IKEA - Artist in Residence: Annie Leibovitz (2024)

Through their first "Artist in Residence" program, IKEA used masterful photography to represent people in their homes around the world. Explore the realities of home through the lens of the iconic photographer Annie Leibovitz.
"No sets, no stylists, just real people and real lives - a collection of 25 unique homes and stories from across the globe." Among these people are alternative families, like Swedish LGBT+ activist Cal Orre, who lives with their two co-parents and their child Rio in a suburb north of Stockholm. See the full clip of the Swedish family here: • IKEA - Cal Orre, by "A...
Read my article about IKEA for Marketing the Rainbow: marketingtherainbow.info/case...