things like this and we really are grateful for your support. 😀🌟👍🏼Thank you for watching from Puerto Rico. What type of business are you looking to start?
@@UpFlip I currently have a side hustle building stuff with wood, but my goal is to be a Handyman. I watched the episode of the North Seattle Handyman and that was the push I needed. Went to GoDaddy and bought the domain I need for the dream. So grateful for your content 🙏🏼
That is amazing and we are thrilled to hear from you! Thank you for supporting us and blessings!
@@arrozconcornedbeef I just watched the North Seattle episode about a week ago and loved that one too.
Vlad is brilliant! He offered some brilliant tips to the community. Great interview, thank you.
So my wife and I have been l looking to do something along these lines. This was a tremendous video to not only show what we can do, but also how to do it!
😱 I’ve purchased dog collars from this shop! The graffiti style collar shown in here is my favorite n it really looks cute on my frenchie! The northern lights collar looks really cute on my girl 💕
I appreciate this video. I’m a single dad making little money in a crappy job. I’ve been trying to figure out what to do. Tried photography, had some success but nothing sustainable. I do leatherwork but it isn’t panning out. When I manage to save enough for embroidery, I think I’m going to try that
So inspired by this episode! I'm a cake decorator who's so frustrated about not going full blast with my business. Would love to get that book!
What book?
I love the genuine passion i can feel in the interviewer's voice and facial expression. good job!
Wow! I just came across your channel, this video was suggested to me and I had to subscribe to the channel!! I have a small business that I’m looking to grow and this was so informative!! I loved it!
Awesome video and example of how to start simple and grow! Great business advice!
Seriously appreciate any/all advice given in this video! Becoming successful can be a daunting task but if you really want it all the resources are out there.
Great information. Glad your open to help others on guidance vs. charging people as most people do. 👍
He really wanted to drive home his experience and key points - and I'm glad he did.
Don’t spend that $150 on a photographer and get a good light box and tripod for that price and shoot the items yourself bc it’s all about lighting. As a photographer lighting is the biggest difference between amateurs and professionals. You can just use your phone if you have good lighting.
This guy is so honest and authentic! Thank you so much and you deserve to be successful ✨
Thank you so much for all your work! This video is awesome that has practical information.
Three years ago I started with a couple power tools I had and $20 in material. I quit my full time job making $23 an hour 6 months ago. First two years I used the profit to get more and better tools.
That’s the key,use profit to expand your business,and become better and better,wish you the best!
CONGRATS👏🙌 What is your website? Blessings 🙏🌟🕊️
Great episode! Vlad is a wealth of information. So thankful for his willingness to share his knowledge
I really enjoyed this video! Vlad is self-motivated and curious. I'm so impressed with his ability to take a simple concept, research it, and apply it to his business in a beneficial way. I love that Vlad has a process or a system for everything! This was a great interview too!
Great business! Thank you for the being transparent it helps to understand all areas of business.
This is liquid gold right here. I am preparing to reopen my Etsy shop and I am taking notes. Through this video, I definitely see what I did incorrectly the first time and I am going to implement a lot (if not all) of these tips this time, as well as getting the book. Thank you so much for this.
You go Lamary! We are here to support you…
What do you think you do incorrectly. I tried to test the water with some Power tool organizers, locally, got a lot of interest. But didn’t sell. I’m sure presentation helps out a lot
🧢🧢
Dead ass just gave me a breakthrough in Tshirt idea 👕
QUEEN
What a great business story! Love all the tips...this journey will be an experience!
Lol love that Vlad was willing to star in the sponsorship video. A man of many talents 😂
Lmao, he 'accidentally' hit the panic button 😂 his face was like "really??"
This was my favorite UpFlip video.
The product someone wants to sell aside, this is some absolutely pure gold information on setup in the modern market to hit target demographics.
thanks Vlad! your generosity is legendary!! much respect!
another awesome episode!
Great advice on harnessing your passion until you find a product that the market demands! Thanks!
Vlad is such a inspiration. I will start designing my first product today.
Very inciteful for those of us just starting out. Thanks
This was a great interview. Learn so much, glad I clicked.
This was a wonderful video. I took notes about all the great ideas he offered for $500 to $1,000 start up. I appreciated it so much
This is the second time I have listened to this knowledge. This time I’m saving it so I can re-listen again.
Great video giving lots of useful info. Thank you!
I really loved this interview! This guy was so open and genuine! Thank you!!
You're most certainly welcome Abigail. 😀 We're so happy that you enjoyed the video. The business owner is amazing. Would you or have you ever sold items on Etsy?
I will need to comment about this ;
Literally on fire ,
Perfect explanation and asking all question that we already have in our mind and give us coverage , ideas 💡 thank you for this great interview
Many thanks omer. 😀🙏👍We're pleased to hear we are covering all angles with our interview questions. Would you ever get into an industry such as this?
@@UpFlip well ,
First all Etsy owners, manufacturers are producing unique and customize product and being this mind make you special and preferred compare other seller.
I would love to brand my own product ;
So currently just step up to research and figure out the niche😅 very beginner
Pro Tip:
Uline is extremely expensive and their shipping cost is outrageous.
They beat almost everybody with the highest cost possible.
A simple internet search will grant you big cost savings.
Many better suppliers out there.
very true! I used to deal with uline. much better off going with a local office supply distributer, if you can
Awesome success story! I keep telling myself I'm going to focus more online for my business, but I never do. I sell in person at girls sports tournaments. It would be great to have revenue online. Thanks for the inspiration!
Love the information and inspiration. I need that book.
UpFlip Dude: "How much do you pay your employees?"
Vlad: "I focus on upgrading the machines so anyone can use them"
Translation: As little as possible.
It’s so funny, I was thinking of the same thing. He is brilliant!This was a great interview. Vlad offered some brilliant tips to the community.
@@boukmananddessalines5522 I agree, he did have some good tips.
@@RobertDizzo Yes, indeed.
i just realized i follow that maker on tik tok. I thought he did it all himself. yikes.
“Oy! Think of the poor employees!” If they don’t want to work for scraps, they need to choose to do something else. It’s a business, not a soup kitchen. Good news is, they know how to do their own Etsy shop now! 😏
I had one successful Etsy store before Etsy went public and when it was all about custom products. Once change happened my sales slowly died and I closed the store when my Etsy adds fee start to exceed my sales (though you gotta remember that sales price also include production cost and shipping, so balance could be broken even if your sales x2 of your etsy fees cause of all other cost). Anyways that was in 2017. A year later I opened a new store with completely different product, I had 0 sales in 3 month and closed the store, for almost 5 years I didn't sell on Etsy though i continued sell on all other platforms. Recently (3 month ago) I decided to try to re-open my store with a different product which seems to be hot selling and which I can easy produce as I have all skills? I'm a graphic designer and experienced online seller since 2004 on different platforms. So I did re-open store, invested every free moment of my time, had many many sleepless nights to fill with the listings. I got 15 sales in 3 month, but my etsy fee so far x3 times more then I made sales. Is frustrating, and I know I'm not alone. So it looks like after putting so much afford I will be closing yet another store. So what I wanna say - not every business on etsy are successful even if you do everything right, and its feels like Etsy shadow ban me or something, because I get traffic only through the adds, which is costly because not every add converts. and my average item cost around $10 and it looks like I made a sale per every 30-40 visits - which is actually a good conversion, but just not enough natural traffic to sustain this operation. On other planform I make 1 sale per 100 visit traffic, but it cost me 0$ and I get hundreds, sometimes thousands people per day. So I cannot figure out how to make this profitable: reducing Etsy adds - remove the traffic, increasing cost - gives sales to competition, so Im working hard to make money for etsy only. and have no choice but close yet another store. Don't be fooled by success story videos - to every success story there are 100 that failed.
This is a great channel! The guests are always inspiring; I've learned a lot from watching these videos. 👍
Thank you so much for this Alizek.😀😀 We're very excited to hear this. We really appreciate the support as well. What's the video you've enjoyed most on the channel?
@@UpFlip My favorite was "Candle business makes $300,000 in 18 months". This really motivated me!
Would love that book...great vid and info ty
Im confused. His costs to produce and ship a collar is $11 . He sells each for $20, meaning he gives etsy and paypal about $8. Then he has advertising costs. Has he included his business property rental and running costs in that $11? And what about the wages for the people taking photos, editing them and making etsy listings? I dont see where the profit is in this business model.
he said theoretically 50% margin, but then admitted its just above break even after all the lease and debt payments
Thank you for sharing. Your channel is impressive Keep up the good work!
Thank you so much 5-Minute Projects. 😀We really appreciate that. We're so happy you're enjoying the videos. What type of project and designs do you feature on your channel?
@@UpFlip We mainly compile different furniture designs and enable our viewers choose what projects to tackle in their next DIY venture. People often search for inspirations before jumping in to doing something and we make that available.
I LOVE THIS CHANNEL! So much valuable information!👏
I was watching the video on the TV but I HAD TO open my laptop to comment. What a great video!!!! Interesting questions and the interviewer was sooo open and honest! Very refreshing seeing how honest and open he was with the answers. Thank you guys!
Glad you love this video! Hope you also watch our other content and find value in them. Any business you want to see next? ☺️
I am so happy you are getting this information out.
Thank you Renee. We're happy to get the information out as well. 😀 What type of company would you like to see featured on the channel next?
Thank you fir the video, and sharing your success. you have been on a fast track and I see even more success for you. You are far above your years in how fast you are doing well. Good interview questions.
I love these videos. Makes starting a business feel a lot less daunting.
the guy is looks very honest and transparent. thank you.
Great informative video, super helpful 😊
Nice and useful video in many aspects, thanks!
Amazing Video. Thank you for all that value
Amazing, thanks for sharing details!
At 11:01 the sewer is cleverly using the railing as a guide for the collar 😂🙌🏻
This video is so helpful! We’re getting ready to launch our Etsy store. I’m glad we found your video before hand
Congrat Juli. 😀😀👍We're so excited for you. What types of products will you sell?
@@UpFlip thank you so much! We are selling beard heath products such as oils, balms, conditioners, etc..
This video is amazing. Thank you so much!!👏👍😄
nice this gave me an idea .... and i love the fact that you like and respond to comments and interact with your people that watch this, i know even if you have millions of subs you will still take the time to like and respond, i hardly see people that have lots of subs hardly like and respond back to their audience.
Oh we definitely will ;)
We are here for you! Podcast, CZcams, website and so much more coming for your benefit…thanks for your support.
This video has me SOOOOO inspired. So generous of him to give so much amazing advice. I’ve been toying with the idea of owning my own business. Now I feel totally encouraged and just signed up for my first sewing class! ❤❤❤🎉
Wow, that's inspiring to hear! Pursuing your dream of owning your own business is an exciting journey, and you've already taken a fantastic first step. 👏
Thank you so much for all your advice.
As a fellow therapist ready to get out, thanks my guy!
The best business interview I have ever watch! Insightful question followed by
Complete transparency
Thanks for your kinds words! Love to hear that you enjoyed the video.
You ask relevant questions. Thank you ❤😂
Hey guys - great advice - well presented. Thanks so much
This was the MOST dynamic wealth of information that I have ever listened to on YT! Awesome and motivating!
The wealth of info in this video is amazing. Can’t believe it’s free.
Thank you so much for the content. I want to start now because of this. I really need to use my talent wisely.
Excellent and informative vlog, learned so much and definitely want to Check out the book EMyth!! Sounds like a wealth of good info
Thanks
I want the book! Thank you!!