How to Make YouTube Videos - Plan, Shoot, Edit, Post, Grow
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- čas přidán 2. 06. 2024
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How do you create a video from start to end? How do you tell an interesting story? After your CZcams video is published, how do improve its performance and get more views?
A good video grabs your attention, tells you a compelling story, and gives you a new perspective on things. Hello, I'm Matthew Encina. I’ve been making videos for a long time. From TV commercials to music videos, to content here. In this video, I'll share my CZcams filmmaking process and my favorite tools and tips so you can improve your own content.
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▬▬▬▬▬ Video Chapters ▬▬▬▬▬
0:00 - Intro
0:33 - The question I ask when I start every project
1:04 - How do you know if your audience will care?
1:42 - How to build a script and shot list
2:12 - How to shoot your youtube videos
3:09 - How to capture good audio for your videos
4:18 - How to edit and organize videos in Adobe Premiere Pro
5:11 - Color grading process, sponsored by ASUS
7:06 - Making CZcams thumbnails and titling
7:38 - CZcams Algorithm: Using TubeBuddy to improve CTR
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Hello. I'm Matthew Encina. I'm the Chief Content Officer at The Futur and a Creative Director at Blind. I’m a Filipino-American. Born and raised in LA. I studied Graphic Design at the Art Center College of Design in Pasadena, CA. I've been a creative professional for over 15 years directing, designing, and animating for some pretty awesome clients.
I love to rock climb, breakdance, train in combat sports, play video games, drink coffee, and nerd out on video games and comic books.
You can find me on many platforms:
Facebook: / matthewencina.design
Twitter: / matthewencina
Kit: kit.co/MatthewEncina
The Futur: / thefuturishere
Medium: / matthewencina
Linkedin: / matthewencina
_
DISCLAIMERS:
We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
Some of the products featured here were provided to me.
#VideoProcess #HowTo #ASUS #Sponsored - Jak na to + styl
📝 Check out my Video Production Template for Notion: www.modmusings.com/video-production-template/
youtube.com/@VINAY_DSOUZA....?si=34561C21Q8k1fwDJ?sub_confirmation=1
“Being a good editor requires you to be emotionally detached from your footage.”
the most honest thing I’ve ever heard a youtuber say. Well done!
Thanks
Hello Brother ❤️️❤️️
@@MeyHungryKH hey
Create your videos | How to Create Your Videos | How to produce Web Series | TV Serial | Live Sports
czcams.com/video/--ozofqC1cU/video.html
The editing version of killing your darlings.
To the person who’s reading this, you will grow your CZcams Channel one day don’t give up!
Thank you
I just want to learn how to create for my IG page lol now youtube...ugh. There's so many out there!
Tysm I was trying to make one and I have started to lose hope but u just made me feel way better thank u so much
😪
Thank you ☺️
I know of several people who started CZcams Channels and stopped once they realized how much work goes into a 20 minute video. A proper 20 minute video takes hours to make. Great video and subject, marvelous job!!
It can be a lot of work
Thank you for the video. The biggest takeaway for me is this:
4:57
"Being a good editor requires you to be emotionally detached from what you shot and solely focus on what you're trying to communicate."
🙌🏽 sometimes it can be hard to detach and not be romantic about your work. But passionate detachment is how you can elevate your work.
"Don't let the lack of gear stop you" is one of the best advices ever, great video!
The tech in our phones are so good!
Agree...
sounds wrong on a fitness context...
Right
yeap. I think the same
Mathew should have his own netflix show or even a vlogging channel
his life is really normal but he still makes it exciting
=)
I second this... I can watch his videos all day. Apart from the knowledge bombs, his voice and b roll has helped me a lot to sooth my mental well-being. 🥰
Agreed, I've sent his channel to my friend's husband who is taking carpentry...this is his go-to CZcams channel for all things creative + wood working.
Create your videos | How to Create Your Videos | How to produce Web Series | TV Serial | Live Sports
czcams.com/video/--ozofqC1cU/video.html
The moment we see your script we can tell this a professional film maker. Exact detail of every shot, lens type, shot type frame by frame wow 😳
I’ve been feeling anxious and over-thinking videos i want to make. Thank you so much for this! I don’t know if it was your intention, but by you showing a systematic process, it helps make me feel more inspired to make videos. Making a good CZcams video can feel overwhelming, but this process makes it feel like we can all do it too 😀
You can.
yes we can @@MatthewEncina , thanks chief 👍
Quality quality quality! Good stuff!
Thanks man. I'm actually curious about how you make your tutorial videos. They are amazingly well done!
@@MatthewEncina everything you just said but the opposite haha! yeah but seriously. I make a script and work from there 😃
@@MatthewEncina hi sir how are you i live in pakistan. And also live in village please tell me what can i do i don’t have any topic... Please guide me love you alot
Dude it’s a surprise to see you here
Absolutely right 👏🏻
Matthew, this video is sooooo good. Like all the other videos you've created. I can seriously just keep watching your content all day. Your style, pace, editing, b-roll, and not to mention the actual value you're sharing in your explanations/lessons.... it's so good. Excited for your course to drop!
Thanks Rob for always supporting!
I hadn't thought of taking the mic into my wardrobe - what a brilliant idea - I'll see if it works for me!
I'm not a video creator, but after watching this video and getting an inside look with the breakdown of the process, I definitely feel more empowered to take steps towards starting. Love the content Matt!
You should!
I want to know how to make a video😊
Matthew's content inspires and helps me create. One of the best content creators on CZcams hands down!!!
Cheers!
Create your videos | How to Create Your Videos | How to produce Web Series | TV Serial | Live Sports
czcams.com/video/--ozofqC1cU/video.html
I love how as a Futur-follower you get to see how the individual members in the team grows and becomes successful in their discipline outside of the Futur. Once again thank you for the great content!
Thanks Sharon. We’re all different flavors, doing different things. Glad you’re here from the futur.
I have always dreamt of creating an educational YT channel but I have always been so insecure and scared of failing. Now I can see much much work it requires to produce a video that would attract some attention but still it didn't discourage me. I wish my students found my videos as visually pleasant as yours. I just love them and that's why I subscribe. Pure inspiration.
I’ll admit, I’m a little extra, and others do it with less steps. Take what works for you and keep exercising, and have fun.
You inspire me to keep getting better Matt! I appreciate the effort you put into all your videos - and thank you for giving us an insight into your workflow. I had to pause a bunch of times to take notes.
I did write an article too, if you didn’t see it. Might be helpful
Hope you enjoyed this look behind the scenes of my video creation process. I created a companion article with my top 10 tips to improve your videos: 🎥 bit.ly/10-YT-Tips
hiop can tou sub to
Absolutely loved it. Thank you
amaizing ... i have learnt alot.. your mission acomplished😊👍👍
Thank you Lodi kong kabayan 👊🏼.
You are such an inspiration.
I only use a second hand iPhone 6 to shoot my videos and it takes patience in every craft not to forget passion in what we do.
God bless you more man. Much love from the 🇵🇭.
Thank you! I will use your advices to improve my videos, since I've realized I can't record a decent video without scripting
This is the First Time in CZcams History
I Found some Quality Content ! GREAT
Hi Matthew, I’m blown away by your process how you Have taken us along this journey to beginning and end of the creation of visual story telling . Well done and thank you for your generosity.
Thank you Maria
Matthew, your organization and attention to detail for video editing are beyond impressive. The color coded portion kept me in awe! Thank you for what you do and amazing video.
Thanks! If you want to learn more, check out my recent videos.
Matthew: I study the comments
Me: *sweats nervously
xD
Love your high-quality content! I've watched all your videos so far and I can say without a doubt that I've been inspired to make lots of modifications to my room and desk set-up and apply similar systems! Also excellent taste in art, video-games and anime!
Always looking forward to your uploads!
Cheers
From Planning to execution, it's incredible!!💯📈🎯
Thanks!
Create your videos | How to Create Your Videos | How to produce Web Series | TV Serial | Live Sports
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Matthew, I really enjoyed this. It's amazing how much care you put into making sure that your videos have a real "point". The B roll definitely keeps my attention...and you're right...that iPhone in my pocket takes amazing photos so no need for an expensive camera if I don't have one or can't afford one. I just liked and subscribed...thanks!
Thank you for the toughtful comments!
Love how the music matches your transitions perfectly. Genius
This is one of my favorite videos on CZcams!
Thank you Ruri 🙏🏽
Really inspiring video... well done! What immediately caught my attention was how you made us listen, to your story, in a way that's relevant to us. keep posting
I've been in the "shoot it and wing it camp" for a long time. I'm slowly coming around to realize that my method could use some refinement. Your professionalism and systematic approach is inspiring.
Thank you. Congrats on the move towards improving your processes.
Hey Matthew,
I loved the subtle reference to what's it for, as well as how each time you verbally revealed a piece of the puzzle I started to notice things in the current video. This was a thoughtful and well crafted effort to teach people how to produce content. Rooting for you raven. Keep up the excellent work :)
No constructive feedback needed. You nailed it.
Glad you noticed all the details 🙏
I knew that creating videos requires up front planning and it's not just point and shoot. I have watched ALOT of CZcams videos and after watching your content, you can tell the how much effort you put in them! Even though this is sponsored video, I like the concept behind it.
Thank you. Sponsors help me make more content like this. ☺️
Thank you for making this video! It is really helpful to see the level of detail that you go into to complete a video. This is my style of planning and organizing, but i thought i was overthinking it. I was doubting myself and was not sure i have to go that deep. Knowing that i am on the right path is very encouraging! Thank you
👌🏽 enjoy the process
Two things;
That Two-face poster is incredible.
The ad was so smooth and super practical for the vid. That really made it all fit together
Thank you
Probably the first youtube tutorial I see with a chill vibe and very well edited. Nicely done.
I can see the hard work and effort that you put into your videos... The amount of detail and aesthetics is just remarkable!
Thank you!
Couple things I began implementing that helped my videos are remembering a story has 3 parts, set up, conflict, and resolution. Obviously there’s more to a story but just following these 3 ideas really helped. Also doing voice overs really help carry the story! I’ve notice voice overs are game changing. You can have terrible shots, but if you mute the clips and add music and voice overs then it can still capture the audiences attention. I need to work on taking more wide shots and close shots, that really helps set up the context and allows the viewer to be more immersed. Thanks for the tips! I’ll definitely try tube buddy!
🙌🏽
I just want to say THANK YOU for letting me not go down the drain today. I was literally crying today because I couldn't and didn't know how to pace myself for my very first client/video content creating journey... I aim to be like you one day, humble yet aspiring... Once again thank you for sharing your knowledge in this industry's
🙏🏽❤️
That seamless transition into the Asus ad. It took me a bit to recognize it. Awesome. I like the idea of recording voice overs in a closet.
Thanks. It’s a good way to record any clean audio.
So clear and so direct, PLUS you totally have harmony between the content you are showing and talking about in such detailed shots. I sense a work in this video that required a lot of time. Thank you! Subbed of course. :)
Thank you for the kind words 🙏 and for noticing the details 👌
Every second of this video was either stimulating to the eyes and ears, or providing great value information to the viewer. So smooth!
Thanks!
Step-by-step success-tutorial for free? My man you're amazing, thank you.
You're welcome
Great stuff. Most kids don’t realize that what they learned in elementary writing class needs to be implemented into making decent content. Good content comes from adding experience. Great content comes from adding experience charisma. Outstanding content comes from all of the above plus a little luck, and patience.
Really informative, clear, well prepared and helpful. This is what makes good content stand out from the pack. I didn’t know your channel until this point. As a creative producer for over 20 years who continually learns every day, I thought this video alone was enough to make me subscribe. Very well done.
Thank you for that. Appreciate the sub.
"Plan, shoot, post grow" Love that. I really like how you include your sponsors without it feeling like a promo or an ad. It's really cool. and great marketing.
Thanks Robyn
Been watching your channel for a while. Love to see the growth that’s happening. Thanks for all your info bro. Truly appreciate it. Much love and Happy Holidays!!!
Appreciate that
Thank you Matthew
Your video about making a video is such a great video! This is the kind of storytelling I strive for. Very nicely laid out and easy to digest. Nice work Matthew!
Thanks 🙏
Whenever I need motivation before starting my work, this is where I always end up!
nise
Create your videos | How to Create Your Videos | How to produce Web Series | TV Serial | Live Sports
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Also thanks for showing the color curve on the correction portion of the video, this greatly helped me get the look right on my sample shots. Cant thank you enough, so much knowledge for free!
You’re very welcome
really love your contents. I started with the home office makeover and great to know that you're also the CCO of the Futur, and a part Filipino. Proud of you man!!
Thank you 🙏
The care and effort you put into your videos are eminent! Thank your for providing us with such high quality content !
You’re welcome
I love how you used the footage from your phone. I think we forget that with most modern iPhones, you can shoot in 4k and 60fps if you really want to use some slowmo. Great content again Matt!
Absolutely!
I like your suggestion of asking a single question at the beginning of the process, then answering through storytelling
Simple but effective
This guy is literally amazing in organize and teaching how to organize...
I'm only three minutes in and this video has helped a lot! I'll be working on restructuring my script and shot list, which overwhelms me.Thanks, Matthew!
You’re very welcome
thank you very much for this video, very insightful. i have been trying to figure out your process.
Hey bro thank you for this video. I feel overwhelmed with the amount of advice out there. You offer a clean overview of the video production process and I appreciate this.
You're very welcome.
Most amateurs think that making a youtube video = taking your phone and shooting a video of yourself or whatever.
Its much more than that. It takes study of psychological editing, camera, shooting angles, lenses, script writing, storyboarding and finally editing.
This video tells you what it takes.
Hey Matthew, I just knew you're a Filipino. Proud of how creative you are. Ingat!
Salamat!
Though it’s so easy to watch thousands of good videos, it’s very humbling to see how much background work goes into making just one video...👏🏻👏🏻👏🏻
Appreciate that
Elegantly shot, beautifully portrayed . Simple, and straight to the point. Loved every second of it. Thanks mate. Learned something.
Thanks for the kind words.
Thank you so much for the insight and details! Very much appreciated!
Glad it was helpful.
Hi there, Matthew! I just wanted to say thank you so much for your videos!
Quite frankly, you have the highest quality content that I have seen on YT so far, and this video just scratches the surface, I'm sure, as to why that's the case. I love how you just perfect the craft and take your time to get it just right.
I am a rookie creative developer and have seen a tremendous increase in my productivity and overall workflow after using Notion, 90-minute time blocks, workspace organization, etc.
Also, these videos have been really helpful for me as I am just beginning with my own CZcams content. Thanks a bunch!
Thank you for the very thoughtful message. I'm glad my content is resonating with you and helping you to make small improvements in your life. Thank you for sharing!
@@MatthewEncina My pleasure!
Please post more often!!!🥺💗
Your video are content man!🤧🤍
Thanks!
I felt so peaceful watching this, I’m in the process of building out content for my channel, so I’m deep into research mood. Thank you for this 😊
You’re welcome!
The way you tell the story is incredible. Such amazing delivery - Signed up for the newsletter! So much to learn!
Welcome!
Beautifully explained and well taught. You're awesome man. I'm a newbie at this game and in fact, I've learned a lot. Thanks, buddy.
You’re welcome
This was a gorgeous video! I am working on adding more B-roll to my content and other visually pleasing aspects. Thank you for your tips! 😊
You’re very welcome
Been watching tutorials for years and by far one of the most helpful ones I've watched... Keep crushing it 👌
Appreciate that Josh!
Thanks Matthew
Thanks 😊 👍
Love From Nepal 🇳🇵 ❤️
Thats the video i need!❤
Cheers
Brilliant! Thank you!
Thank you!
That was excellent!! Well-presented! It was nice to see how someone else plans their videos. Thanks a lot for sharing this!
Glad you enjoyed it
Very well put together, it helps to see how someone else does it
Thanks!
L
A
@@MatthewEncina aa
Fkag
Man loving your content bro! I stopped making videos for abit coz i started live streaming on twitch but since i discovered your videos got me hooked again.. now I have all these content written up but still need to film >< but life as a family is quite a handful atm so slowly doing it! Keep uploading matt !!
Do it at your own pace. Cheers
Your thumbnails most definitely draw me in! I found you a few hours ago. My first video was your recent one of DIY Custom Built-In Closet. I started binge watching your videos from oldest to newest.
Thank you for letting me know! It’s very helpful.
Your attention to detail is out of this world Mathew (inspired)....Who else screenshotted his planning sheet? Haa!!!
=)
2:06 - What shot listing planning tool is that ?
Custom build in Notion
@@MatthewEncina how can i get a shot list like this? its going to take my content to a new level. that attention to detail is dope!
Bhai Tame Bi Eithe. Love your vlogs
@@supcoachcal - he has a link to how to use/create in Notion linked in his video description and I believe you watch through that you would be able to build out your own similar to his.
@@MatthewEncina can you please make a video about NOTION, like give us some Tips and Tricks, please
Awesome like all your vids! Thx! 👏🏽👏🏽👏🏽😁
This is such a detailed plan, thank you so much for creating this type of content. Just recently stumbled on your youtube and I'm loving everything so far! Looking forward to more of your content :D
Thank you!
Thank you so much for this informative video! I'm 2 years late but this video helps us out a lot! THANK YOU!
You're welcome. It's never too late.
@@MatthewEncina awesome!!
I just love interesting things like this
Thanks
Another great video man! Love the overall style! Would love to learn more about how you shoot the videos, what camera/lenses to use, framing basics & stuff like that.
The quality on your videos is impressive. I really like how you laid out your entire process; definitely going to take pointers for my own channel.
Cheers!
Thank you Matthew for sharing your creative process with Us. God bless you.
You’re welcome.
THIS IS GOLD!!! Thanks!!
Question, would you mind sharing more about the script and shot list file? Preferably, how to organize one. I think you’re right in saying that we get overwhelmed when we just have files of footage but we are unsure of how to use it. THIS is where I’ve found myself wasting time and sometimes abandoning projects but your tips gave me a new perspective. I’m excited to get back to it.
Thanks Rose. I will be sharing all of these assets with students of my upcoming course.
@@MatthewEncina Hey Mathew! Long time fan. Have you finished this course from last year? If you have where can I purchase it?
I clicked when im notified.
Really appreciate that.
Okay, this is the most detailed video I've seen about how to actually work a video, and I'm definitely saving this.
Enjoy the process!
Thanks buddy 🙏
No problem 👍
This was very helpful, thank you! Quick question, do you find the music you want to use first, before you start editing the video? Do you import that music into your editor and play it while you are editing so that the footage "matches" up with it? Or is music something you add to your project, after you have edited it? Thanks!
Music is one of the last things I add to my edits. I already have a genre of music that I use for all of my videos, so it's pretty straight forward. when I do need to express a specific feeling, then I search (but that still comes later).
@@MatthewEncina Oh very interesting, and good to know. Thank you for your reply!!
Thanks Mathew sir
You were my inspiration to start my own channel on CZcams. And just 1day ago my channel hit 100k subs
This Video was very helpful.
Thanks for these awesome tips.
That's wonderful news! Congrats!
Thank you 😊 Timely for me to analyse and implement...
Matthew- your videos rock dude. They are highly informative and often leave me inspired/full of creative ideas. Thank you.
I am first ...lol...love you lots!!❣❣❣
Cheers
czcams.com/video/t2P9Z_UPTdU/video.html ▶Check out my latest video on video production, going in-depth into the ideation, script writing, and shot list processes.
I would like to learn how to make a documentary and a instrumental with inspirational scriptures. Can you help me please?
thank you
Thank you so much!
You're welcome!
Using the walking closet as a sound booth for recording is a brilliant idea, thank you. I love DIY filmmaking.
Thanks!
I think there's a place where you can improve
BE MORE ACTIVE
Btw love ur content man!!
Thanks. I have two other channels I help run, and a lot of work in between. It's a ton of work. Appreciate the support.
@@MatthewEncina OMG!!!😱😱😱
I am glad you replied sir
Thank you so much 😊😊
And sir, Its ok even if you are less active cause your work is really good and it obviously takes time to make awesome content!!
Thank you so much for all those awesome videos.😊😊
@ Matthew Encina u dont seem inactive to me. I think over activeness won't support this type of content.🙏🏽
I think this is one of the most 5 well-made videos I've watched this year
Thanks!
Thank you 🙏
You’re welcome