IKEA MALAYSIA STORE TOUR - Ngocmo Family 0111

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IKEA MALAYSIA STORE TOUR - Ngocmo Family 0111
From being a tiny Swedish business, selling through a mail-order catalogue, IKEA has become one of the most well-known home furnishing brands in the world. Today, there are hundreds of IKEA stores around the globe. Today, IKEA reaches millions of hearts and homes all over the world.
IKEA has a passion for life at home. Their culture is built upon enthusiasm, togetherness and a “get-it-done” attitude. They are optimists, constantly looking for new and better ways to do things. Their vision is to create a better everyday life for the many people - for customers, but also for their co-workers and the people who work at their suppliers.
This vision goes beyond home furnishing. They want their business to have a positive impact on the world - from the communities where they source materials, to the way their products helping customers to live a more sustainable life at home.
For everyone that has visited IKEA, their business idea is pretty obvious - “to offer a wide range of well-designed, functional home furnishing products at prices so low, that as many people as possible will be able to afford them.” That means they need to create products that have a beautiful design, good function, are sustainable, of good quality and are available at a low price. They call it “Democratic Design”, because they believe good home furnishing is for everyone.
With great products that appeal to many people comes large production volumes, which means they get better deals and can offer our products at low prices. Furthermore, when packing and shipping thei products in space-efficient flat-packs, storage and transportation costs are reduced, and they can lower their prices even more.
IKEA want to inspire and enable as many people as possible to live more sustainably and to make it easy and affordable. They are also doing their part by transforming the way they work to become circular and climate positive and to have a positive social impact wherever they are in the world.
They aim is to use more renewable and recycled materials, eliminate waste in their operations and change the way in designing products and the services they offer to prolong the life of products and see them as resources for the future.
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