How Heron Preston's Sustainable Streetwear Is Changing The Fashion Game

When you hear the name Heron Preston, you most likely think of his namesake brand that exploded into the streetwear scene 6 years ago. But did you know that along with Virgil Abloh and Matthew Williams, Heron Preston has helped modernize the entire genre.
No but hear me out though, obvious streetwear existed well before these guys came along, and there were tons of brands doing their thing when they hit the scene.
But sometime in the 20 teens, streetwear took a noticeable turn, ever wonder why? Let's find out. I'm Nate the Great from Takeflight214.com and this is the epic of Heron Preston, member of a fashion Dream Team.
www.takeflight214.com
/ / takeflight214
/ takeflight214
If you liked this video then you should check out the others in our Rise and Fall Of A Streetwear Brand Series:
What Happened To Crooks and Castles:
www.youtube.com/watch?v=cD-ia...
Happened To Alife:
www.youtube.com/watch?v=6PCDS...
What Happened To Diamond Supply Co. :
www.youtube.com/watch?v=uSwr6...
What Happened To Billionaire Boys Club/Icecream :
www.youtube.com/watch?v=BUlyW...

[@allie2uniq4u]

Love this brand 🖤 especially Russian words on them , have a lot of clothing with it

[@taco2753]

Big into fashion just the history more so than anything we’ll studying up on the history just wanna thank u came across ur channel maybe 4 days ago.

[@takeflight2142]

Thx fam glad you enjoy the content

[@mkeelane]

I was just doing research on Heron since the h&m announcement today for an article I was thinking of writing, but after watching this and the emphasis he puts on sustainability I have a whole new outlook on the news. Great work!

[@takeflight2142]

Thanks a lot glad you enjoyed

[@shdw.cartier9955]

love you vids bro, but its pronounced hair-ron x

[@takeflight2142]

I know, I realize I was pronouncing it wrong after I recorded the audio 😂. Guess we’re gonna have another Nigo situation 🤣

[@testing6753]

​@@takeflight2142lmao none of us were upset about you pronouncing Nigo wrong . We just wanted to help you say it right bro

[@joshuaiowa2190]

No one cares about sustainability.....

[@takeflight2142]

That’s not true

[@takeflight2142]

I get that it’s been made a bit cliché by some, but no one should want to trash their own home.