I haven't had alcohol in 5 years, but Beer was a big part of my life for 39 years. I didn't do anything without beer, always had one in my hand . That was until my stomach and digestive system ganged up on me and forced me to not consume my beloved golden nectar. Now I got this thing for Cherry Pepsi and marijuana. EDIT: I've been clean from all mind altering substances for a year and 8 months. No more weed, and cherry Pepsi (I did, however, switch to cherry Dr. Pepper, occasionally)
At 75 years oldMost of these beers,were awfully light,Augsburger,out of Huber brewing in Monroe wisconsin was really good,robust flavor,Ballantine ale was good,and Pabst was not bad!When G.Hellman brewing out of LaCrosse Wisconsin brewed Special Export,it was good,not so anymore!
At 5:30, that guy peeking over the door is Bill Idelson. He had a recurring role as Sally's on-and-off boyfriend Herman on "The Dick Van Dyke Show." He also did ads for Hamm's.
i thought i was the only one that noticed this. and every single commercial break, its the same commercials over and over...makes me want to kill myself.
@@joeyank2451 Nah, they just weren't transgenders that sat children on their laps and told them how they can mutilate their "bottoms" to become woke and "progressive".
@TheOntarioguy666 Reeeeeeeeee!! How dare people enjoy anything from the past! All of history must be destroyed because the new generation has sensitive feelings and might wet their diapers!
Watching some of these commercials reminds me of when I was a kid and my old man and I were watching baseball games on tv on the weekends. He had the beer and I had a cream soda. Much better days than they are today. Today's baseball sucks along with all of their worthless commercials every few seconds both on TV and Radio.
What? You don't like that there is now a time clock to speed up the game between innings? You don't like it that pitchers don't bat? Come on! Isn't it better that 1/3 of the league makes the post season and a team with losing record still has a chance at the World Series? Don't you like it that the defense now has plays to get a fourth out just in case a reply sees a missed tag? Isn't it good that umpires can be second-guessed at will? Don't you like it costing in the thousands to take your family to Yankee Stadium? And speaking of Yankee Stadium, isn't it fun to be forced to re-live 9/11 every 7th inning? Please... Baseball is great. Know why? Because the idiocy that goes on today isn't baseball anyway... At least not the rules that I learned...
@@arkady714......Don t forget about the 30 dollar parking charge and 14 dollars for 1 hotdog and a cup of 12 ounce beer. Yes, I completely agree with your statement you said. It's a shame what modern major league baseball has done. The normal working person can't afford to bring their family to the games anymore.
@@jpolar394 Dude, it’s not baseball. It just isn’t. Lowering the mound for the likes of Bob Gibson and Vida Blue might’ve been one thing. But according to the rules written by Alexander Cartwright, a baseball team has nine players. 100 years from now, the game will be like football, having an offense team and defensive team. I’d bet on it if I could. I’m done with it. I really am!
Back in the day, most people knew when they had enough. You had one or two beers, and that was enough for you. People didn't drink to drunken stupor, I think. If they did, they must have been the exception.
@@LogoMan7777 humans have been drinking to get drunk since the beginning of making alcohol. People in Egypt described a “magical, but painful feeling after ingesting ale” basically describing a hangover. Roman emperors were known to hold drinking parties, my grandfather who was born in ‘44 drank to get drunk all the time along with nearly everyone else in Milwaukee. You sound like someone who never even bothered to ask their parents or grandparents what their life was back then😂 Back in the Middle Ages, people drank to get drunk ALL THE TIME. The 40’s-60’s were not some magical time to live and all was right with the world. You are literally falling for the marketing of the time if you think that it was a magical time where everyone was moral. Even in the 1700’s working class and rich alike got drunk ALL the time.
If your grandparents were part of the “Greatest Generation”, and they played their 78’s for you, and you loved it, you’ll appreciate having this video play in the background when you’re doing anything around the house.
I can tell you, lol. Not worth going back in time. This is an oversimplification, but if you've had a Budweiser, you've had the best of the old beers. If I did go back, it would be for Ballantine Ale.
Things generally tasted better back then. Less chemicals and cheap by products to make products more profitable back then. A higher place was put on product quality than profitability back then.
Creeping around the kitchen at 2:00am for a bottle of beer after coming home from the bar just an hour earlier? This man needs more than just an ordinary beer. He needs a case of De Dolle Stille Nacht 12% ABV.
@@not-so-smartaleck8987 Much animation for commercials in early American television was extremely bare bones of this kind. There were several reasons. One, the work needed to be done quickly. Two, budgets were low. Three, animation at that time was largely being done by veterans of Hollywood studio animation, and the skill that they employed in these circumstances was in making characters which were barely more than line drawings "read" well on screen and be endearing and memorable as well. The long-term success for example of the Piels' "Bert and Harry" campaign - voiced so memorably by Bob and Ray, typified this.
I grew up in late 50’s and all the 60’s. Remember the Hamms bear and schlitz commercials the most. I remember dad and uncle having to sneak beer from Kansas to Louisiana on vacation cause that particular brand (I think coors) wasn’t allowed in that area of United States (the big Budweiser, coors battles) as it was illegal contraband. Can you imagine that? Lol. We had to be careful at the lakes back then as there was always some jerk water who would throw their pull tabs into the water and brother they’d cut the crap out of your foot! The tire, car, beer and cigarette commercials back then were fascinating and fun to watch.
Coors wasn't sold east of the Rockies originally because it wasn't pasteurized. They started selling it in Kansas, but it had to be refrigerated. And the cans were a cream color. Now they sell it everywhere (Silver Bullet) and it doesn't taste anything like it used to. Pasteurization changes the taste a lot, but you can't even get un-pasteurized kegs anymore. They used to have a place in Busch Garden in Fla. where you could have a small cup of beer that wasn't treated at all (supposed to be right from the vat) Man! that was good!
Yes, I recall in the early 80's when Coors came to Tennessee, the distributor had to have refrigerated trucks and now Coors tastes nothing like it used to.
Watching stuff like this makes me want to light up a Chesterfield, grab myself a Rheingold beer, & tell my wife from the 50s to make me dinner. At the very least, I want to watch an episode of I Love Lucy or the Golden Girls. They make a reference to Rheingold beer in an episode
Do you know HOW MANY brands of beer- national and regional- were available all over the U.S. when these commercials were produced? HUNDREDS OF THEM!!!!!! Most no longer exist today.
Do you know how many breweries there are in the US today? Over 7,400 of them! We are living in the golden age of beer!! There are so many awesome brews these days and most of them make the weak swill advertised here look like weakly flavored tap water!
Cool to see, some of the beers I’ve tried had commercials in the 50’s haha the craft beer world today is VERY vast. The beer making process has been streamlined, now anyone can do it! The knowledge is out there, even the equipment can be bought at an affordable price
It’s actually the opposite there are way more beer choices now then back then, craft beers was illegal and big breweries dominated the market so while a good amount of these brands folded there are thousands of new ones which didn’t exist back then.
The voice of the baseball player in the Falstaff ad is Stan Freberg, who was the voice of Pete the Puma in a Bugs Bunny cartoon, as well as Junior the baby bear in the Warner "Three Bears" cartoons, and also several characters on "Beany & Cecil." And how could I forget "The 3 Little Bops"?
I just realized it's kind of cool and ironic that we are taking the time to watch commercials when we'd like to skip them now. It is interesting to see the ones that I'd forgotten about and some I've never heard of
Most of that beer was weak swill. I mean, you can still get Bud and Shlitz, Olympia and Rainer, PBR and Rolling Rock. And they all taste like crap. Thankfully, we live in the golden age of craft beer and can get really amazing, full bodied, and very tasty beers all over America! I love a good craft IPA and there's three local breweries within walking distance of my home that make fantastic beers!
@@LiLi-or2gm Craftbrewers are homebrewers that bought bigger pots and pans and the training they receive is on how to make home made beer, not on how to produce ale and lager. Craft beer is known as moonshiners beer outside of the homebrew, craft brew hobbies because the brewing method and malt they use are used in grain distillation. To make ale and lager a craftbrewer needs years of training as an apprentice in a real brewery, more equipment, costly brewers grade ingredients, and they have to spend many more hours in the brewery. Back in the 70s, a group of advertisers working for the home brew business formed CAMRA, Campaign for Real Ale, and they turned moonshiners beer and Prohibition beer into ale and people fell for it.
Remember these are ads are for brands trying to compete with your local brewery back in the day. Think Mad Men. As well, American taste was for the refreshing Pils. 31% of non-farm jobs were blue collar in 1970, nowadays less than half that. And only rich people had AC units in the 60s. Life was alot hotter and sweatier.
Most name brand beers i.e. Pabst, Schlitz, Piels, Ballantine, etc. were still pretty good throughout the 50's and early 60's. Then in the latter half of the 1960's and through the 1970's they really went down the tubes. And yes, you are right. Many beer makers kept pushing that "modern light beer with flavor". What they were really prepping people for was light, watery and tasteless.
@Andrew John Yeah. I have no problem with light beer but the least they could have done would have been to make it right so that it doesn't end up tasting like stale brackish water.
I can't drink a beer that's less than 5.0 and really prefer something at 7.0 or greater. But let's talk IBUs . . . 60 or more, please! All the beers in these ads were like, 10 or less. Eww!
@@LiLi-or2gm Wow, someone really knows their beer (IBUs? Never heard of that). In general, American beers (which I mostly remember from my college days in the early 80s) really do suck. I thought Michelob was slightly better than the likes of Bud, Miller, etc. Nowadays I just drink Heineken, or if I'm in a restaurant I'll try one that's a little more "adventurous" (although some of those have weird "fruity" flavors, or whatever).
I was born in 85. Drinking adjuncts regularly by 2000. Switched to craft beer by 2010. These old commercials make u appreciate the adjuncts though and how they unite us through time. 😂🍻
Lucas Ritchie: thanks so much for posting this video. i was born in 1954; i remember some of these. so fun to watch this! amazing how many there were! this had to take some time and effort to compile, thanks again.
Sad to think of all the small and mid-sized breweries that have been lost over the years. Most of these brands that have survived are today only brands, but the breweries have closed.
I grew up close to a brewery that's been making beer in Texas since 1913. Its called Shiner . I love their bock beer , they also make one called Bohemian Black . Its just a small brewery . I guess nowadays it would be called a micro brewery .
Wish I’d been alive before Pabst bought Olympia Beer. I live only a few miles from the old brewery, and it’s a bummer to see such a huge building abandoned and in disrepair. No one’s done anything with it yet. I would’ve loved to see it when it was still running. Olympia beer is swill just like all the other adjunct lagers (especially compared to the huge volume of amazing craft beers we have today) but I still have a taste for it and always keep some in my fridge.
My dad would give me Olympia with salt in it when I was 10. 25 years on, I'm a huge fan of craft beers that need nothing but a chilled glass to pour them into! (I still like the occasional Michelob mixed 2:1 with Clamato as a summertime drink!)
These spots are a reminder that at one time virtually every town in America had its own brand and brewery, which were killed off during the 20th Century by mass production methods.
Love how many of these are animated. Great compilation... and thanks for seeking out high-quality source material. I've watched so many of these old commercials on CZcams that look like 8th generation videotaped garbage. 👍😁
(Late May, 2020) God, it's great to get away from current TV news, and news-related CZcams videos, about the Coronavirus pandemic and about police brutality (regarding the George Floyd/Minneapolis fiasco), for awhile and just watch some old beer ads!!
Carling Black Label was one of the sponsors for the Cleveland Indians TV broadcasts in the early 60's. They had some great commercials. I will never forget the mystery of the "UFB - Unidentified Flying Beer", which was a can of Black Label seen in the skies.
@@joeyank2451 you got a good point there , but remember America is a country of Immigrants ,and a lot of them fought to make the country as strong as it is today . But it's sad that Dumb Dumb Joe Biden want's to make 11 million illegals citizens , While every one else waits in line to come in the right way.
@@Fartboy226 Beer goes back thousands of years ,because water was not safe to drink .What is really unhealthy is all the sodas full of sugar and chemicals that you drink . Anything drank in excessive amounts will kill you ..
It's amazing how many beer companies there used to be. Now there are just a few, and Budweiser has been rolled up by InBev. It's like there used to be over a hundred car companies and now a handful survive and most of them are GSEs. Amazingly, one of the survivors is the first one, Yuengling, located in the small town of Pottsville in the anthracite region where I grew up.
I watched these specifically to wait for the Pabst Blue Ribbon commercials! It is my favorite beer, period! And I do love craft beer, but as far as an everyday drinkable beer, its PBR for me!
@@anthonythomas6593 40 years later, assuming she managed to survive that long, she'd have lung cancer and/or COPD. Not too hard to "judge" that, I've seen it for myself.
@@christopherhelms7290 I used to buy Schaeffer's beer in college, in the late 70's because it was the cheapest one in the convenience store and I was flat broke. It was alright.
Jim Thomas outdoors,in Chicago back in the 50 s and 60 s,Always watched his show,shook his hand at a outdoor sports show back in the early 1980 s,never saw the Burger beer commercial he did,he has passed on now,at 75 I guess I ain’t far behind,men make plans and God laughs!
Try popping a beer at the beach nowadays! Drinking in public,open container.....two days of community service!...... heineken? FTS...Pabst blue ribbon!
I make it a thing to only really get drunk once every 2 weeks or so lol and I couldn’t tell you how many of those nights were spent watching old beer ad compilations lmao. Makes me appreciate the beers I love even more.
Thanks for the trip down memory lane! 😊😊 I think the only two you missed were Utica Club (The skits with talking beer steins were cute) and Iron City Beer (I don't know if that was ever advertised on TV?) Looking forward to watching your other videos about beer commercials (subscribed)
TV quality wasn't so good in those days either. If one didn't have a large outdoor antenna, sometimes it could be like watching in a snow storm. No satellite or cable in those days!
Does anyone remember a beer commercial that ran in the late 60s featuring a guy drinking beer after beer in the bleachers while watching a no hitter progress. The pitcher looked like Bob Gibson of the Cardinals and the guy wore a white shirt, tie, with sleeves rolled up. As each batter struck out, another scoreless inning would appear on the scoreboard, he would have another beer. At the end of the game, everyone cheered the home team victory and he just threw his jacket over his shoulder and left the park, like he had only drank soda the whole game! I think it may have been Schaeffer or Bud?
And to think, these commercials were just 20-30 years after Prohibition ended. To them, Prohibition was as recent as Y2K is to us.
Vintage commercials are so perfect
Sometimes I wake up in the morning craving a beer... But that's ok... Cause I'm retired!
No its not brother.
I haven't had alcohol in 5 years, but Beer was a big part of my life for 39 years. I didn't do anything without beer, always had one in my hand . That was until my stomach and digestive system ganged up on me and forced me to not consume my beloved golden nectar. Now I got this thing for Cherry Pepsi and marijuana.
EDIT:
I've been clean from all mind altering substances for a year and 8 months. No more weed, and cherry Pepsi (I did, however, switch to cherry Dr. Pepper, occasionally)
Surprised that Cherry Pepsi doesn’t rot your gut.
Same here wrt to Marijuana and Cherry diet pepsi. Love them shits
Sounds like you feel the need to constantly be messed up. Pretty sad, actually.
@@blindlemon9nobody asked your opinion kid
At 75 years oldMost of these beers,were awfully light,Augsburger,out of Huber brewing in Monroe wisconsin was really good,robust flavor,Ballantine ale was good,and Pabst was not bad!When G.Hellman brewing out of LaCrosse Wisconsin brewed Special Export,it was good,not so anymore!
At 5:30, that guy peeking over the door is Bill Idelson. He had a recurring role as Sally's on-and-off boyfriend Herman on "The Dick Van Dyke Show." He also did ads for Hamm's.
Back when commercials were made with effort. Today’s commercials are a freaking joke.
I hear you Bud, Today's commercials aren't worth a rats ass.
i thought i was the only one that noticed this. and every single commercial break, its the same commercials over and over...makes me want to kill myself.
They were all the right Color
@@joeyank2451 Nah, they just weren't transgenders that sat children on their laps and told them how they can mutilate their "bottoms" to become woke and "progressive".
Good ole days. When life was simple.
YES IT WAS GREAT WHEN THE ONLY COLOR THAT MATTERED
@TheOntarioguy666 what commercial was racist? Sensitive much?
@TheOntarioguy666 Reeeeeeeeee!! How dare people enjoy anything from the past! All of history must be destroyed because the new generation has sensitive feelings and might wet their diapers!
Watching some of these commercials reminds me of when I was a kid and my old man and I were watching baseball games on tv on the weekends. He had the beer and I had a cream soda. Much better days than they are today. Today's baseball sucks along with all of their worthless commercials every few seconds both on TV and Radio.
What? You don't like that there is now a time clock to speed up the game between innings? You don't like it that pitchers don't bat? Come on! Isn't it better that 1/3 of the league makes the post season and a team with losing record still has a chance at the World Series? Don't you like it that the defense now has plays to get a fourth out just in case a reply sees a missed tag? Isn't it good that umpires can be second-guessed at will? Don't you like it costing in the thousands to take your family to Yankee Stadium? And speaking of Yankee Stadium, isn't it fun to be forced to re-live 9/11 every 7th inning? Please... Baseball is great. Know why? Because the idiocy that goes on today isn't baseball anyway... At least not the rules that I learned...
@@arkady714......Don t forget about the 30 dollar parking charge and 14 dollars for 1 hotdog and a cup of 12 ounce beer. Yes, I completely agree with your statement you said. It's a shame what modern major league baseball has done. The normal working person can't afford to bring their family to the games anymore.
@@jpolar394 Dude, it’s not baseball. It just isn’t. Lowering the mound for the likes of Bob Gibson and Vida Blue might’ve been one thing. But according to the rules written by Alexander Cartwright, a baseball team has nine players. 100 years from now, the game will be like football, having an offense team and defensive team. I’d bet on it if I could. I’m done with it. I really am!
boomer moment
Ok boomer
I sing along to all the jingles and practically know all the words by heart. I love how nobody ever says anything about drinking responsibly.
Well I saw one beer ad that mentions that it was for adults only. And only one with a fresh than State on the beer long before Budweiser did it
Back in the day, most people knew when they had enough. You had one or two beers, and that was enough for you. People didn't drink to drunken stupor, I think. If they did, they must have been the exception.
@@LogoMan7777 humans have been drinking to get drunk since the beginning of making alcohol. People in Egypt described a “magical, but painful feeling after ingesting ale” basically describing a hangover. Roman emperors were known to hold drinking parties, my grandfather who was born in ‘44 drank to get drunk all the time along with nearly everyone else in Milwaukee. You sound like someone who never even bothered to ask their parents or grandparents what their life was back then😂 Back in the Middle Ages, people drank to get drunk ALL THE TIME. The 40’s-60’s were not some magical time to live and all was right with the world. You are literally falling for the marketing of the time if you think that it was a magical time where everyone was moral. Even in the 1700’s working class and rich alike got drunk ALL the time.
I'd say you have an alcohol problem if your waking up to sneak a beer in the middle of the night.
Donald Fuller Also If You Have To Drink Three Beers Before Work To Calm Your Nerves
And if your wife takes the beer from you and wants a bottle herself.
What if it's his only beer of the day?
It's good for an upset stomach...
@@harrykuheim6107 Or (in the morning) to deal with a hangover from the night before, from what I've heard. ;)
If your grandparents were part of the “Greatest Generation”, and they played their 78’s for you, and you loved it, you’ll appreciate having this video play in the background when you’re doing anything around the house.
Watching these commercials wants me to go back in time and see what they really taste like.
I can tell you, lol. Not worth going back in time. This is an oversimplification, but if you've had a Budweiser, you've had the best of the old beers. If I did go back, it would be for Ballantine Ale.
@@mikephalen3162 he meant what the people taste like not the beer
Things generally tasted better back then. Less chemicals and cheap by products to make products more profitable back then. A higher place was put on product quality than profitability back then.
@@JMASTHEKILLA2lol
I'm not even American but I'm enjoying these ads very much. Like a window to see how life was lived at this bygone era.
Creeping around the kitchen at 2:00am for a bottle of beer after coming home from the bar just an hour earlier? This man needs more than just an ordinary beer. He needs a case of De Dolle Stille Nacht 12% ABV.
newjerseybt Or AlcoholicsAnonymous.
AA is for quitters
Before I watched this I was sober . BuT nOw.
Lots n lots of Beer 🍺 brands back then..and my old man must've drank every one ever made! 😵💫
I'm loving the top grade film quality of these spots!
The animation in the ad at 1:12 was ahead of its time! (Not)
@@not-so-smartaleck8987 Much animation for commercials in early American television was extremely bare bones of this kind. There were several reasons. One, the work needed to be done quickly. Two, budgets were low. Three, animation at that time was largely being done by veterans of Hollywood studio animation, and the skill that they employed in these circumstances was in making characters which were barely more than line drawings "read" well on screen and be endearing and memorable as well. The long-term success for example of the Piels' "Bert and Harry" campaign - voiced so memorably by Bob and Ray, typified this.
These are great old commercials... being raised in the 70s I remember most of them. Thanks for the work you've done here!
I grew up in late 50’s and all the 60’s. Remember the Hamms bear and schlitz commercials the most. I remember dad and uncle having to sneak beer from Kansas to Louisiana on vacation cause that particular brand (I think coors) wasn’t allowed in that area of United States (the big Budweiser, coors battles) as it was illegal contraband. Can you imagine that? Lol. We had to be careful at the lakes back then as there was always some jerk water who would throw their pull tabs into the water and brother they’d cut the crap out of your foot! The tire, car, beer and cigarette commercials back then were fascinating and fun to watch.
Coors wasn't sold east of the Rockies originally because it wasn't pasteurized. They started selling it in Kansas, but it had to be refrigerated. And the cans were a cream color. Now they sell it everywhere (Silver Bullet) and it doesn't taste anything like it used to. Pasteurization changes the taste a lot, but you can't even get un-pasteurized kegs anymore. They used to have a place in Busch Garden in Fla. where you could have a small cup of beer that wasn't treated at all (supposed to be right from the vat) Man! that was good!
The Bandit will get that Coors to Atlanta.
Yes, I recall in the early 80's when Coors came to Tennessee, the distributor had to have refrigerated trucks and now Coors tastes nothing like it used to.
Valley Forge Beer - You can tell no one on this commercial has ever poured a beer in their life.... Tip the Glass!
Not sure why but these commercials seem more effective than nowadays
Jeez that commercial with the Chinese dude would never fly today.
Yeah no kidding. Shocking. 😊
Watching stuff like this makes me want to light up a Chesterfield, grab myself a Rheingold beer, & tell my wife from the 50s to make me dinner. At the very least, I want to watch an episode of I Love Lucy or the Golden Girls. They make a reference to Rheingold beer in an episode
Do you know HOW MANY brands of beer- national and regional- were available all over the U.S. when these commercials were produced? HUNDREDS OF THEM!!!!!! Most no longer exist today.
Do you know how many breweries there are in the US today? Over 7,400 of them! We are living in the golden age of beer!! There are so many awesome brews these days and most of them make the weak swill advertised here look like weakly flavored tap water!
Eliot Ness used to go around smashing breweries while yelling, Federal agents!
Cool to see, some of the beers I’ve tried had commercials in the 50’s haha the craft beer world today is VERY vast. The beer making process has been streamlined, now anyone can do it! The knowledge is out there, even the equipment can be bought at an affordable price
It’s actually the opposite there are way more beer choices now then back then, craft beers was illegal and big breweries dominated the market so while a good amount of these brands folded there are thousands of new ones which didn’t exist back then.
That was during "Prohibition" (1920-1933).
The voice of the baseball player in the Falstaff ad is Stan Freberg, who was the voice of Pete the Puma in a Bugs Bunny cartoon, as well as Junior the baby bear in the Warner "Three Bears" cartoons, and also several characters on "Beany & Cecil." And how could I forget "The 3 Little Bops"?
Actually, that's Eddie Mayehoff as "The Old Pro".
I remember quite a few of these. Kind of gives away my age. Also, drank quite a few over the years.
These are SO great! Many no longer produced, sadly!
I just realized it's kind of cool and ironic that we are taking the time to watch commercials when we'd like to skip them now. It is interesting to see the ones that I'd forgotten about and some I've never heard of
Most of that beer was weak swill. I mean, you can still get Bud and Shlitz, Olympia and Rainer, PBR and Rolling Rock. And they all taste like crap. Thankfully, we live in the golden age of craft beer and can get really amazing, full bodied, and very tasty beers all over America! I love a good craft IPA and there's three local breweries within walking distance of my home that make fantastic beers!
@@LiLi-or2gm Craftbrewers are homebrewers that bought bigger pots and pans and the training they receive is on how to make home made beer, not on how to produce ale and lager. Craft beer is known as moonshiners beer outside of the homebrew, craft brew hobbies because the brewing method and malt they use are used in grain distillation. To make ale and lager a craftbrewer needs years of training as an apprentice in a real brewery, more equipment, costly brewers grade ingredients, and they have to spend many more hours in the brewery. Back in the 70s, a group of advertisers working for the home brew business formed CAMRA, Campaign for Real Ale, and they turned moonshiners beer and Prohibition beer into ale and people fell for it.
@@markdodd1152 Also, in all the classic B&W movies and in Mad Men, people were smoking and handling cigarettes.
@@LiLi-or2gm Its all bitter tasting pisswater. What makes a good beer is advertising
Remember these are ads are for brands trying to compete with your local brewery back in the day. Think Mad Men. As well, American taste was for the refreshing Pils. 31% of non-farm jobs were blue collar in 1970, nowadays less than half that. And only rich people had AC units in the 60s. Life was alot hotter and sweatier.
"Think Mad Men" No idea what you're talking about.
Genesee Beer is from my hometown of Rochester, NY. 🍺
Almost all ads stress the myth of lightness and flavor...America was bamboozled with the idea that 3.2 lager was anything else but piss water.
No longer Utah
Most name brand beers i.e. Pabst, Schlitz, Piels, Ballantine, etc. were still pretty good throughout the 50's and early 60's. Then in the latter half of the 1960's and through the 1970's they really went down the tubes. And yes, you are right. Many beer makers kept pushing that "modern light beer with flavor". What they were really prepping people for was light, watery and tasteless.
@Andrew John Yeah. I have no problem with light beer but the least they could have done would have been to make it right so that it doesn't end up tasting like stale brackish water.
I can't drink a beer that's less than 5.0 and really prefer something at 7.0 or greater. But let's talk IBUs . . . 60 or more, please! All the beers in these ads were like, 10 or less. Eww!
@@LiLi-or2gm Wow, someone really knows their beer (IBUs? Never heard of that). In general, American beers (which I mostly remember from my college days in the early 80s) really do suck. I thought Michelob was slightly better than the likes of Bud, Miller, etc. Nowadays I just drink Heineken, or if I'm in a restaurant I'll try one that's a little more "adventurous" (although some of those have weird "fruity" flavors, or whatever).
Ballantine ale needs to make a comeback. Would love to see America's first ipa back on the shelves
Having A beer while watching. Who's with me?
I'd have a Genny, but now I'd feel guilty after watching these.
I've never drunk beer. I used to walk past the F&S brewery in Shamokin on my way to high school.
Only if the brewski is Japanese, Mexican or Australian. 🍺
I am
Heck yeah….here is where some bizarre heart is….this is like a Time Machine…let’s goooo
Love those 1963-1964 pull tabs!
I was born in 85. Drinking adjuncts regularly by 2000. Switched to craft beer by 2010. These old commercials make u appreciate the adjuncts though and how they unite us through time. 😂🍻
Right on. I was born in '94 but I too drink beer and lots of it. This is my favorite thing to watch while drinking
Lucas Ritchie: thanks so much for posting this video. i was born in 1954; i remember some of these. so fun to watch this! amazing how many there were! this had to take some time and effort to compile, thanks again.
Sad to think of all the small and mid-sized breweries that have been lost over the years. Most of these brands that have survived are today only brands, but the breweries have closed.
But we have over 4,500 breweries in the US today! And many of those are making really great beers! We are living in the golden age of beers!!
I grew up close to a brewery that's been making beer in Texas since 1913. Its called Shiner . I love their bock beer , they also make one called Bohemian Black . Its just a small brewery . I guess nowadays it would be called a micro brewery .
My father drank Busch when it was called Busch Bavarian.
The only reason that absolute shit beer is still around is... Because U Save Cash Homie.
It was a better beer 🍺 then.
A higher place was put on product quality than profitability back then.
Wish I’d been alive before Pabst bought Olympia Beer. I live only a few miles from the old brewery, and it’s a bummer to see such a huge building abandoned and in disrepair. No one’s done anything with it yet. I would’ve loved to see it when it was still running. Olympia beer is swill just like all the other adjunct lagers (especially compared to the huge volume of amazing craft beers we have today) but I still have a taste for it and always keep some in my fridge.
Mahanoy City, PA, was built by a beer co and they still have a bldg like that.
Still remember my grand dad putting salt into his PBR . .
My dad would give me Olympia with salt in it when I was 10. 25 years on, I'm a huge fan of craft beers that need nothing but a chilled glass to pour them into! (I still like the occasional Michelob mixed 2:1 with Clamato as a summertime drink!)
I Remember
Still do, probably as old as your grand dad
@@garymccurry8105 How Old Are ya I’m 55 feel older LoL
@@joeyank2451 67 tomorrow 27th still feel and act like 16:)
These spots are a reminder that at one time virtually every town in America had its own brand and brewery, which were killed off during the 20th Century by mass production methods.
Love how many of these are animated. Great compilation... and thanks for seeking out high-quality source material. I've watched so many of these old commercials on CZcams that look like 8th generation videotaped garbage. 👍😁
(Late May, 2020) God, it's great to get away from current TV news, and news-related CZcams videos, about the Coronavirus pandemic and about police brutality (regarding the George Floyd/Minneapolis fiasco), for awhile and just watch some old beer ads!!
Carling Black Label was one of the sponsors for the Cleveland Indians TV broadcasts in the early 60's. They had some great commercials. I will never forget the mystery of the "UFB - Unidentified Flying Beer", which was a can of Black Label seen in the skies.
23:23-24:22 Literally me during the Corona-pandemic.
Funny how people were more happier back in the 50-60s ,then they are here in 2021 .Maybe because they drank more beer .
No we didn’t have unlimited immigration it was nice
@@joeyank2451 you got a good point there , but remember America is a country of Immigrants ,and a lot of them fought to make the country as strong as it is today . But it's sad that Dumb Dumb Joe Biden want's to make 11 million illegals citizens , While every one else waits in line to come in the right way.
They were healthier
Beer is unhealthy
@@Fartboy226 Beer goes back thousands of years ,because water was not safe to drink .What is really unhealthy is all the sodas full of sugar and chemicals that you drink . Anything drank in excessive amounts will kill you ..
When I watch these commercials all I can think about is how bad Schlitz fucked up. It's amazing!
Complete Sentences how did Schlitz fuck up?
Miller was puny compared to schlitz. Schlitz turned their beer into swill to save a buck. Hamms did the same. It was a wise move they thot.
Complete Sentences when you’re out of Schlitz...you’re out of beer!
Schlitz was a classic example of greed gone wrong.
@@ThePretzelHead "We'll just cut a few corners here and there. No one will notice."
Nice that you found my mothers favorite beers on here COORS and DREWYES and I liked the Piel's commercials best thanks for posting
I think the piels commercials are hilarious lol
Real Beer came in a steel can... and you had to have a "Church Key" to open it....then you threw it in the Lake and shot at it.
Hmmm. What were church keys originally used for, in a church? Or were they only made to open beer cans, LOL
😂😂😂😂😂😂😂.dad taught me with a .22. He'd empty 'em . I'd shoot 'em. What father - son bonding.
@@billhuber2964 Glad I was'nt down range of you guys ( bullets can skip off water)
Merica!
I've been drinking beer for over 60 years and some of these I've never heard of.
It's amazing how many beer companies there used to be. Now there are just a few, and Budweiser has been rolled up by InBev. It's like there used to be over a hundred car companies and now a handful survive and most of them are GSEs. Amazingly, one of the survivors is the first one, Yuengling, located in the small town of Pottsville in the anthracite region where I grew up.
Its hillarious to see videos from back then where someone says something is "modern"
Modern means " in the current style". A la mode.
They didn't show Rheingold Beer the most popular beer in Brooklyn NY and brewed in Brooklyn NY in the 1950's
from Michigan here. never hoid of it. ha ha.
I watched these specifically to wait for the Pabst Blue Ribbon commercials! It is my favorite beer, period! And I do love craft beer, but as far as an everyday drinkable beer, its PBR for me!
some amazing beers here
I think I'm in love with the Drewry's woman on the right at around 49 minutes. The camera seems to like her, too.
Yes, she is a doll. Cute upturned nose. She's a smoker, though.
+retrorex You beat me to it, I was going to mention the cigarette. Kind of a turnoff.
Yeah, I guess if she smoked 60 years ago no one cared. Thankfully we can judge people so quickly nowadays
@@anthonythomas6593 40 years later, assuming she managed to survive that long, she'd have lung cancer and/or COPD. Not too hard to "judge" that, I've seen it for myself.
Another collection of beer commercials? I guess I'll watch and drink more beer 🍻! Thanks for the video and cheers 🍻
The ones I really liked from back then is the Ballentine (Make a ring) and Colt 45.
When getting hammered was fun dammit.
Your ninth Schaeffer tastes as good as the first.
@@christopherhelms7290 I used to buy Schaeffer's beer in college, in the late 70's because it was the cheapest one in the convenience store and I was flat broke. It was alright.
Schaeffer is the one beer to have when you're having twenty-four
Schaeffer pleasure dosen't fade even when you're on the floor.
🙃😉😊☺😋😜🤪😝🤢🤮🥴😵
@@tamiami34 Schaeffer is the one bear to have when you're having more than ten. lol
It was never fun... I hate the taste of all beer ..ALL beer ... indoctrinated poison ... All of it ... beer kills ... 🤮🤮🤮👎👎🚧🚧⚰️⚰️⚰️⚰️⚰️⚰️⚰️⚰️.........
4:15 That "beer-mug" guy was checking out the lady beer's, um, "can" ..."I'd rather have you, baby!" LOL
Thank you for sharing! I enjoyed every commercial! 👍
Jim Thomas outdoors,in Chicago back in the 50 s and 60 s,Always watched his show,shook his hand at a outdoor sports show back in the early 1980 s,never saw the Burger beer commercial he did,he has passed on now,at 75 I guess I ain’t far behind,men make plans and God laughs!
Love it great selection thanks :)
Made In America, Baby !!!.. But Pilsner Urquell is by far the best Pilsner Original.
The good old days, my grandpa I think drank each of these at one time or another. His favorite was Topper or Black Label.
Great stuff and not only quite a few ads I had never seen but many beers I had never heard of.
Can someone tell valley forge beer workers how to pour a beer correctly !
The narrator for Valley Forge beer sounds like Hugh Marlowe (the Dad on Leave it to Beaver).
Hugh Beaumont was the dad on LITB.
Back in the 1970's they sold a lot of Pabst in Omaha, they called it PBR.
56:43 - Another good ad. I wonder if Olympia's water is good without the beer.
39:11 - One of my favorite ads.
Lucas Ritchie Always Loved Valley Forge Beer. Still have a tray and a tap.
1:27 ok I just spit out my coffee I can't 🤣
Drewrys commercial at 34:53 is great. dancing beer cans!
Love commercials from every decade !
Try popping a beer at the beach nowadays! Drinking in public,open container.....two days of community service!...... heineken? FTS...Pabst blue ribbon!
You live in the wrong place, that's all.
@@darkwood777 you are right
I've been all over the world, and in alot of places, you can walk around with a beverage with no problem as long as you're not acting a fool.
I've been all over the world, and in alot of places, you can walk around with a beverage with no problem as long as you're not acting a fool.
I make it a thing to only really get drunk once every 2 weeks or so lol and I couldn’t tell you how many of those nights were spent watching old beer ad compilations lmao. Makes me appreciate the beers I love even more.
WAKE UP AMERI...oh sorry - wrong channel. Well, what a fantastic historical collection! Thanks to Lucas Ritchie.
I BLAME OBAMA!
Loved watching Mel Allen after a Yankee doubleheader have a Ballantine Blast...getting plastered on live tv!!!
Oh man after all this vintage clear light beer 🍺 I need me a craft hazy IPA 😆
Oh ya. All those commercials. Then listening to the Miester Brau showcase radio show at 12:00 am on my clock radio when I was a kid. Chicago baby.
THanks for sharing.
I miss those great old Stag bar signs. Used to be all over the place in the St Louis region.
valley forge. great. love the the variety of these retro beets. schlitz was good.
Grain belt good too
Schaefer a Philly beer was known as the Schuylkill Cocktail.
"The one to have, when you're having more than one"
I sat through an hour and a half, but didn't find my sentimental favorite Blitz Weinhart.
The health that Jax builds...I start tearing up every time I see those.
This is so entertaining. Subscribed
Thanks for the trip down memory lane! 😊😊
I think the only two you missed were Utica Club (The skits with talking beer steins were cute) and Iron City Beer
(I don't know if that was ever advertised on TV?)
Looking forward to watching your other videos about beer commercials (subscribed)
good stuff!
Fun old commercials.
Bud was and still is swill.
Lol
Boy are you right,swill goat urine,mass produced crap,way over carbonated,cause they use rice,it’s junk!Always has been!
This is great.
Humbly grateful to satisfy the demands of the consumer….Tap Beer. That’s some tough copy right there
Excellent video quality.
TV quality wasn't so good in those days either. If one didn't have a large outdoor antenna, sometimes it could be like watching in a snow storm. No satellite or cable in those days!
They really didn't know how to pour a beer in a glass back in them days huh???.. half foam half beer... 😜
Have a belt of Piel’s. That’s some old school hard nose language
Lol. Gosh, I grew up with that language…upon reflection, it does sound a bit harsh. Shot and a schnit ….much more refined
Does anyone remember a beer commercial that ran in the late 60s featuring a guy drinking beer after beer in the bleachers while watching a no hitter progress. The pitcher looked like Bob Gibson of the Cardinals and the guy wore a white shirt, tie, with sleeves rolled up. As each batter struck out, another scoreless inning would appear on the scoreboard, he would have another beer. At the end of the game, everyone cheered the home team victory and he just threw his jacket over his shoulder and left the park, like he had only drank soda the whole game! I think it may have been Schaeffer or Bud?
Beer has always been a thriving industry.
L'chaim! 🍺
The restaurant with the fireplace. How nice.
The good old days of when bartenders wore fancy uniforms.
super cool commercial