The 15 Year Search for a TV Logo: T.A.T. Communications
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- čas přidán 5. 08. 2024
- In the late 70s, a TV production company launches their first ever on-screen logo. Over 20 years later, logo enthusiasts spend the next 15 years trying to find it...
00:00 - Intro
01:48 - Chapter One: T.A.T. Communications Company
03:06 - Chapter Two: The T.A.T. Logo
04:42 - Chapter Three: The Search
08:23 - Chapter Four: Discovery
09:56 - Chapter Five: What Now?
10:35 - Credits
This is, without a doubt, THE biggest project I've ever made for this channel. It's also the first ever scripted video I've made and I hope to make more videos like this in the future.
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#lostmedia - Krátké a kreslené filmy
The earliest mention came in 2002 when someone remembered seeing the logo. Their description simply involved the logo at 5:14 zooming in against a light blue background with the same theme, albeit with a "WHOOSH" SFX. I managed to copy all of the logs from said time shortly before the group shut down in 2019. If I find the Notepad document, I'll copy and paste the threads here. Another thing to mention is that if it was seen during the TV Land marathon, it would've been all over the boards. Nothing regarding the marathon was ever brought up on the group.
PITS Films was in a similar boat. People remembered it, but couldn't find it anywhere. One day in the late 1990's though, it randomly showed up on a rebroadcast of Good Times on TBS. After that, it was never seen again. Some other home recordings featuring said logo have surfaced since in the recent years however.
Regarding TAT, my mother watched One Day at a Time and Facts of Life all the time as a young child and remembers seeing a logo on a blue background with a shooting star and the same music. Take that for what you will though. Q13 Fox (Seattle) used to run episodes of Facts of Life around the mid-2000's after NFL games if there was enough time left. I often remember seeing Embassy logos at the end, but there was one instance of a rather bizarre sounding (to my 6 year old self) logo appearing at the end. The TAT logo's theme and image did seem familiar when I first discovered them, so it is possible I stumbled upon it as a VERY young child. That's all I'm going to say on the subject.
Contacting Sony would do nothing. If the logos do exist today, the tapes they were on have probably deteriorated to the point where nothing of value is left over.
In my time of being in the logo community, I've found several logos (WGBH Boston Sports, WPBA Atlanta, etc.) This one is on my bucket list. If I find any leads, I'll provide updates.
With reports of people sighting a blue background TAT logo and other people sighting the orange star one,I'm seriously starting to think recently that TAT Communications Company had 2 logos,like the blue background rising star one from 1979 to 1980 and the orange star zooming out one from 1980 to 1982.
Since there is such a widely separated demographic of people sighting both the blue and orange logo I think this theory might be true.
@@speggiman I actually think that the logo turns out to have both, an orange star zooming out and a blue background gets revealed
@@existentialhumanbeing7299 It's highly unlikely to be that. I don't think it goes like that.
I think the reasoning behind it was because it was considered "harassment."
Don't know about it nowdays. I left the CLG months ago.
@@speggiman I thought of something. Given the fact that TAT was quickly replaced by Embassy Telecommunications after introduction while TAT was still there for at least a few months, there could be a chance that the said blue background one could have been used only for distribution/syndication rather than the orange star for others
Another reason why the TAT logo is so hard to find is that it was only seen on reruns/trade ads/trade promos I am pretty sure instead of regular episodes.
This makes me want to invent time machines so we could rewatch the TAT logo in the 1980s
I'm still recently in talks with JhomasE about if one of his tapes of One Day at a Time, The Jeffersons, etc. does have the on-screen TAT logo at the end or not... since he mostly recorded the pre-1982 stuff on his VHS.
He hasn't replied back yet, but for me i think he's still busy looking for more tapes...
In November of 1981, TAT Communications was folded into ELP Communications, later Sony Pictures Television.
ELP's first TV production was "Eleanor: First Lady of the World" with Jean Stapleton aired on CBS
on May of 1982, followed by a string of hit TV shows such as "Silver Spoons," "Who's the Boss?,"
"Married with Children" and "Beakman's World" as well as TV mini-series including "Grace Kelly"
with Cheryl Ladd.
ELP Communications did not exist until 1988 when Coca-Cola consolidated all of its television arms. It operated as Embassy Television, Embassy Communications and Embassy Telecommunications.
As of June 18, 1985, ELP
Communications has finally folded
into Columbia Pictures Television
Distribution under Sony Pictures
Entertainment. ELP was best known for developing and
producing some of TV’s biggest
hits: The Jeffersons and One Day at a Time.
In mid 1987, it was finally folded Columbia Pictures Television,
Columbia TriStar Television,
Sony Pictures Television and
Sony Pictures Television
International through
TeleVentures on most
of their shows such as
227, Who’s the Boss?,
My Two Dads, Hunter,
Married with Children,
Wise guy and more.
What’s more, you’ll get
a whole lot more for
a whole lot less for
entertained audiences
around the world.
I actually did see the TAT logo a few times in my life, actually scared me a bit, but at 5:47, that was the actual jingle they used a few times the logo was shown at the end of The Jeffersons in the early years of syndication.
What did the full logo is like?
Did it has one star or three?
I also heard something about a “distribution by” on the top.
And does it has two C’s? 🤔
If you saw it several times, can you describe to us what the complete logo was like?
It would be very interesting to have a description of the logo as you remember it to make recreations of what the TAT logo could be!
When did you see it? Can you please describe what it looks like? 🙏
On the Emmy winning television
miniseries Mary Hartman,
Mary Hartman which was
aired on Lifetime and
TV Land since September
1994...the Embassy
Telecommunications
closing logo was first
used on February 20, 1982
with Ray Colcord’s magnificent
jingle followed by the 1976-1982
Columbia Pictures Television closing logo with Suzanne
Ciani-Anderson’s marvelous
jingle.
Both closing logos were retained
themselves at the end of the Emmy winning Mary Hartman
Mary Hartman.
At the end of the day, we'll never gonna find that logo. Unless we accidentally find it in some obscure video website that, for some reason, accepts copyrighted material.
Nice video! Pretty unfortunate how many people who were really interested in trying to find the logo have either gave up or decided to end their attempts there after seeing the partial find. While the partial find of the logo is good to have, I just personally think the search shouldn't end there.
However, recently there was this one person named Wow boi who uploaded a couple of videos of him recording an old TV showing tapes of One Day at a Time credits, then the TAT logo is shown either fully or partially. One of the videos had the TAT logo being the cyan and black colored logo that people described in the early years of the search, but it was very clearly faked due to how the animation looked. Another video showed the TAT logo being the orange star zooming out one, again though this was a partial one but it's kinda skeptical whether this is real or not, but cause of the upload of the cyan and black logo, I have a feeling this is also fake.
I'm not that desperate to find the TAT logo, but I just hope that one day it manages to be fully found. Sometimes I do wish Sony wasn't so overboard with their plasters.
8:55 Thats a incomplete version of the tat logo. Aswell a prototype or so.
My father is familiar with the sound of the 12 note jingle, but that’s all he can remember. He’s 53
Actually, he *is* familiar with the “Cheesy Star” logo, but he’s unsure about how many stars it actually has
He found it on a rerun of one of T.A.T's sitcoms, but that was the only time he watched it, when he was around 8 I presume.
6:24 did anyone hear that whoosh just before it gets cut off??
Yeah!
same.
It seems the logo may have 3 or 2 stars, according to eyewitnesses.
Nice document! Me and my dad are finding tapes on thrift stores here in Alaska to try to find this logo
Why would contacting Sony about the TAT logo get someone banned from anything? Makes no sense to me.
they literally made a after after that saying to not contact the people who made the logos
@@KKmusicals idk I don't make the rules
@@KKmusicals Columbia*
On Tuesday June 18, 1985, ELP Communications is now folded
into Columbia Pictures
Television, Columbia
Pictures Television Distribution,
Columbia TriStar Television,
Columbia TriStar Domestic
Television and Columbia
TriStar International Television,
divisions of Sony Pictures Entertainment under
Ed Lammi’s great guidance
and care.
And then in mid 1987, Coca Cola
Television, Colex Enterprises,
Merv Griffin Enterprises and
TriStar Television were all folded
into both incredible names:
Sony Pictures Television and
Sony Pictures Television
International under Sony
Pictures Entertainment
through TeleVentures
on some of their titles
for network, cable and
syndication variants,
including Ovation’s
Years Later.
Seriously Sony?!
Just find the T.A.T logo and put it back on their programming.
It was a mistake for Norman and Jerry to sell Embassy Communications to The Coca-Cola Company in 1985.
I assume since many people remember the Blue TAT logo, I assume that the blue one was a syndication logo?
I still felt quite sad because my country’s television, VTV (Vietnam not Venezuela) because the earliest recording of the channel is in 1992 and before 1992, 99% of the recording was considered lost media
I think all the remakes not identified as a remake IN THE TITLE need to be reported.
I've said it before, and I'll say it again. We said that the Viacom "Early V of Steel" would never be found, and that snot-nosed children claiming to be "logo enthusiasts" were stealing logos claiming they found them first. But then 2018 happened, and we got not one, _BUT TWO_ variants of the Early V of Steel, one in space, and one on the backdrop of The Honeymooners opening. So don't count out finding TAT yet! And remember...
Stealing logos? *_THAT'S DUMB! Don't do it..._*
Pits Films used to distribute Good Times in syndication before TV
How were the audio recordings at 6:08 found?
Someone recording the audio but not the footage
@@FiddlesticksLogos How did they find those?
@@aaronproductions2768 Recording it from 1979 maybe
@@FiddlesticksLogos why is there no video?
@@aaronproductions2768 idk
Hello! how are you? I hope it's ok! I was wondering if you could give me permission to make a recreation of your video with updated data and translated into Spanish?
Obviously I'll give you credits in the video!
Sure!
@@FaceToTheWind Sure! I will also be subtitling the video so that those who speak English don't miss anything too!
Is the search for the full TAT logo a cold case now?
Not 100%. If we try hard enough we could find it, but there's also the possibility that it... might take another 15 years before the logo is found.
and even then... I honestly don't know how this logo can be found as it seems like what we were recommended to do in 2018 apparently yielded nothing
@toters2724 and that means in all, we have to wait 30 years for this very vintage and retro logo to be found.
Owe it’s loud
Someday will be see for everyone
Logo plastering should be ilegal
This right here
kinda but the newer companies can put their logos after the original logos to pay respects, unlike spt 😒
@@seanmichaels9953 only for the 2000s though
then there was the closing logo purge
Agreed. Who tf ruins a perfect logo? Sony needs to be sued over this.
really i think it's just time to give up on this logo
Smart move!
based
Suscripciones de por vida tal cual pago de colegiaturas secundaria,medias superior,primaria,universidad;tal cual pago de ticket de catalogo de servicio para centro de incubación y transferencia de tecnología,saludos.