New Consent Settings in Google Analytics 4 (GA4)
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- čas přidán 20. 07. 2024
- Learn about the new Consent Settings in Google Analytics 4 (GA4), including what to do if you see 'Ad Personalization Consent Signals Not Detected'. You will walk-through the steps to check consent settings in your Google Analytics data streams, options to fix the consent settings, and how the setting will appear once consent signals for ad personalization are being sent to Google Analytics.
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JUMP TO A TOPIC:
00:00 Introduction to GA4 Consent Settings
00:36 View Consent Settings in GA4
03:33 Using Google Consent Mode
04:45 Checking Consent Settings
05:34 Next steps
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Watch my tutorial covering how to set up a consent banner with GTM: czcams.com/video/zWftt3gGhEA/video.html
Questions:
1. If I "leave as is", does that mean that ads won't be shown to EU users? Or does it just mean that no personalization data on these EU users will be sent to GA4 (thereby preventing it from being sent to Google Ads).
2. If I "disable ad personalization for the linked GAds account" what happens then? Same question above.
Thanks! Great video!
Thanks, Benjamin. Please make a video showing us how to set up the consent banner too. Oh boy, google really have us jumping through hoops lately. This is more money clients have to find, very frustrating.
Thanks Benjamin!I was wondering what to do when i saw the notification on GA4 and tried doing everything myself on GTM & GA4 sites,but in vain.Your video is truly informative and better than all other videos i found on you tube on this topic!Great job!👏👏👏
Benjamin, great video! I saw the notice banner in GA4 a few days ago and had no idea what I should do - thanks for making a video on this :)
Could you also make a video about setting up a consent banner on a website?
Looking forward to more great content!
Thank you very much! You saved my nerves, my time and my life along with it...
Hi! Very clear instructions here, thanks for that! One question though, so if you don't get this warning in GA interface and don't use any marketing tools (our clients generally just have a basic Google Analytics), do we need to make this change? Clients are EU based. Thanks in advance!
Thank you! very clear and easy to understand. And I want to see how to setup consent banner in website.
Merci beaucoup pour cette vidéo très claire, comme d'habitude ! 👌
Thank you very much for the video! If no alert appears in Google, and the green checks appear in GA4, it is not necessary to do anything right? thanks again!
Thanks for the video, and yes a "how to" video would be helpful. Question: What about sites with some visitors from EU? Can/should this be done only for EU users?
Yes, please. A video on "how to" would be useful. Thanks
Thank you! Very hot topic.
Glad you liked it!
Thanks Benjamin for this bright tutorial. Could you please explain for Wordpress users, if we need to add an extra plugin to use Termly, and which one? Thanks in Advanced 🙏 Regards, Sylvain
Thank you for the clear and to the point explanation. Is there a free tool to manage consent banners in Wordpress that would work with this setup?
This is what I am looking for. I am trying to find the best plugin for this. So far I have cookiebot & real cookie banner.
hey Benjamin,
I have added the cookiebot but is there a way to get better tracking with this ? of its because alot of people dont give consent ?
Gr Mitch
Thank you! Can you tell me how to set up consent mode for tags in Facebook and Linkedin. Do I have to customise the consent mode setting for all tags on my page? I have about 20 of them:) including mail copy, phone copy, watch video etc. Thank you in advance!
Thanks
Please make a video showing us how to set up the consent banner too.
We want to see how to setup consent in website.
Yep yep yep!
Thanks for letting me know!
Now with mandatory consent imode n EU, there will be less statistics collected inevitably, less conversions, therefore - conversion prices and values will go up. Is this correct assumption?
what if the demographics data is not showing because of threshold what can be done ?
excellent ! ,, We want to see how to setup consent in website
Thank you. I use the banner that Google provides in AdSense. Can it be customized? I also read about changing the code in gtags but I didn't understand which part should be changed.
I'm not currently using Google AdSense on my website, but the customization options look fairly limited. I'm also not sure how well the AdSense banner meets requirements that fall outside of placing ads on your website. For example, it doesn't scan your website to include details about the various tracking cookies being used. You would have to talk to AdSense support and your lawyer about this.
I also recommend using Google Tag Manager to implement Google Analytics. It's more flexible and provides easier integrations for consent mode. However, you can find details about modifying the Google Tag at developers.google.com/tag-platform/security/guides/consent
@@LovesData Thank you for your fast answer.
What do you do about consent management and analytics integration if you only operate in Australia?
If you want to advertise to people based in the EU, then you will need to implement consent signals regardless of your business location.
@@LovesData - just need to understand this correct. If I don't have a consent banner (I disabled the Personalized Advertising in Google Ads links) I can still show ads for people in Europe - they will just not be personalized, right?
Hey Benjamin, is it weird that the GA tag fires a page view only when the consent has been given by the user?
You can do it that way, but the Google Tag will automatically adjust based on consent settings, so it really depends on how you want the tag to fire. If you want it to send the basic hit before consent (e.g. for data modelling), then I’d say the wrong trigger is being used or there’s another issue with the implementation of your consent banner.
if you're in Australia where cookie banners are not mandatory what does GA4 collect? What would be the best practice in areas like these?
Currently, one of the main considerations are users based in the EU and UK. If you want to collect data and target advertising to these users, you will need a consent banner regardless of the location of your business. And apart from the EU and UK, since requirements can vary by the size and nature of your business, I would always recommend getting legal advice if you’re in doubt.
@@LovesData Thank you! That all makes sense. So if there is no cookie banner and you are operating in a country like Australia does GA4 default to assuming all users have accepted cookies (if they haven't adjusted any of their browser settings)? Trying to understand what it is actually collecting. If it is defaulting to decline cookies may need to implement a cookie banner despite the fact it's not mandatory. We currently do not do advertising and are a local gov agency so would not be targeting the EU or UK. Really appreciate your help here!
Google doesn't assume people have granted consent, it's looking for consent signals that have been collected. Without a consent banner, you won't be sending details about user consent to Google Analytics. And any data collected without consent from EU and UK users won't be available in any linked Google Ads accounts.
Hi Benjamin , I am trying to send user id to GA-4 but I am getting non_personalized_ads=0 in user properties while testing it in debug view , Could you please tell me ,why this is happening ?
This tells Google Analytics if consent has been provided for personalized ads or not. When the parameter is sent as non_personalized_ads=0 it means consent is being provided, when it is sent as non_personalized_ads=1 it means consent has been declined. This parameter will update based on the selection made on your consent banner.
Thank you. Exactly the info I needed. After implementing consent signals, I still have an exclamation mark next to "Verify data consent settings" (just as you do in the video 5:22). How do I get the green tick here as well?
Once implemented and data is being collected with consent signals, you’ll need to wait 24 to 48 hours for this to appear in your property.
@LovesData After 3 days we still have the exclamation mark on the third point next to "Verify data consent settings". This is exactly as you do in the video. Did you manage to get rid of this warning and get the third green tick? I have seen several forum posts with users reporting the same problem. The first two green ticks are correct but the third point remains as a warning.
@@njr101oh sorry, I’ve just re-read your original comment. The third option, so ‘Verify data consent settings’ won’t get a green tick. This option lets you control where data is shared. You can click ‘Manage data’ to adjust this, but Google recommends leaving it as the default. It’s the other two, so ‘Ads measurement consent signals’ and ‘Ads personalization consent signals’ that will have green ticks once data is collected with consent signals.
@@LovesData Yes, I clicked the "Manage data" button and tried both settings but it makes no difference. Either way it still gives the warning. Well, at least I know that you have the same problem. Thank you for the reply and thank you for the great video.
@@njr101it’s not a warning or a problem. It’s an information icon.
If I don't use Google Ads and only use Google Analytics do I still have to do this? I find conflicting information on the web on this subject... sigh...
"Setup consent on website". Yes please!
What if you don’t sell to European visitors, only local?
I touch on two options in the video, which are to leave your implementation as-is or disable personalization for Google Ads. Basically, if you don’t send the consent signal with the data you collect from users in the EU, then it won’t be available to use in Google Ads.
Please make a video showing us how to set up the consent banner too.