Making $65K/Day From a Simple Idea… HOW?!
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- čas přidán 28. 05. 2024
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In 2019, fitness influencer Maxx Chewning grew his business in a new direction when he launched his candy brand Sour Strips. In just a few short years, it’s grown to more than $2 million in monthly revenue. He’ll share how he leveraged his online presence to start and quickly scale a candy company in this interview.
Maxx Chewning first started building a following on CZcams with videos that chronicled his personal fitness journey. As a content creator, he quickly gained popularity for his authentic and engaging personality. After three years posting videos as a hobby, he quit his job to become a full-time CZcamsr.
Sour Strips isn’t Maxx’s first business. He launched a clothing brand, Ever Forward, in 2014. He’ll share how that experience helped pave the way for him to start Sour Strips. We’ll also hear about the mistakes he made starting his clothing business and what he learned from them to make Sour Strips such a breakout hit a few years later.
One of the secrets to the success of Sour Strips is Maxx’s life-long love of candy. He knew exactly what candy-lovers want from a product because he is one. That informed every step of the process, from the flavor formulation to the packaging design.
The first few shipments of Sour Strips sold out at lightspeed, and he’ll share the marketing and branding strategies he used to get so much attention on his new product, so quickly. He’ll also share how he leveraged his CZcams following to grow his sales and revenue, and his advice for other entrepreneurs who want to start a brand based on their passion.
If you enjoy watching this video, make sure to check out some of UpFlip’s past interviews:
How He Makes $200,000,000/Year ►
• How He Makes $200,000,...
Side Hustle Turned $7.3M/Year Business?! ►
• Side Hustle Turned $7....
Resources
shop.sourstrips.com/ - Find out more about Sour Strips at their website
www.upflip.com/ - UpFlip.com - Start & Grow Your Business
www.upflip.com/academy - Start, Build & Grow Your Business
www.upflip.com/equipment-list... Premier Equipment List
Starting a business? Get a .store domain for just 99 cents to supercharge your business at go.store/up1 and get savings worth $2500 at www.elevate.store/upfliplink!
Timestamps
00:00 - Start
00:57 - Background
02:09 - Childhood
03:19 - Warehouse tour
05:23 - Side hustles
06:45 - Making serious money
07:54 - New headquarters tour
09:44 - Starting a CPG company
14:14 - From idea to launch
14:57 - Fan blitz
18:31 - Losing family
20:17 - Quitting his 9-5
22:00 - What success looks like
23:33 - Building an influencer network
26:45 - Revenue
29:22 - Financial hardships
33:08 - Revenue streams
33:41 - Leadership
35:36 - Importance of fitness
37:35 - Partnerships
39:09 - Guilty pleasures
41:01 - First home
41:45 - Biggest mistake
43:09 - Advice to fellow entrepreneurs
43:50 - Outro
#business #smallbusiness #startingabusiness
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Can you guys do a video with an independent self employed plumber?
That guys a pos. Blue 1 is petrolium look up his product ingredients he uses the same mainstream rothchild poison they all do. He claims to be some kind of a humanitarian while selling absolute trash.
how can you be a "Fitness Influencer" and be selling something that is "anti-Fitness"
Thank you so much for having me! Eat more Sour Strips! Wooooof
Don’t tell me what to do
Maxx it was a blast! Thank you
Really work on a clothing brand 😒😒 max we know you 😂 don’t lie to us
An absolute pleasure getting to highlight your story Maxx! :)
Beautiful dog!
To innovate a new product, just look at the products you use and ask what are the one or two things you wish was different about that product.
That is gold right there!
Agree! Find a "problem" and create a solution! 😄
I love Maxx isn't the type to pretend to be some "alpha bro" bull💩. Doesn't talk cliché, nonsensical hustle culture nonsense. Has doubts, shows vulnerabilities and figures it out. Admits mistakes and learns. Solid dude.
Love u
@@maxxchewningCalves are lookin' huge, Maxx! 💪 30:03 😂
Cause he got the huge company because of his CZcams not a usual founder
Facts hes humble and down to earth.
@@nicolasrada1325he’s CZcams presence didn’t just pop up from nowhere, someone worked for it
Maxx is a good guy that works his ass off. Glad hes found success.
He deserves every bit of it! Hope you learned from his humble beginnings as we do 🙏
Watching from Australia and I’m so inspired. In my 50’s and starting a t-shirt side gig. Got tired of life passing me by so I thought, fuck it, I’m going to give this a crack. 6 weeks since going live and no sales but I’m prepared to give my everything for at least 5 years. Wish me luck 👍🏻👍🏻
All the best Steph! I am also based in Australia (Sydney) let me know if i can help, all the best!
I love your attitude!!!!
All the best to you! You're on the right track 🙏
Hang in there.
This is the attitude you need!! sending good vibes tords you and hope it works out for you.
"If you have an idea you do not have to have it all planned out, you just need to start."
Thank you for the reminder. Time to crush it!
I think one of the most important things from the video is that this business was not his first rodeo, he was involved with many business ideas with varying successes or failures, he also used the skills he learned from his other side hustles to grow his 'jackpot' project/business.
Exactly, great comment.
His involvement honed him to who he is today 🙏
Huge thing I notice here is buddy is marketing genius . He markets and built a business. Second take away is you don’t need to be smart in school to be successful in life. He’s not successful cause his candy is the best , he’s successful because his marketing is the best (and branding). Keep that in mind.
You just dropped some gold nuggets! Your takeaways are on point 🙏
Wow! You just motivated and inspired me at the same time.. I always feel stuck like: How do i get started in a business idea or niche? etc... I guess i just need ot be creative. Sort of like.. in the neighborhood and world there are Many Toilet papaer brands, Hamburgers Brands, Pizza Brands, Water Brands, and it comes down to MArketing and price
@@happylifegrace4674focus on value, not price
I liked what he said about not being afraid of larger companies. As competition increases in my space, I am not afraid because larger companies can't offer personalized care like we do. Bigger companies can't execute as good as smaller companies.
Absolutely true! We shouldn't be afraid of what we can offer against more prominent companies 🔥
I agree. The future is going to consist of all these "micro" brands that hyper focus on one thing. Especially when so much is being artificially created now and days. I much rather go to a family owned farm that can tell me all of their beef is grass fed and properly cared for than lab meat or MASS produced beef that are all fed some bullshit grains.
Personalized care for candy buyers? How cute!! 🤣
@@addictedtoid5375 What is "cute" about it? Just because you can't wrap your head around it you automatically think it's a bad idea?
@@addictedtoid5375The biggest complaint from Candy buyers is receiving packages with broken or crushed sweets. So yes “care” is very important.
Max dropped soooo much gems in this episode!!!
And we hope you learned from him as much as we did! 🙏
If I could give this interview, two thumbs up I would. There are a lot of gems in it. Thank you for your knowledge, expertise , time and interview. Well done, well received. ❤
Thank you so much for your feedback! It motivates us to produce more content such as this 🙏
The collab I’ve been waiting for! 🔥🔥🔥
Max is a real ass dude, especially with the gems of knowledge he shares. Props to him and thanks for sharing this with the community!
Maxx Chewning's story is a reminder that success doesn't always follow a straight A's path.
Success is much more exciting when it involves overcoming challenges and navigating twists and turns along the way, wouldn't you agree?
Underated channel tbh so much inspiring
Thank you! With your support, we're making our videos, better, and better. 🙏
Been following Maxx for so long. This was such a well thought out, fun and informative video.
Thank you so much for the feedback! Hope we inspired you to start your own business 💪
Maxx Chewning rocks! He's got one of the sickest CZcams channel, been following him for years.
Truly inspiring. A normal guy showing us all that is possible! Great video and amazing story!
Lol, never seen your channel, being a Maxx fan, but you're a fantastic interviewer!!
So many of the right questions, good flow of different settings, strong listening, excellent!
This may have been my favorite episode from you all! He is so down to earth it’s remarkable
"It is about solving a problem... Finding a problem and creating a solution". I enjoyed watching this.
It's a phenomenal advice! We all learned from him 🙏
The interesting thing to me is deciding what constitutes a problem. Like, who would have known that sour candy had a problem in the market?
@@makingmodernmen8843to be fair, sour candy isn’t very sour. So if he took it up a notch, he solved that problem 😂
That “close your eyes, roll the dice, hope for the best”, is the biggest brick wall for people. Several people have never seen large loan amounts and begin to panic that they will not be able to pay it back.
Congrats on the success! As a nutrition nut, I’m not sure I’d buy your product but pats on back to you. I will say, in order to compete in an over saturated market, you have to spend a lot of money on marketing. Not surprised that 50-100k goes into marketing.
i have been watching Maxx Chewning youtube channel from day one when he was making fitness videos him and Christian Guzman, always been soo inspirational , great to see him become successful
What a solid dude. Some amazing advice in this interview and when he talks about his dad that was real. Thanks for sharing your story Maxx and UpFlip for doing what you guys do! Great stuff.
Upflip..thank you...your content is a...source of energy...love from Uganda ❤❤ thank you
This was a very good episode.. thanks to both
Absolutely love this interview and that dog! I love upflip!!
Such a great episode and very inspiring. I like this guy, so genuine and down to earth. Great content!
Thank you! We are honored to have him on the channel. 🙌
Unbelievable dedication and hustle! 💪 Never stopping, always pushing forward. This level of commitment is truly inspiring. Everyone, keep grinding, and success will undoubtedly follow. 🔥
You couldn't have said it better! 💪
Been watching Maxx since he was doing deadlifts on YT in Washington DC about 10 years ago.. so happy for him.
Once again 😊! The people that you interview are so amazing. The content of your interview continues to motivate me more than I can ever say. Thanks 🙏.
That's always been the goal. Thank you for keeping us motivated! We appreciate you ❤️
Watching Max wayback. His business is growing because of hard work, vision and his marketing on his channel. Well deserved.
crazy to see Sour Strips' growth from small idea to needing massive warehouse space in just a couple years
Amazing how it's becoming an empire 🔥
Great interview - thanks so much. Inspiring!🤩
Great Video! Love this story!
Cool to see Maxx on here.
I have been watching him since 2017.
That's awesome! Are you also a fan of his sour strips?
Congrats on the journey!
Absolutely loved this interview!
Love honesty and truth! 🎉 please more videos like this 😊
Maxx is the BEST!!! Thanks for all the tips! Greatly appreciated!🚀💪🏽
Glad it was helpful! Thanks for the support! 😉
Absolutely ❤ this guy’s story. Would love to hear more from him.👍
Watch your channel and am so thankfull. It fires me up and wakes up all my business dreams. Thank you so much.
Max, thanks for the inside look! Great video! Great success
Really great interview - lots of great information!
This was so, truly, inspiring! Thank you!
You are so welcome! 🙌
Amazing interview! Awesome insights!
Glad you enjoyed it! 🙏
Congrats so happy for your success.
Thank you so much for your support! 🎉
Loved this video!! ❤
Love this episode ❤❤❤
love the way he is so humble and down to earth. amazing !
You'd love to be around this dude. His energy is everything! 🔥
Such an exciting story; I am about to launch my product, and this information was very insightful. Great video, UpFlip, and props to the creator of Sour Strips for such a great vision and execution on bringing his product to market. It is inspiring to all of us entrepreneurs on a mission to do the same.
The packaging is absolutely phenomenal.
Go Maxx!!!! Thoroughly enjoyed this!
Awesome! Have you been Maxx's fan for a long time now?
Big fan of Maxx and his business achievements
We are also a fan of his achievements too! 😄
Maxx deserves the whole world
He does and you do too! 🔥
This dude shared an amazing story, I feel a lot like him.
Great interview, Paul 👍
Lot of great info here! So many insights and ways to think about problems and opportunities.
❤ great interview
Great interview and insights!
Love to see Maxx win, great guy he deserves it ❤
All the best to Maxx! You Rock!!!
i like this guy. he is original. the reason tht got him to where he is ,is his own unique personality. i love this guy!
great episode!
Yay! Glad you enjoyed it. Thanks for watching! ☺️
Loved this
Thanks for the great advice! Wish you the best success!
We wish you all the best! 🙏
This is so inspiring for my inventions ! Thank you.
Love Maxx he is always inspiring
Solid dude, solid product, solid intentions. BINGO! 🎉 AWESOME 👏🏼
Also: Great thumbnail, but I felt the content was an amazing surprise full
Of quality and really enjoyed it!
Awesome insight. Top bloke. ❤❤
He has real story.I hope he will be more success.
i literally always loved these sour candies lol. Kinda crazy to see who is behind the magic! kudos to u :)
Absolutely amazing to listen to such a genuine guy. The product looks awesome too, wish I could get this in India.
As a Supply chain consultant, I could just advise Maxx to not pile up inventories in the new warehouse if he wants to manage his cash flow. Im sure you can serve your customers with what you have already, you just need to turn your inventory faster
OMG! I love that you are from Roanoke. I call Roanoke my home away from home when I first moved to the US from the Philippines many moons ago. I trained as a Med Tech at Community Hospital of Roanoke Valley which is now part of Corilion Medical. It has changed so much since I visited last summer.
he has good energy good content s/o from Toronto
That's right! Hello from us to Toronto! 🙌
Wow this is crazy. I used to watch Maxx when I was big into powerlifting YEARS ago and tbh I forgot about him. Crazy to see where he's at now. I always see this candy in Target, and never knew it was his product.
What an inspiration, thanks
Wow, I knew I recognized you. It's good to know what you do.
That's cool! Hope you enjoyed our episode with him 🙏
I agree.....I'm afraid to start.....wanting soooo much perfection....thanks for this interview......I've learnt a lot!
I love his spirit!
Max is the man..
Couldn't agree more! 🙌
Okay! I picked these up at target months ago because I wanted to try them, hooked 100%! That’s all I can say the strawberry is my favorite so far lol!
I love this candy! So cool to see the story behind it…
Need more on the software and hardware side of these businesses. Platforms, services and setting them up or alternatives 🤔
I'm watchim from Uzbekistan, and love it
Wow! Thank you for your support. Greetings! 🙌
Such an inspiring story...greetings from Croatia
Greetings, Croatia! We're so glad you enjoyed his story. 🔥
It always sounds too good to be true!! Great video! They sell these at my local gas station.
I love sour strips and I used to follow maxs youtube I had no idea he made them. So cool
Great to knownyall are in Texas!
Go Maxx!!!!! You are absolutely amazing!!
He definitely is! Thanks for watching!
Amazing!
Hope you enjoyed this video! ❤️
He is working really hard and smart achieving his goals, making $65/months amazinggggg.
Man, this is motivational. And that bit at the end about paralysis by analysis hit me hard. I’ve had a bunch of million dollar ideas but I think too much about what could potentially go wrong and I back out. Thank you for this video. I think it helped me understand that slow progress is better than no progress, and to just get started, and deal with the issues as they arise.
I am skeptical in general of everyone. But this dude seems genuine, doesn't sound like someone trying to sell me a course. Very cool!
To keep ur painting the best idea I think I have it to take a raw image of it with a dslr camera and use the highest resolution to edit it for future projects.
I’ve had sour strips before and they were very good. What a great guy.
Love this I’ll be putting my foot in the door soon
That's what we want to hear! What business are you planning on?
See the thing is, it all started AFTER he built his base of CZcams and IG followers. Once you have the base built, you can easily launch products.
Exactly this is 99% of youtube now, its become a business platform disguised as entertainment.
My brick wall is trying to decide what it is I want to start. I have so many interest. Loved this video.
Try to focus on one thing. What are you truly passionate about?