What Your Creative Brief Needs

At some point in your video production career, it’s going to become important that you learn how to organize and write a clear, concise creative brief. Many times it will be the difference in landing the job, or sitting on the sidelines while a competitor lands the job. Here are some things every creative brief should include.
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This is definitely important, just makes the rest of the project go very smooth, even if everything in the brief get’s thrown out the window or changed. At least it had a starting point