I Make $11M/Year Selling One Product

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  • čas přidán 9. 06. 2024
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    In this episode, I met up with Oliver Brocato to ask him exactly how he built Tabs Chocolate to $11M/year using a viral content strategy... and he tells it all. He shared how he built the product from scratch, how he found the idea, and the viral formula he uses generate millions. Hope you enjoy this one!
    0:00 - Intro
    1:02 - The $11M Business
    1:30 - How he found the idea
    2:15 - Viral psychology
    3:01 - How to create product from scratch
    4:14 - Shipping & Logistics Mistakes
    5:16 - Starter Story Special
    6:06 - Building a Brand VS Dropshipping
    8:05 - The early days
    9:24 - Costs
    10:16 - How to find manufacturer's
    10:41 - The Viral Strategy
    11:41 - Viral Video Formula
    12:07 - Other marketing channels
    12:33 - Advice for entrepreneurs
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    🐦 Twitter - / thepatwalls

Komentáře • 286

  • @imbrenco
    @imbrenco Před rokem +522

    He’s energy is so real man. Maybe he took too many of those chocolates before the interview

  • @calbarton
    @calbarton Před rokem +137

    My jaw literally dropped when he said he's 21 years old. So much knowledge in so little time.

    • @XTen1000DaysX
      @XTen1000DaysX Před 12 dny

      That's what happens when you immerse yourself

  • @fullyleaded
    @fullyleaded Před 22 dny +10

    "The only people making money through droppshipping are the people selling the courses" He ABSOLUTELY hit the nail on the head there!

  • @GiovanniWayneCoach
    @GiovanniWayneCoach Před 5 měsíci +81

    He's 21 years old and speaks like someone has been doing it for decades! So Inspiring! Great content!

    • @peterjohansson739
      @peterjohansson739 Před 3 měsíci +6

      That's the difference between someone actually doing the business compared to a content creator trying to profit on you by selling courses created by accumulated free information.

  • @sbeen434
    @sbeen434 Před 3 měsíci +26

    Idea is one thing, but this guy really executed this concept cleanly

  • @vkuse0
    @vkuse0 Před rokem +60

    Appreciate how honest he is about the process

  • @phily8020
    @phily8020 Před 8 měsíci +51

    I think the reason this is so successful is more to do with him being a dynamo businessman more than the product. Give him any product and he'll make a success of it

  • @ZacharyTeunis
    @ZacharyTeunis Před měsícem +4

    So nice to find a youtube channel that is sharing REAL business advice

  • @AwomKenneth
    @AwomKenneth Před 6 měsíci +7

    He was very clear and seemed honest... love it

  • @southeast_9072
    @southeast_9072 Před 9 měsíci +13

    Fantastic video: short, fun, and to the point. Well, done @StarterStory!

  • @noelkumarpatel1807
    @noelkumarpatel1807 Před 6 měsíci +1

    Thank you both for this amazing insight!

  • @INCOMEINSIDER10X
    @INCOMEINSIDER10X Před rokem +6

    Oliver has a great mindset!

  • @LocalBusinessOwnersStory
    @LocalBusinessOwnersStory Před 4 měsíci +11

    Taking the action is the key 💯

  • @ambitiousforever597
    @ambitiousforever597 Před 3 měsíci +1

    Timely Inspiration. God Bless!

  • @Bunny-mx1fm
    @Bunny-mx1fm Před rokem +4

    Great episode with Oliver!

  • @sdn2280
    @sdn2280 Před rokem +17

    Cool dude. Down to earth and keeping it real. Congratulations on your succes mister!

  • @wymow
    @wymow Před 9 měsíci +4

    The video's intro is so good bro! You got me hooked. Watching this on the big screen later!

  • @Xotiw
    @Xotiw Před rokem +50

    Appreciate that video, I already knew those sex chocolate and was pretty confident the guy behind it was making loads of money so it’s interesting to hear his story. I also appreciate the fact that he looks like a legit entrepreneur and not a bullshiter that’s trying to sell dropshiping course.

    • @legion_29
      @legion_29 Před 10 měsíci +4

      exactly, legit entrepreneurs don't sell courses and show up on social media to market them. It's those bullshit guys who pretend like they built an empire and they try to sell a course showing how you can do it as well. I hope this world understands this bs and stops buying those courses.

  • @mikestrives
    @mikestrives Před rokem +5

    Can’t wait 🔥

  • @JerryRegistre
    @JerryRegistre Před rokem +4

    Dope work Oli; time for me to get on it 😤

  • @awyeah.9078
    @awyeah.9078 Před 11 měsíci +17

    This dude is really down to earth, I like his energy.

  • @dylanjardon
    @dylanjardon Před rokem +2

    oli, pat, and marco are legends

  • @Miguaelable
    @Miguaelable Před rokem +2

    This was pretty feaauking amazing!!!

  • @igorsyvolapenko5420
    @igorsyvolapenko5420 Před 2 měsíci

    Thanks guys. That's such an amazing and motivating story.

  • @DailyNowStoic
    @DailyNowStoic Před rokem +14

    Dropshipping is for complete beginners who know nothing about business or anything sales related. Try it just to understand how e-commerce and marketing works. But building a brand long term would be more profitable than reselling cheap Chinese products.

  • @brightlife3177
    @brightlife3177 Před 2 měsíci +1

    Man! you ask really helpful questions Thanks a lot.

  • @StephMFowler
    @StephMFowler Před 8 měsíci

    Thank you for this content!

  • @pressurewashingandmylife
    @pressurewashingandmylife Před 11 měsíci +4

    I remember a couple on shark tank had a product similar to this, didn’t get a deal & all the sharks told them that “they could have a great product one day but to let this one go, it isn’t it”

  • @GETREALLYRICH
    @GETREALLYRICH Před 3 měsíci +3

    What's the profit though? How did he market it so we'll?

  • @fullyleaded
    @fullyleaded Před 22 dny +1

    This guy has brilliant energy. I feel so pumped, Im gonna go and do something productive!

  • @sidm3859
    @sidm3859 Před 2 měsíci +1

    this guy is such a winner. great video

  • @buck9518
    @buck9518 Před měsícem

    I love this kid’s energy!!!

  • @AfzalHussein
    @AfzalHussein Před rokem +3

    Loved this video and his energy! Great stuff! :D

  • @RashedHalim
    @RashedHalim Před rokem +2

    Waiting ....

  • @LennyTim
    @LennyTim Před rokem +1

    Great story. I love it!

  • @sutats
    @sutats Před měsícem

    12:51 _Go out there and make some ship happen!_

  • @tesfaxbah8259
    @tesfaxbah8259 Před 9 měsíci

    He is great 😎 Keep it up guys

  • @nervoussushi
    @nervoussushi Před rokem +4

    I talked to this guy and i fucking loved him. Great guy and super relatable

  • @hiphopvirgins4552
    @hiphopvirgins4552 Před 3 měsíci

    This is awesome. The guy is super smart.

  • @knightyFX
    @knightyFX Před rokem +2

    man is a legend

  • @rvimperial
    @rvimperial Před 6 měsíci +1

    This young dude is truly an entrepreneur.

  • @Eddie4776
    @Eddie4776 Před rokem +6

    Where did he get his initial capital? He started at 18 or 19 with money to do R&D and then $10k for production. I missed that part. Did he do fundraising or loans or how did that work?

    • @oliverbrocato
      @oliverbrocato Před rokem +19

      I've been hustling since I was 14. I launched tabs with money I scraped tg from my previous ventures.

    • @Eddie4776
      @Eddie4776 Před rokem +2

      @@oliverbrocato Bingo. Thank you very much for your answer!

  • @jonathannwaeke9091
    @jonathannwaeke9091 Před 8 měsíci

    Wise use of our time creates a life long exponential streams of success...

  • @farhanqureshi8811
    @farhanqureshi8811 Před 2 měsíci

    The land shake says it all. Our friend was like, “you money making monster”

  • @camyeoman4180
    @camyeoman4180 Před 7 dny +1

    Title: 11m/year with one product
    First line of video: this guy made 11m in 2 years with one product

  • @andersonmorais239
    @andersonmorais239 Před 8 měsíci

    his spitting facts

  • @ishandinuka590
    @ishandinuka590 Před rokem +1

    Waiting bro

  • @shivamrohilla1496
    @shivamrohilla1496 Před 11 měsíci +7

    Good content! It could be really good if you showed his history too. What knowledge,experience and skillset he had prior to this? That he was talking about.

  • @compoundrise
    @compoundrise Před 3 měsíci +2

    The guy is honest and down to earth. When he talked about how dropshipping is saturated and only the gurus make money, I knew he was for real.
    All it takes is one idea and lots of dedication. Impressive

  • @ChelMatisse
    @ChelMatisse Před rokem +6

    I remember trying to buy one of these back then!! Although they weren't shipping to NZ that's why I didn't buy any but wow. Seeing the brain behind the brand makes so much more sense now hahah

    • @ManicMillions
      @ManicMillions Před 11 měsíci

      Assuming you also saw it on TikTok?

    • @ChelMatisse
      @ChelMatisse Před 11 měsíci +2

      @@ManicMillions I think so, I'm not too sure! I just thought I'd check it out because, woah, never heard of it before :D

    • @ManicMillions
      @ManicMillions Před 11 měsíci

      @@ChelMatisse Did they work?

  • @Justthemow
    @Justthemow Před 3 měsíci +1

    It’s always cool listening to a deaf person speak

  • @lol_average5808
    @lol_average5808 Před rokem

    The guys a natural

  • @capnanaya4642
    @capnanaya4642 Před rokem +12

    I mean, paid ads is also technically paying for the creators. Also, I wonder how much of that 30000 initial budget has went to hiring the creators for the short term contents.

    • @sourceofincomepower
      @sourceofincomepower Před 11 měsíci

      yea me too

    • @FullMetalLazyboi
      @FullMetalLazyboi Před 5 měsíci

      This is an important question which hopefully someone can get answered

    • @scalelabs
      @scalelabs Před 5 měsíci

      Yes, he was paying creators to create content for his product is same as pay ads just a different form of ads.

  • @HyperShift
    @HyperShift Před 4 měsíci

    I think the hardest part for me is marketing and reaching new clients cold.. has anyone found a good way to learn how to do this?

  • @jonbikaku6133
    @jonbikaku6133 Před 3 měsíci +2

    I genuinely dont get why this is such a great idea.

  • @thisismegray
    @thisismegray Před měsícem

    I love his voice! It's fire ❤

  • @perbhatkumar7033
    @perbhatkumar7033 Před 3 měsíci +2

    How did you *start* creating the content though? Did you post the first couple pieces of content yourself? Or did you start paying creators right off the bat as part of your marketing budget?

    • @roman618
      @roman618 Před 2 měsíci +1

      This is the part that doesn't add up.

    • @alexandrabeskrovnaya5327
      @alexandrabeskrovnaya5327 Před měsícem

      Usually it starts with paying bloggers to get a media coverage and then executing affiliate marketing promo codes for each blogger

  • @Soup-ej6bu
    @Soup-ej6bu Před 2 měsíci +1

    bros def a gamer he said "it doesnt just spawn in this format" lmao

  • @GrupoinmobiliarioOrten
    @GrupoinmobiliarioOrten Před rokem +1

    Muy bueno el video amigo

  • @wp2694
    @wp2694 Před 2 měsíci

    Great idea, congratulation

  • @KemoMarriott
    @KemoMarriott Před 11 měsíci +3

    Astounded by this guys maturity, wisdom and focus. If I had to bet on someone to be a billionaire...

  • @Taitea_____
    @Taitea_____ Před 5 měsíci +8

    The way he talks with his throat makes me uncomfortable 😂

    • @skeletor4115
      @skeletor4115 Před 3 měsíci

      Yep, and how he moves his mouth also 😵‍💫

  • @AfricanFlightStar
    @AfricanFlightStar Před 10 měsíci +7

    Amazing story, big kudos to him for making it happen. Wow. These young guns who are killing it in ways that were never even dreamed of or possible 20 years ago, are making us old dudes look really bad 😂 and for good reason. I continue to be blown away at how they just go for it, no fear of failure, just balls to the wall and see what happens. I mean 'sex chocolate'?? Who woulda thought.Guess I'll have to buy some of that now 😆😜

  • @incredifall
    @incredifall Před 3 měsíci +1

    Nice!

  • @BSPoK
    @BSPoK Před měsícem

    Props to him #Respect 🫡

  • @DeusExMachina50
    @DeusExMachina50 Před rokem +2

    What is that mic he is wearing on his shirt?

  • @ginodelapena
    @ginodelapena Před rokem +1

    i love your channel bro, thanks for this.

  • @titanicride001
    @titanicride001 Před 11 měsíci

    Surely how can I start factory 🙂🙂🙂🙂

  • @bradleyneal9427
    @bradleyneal9427 Před rokem

    Interesting thanks for sharing

  • @TheOnlyZiTRO
    @TheOnlyZiTRO Před 8 měsíci +4

    i can listen to Oliver talk for about 10 seconds then i start thinking about stabbing my ears with screwdrivers

    • @jazzyg530
      @jazzyg530 Před 3 měsíci

      Same. Maybe I have to finish using cc. I'm just wondering why he keeps saying "we" when he allegedly has 0 employees ?

    • @ymcaseptember6089
      @ymcaseptember6089 Před 2 měsíci

      He’s deaf ay he?

  • @jrossi91
    @jrossi91 Před 10 dny

    absolute legend

  • @GoldenAgeless
    @GoldenAgeless Před 3 měsíci

    Super cool dude!!

  • @MikaSKlive
    @MikaSKlive Před 3 měsíci

    This guy really impresses me, I am 21 and just getting started.
    I can’t wait to be that cool

    • @majinboo6377
      @majinboo6377 Před 2 měsíci

      u have to be lucky, u think not many people doing businesses ? he said we, meaning he is not alone doing them. 11m every year i dont believe it. he doesnt even live in a luxury place, his watch is not even luxury watch. young self made people will live in luxury place and buy luxury stuffs. he also said he has 30k in his bank account when he is not 21 yet. thats a lot of money. lmfao. not even my dad who is a small businessman in building materials have that kind of money in his bank account. granted, we also in small town so theres that.

  • @ericchen9677
    @ericchen9677 Před 21 dnem

    I think one very important thing he didn't talk about is how he come up with the chocolate's ingredient, like how was he able to actually make that sex chocolate since he was not in the chocolate industry at all!

  • @jamiesimko
    @jamiesimko Před rokem

    Thanks

  • @mitulorlando
    @mitulorlando Před 5 měsíci +3

    After so much struggles I now own a new house and my family is happy once again everything is finally falling into place!!

  • @carloswharris
    @carloswharris Před rokem +3

    I like how you noticed this video wasn't getting any views so you changed the ENTIRE thumbnail. Just goes to show the power of the cover of a book

  • @ModernMaleSolutions
    @ModernMaleSolutions Před rokem +2

    Where's Eddie Murphy?
    I thought this video was about his band Sexual Chocolate from 'Coming to America'

  • @Support_4.0
    @Support_4.0 Před 6 dny

    Come to Switzerland hehe

  • @aar0n709
    @aar0n709 Před 4 měsíci +1

    The prince of business. He will be a billionaire

  • @Sweetdrmz
    @Sweetdrmz Před 5 měsíci

    Pretty cool

  • @MyoMaster
    @MyoMaster Před 11 měsíci +1

    He’s knocking dropshipping without even doing it. Dropshipping is not saturated.

    • @starterstory
      @starterstory  Před 11 měsíci

      That's not what he was saying.

    • @MyoMaster
      @MyoMaster Před 11 měsíci +1

      @@starterstory he literally said, dropshipping is saturated. Building a brand and exiting is the way but dropshipping also works.

    • @UltraVioletMilk
      @UltraVioletMilk Před 11 měsíci

      To dropship in 2023 is to compete with Temu. Good luck with that

  • @jonathannwaeke9091
    @jonathannwaeke9091 Před 8 měsíci

    Smart

  • @mickeymadmouse
    @mickeymadmouse Před 2 měsíci +2

    ok but on amazon its almost 50% of 1 star reviews

  • @abongilescout541
    @abongilescout541 Před rokem +1

    🔥🔥

  • @FitMindLab
    @FitMindLab Před rokem +2

    If there was a way to invest in a yt channel this would be it, i think this channel is going to a million subs by the end of the year. Amazing video's!

  • @MrSparkums
    @MrSparkums Před 2 měsíci

    Amazing...

  • @mikejh6298
    @mikejh6298 Před 11 měsíci

    Its interesting that on one hand its launch fast, fail fast with an MVP but he took a year to perfect the product.

    • @starterstory
      @starterstory  Před 11 měsíci

      Very True. With e-commerce it's definitely harder to launch fast.

  • @suzanneelmore770
    @suzanneelmore770 Před 2 měsíci

    How do you protect the company from complaints such as someone who might not know what it was, other than a piece of chocolate, and when eaten, chocolate did not mix well with the anxiety meds that person was on? That person was tricked by a co-worker who gave it to her and she felt so uncomfortable after a little while, she had to go home from work. She was shaking and her heart was racing. That was a true story on Reddit. I can see where the product is an easy advertising sell but not everyone might know that there are multiple ingredients that some might have an adverse reaction to when eaten.

  • @mastersensei286
    @mastersensei286 Před rokem +5

    A young Tony Robbins

  • @niccolosebastiancino1798
    @niccolosebastiancino1798 Před 11 měsíci

    Where did you create your landing page Patt??

    • @starterstory
      @starterstory  Před 11 měsíci

      I created it myself, from scratch :)

    • @jiggyclaud
      @jiggyclaud Před 10 měsíci

      I can create one for you if you want am an expert in website design and development

  • @joelt1616
    @joelt1616 Před 4 měsíci

    Did anyone else see the worm in the chocolate box at 1:22?

  • @nicolehustles
    @nicolehustles Před 5 měsíci

    I love his business but what’s the difference between buying chocolate from him vs Amazon? I think if you have a great brand, market it properly then nothing is over saturated. I’m happy for him and wish him nothing but success 🎉

  • @user-xg2or5pz6y
    @user-xg2or5pz6y Před měsícem +2

    Tony Robbins mini me

  • @NakshhaySachdeva
    @NakshhaySachdeva Před 2 měsíci

    VALUE

  • @Friedrich713
    @Friedrich713 Před měsícem

    Something is missing. It sounds like one time between semester breaks he decided to build this company. Idea formation took a year and then... boom. How did he become the person, he was, when he started refining the idea? I feel like this is the most interesting aspect and it's simply not touched on?! From the way he talks, it doesn't sound like he just got lucky. This was all planned, but no "normal" 20-years-old person executes at that level. Would love to here about his background. Anyhow, super cool story!

  • @toddnfinley
    @toddnfinley Před rokem +7

    Starter story Drop. Immediate click. 🤷🏾‍♂️

  • @ilanlee3025
    @ilanlee3025 Před 5 měsíci +7

    He seems cool, but 11Million in revenue is not 11Million in profit. That is what these videos always forget.

    • @skeletor4115
      @skeletor4115 Před 3 měsíci +2

      And there is no proof of that.
      He could say 11M or 5M or 100k, whatever he wants to say.....
      Good energy, good speech but I have my doubts

    • @Magnetic1884
      @Magnetic1884 Před měsícem

      Yeah. At this point if they never mention profit, I tune them out. Unless they’re talking about a startup where revenue at break-even or loss can still be a positive metric.

    • @dangtroy
      @dangtroy Před měsícem +1

      He says in the video he does 50% net margins

  • @branchyapple
    @branchyapple Před 27 dny

    remember, this all started because a buddy of him texted this. If he wasnt buddies, this wouldnt ever happen

  • @khayalethumbewu6681
    @khayalethumbewu6681 Před 3 měsíci

    This guy is the next Mark Cuban.