The Power of Experiential Marketing | Adam Haas

Nike. Red Bull. Instagram. Liquid Death. What do these brands all have in common? They are at the forefront of experiential marketing. The Trade Group's Director of Experiential, Adam Haas, explains the rise of experiential marketing and how to ride the tidal wave of experience-driven consumption.
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#redbull #nike #instagram #liquiddeath

[@hieroglyph321]

I'm going to push back. I've never bought a red bull drink lol.... experiential marketing is an excuse for a bunch of marketing queens to p1ss up the marketing budget on jollies.. sorry, I meant activations. 😂 Sorry... this is a general comment, nithing to do with your comment

[@AndACTIONVR]

You've never bought a red bull drink. (neither have i) but is this because YOU'RE NOT the target market for this drink? If Redbull announced a new flavour, would this be the IDEAL way to get red bull in front of its raving fans? (Which is not you)?