How Much To Charge For a Marketing Funnel?
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- čas přidán 8. 09. 2024
- In this video, you're going to learn how much you should be charging for a standard marketing funnel.
What does standard mean? Well...
When I was made redundant, I started my funnel business and could not get customers. I really struggled to find clients willing to pay me a decent price for my funnel services.
The problem is that I was using a pricing model that doesn't work. The market doesn't determine the price.
My customers don't determine my price.
I determine my price.
I'm going to tell you exactly what you need to charge for a marketing funnel.
What does standard mean to you?
Ask yourself not what you'd charge, but what you'd deliver ($25k drop)
Think of it as an investment
You must get out of the idea that some customers will find it “too expensive”
What do you need to make per funnel? Then choose a market that can support that
How much should you charge for a marketing funnel?: sellyourservic...
I remember learning this from you many years ago and it stuck. Thanks for this. Passed it on to my clients.
Ah thanks Kronda, that means a lot (:
This is such a great video, it gave me such a boost to charge more to my upcoming clients! Thanks bud keep going.
So much value on that video 🙌 good job
I appreciate that!
haha is that a kiwi on your shirt? Kia Ora (Hello from NZ) mate!
Haha it is indeed. I'm part Maori living in the UK (:
@@SellYourService Whatttttt! i've been watching you for the longest time ay had no idea! did you move to the UK or Born there! thats cool as!
great vid, thanks :)
Glad you liked it!
Great vid! I love the view on the question at the end. Definitely something to think about.
A question for you: A lot of this comes from knowing the ROI that you can specifically offer. I'm fairly new in this part of the space and don't have those metrics. What would you suggest? Using industry averages for funnels in the niche (assuming that's available)? Or something else?
Hey Julian! GREAT question, in fact with your permission I'd love to answer this in another video. In the meantime however, ask the CUSTOMER what kind of results they want. That's the best place to start.
If they tell you they want a $100k increase in revenue, ask them what they'd be willing to pay for those results. For a brand new product, brand new market and brand new company, they'll have to spend $100k on marketing to generate those kinds of sales.
For a business that's established, it might only cost $10k for those kinds of returns. It isn't always your ROI, but what your customers expect as reasonable too.
One final note, some customers have WILD expectations that even the world's best marketers couldn't solve. So don't feel bad if something feels way over the value you can deliver!
When you get your next prospect ask you, I'd be happy to jump on a call and talk you through their budget/return.
Mike, that's quite a response, and more than I'd expected. Thank you for the offer - I have a project in mind - I'd love to take you up on it. (I'll message you from the website to follow up.)
And ... it goes without saying, but making a whole vid on that question - sounds good to me! I'm already eager to watch it...
Nice video very informative .... what type of funnel would you suggest for an ecommerce ad campaign? Complete beginner here
Hey there! Thanks for the comment. It really depends on what the objective of the campaign is. Is it purchases? Cold traffic to pixel people? We also need to know at what stage they are now. Join the Facebook group if you like, link in the description (:
very good video! I totally get your perspective, but i'm wondering which industry would or which type of products of service would be the best to approach. Anyone has a list?
Ideally you won't target just an industry. An industry isn't a niche. Maybe check out this list for a few ideas: sellyourservice.co.uk/2019/07/who-benefits-from-working-with-you-choosing-a-niche/
i was drinking water when you started to give an example, it startled me and now its all over my pc, give a guy a bit of warning man.
Ha ha. Sorry dude!
what about going cheaper on the front end and getting a piece of the long term rev, how much % is reasonable to ask for on the back end, if I go cheap up front? Im thinking 5-10% of profits but I have no reference. thanks
Don't ever go cheap ever. Anywhere in the selling process. "Lower price" doesn't mean cheap. Cheap means underpriced and there will always be someone willing to charge less.
If you're talking about a lower-ticket entry level product, that's very different.
As a rule, your entry product should be around $100 - $200. Hyper scalable and easy to sell. No work on your part.
Core offer needs $2000+ in profit. That's all that matters. And you shouldn't deliver your core offer.
Recurring revenue needs to be minimum $300 per month - no work by you.
High ticket product needs to be $25,000. That's when you work with them.,
@@SellYourService hey thanks for the excellent reply!
I'd sell webinar funnels to health & fitness coaches who charge high ticket at least 2 grand
They charge at least $2K per client?
@@SellYourServiceyes. I think it's a pretty good niche
I love it. What's their #1 problem they're trying to solve?
@@SellYourService the pain of qualifying leads & only get on calls with prospects who are interested in buying