Talking to Shoppers | How to Close a Sale
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- čas přidán 3. 07. 2024
- Learning how to talk to shoppers at your booth and closing a sale is something that every craft fair vendor should be practicing. When you're participating in an event, you're going to encounter many types of people and personalities. In this video, I'll teach you the proper dialogue, posture, and mindset you'll need in order to give yourself the best chance to convert browsers into buyers. Make the most of every craft fair you're a part of by learning how to talk to shoppers and close a sale.
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This is video 14 in a step-by-step series in preparing artists, crafters, makers & vendors at becoming successful at craft fairs. Check out the entire playlist here: • How to Become a Craft ...
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This channel is supported by its viewers and my goal is to reach as many people as possible, so please remember to share, like, comment & subscribe!
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My Website: howtocraftfair.com
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#salestraining #salestips #smallbusiness - Jak na to + styl
I notice what works for me the best with customer interaction is to comment and engage with people to compliment them on their purchages like 'oh where did you bought these great plants? I like them!' Or something like "I see you bought some of the baked goods from my neighbour, how great i want to try them asswell."
To give an honest compliment and start an actual smalltalk-conversation instead of say hello and launce directly into my salespitch which i hate to do that so straightforward.
As a teacher i also like to interact with kids and talk to them more easy, they like my stuff and bring in the parents to pay for my goods.
And an other example I had with succesfull customerinteraction, there was a lady with the label of her shirt sticking out. I noticed and said this pollitely, and helped her to tuck the label back. This small friendly gesture made her start looking at my stuff and buying something!
Conclusion of my stories, the harder i try to go-salespitch-mode the harder people ignore. The better i try to be friendly and engage actual, meaningfull converstation about annything then my goods, people will buy. Can be as simple as "excuse me your shoelace is loose"
My homemade products don't need a salespitch, just a friendly and honest person.
Yes I love this - showing your human and personable/relatable is a great approach to communication at a booth. Otherwise like you mentioned, it can come off as a bit cold/pushy.
My upcoming video on Tuesday brings up the subject of kids at craft fairs. It can be a sensitive subject to talk about but it’s a conversation I haven’t jumped into too much on the channel yet. I think it will spur quite a bit of discussion in the comments section.
Anyways - great comments and input! You made some excellent points here! 😃
If there is room in the booth, add a photo or two. I sell goat's milk soap and lotion along with other products from our farm (Ole Lake Farm in Minnesota). I have a photo of one of my goats displayed as well as a couple of other farm photos. This can really lead to customer engagement. Even a family photo of you and your pets can be a conversation starter. I also want to echo your advice - stand up if you are able. I never sit down at a market, I don't even bring a chair unless I have a helper than needs it. I know some folks just cannot physically do that, in that case get a comfortable high stool. Thank you for the video!
Great points Debby! Personal touch is good especially when it aligns with capturing the creation of the items featured at the booth.
I think this is such an important theme: the psychology of selling and buying. And how the pandemic changed us.
Absolutely - there’s definitely an art to communicating with shoppers!
John, you are going international. I just learned that my sister is starting her business with a booth in Finland. Jus shared your video with her and told her ( as the older sister) that she must follow your channel!😂❤🎉
Oh my gosh that’s awesome!! I think I have a booth review for a Canadian business coming up! I would LOVE to do some European booths too! Tell her to get on it! 😂
I am from Amsterdam and watch and learn from you channel so much, thank you!
@@FlexyBlaBla oh wow that’s amazing!! That’s wild! I’m just a dude who’s basically surrounded by farms haha. I can’t put into words how much I appreciate all the support, near and far!
Has the pandemic made it necessary to put fabric items in plastic? Personally I love to touch fabric to feel the hand/texture/quality but I don’t know if it’s still ok to just set things out in a nice display basket or bin. I’m assuming it is because very high risk ppl wouldn’t come. Is that right it should I put in cello bags? Seems like a waste of money. What do you think?
I would keep them out and let people be able to touch the fabric. Those types of items won’t sell well when they’re sealed in bags.
@@howtocraftfair thanks! Makes sense
It’s tonight! ❤️❤️❤️❤️
4th of July Special! I probably shouldn’t have stuck to my Tuesday schedule since this is debuting on a holiday, but that’s ok! 🤣
@@howtocraftfairit’s great to keep the routine
I have a question about craft fairs. Would it help or hurt you to pass out a business card to non-buying customers? And is it ok to put your business card in the bag when someone does buy from you? I have been told that you should always give EVERYONE your card. I guess I am having mixed feelings about this.
I would absolutely give a business card to people who make purchases from you. A buyer is more likely to utilize that card for themselves or e do to refer a friend.
I would have business cards out at your booth during events, but as far as the non-buyers, I’d only provide them with a card if they are seeking one or if you’re engaged in a lengthy/positive conversation.
@@howtocraftfair thank you so much for your input. It was very helpful. Have a blessed weekend.
If you can't stand all day then get one of those high folding chairs
Agreed 👍
Guys it’s so interesting that you say that. I noticed that if I stand, people don’t approach my booth . If I sit in the background, they come in and really manipulate my samples. I am 6 ft tall though. I think I have a friendly face! Not sure if my height is intimidating. Maybe that’s it
@@elianamckee I'm not sure if this is the case, but if you stand, be sure to do it at the back of your booth. Standing at the front of the booth can have kind of an opposite effect and end up driving people away. The vendor thinks it's a friendly greeting, but in the eyes of the Shopper, it can make them feel like you're almost standing guard and they have to "get past" you in order to access the booth. Again - not sure where in your booth you stand, but in the back is always best.
@@howtocraftfair that makes sense. I was standing up front , in my eyes to greet, but I see that in their eyes I was “guarding “. Thank you John!