Production planning forward or backward scheduling

A lot of times it just makes sense to plan everything in a row, especially in serial production. When an order comes in, add it on top of the pile. It is easy to make sure that your workstations are loaded airtight. This is a simple approach to planning. Customer tells you what he/she needs, and you tell him when the possible delivery time is.
But do you know when forward or backward scheduling is better?
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The first available start time is offered instantly for forward planning.
By entering the Due date, the order is planned to finish just in time.
Read more about just-in-time in Harvard Business Review: hbr.org/1989/09/getting-contr...
Read more about Production Scheduling Software: www.mrpeasy.com/production-sc...