KENDALL JENNER PEPSI ADD Pepsi Pulls Ad Accused of Trivializing Black Lives Matter

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“Pepsi was trying to project a global message of unity, peace and understanding. Clearly, we missed the mark and apologize,” the company said in a statement on Wednesday. “We did not intend to make light of any serious issue. We are pulling the content and halting any further rollout.”
The ad, posted to CZcams on Tuesday, shows attractive young people holding milquetoast signs with nonspecific pleas like “Join the conversation.” The protesters are uniformly smiling, laughing, clapping, hugging and high-fiving.
In the ad’s climactic scene, a police officer accepts a can of Pepsi from Kendall Jenner, a white woman, setting off raucous approval from the protesters and an appreciative grin from the officer.
“No one is finding joy from Pepsi at a protest,” she said. “That’s just not the reality of our lives. That’s not what it looks like to take bold action.”
In a statement on Tuesday, Pepsi at first said the ad, which was produced by an in-house studio, “captures the spirit and actions of those people that jump in to every moment.”
To many who saw the ad, it was a tone-deaf note. Bernice King, the daughter of Martin Luther King Jr. and Coretta Scott King, was among those who drew the connection to past protests.