Lesson 18 - The Art of Salon Branding: Building an Irresistible Brand Identity

Your brand identity is a core element of your salon or spa brand - And today, we are kicking off a deep dive into creating your brand identity from the ground up.
In this video, John Hallberg of The Salon Business breaks down what a brand identity consists of and gives his advice on which elements are best handled by an agency or freelancer and which ones you should DIY.
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